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MIRRIAD ADVERTISING PLC — Investor Relations & Filings

Ticker · MIRI ISIN · GB00BF52QY14 LEI · 213800ZKOK9GIME7HE62 IL Telecommunications, computer programming, consultancy, computing infrastructure, and other information service activities
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Filings indexed 332 across all filing types
Latest filing 2023-08-08 Regulatory Filings
Country GB United Kingdom
Listing IL MIRI

About MIRRIAD ADVERTISING PLC

https://www.mirriad.com/

Mirriad Advertising PLC is a video technology company that provides an in-content advertising platform. Specializing in virtual product placement (VPP), the company utilizes patented, AI-driven technology to dynamically insert brands and products into video content post-production. This solution offers new revenue streams for content producers and broadcasters while enabling advertisers and brand owners to reach audiences authentically within premium entertainment. Mirriad operates a marketplace with thousands of hours of available content for integrations, including a dedicated marketplace for diverse-owned and targeted content creators.

Recent filings

Filing Released Lang Actions
Correlation between viewer experience and purchase
Regulatory Filings Classification · 98% confidence The document is identified by the 'RNS Number' header and the date stamp '08 August 2023'. The content describes a research study announcement regarding advertising effectiveness, which is a form of general business news or update. Crucially, the footer explicitly states: 'This is a Reach announcement. Reach is an investor communication service aimed at assisting listed and unlisted (including AIM quoted) companies to distribute non-regulatory news releases into the public domain. Information required to be notified under the AIM Rules for Companies, Market Abuse Regulation or other regulation would be disseminated as an RNS regulatory announcement and not on Reach.' Since this is a non-regulatory news release distributed via the RNS platform (Reach service), it does not fit the specific categories like ER (Earnings Release) or CAP (Capital Update). It is a general announcement that doesn't fit the other specific categories (like DIRS, DIV, MANG, etc.). Therefore, the most appropriate classification is the general regulatory/news announcement fallback category.
2023-08-08 English
Notice of analyst and investor webinar
Report Publication Announcement Classification · 99% confidence The document is a short announcement (2767 characters) released via RNS (RNS Number : 2821I) from Mirriad Advertising PLC. The primary purpose of the text is to announce a future event: 'Notice of analyst and investor webinar' scheduled after the release of the Company's 'Interim Results'. Since the document is an announcement about the publication/timing of results (Interim Results) and an associated event (webinar), and it is very short, it fits the definition of a Report Publication Announcement (RPA) or potentially a general Regulatory Filing (RNS). Given that it specifically announces the timing/details related to the release of results and an associated event, RPA is a strong candidate. However, since it is a general regulatory news service announcement (RNS) that doesn't fit the specific definitions of ER, IR, or MDA, and it is announcing an event rather than being the report itself, classifying it as RPA (Report Publication Announcement) is the most precise fit among the options that describe an announcement about a report release. If the document were the actual Interim Results, it would be 'IR'. Since it is just the notice about the webinar following the results, RPA is appropriate.
2023-08-04 English
TR-1: Form for notification of major holdings
Major Shareholding Notification Classification · 99% confidence The document is clearly identified by the header 'RNS Number : 7462H' and contains the standard formatting and concluding remarks associated with regulatory news service announcements from the London Stock Exchange. The content itself is a 'TR-1: Standard form for notification of major holdings,' which details a change in the voting rights held by a shareholder (ODEY ASSET MANAGEMENT LLP) in MIRRIAD ADVERTISING PLC. This type of mandatory disclosure regarding significant share ownership changes falls under the category of general regulatory announcements that do not fit into the more specific financial report categories (like 10-K, ER, or IR). Therefore, the most appropriate classification is Regulatory Filings (RNS). The document length is short (4832 chars), but it is the primary filing itself, not an announcement *about* a filing, so RPA is not applicable.
2023-07-31 English
TR-1: form for notification of major holdings
Major Shareholding Notification Classification · 99% confidence The document is explicitly labeled as an 'RNS Number' notification from the London Stock Exchange's news service. The content is a 'TR-1: Standard form for notification of major holdings' detailing an acquisition/disposal of voting rights by ODEY ASSET MANAGEMENT LLP, crossing a threshold (from 12.76% to 11.23%). This type of mandatory disclosure regarding changes in significant share ownership directly corresponds to the Major Shareholding Notification category (MRQ). Although it is distributed via RNS, the specific content dictates the MRQ classification over the general RNS fallback.
2023-07-27 English
TR-1: Form for notification of major holdings
Major Shareholding Notification Classification · 99% confidence The document is explicitly labeled with "RNS Number" and contains the standard header/footer information associated with Regulatory News Service (RNS) announcements from the London Stock Exchange. The content details a "TR-1: Standard form for notification of major holdings" by ODEY ASSET MANAGEMENT LLP regarding an acquisition/disposal of voting rights, crossing a threshold on 19-Jul-2023. This type of mandatory disclosure regarding changes in significant share ownership perfectly matches the definition for Major Shareholding Notification (MRQ). Although RNS is present, MRQ is the more specific classification for this content type.
2023-07-20 English
TR-1: Form for notification of major holdings
Regulatory Filings Classification · 98% confidence The document is explicitly labeled with 'RNS Number' and contains the standard header/footer information associated with RNS (Regulatory News Service) announcements from the London Stock Exchange. The content details a 'TR-1: Standard form for notification of major holdings' concerning an acquisition/disposal of voting rights by ODEY ASSET MANAGEMENT LLP, crossing a threshold. This type of mandatory disclosure regarding significant changes in share ownership is a specific regulatory filing. While it is a regulatory filing, the category 'Major Shareholding Notification' (MRQ) is the most precise fit for a TR-1 form detailing changes in holdings crossing notification thresholds. If MRQ were not available, RNS would be the fallback, but MRQ is defined for 'Notification of changes in significant share ownership levels (crossing thresholds)'.
2023-07-19 English

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