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MIRRIAD ADVERTISING PLC — Investor Relations & Filings

Ticker · MIRI ISIN · GB00BF52QY14 LEI · 213800ZKOK9GIME7HE62 IL Telecommunications, computer programming, consultancy, computing infrastructure, and other information service activities
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Filings indexed 332 across all filing types
Latest filing 2021-05-21 Report Publication Anno…
Country GB United Kingdom
Listing IL MIRI

About MIRRIAD ADVERTISING PLC

https://www.mirriad.com/

Mirriad Advertising PLC is a video technology company that provides an in-content advertising platform. Specializing in virtual product placement (VPP), the company utilizes patented, AI-driven technology to dynamically insert brands and products into video content post-production. This solution offers new revenue streams for content producers and broadcasters while enabling advertisers and brand owners to reach audiences authentically within premium entertainment. Mirriad operates a marketplace with thousands of hours of available content for integrations, including a dedicated marketplace for diverse-owned and targeted content creators.

Recent filings

Filing Released Lang Actions
Annual Report and Accounts and Notice of AGM
Report Publication Announcement Classification · 100% confidence The document is a short announcement (2768 characters) released via RNS (Regulatory News Service). The title explicitly states 'Annual Report and Accounts and Notice of AGM'. The body confirms that the 'Annual Report and Accounts 2020 ("Annual Report")' and the 'notice of its Annual General Meeting' have been 'posted to shareholders' and are available on the website. According to Rule 2 ('MENU VS MEAL' rule), when a document announces the publication of a report (like the Annual Report or AGM notice) rather than containing the full report itself, it should be classified as a Report Publication Announcement (RPA). Since this document announces both the Annual Report and the AGM notice, RPA is the most appropriate classification for the announcement itself.
2021-05-21 English
Director/PDMR Shareholding
Director's Dealing Classification · 99% confidence The document is a notification titled 'PDMR notification' (Persons Discharging Managerial Responsibilities) detailing the purchase of ordinary shares by a Non-Executive Director, Ms Kelsey Lynn Skinner. This type of filing specifically reports personal share transactions by company directors and executives (insider trades). This directly matches the definition for Director's Dealing (DIRS). The presence of the RNS Number and the closing statement referencing RNS confirms it is a regulatory announcement, but the specific content points to DIRS over the general RNS category.
2021-05-20 English
Mirriad reveals latest effectiveness research
Regulatory Filings Classification · 99% confidence The document is identified by the RNS Number (0558Z) and the date format typical of regulatory news services. The content announces 'MIRRIAD REVEALS LATEST EFFECTIVENESS RESEARCH' and details positive results from testing, including consumer awareness and purchasing intent uplifts. It concludes with contact information and a disclaimer stating, 'Reach is a non-regulatory news service. By using this service an issuer is confirming that the information contained within this announcement is of a non-regulatory nature.' Since this is a general announcement of company news/research findings distributed via the RNS system, and it explicitly states it is non-regulatory, it fits best under the general Regulatory Filings (RNS) category, which serves as a fallback for miscellaneous announcements not covered by more specific codes like ER or DIV. It is not a full report (10-K, IR) nor a management discussion (MDA).
2021-05-19 English
Second Price Monitoring Extn
Regulatory Filings Classification · 99% confidence The document is very short (1936 chars) and contains the header 'RNS Number' and mentions 'RNS, the news service of the London Stock Exchange' and 'Financial Conduct Authority'. The content describes a 'Second Price Monitoring Extension' related to trading activity, which is a specific operational announcement. Since it is a short, specific regulatory announcement that doesn't fit into the defined categories like ER, IR, or DIRS, and it is clearly distributed via the RNS system, the most appropriate classification is the general regulatory filing fallback category, RNS.
2021-05-12 English
Price Monitoring Extension
Regulatory Filings Classification · 99% confidence The document explicitly starts with 'RNS Number' and contains information about an 'auction call period' extension related to 'Price Monitoring Extension' on the London Stock Exchange. It concludes by stating, 'This information is provided by RNS, the news service of the London Stock Exchange.' This strongly indicates a general regulatory announcement disseminated via the RNS system, which aligns with the 'Regulatory Filings' category, especially since the content is a brief operational update rather than a specific financial report (like 10-K, ER, or IR). Given the nature of the announcement (a trading mechanism update), RNS is the most appropriate classification.
2021-05-12 English
Results for the year ended 31 December 2020
Earnings Release Classification · 95% confidence The document is an official announcement from Mirriad Advertising PLC regarding its audited financial results for the year ended 31 December 2020. It contains key financial highlights (revenue, operating loss, cash position), operational highlights, and statements from the Chairman and CEO. While it provides significant financial data, it is structured as an initial announcement (RNS) of the annual results rather than the full, comprehensive 10-K or Annual Report document itself. Given the structure and the 'RNS Number' header, it fits the definition of an Earnings Release (ER). FY 2020
2021-05-12 English

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