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MIRRIAD ADVERTISING PLC — Investor Relations & Filings

Ticker · MIRI ISIN · GB00BF52QY14 LEI · 213800ZKOK9GIME7HE62 IL Telecommunications, computer programming, consultancy, computing infrastructure, and other information service activities
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Filings indexed 332 across all filing types
Latest filing 2024-05-10 Major Shareholding Noti…
Country GB United Kingdom
Listing IL MIRI

About MIRRIAD ADVERTISING PLC

https://www.mirriad.com/

Mirriad Advertising PLC is a video technology company that provides an in-content advertising platform. Specializing in virtual product placement (VPP), the company utilizes patented, AI-driven technology to dynamically insert brands and products into video content post-production. This solution offers new revenue streams for content producers and broadcasters while enabling advertisers and brand owners to reach audiences authentically within premium entertainment. Mirriad operates a marketplace with thousands of hours of available content for integrations, including a dedicated marketplace for diverse-owned and targeted content creators.

Recent filings

Filing Released Lang Actions
Holding(s) in Company
Major Shareholding Notification Classification · 99% confidence The document is explicitly labeled with 'RNS Number' and contains the header 'TR-1: Standard form for notification of major holdings'. This form is used to report changes in significant share ownership, which corresponds to the definition of Major Shareholding Notification (MRQ). However, the document is distributed via RNS, the news service of the London Stock Exchange, and the content itself is a regulatory disclosure about a change in voting rights crossing a threshold (from 11.84% to 10.67%). While it is a major holding notification, the presence of the RNS distribution boilerplate and the nature of the filing (a specific regulatory disclosure form) often places such documents under the general 'Regulatory Filings' (RNS) category if a more specific code isn't available, or under the most specific code available. The definition for Major Shareholding Notification (MRQ) is 'Notification of changes in significant share ownership levels (crossing thresholds)'. This document perfectly matches the MRQ definition. Therefore, MRQ is the most appropriate classification.
2024-05-10 English
Result of Retail Offer & Notice of GM
Report Publication Announcement Classification · 99% confidence The document is an official announcement released via RNS (Regulatory News Service) on May 7, 2024. It details the 'Result of Retail Offer' and provides a 'Notice of General Meeting'. The text explicitly mentions fundraising activities (£0.49 million raised from the Retail Offer, total gross proceeds of approximately £6.79 million from the Fundraising) and sets a date for a General Meeting (May 23, 2024) where resolutions related to the fundraising must be passed. This content strongly relates to capital structure changes and financing activities. While it mentions a General Meeting (which could suggest AGM-R or DVA), the primary focus is the successful completion of a capital raise (Placing, Retail Offer, Directors' Subscription). This fits best under 'Capital/Financing Update' (CAP). It is not a full report (10-K, IR), an earnings release (ER), or just a proxy statement (PSI). Since it is a formal announcement of a significant financing event, CAP is the most appropriate classification.
2024-05-07 English
Result of Placing
Capital/Financing Update Classification · 98% confidence The document is an RNS announcement dated May 3, 2024, detailing the 'Result of Placing' for Mirriad Advertising plc. It explicitly mentions raising gross proceeds (£6.12 million) through the issuance of new Ordinary Shares via an accelerated bookbuild. This activity—raising capital through the issuance of new shares—falls directly under the definition of Capital/Financing Update (CAP). Although it involves share issuance, the primary focus is the successful completion of a fundraising effort, which is a financing activity. It is not a general regulatory filing (RNS) because it is highly specific to a financing event, nor is it a simple share issue announcement (SHA) as it details the terms and results of a capital raise. Therefore, CAP is the most appropriate classification.
2024-05-03 English
Proposed fundraising
Capital/Financing Update Classification · 98% confidence The document is an official announcement released via RNS (Regulatory News Service) on May 2, 2024. The primary subject matter is the 'Proposed equity fundraising to raise a minimum of £5.5 million' and 'Proposed Board changes'. The text details the mechanics of a placing, a directors' subscription, and a retail offer, which are all activities related to raising capital and changing the company's structure. This clearly falls under the definition of Capital/Financing Update (CAP). Although it mentions the AGM and Board changes, the core purpose is the fundraising announcement itself. Since it is a formal announcement of a significant corporate action (fundraising) released through a regulatory channel, CAP is the most specific fit, although RNS is also applicable as the distribution method. Given the detailed financial/capital structure focus, CAP is preferred over the general RNS fallback.
2024-05-02 English
Launch of Retail Offer
Capital/Financing Update Classification · 98% confidence The document is an official announcement released via RNS (RNS Number : 0780N) on May 2, 2024. The content explicitly details a 'Retail offer to raise up to £550,000' and a conditional placing to raise institutional funds, both involving the issue of new Ordinary Shares at a specific Issue Price. This clearly falls under the category of company fundraising and capital structure changes. The most appropriate classification is 'Capital/Financing Update' (CAP). Although it is an RNS announcement, the core subject matter is the financing event itself, which is more specific than the general 'RNS' fallback.
2024-05-02 English
Holding(s) in Company
Major Shareholding Notification Classification · 99% confidence The document explicitly starts with 'RNS Number : 9110J' and contains the header 'TR-1: Standard form for notification of major holdings'. This form (TR-1) is used to notify the market when a person's holding in voting rights crosses a specific threshold. This type of mandatory disclosure regarding changes in significant share ownership directly corresponds to the Major Shareholding Notification category. The presence of the RNS distribution information further confirms it is a regulatory announcement.
2024-04-09 English

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