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Baozun Inc. — Investor Relations & Filings

Ticker · 9991 ISIN · KYG0891M1069 LEI · 549300IF0HZ7T4762633 HKEX Telecommunications, computer programming, consultancy, computing infrastructure, and other information service activities
Filings indexed 336 across all filing types
Latest filing 2025-11-25 Earnings Release
Country KY Cayman Islands
Listing HKEX 9991

About Baozun Inc.

http://www.baozun.com

Baozun Inc. is a leading digital commerce enabler and brand e-commerce service provider operating under a dual-wheel drive strategy: E-commerce (EC) services and Brand Management (BBM). The EC segment provides end-to-end omnichannel solutions, including online store operations, digital marketing, IT solutions, and warehousing/logistics, empowering global brands to achieve digital new retail transformation across major platforms like Tmall, JD, Douyin, and Xiaohongshu. The BBM segment focuses on acquiring and managing brands, driving their growth through integrated marketing, product strategy, and channel expansion. Baozun leverages proprietary technology and AI integration to enhance operational efficiency and content creation, serving brands primarily in the China and broader Asia markets.

Recent filings

Filing Released Lang Actions
ANNOUNCEMENT OF THE THIRD QUARTER 2025 RESULTS
Earnings Release Classification · 1% confidence The document is a formal announcement of Baozun Inc.'s unaudited financial results for the third quarter of 2025. It contains detailed financial highlights, segment performance (BEC and BBM), and management commentary. It is not a full 10-K or an interim report, but rather the initial earnings release announcement. It exceeds the length of a simple notification and provides comprehensive financial data, fitting the definition of an Earnings Release (ER). Q3 2025
2025-11-25 English
DATE OF BOARD MEETING
Report Publication Announcement Classification · 1% confidence The document is a short announcement (under 5,000 characters) from Baozun Inc. titled 'DATE OF BOARD MEETING'. It informs shareholders that a board meeting will be held on November 25, 2025, to approve and publish the third-quarter financial results. It also provides details for the upcoming earnings conference call. Since this document announces the timing and publication of a future report rather than being the report itself, it falls under the 'Report Publication Announcement' category.
2025-11-11 English
Monthly Return of Equity Issuer on Movements in Securities for the month ended 31 October 2025
Regulatory Filings Classification · 1% confidence The document is a 'Monthly Return for Equity Issuer' (Form FF301) filed with the Hong Kong Stock Exchange (HKEX). This form is a standard regulatory requirement for listed companies in Hong Kong to report monthly movements in their securities, including share capital, share options, and other equity-related changes. As it is a recurring regulatory filing detailing changes in share structure and capital, it falls under the 'Regulatory Filings' category.
2025-11-06 English
Monthly Return of Equity Issuer on Movements in Securities for the month ended 30 September 2025
Share Issue/Capital Change Classification · 1% confidence The document is a statutory monthly return (Form FF301) filed to the Hong Kong Exchanges detailing movements in authorised share capital, issued shares (including treasury shares), share option exercises, and restricted share unit issuances for the month ended 30 September 2025. It does not announce dividends, management changes, legal proceedings, or earnings, but rather records share issuance, options exercises, and treasury share movements under the Exchange Listing Rules. This falls under announcements regarding share capital changes. Therefore, it should be classified as Share Issue/Capital Change (SHA).
2025-10-08 English
2025 INTERIM REPORT
Interim / Quarterly Report Classification · 1% confidence The document is explicitly titled 'INTERIM REPORT' for the period ending June 30, 2025. It contains comprehensive sections including 'Management Discussion and Analysis', 'Report on Review of Condensed Consolidated Financial Statements', and various 'Unaudited Condensed Consolidated Financial Statements' (Balance Sheet, Statement of Operations, Cash Flows, etc.). This meets the criteria for an Interim/Quarterly Report (IR) as it provides substantive financial data and analysis for a period shorter than a full fiscal year. H1 2025
2025-09-18 English
Monthly Return of Equity Issuer on Movements in Securities for the month ended 31 August 2025
Share Issue/Capital Change Classification · 1% confidence The document is a Hong Kong Stock Exchange monthly return (Form FF301) detailing movements in authorised/registered share capital, issued shares, treasury shares, share options, repurchase and issuance of shares. It is not an earnings release, annual report, governance statement or proxy solicitation. Instead, it concerns ongoing capital changes – new issuances, exercises of options, repurchases – under the Exchange Listing Rules. Therefore, it best fits the Share Issue/Capital Change category (Code: SHA).
2025-09-03 English

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