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Baozun Inc. — Investor Relations & Filings

Ticker · 9991 ISIN · KYG0891M1069 LEI · 549300IF0HZ7T4762633 HKEX Telecommunications, computer programming, consultancy, computing infrastructure, and other information service activities
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Filings indexed 343 across all filing types
Latest filing 2026-05-21 Director's Dealing
Country KY Cayman Islands
Listing HKEX 9991

About Baozun Inc.

http://www.baozun.com

Baozun Inc. is a leading digital commerce enabler and brand e-commerce service provider operating under a dual-wheel drive strategy: E-commerce (EC) services and Brand Management (BBM). The EC segment provides end-to-end omnichannel solutions, including online store operations, digital marketing, IT solutions, and warehousing/logistics, empowering global brands to achieve digital new retail transformation across major platforms like Tmall, JD, Douyin, and Xiaohongshu. The BBM segment focuses on acquiring and managing brands, driving their growth through integrated marketing, product strategy, and channel expansion. Baozun leverages proprietary technology and AI integration to enhance operational efficiency and content creation, serving brands primarily in the China and broader Asia markets.

Recent filings

Filing Released Lang Actions
GRANT OF RESTRICTED SHARE UNIT AWARDS
Director's Dealing Classification · 89% confidence The document is an announcement under the Hong Kong Listing Rules, detailing the grant of restricted share unit awards (RSUs) to the company’s directors (independent and executive). This falls squarely under insider/share transactions by directors (insider dealings) rather than a full remuneration proxy statement or financial report. Therefore, it should be classified as a Director’s Dealing disclosure.
2026-05-21 English
ANNOUNCEMENT OF THE FIRST QUARTER 2026 RESULTS
Earnings Release Classification · 94% confidence The document is an announcement of the company’s unaudited first quarter ended March 31, 2026 financial results, featuring management commentary, revenue and expense highlights, non-GAAP reconciliations, and segment performance summaries. It does not contain full financial statements or the level of detail found in an interim/quarterly report (IR) but rather the key financial metrics and discussion typical of an earnings release. Q1 2026
2026-05-20 English
FORM OF PROXY FOR USE AT THE ANNUAL GENERAL MEETING
Proxy Solicitation & Information Statement Classification · 92% confidence The document is a “Form of Proxy” furnished to shareholders to solicit their votes at the Annual General Meeting. It is not the Annual Report nor an earnings release but rather the proxy solicitation material sent out to shareholders in advance of the AGM. According to our definitions, materials provided to shareholders to request votes at a meeting fall under Proxy Solicitation & Information Statement (PSI).
2026-05-15 English
NOTICE OF ANNUAL GENERAL MEETING
Proxy Solicitation & Information Statement Classification · 91% confidence The document is a formal notice of the Annual General Meeting detailing resolutions, proxy appointment procedures, voting record dates, and shareholder action items. It is sent to shareholders to solicit votes and provide information about the AGM agenda. This fits the definition of a Proxy Solicitation & Information Statement rather than the full annual report or just an announcement of publication.
2026-05-15 English
(1). PROPOSALS FOR GENERAL MANDATES TO ISSUE SHARES AND TO BUY BACK SHARES; (2). RE-ELECTION OF DIRECTORS; (3). PROPOSED GRANTS OF RSUS TO DIRECTORS; (4). PROPOSED REFRESHMENT OF SCHEME MANDATE LIMIT
Proxy Solicitation & Information Statement Classification · 95% confidence The document is a shareholder circular containing detailed proposals for the Annual General Meeting (general mandates, re-election of directors, RSU grants, refreshment of scheme limits), explanatory appendices, the formal notice of meeting, and proxy form. This aligns with a proxy solicitation/information statement provided to shareholders to solicit votes at the AGM.
2026-05-15 English
DATE OF BOARD MEETING
Regulatory Filings
2026-05-08 English

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