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MIRRIAD ADVERTISING PLC — Investor Relations & Filings

Ticker · MIRI ISIN · GB00BF52QY14 LEI · 213800ZKOK9GIME7HE62 IL Telecommunications, computer programming, consultancy, computing infrastructure, and other information service activities
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Filings indexed 332 across all filing types
Latest filing 2021-12-24 Regulatory Filings
Country GB United Kingdom
Listing IL MIRI

About MIRRIAD ADVERTISING PLC

https://www.mirriad.com/

Mirriad Advertising PLC is a video technology company that provides an in-content advertising platform. Specializing in virtual product placement (VPP), the company utilizes patented, AI-driven technology to dynamically insert brands and products into video content post-production. This solution offers new revenue streams for content producers and broadcasters while enabling advertisers and brand owners to reach audiences authentically within premium entertainment. Mirriad operates a marketplace with thousands of hours of available content for integrations, including a dedicated marketplace for diverse-owned and targeted content creators.

Recent filings

Filing Released Lang Actions
Appointment Financial Adviser, NOMAD and Broker
Regulatory Filings Classification · 98% confidence The document is identified by the header 'RNS Number : 6436W' and concludes with text stating, 'This information is provided by RNS, the news service of the London Stock Exchange.' This strongly indicates a regulatory announcement disseminated via the RNS system. The content announces the appointment of a Financial Adviser/Nominated Adviser/Broker and provides director disclosure updates related to AIM Rules. Since this is a general regulatory announcement that doesn't fit the specific categories like Director's Dealing (DIRS), Management Change (MANG), or Capital Change (CAP), and it is a formal regulatory notification, the most appropriate general category is Regulatory Filings (RNS). The document length (3582 chars) is short, but the content is the announcement itself, not just a notice that a report is attached, making RNS more suitable than RPA.
2021-12-24 English
In-content first for French cinema
Regulatory Filings Classification · 100% confidence The document begins with an 'RNS Number' and is dated '18 November 2021'. It announces a partnership between Mirriad Advertising plc and CANAL+ Brand Solutions regarding in-content advertising. The text concludes by stating, 'This information is provided by Reach, the non-regulatory press release distribution service of RNS... Reach announcements are identified with an orange label...'. This structure strongly indicates a general press release or announcement distributed via the RNS system, but specifically marked as non-regulatory ('Reach'). Since it is not a formal statutory filing (like 10-K, AR, or ER) but a general business update distributed through the regulatory news service infrastructure, the most appropriate classification is the general regulatory announcement fallback category, RNS.
2021-11-18 English
Mirriad & Crown Media unwrap Christmas partnership
Regulatory Filings Classification · 99% confidence The document begins with an 'RNS Number' and is dated '17 November 2021'. It announces a new business partnership and initiative between Mirriad Advertising plc and Crown Media Family Networks. The text concludes with boilerplate information stating, 'This information is provided by Reach, the non-regulatory press release distribution service of RNS...' and explicitly mentions that 'Reach announcements are identified with an orange label and the word “Reach” in the source column...'. This structure strongly indicates a general press release or regulatory news service announcement that is explicitly designated as non-regulatory. Since it is a general announcement that doesn't fit the specific categories like ER, DIV, or CAP, the most appropriate fallback category is Regulatory Filings (RNS), as it is distributed via the RNS system but marked as non-regulatory content.
2021-11-17 English
Director/PDMR Shareholding
Director's Dealing Classification · 100% confidence The document is identified by the RNS Number (9497Q) and explicitly mentions 'RNS Number' and 'This information is provided by RNS, the news service of the London Stock Exchange.' The content details the granting of Executive LTIP awards and subsequent PDMR (Persons Discharging Managerial Responsibilities) dealings/share option grants, which are mandatory disclosures under market abuse regulations. This type of announcement, which is a regulatory filing but not a core financial report (like 10-K or IR) or a specific event material (like AGM or DIV), fits best under the general regulatory announcement category, RNS. Although it contains elements of insider trading disclosure (which might suggest DIRS), the primary context is a formal regulatory news service release detailing option grants.
2021-11-01 English
Mirriad hires music industry veterans
Regulatory Filings Classification · 98% confidence The document is identified by the 'RNS Number : 4648Q' and contains a date stamp typical of regulatory news services. The content announces strategic hires (Martin Moor and James Goodhall) related to the company's 'Music Alliance' initiative. This type of announcement, detailing personnel changes in senior management, directly corresponds to the definition of Board/Management Information (MANG). Although it is distributed via RNS, the specific content is about management changes, making MANG the most precise classification over the general RNS fallback.
2021-10-28 English
Second Price Monitoring Extn
Regulatory Filings Classification · 98% confidence The document begins with 'RNS Number' and contains information about a 'Second Price Monitoring Extension' related to trading activity on the London Stock Exchange. It explicitly states that the information is provided by RNS, the news service of the London Stock Exchange, which is approved as a Primary Information Provider. This type of short, specific market operational announcement that is distributed via the RNS system fits best under the general 'Regulatory Filings' category, as it is not a standard financial report (10-K, IR, ER) or a specific corporate action like a dividend or management change. Given the source and nature (a routine market operational notice), RNS is the most appropriate classification.
2021-10-15 English

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