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MIRRIAD ADVERTISING PLC — Investor Relations & Filings

Ticker · MIRI ISIN · GB00BF52QY14 LEI · 213800ZKOK9GIME7HE62 IL Telecommunications, computer programming, consultancy, computing infrastructure, and other information service activities
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Filings indexed 332 across all filing types
Latest filing 2021-08-02 Director's Dealing
Country GB United Kingdom
Listing IL MIRI

About MIRRIAD ADVERTISING PLC

https://www.mirriad.com/

Mirriad Advertising PLC is a video technology company that provides an in-content advertising platform. Specializing in virtual product placement (VPP), the company utilizes patented, AI-driven technology to dynamically insert brands and products into video content post-production. This solution offers new revenue streams for content producers and broadcasters while enabling advertisers and brand owners to reach audiences authentically within premium entertainment. Mirriad operates a marketplace with thousands of hours of available content for integrations, including a dedicated marketplace for diverse-owned and targeted content creators.

Recent filings

Filing Released Lang Actions
Director/PDMR Shareholding
Director's Dealing Classification · 99% confidence The document explicitly states it is an RNS Number announcement from Mirriad Advertising PLC, dated August 2, 2021. The core content details a 'Director dealing' transaction where the Chairman, John Pearson, purchased shares. This directly corresponds to the definition of Director's Dealing (DIRS). Although it is distributed via RNS, the specific subject matter (insider trade by a director) makes DIRS the most precise classification over the general RNS category.
2021-08-02 English
Second Price Monitoring Extn
Interest Rate Update/Notice Classification · 99% confidence The document is very short (1937 characters) and contains an RNS Number, a date, and a title indicating a 'Second Price Monitoring Extension'. It describes an operational event related to trading ('auction call period is extended') rather than a comprehensive financial report, management change, or shareholder vote result. The text explicitly states, 'This information is provided by RNS, the news service of the London Stock Exchange.' This strongly suggests it is a general regulatory announcement or market notice that doesn't fit the highly specific categories like 10-K, ER, or DIV. Therefore, the most appropriate classification is the general Regulatory Filings category (RNS).
2021-07-29 English
Price Monitoring Extension
Regulatory Filings Classification · 99% confidence The document explicitly starts with 'RNS Number : 9739G' and contains information about a 'Price Monitoring Extension' related to trading on the London Stock Exchange. It concludes by stating, 'This information is provided by RNS, the news service of the London Stock Exchange.' This clearly identifies the document as a general regulatory announcement disseminated through the RNS system, which aligns with the definition for Regulatory Filings (RNS). It is not a specific financial report (like 10-K or IR) or a management/board change announcement.
2021-07-29 English
Trading update for six months to 30 June 2021
Earnings Release Classification · 100% confidence The document is titled 'TRADING UPDATE FOR THE SIX MONTHS TO 30 JUNE 2021' and provides key financial highlights (revenue, cash) and operational updates for the first half (H1) of the fiscal year. This content structure—a summary of performance for a period shorter than a full year—is characteristic of an Interim/Quarterly Report. However, the document is presented as an RNS announcement (indicated by 'RNS Number : 8283G' and the closing boilerplate referencing RNS/LSE) and contains forward-looking statements and outlook adjustments, which often accompany formal releases. Since it is a summary update for a six-month period, it fits the definition of an Interim Report (IR). It is not a full Annual Report (10-K), a simple Earnings Release (ER, which is usually just the headline numbers), or a Report Publication Announcement (RPA, as it contains the substance, not just the announcement of the substance). Therefore, the most appropriate classification is Interim / Quarterly Report (IR). H1 2021
2021-07-29 English
Issue of Equity Update
Share Issue/Capital Change Classification · 98% confidence The document is very short (3097 characters) and is titled 'Issue of Equity Update' under the RNS Number system. It announces the application for admission of new ordinary shares following the exercise of share options and provides the resulting total issued share capital. This is a specific corporate action announcement related to capital structure changes (share issuance). While it relates to capital, the most specific category for announcements of share issuance/capital changes is 'Share Issue/Capital Change' (SHA). It is not a general regulatory filing (RNS) because a more specific category exists, and it is not a financing update (CAP) which usually implies fundraising or debt issuance.
2021-07-21 English
Mirriad partners with top US media agency
Regulatory Filings Classification · 99% confidence The document begins with an 'RNS Number' and is dated '05 July 2021'. It announces a commercial partnership and includes contact information typical of a press release distributed via the RNS system. Crucially, the footer explicitly states: 'This information is provided by Reach, the non-regulatory press release distribution service of RNS...' and 'Reach announcements are identified with an orange label...'. This indicates the document is a general corporate announcement that does not fit a specific financial reporting category (like 10-K, ER, or IR). According to the definitions, the fallback category for miscellaneous, non-regulatory filings is 'Regulatory Filings' (RNS), although the text itself suggests it is a non-regulatory press release distributed through the RNS platform. Given the options, RNS serves as the best fit for general corporate news distributed via this channel when other specific codes do not apply.
2021-07-05 English

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