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MIRRIAD ADVERTISING PLC — Investor Relations & Filings

Ticker · MIRI ISIN · GB00BF52QY14 LEI · 213800ZKOK9GIME7HE62 IL Telecommunications, computer programming, consultancy, computing infrastructure, and other information service activities
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Filings indexed 332 across all filing types
Latest filing 2022-10-24 Regulatory Filings
Country GB United Kingdom
Listing IL MIRI

About MIRRIAD ADVERTISING PLC

https://www.mirriad.com/

Mirriad Advertising PLC is a video technology company that provides an in-content advertising platform. Specializing in virtual product placement (VPP), the company utilizes patented, AI-driven technology to dynamically insert brands and products into video content post-production. This solution offers new revenue streams for content producers and broadcasters while enabling advertisers and brand owners to reach audiences authentically within premium entertainment. Mirriad operates a marketplace with thousands of hours of available content for integrations, including a dedicated marketplace for diverse-owned and targeted content creators.

Recent filings

Filing Released Lang Actions
Price Monitoring Extension
Regulatory Filings Classification · 98% confidence The document is very short (1923 characters) and contains the header 'RNS Number : 9111D' and mentions 'RNS, the news service of the London Stock Exchange' and 'Financial Conduct Authority'. The content itself is a brief announcement regarding a 'Price Monitoring Extension' for an auction call period, which is a specific operational update related to trading mechanics, not a core financial report (like 10-K, IR, or ER). Since it is a general regulatory announcement disseminated via the RNS system that doesn't fit into the more specific categories (like DIV, DIRS, or MANG), the most appropriate classification is the general regulatory filing fallback category.
2022-10-24 English
Mirriad wins AdExchanger award
Regulatory Filings Classification · 100% confidence The document is identified by the 'RNS Number' header and contains a date stamp typical of regulatory news service releases. The content describes a company award win ('Mirriad wins AdExchanger award') and includes contact information and boilerplate about the distribution service. Crucially, the final section explicitly states: 'This is a Reach announcement. Reach is an investor communication service aimed at assisting listed and unlisted (including AIM quoted) companies to distribute non-regulatory news releases into the public domain.' It further clarifies that regulatory information is disseminated as an RNS regulatory announcement, distinguishing this as non-regulatory news. Since the document is a general, non-regulatory announcement distributed via the RNS infrastructure but explicitly marked as non-regulatory news (and not fitting specific categories like DIV, DIRS, or ER), the most appropriate fallback category is Regulatory Filings (RNS), which serves as the general category for miscellaneous regulatory/news distribution items that don't fit elsewhere, especially when distributed via the RNS system.
2022-10-21 English
Notice of investor/analyst webinar
Report Publication Announcement Classification · 99% confidence The document is a short announcement (2675 characters) issued via RNS (Regulatory News Service) by Mirriad Advertising plc. The primary purpose of the announcement is to give a 'Notice of analyst and investor webinar' scheduled for September 26, 2022, which is set to follow the release of the company's 'Interim Results'. Since the document itself is not the Interim Results (IR) or the Earnings Release (ER), but rather an announcement about an upcoming event related to those results, it fits the definition of a Report Publication Announcement (RPA) or a general Regulatory Filing (RNS). Given that it specifically announces the timing/details of a future event related to a report release, RPA is a strong candidate. However, since it is distributed via RNS and is a general announcement, RNS (the fallback for miscellaneous regulatory announcements) is also appropriate. Since the core function is announcing an event/information release rather than being the report itself, and it is clearly an RNS filing, I will classify it as RNS, which covers general regulatory announcements.
2022-08-24 English
New research shows in-content preferred by viewers
Regulatory Filings Classification · 98% confidence The document starts with an 'RNS Number' and a date, indicating it is a regulatory or news announcement. The content is a press release detailing research findings between Mirriad and Kantar regarding advertising effectiveness. It is not a formal financial report (like 10-K or IR), nor is it a transcript (CT) or a management/board change announcement (MANG). It is a general announcement of business/research findings distributed via the RNS system. Crucially, the end of the document explicitly states: 'This information is provided by Reach, the non-regulatory press release distribution service of RNS...' and 'Reach announcements are identified with an orange label...'. Since it is a general press release distributed through the RNS mechanism but is not one of the highly specific categories (like DIV, ER, CAP), the most appropriate classification is the general regulatory/news announcement fallback, RNS.
2022-08-18 English
Second Price Monitoring Extn
Regulatory Filings Classification · 95% confidence The document is very short (1937 chars) and originates from 'RNS, the news service of the London Stock Exchange'. It announces a 'Second Price Monitoring Extension' for a security, which is a specific, time-sensitive operational update related to trading mechanisms. This type of announcement, which relays immediate market status information rather than a comprehensive financial report or a standard corporate action, fits best under the general regulatory announcement category, as it doesn't align with specific definitions like 10-K, ER, or DIV. Given the source (RNS) and the nature of the content (a trading mechanism update), the most appropriate classification is the general Regulatory Filings fallback category.
2022-08-15 English
Price Monitoring Extension
Regulatory Filings Classification · 95% confidence The document is very short (1920 characters) and contains the header 'RNS Number : 0626W' and mentions 'RNS, the news service of the London Stock Exchange' and 'Financial Conduct Authority'. The content describes a 'Price Monitoring Extension' for an auction call period, which is a specific, short-form operational announcement related to trading mechanics, not a comprehensive financial report or a standard regulatory filing like 10-K or ER. Since it is a specific, non-standard regulatory announcement that doesn't fit the other defined categories (like DIV, DIRS, or ER), the most appropriate classification is the general regulatory announcement fallback category, RNS.
2022-08-15 English

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