About Pricer

Company Description

Pricer AB, founded in Sweden in 1991, is the global leader in providing in-store digital shelf-edge solutions that enhance both store performance and the shopping experience. Our optical, electronic shelf-label platform is fast, robust, interconnectable and scalable.

We work with the world’s top retailers, small and large, including grocers, DIY, electronics and specialty stores. So far, Pricer has sold more than 250 million electronic shelf labels to 19,000+ stores in over 70 countries. The Pricer share is traded on the Mid Cap list of NASDAQ OMX Stockholm.

With over 19,000 store installations in more than 70 countries, Pricer is one of the largest corporations working with digital shelf-edge solutions. Pricer’s customers include most of the leading retailers across the five continents.

Year founded


Served area


Shareholder information

Shares outstanding



Jan. 1, 2000

Stock exchange(s)

Nasdaq Stockholm



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