Adtraction Group AB — Investor Relations & Filings

Adtraction Group AB operates a full-service partner marketing platform designed to connect advertisers with a diverse network of marketing partners. The company facilitates growth for brands by helping them acquire new customers and increase online sales through a performance-based model, where partners earn a commission on sales they generate. This approach offers advertisers a predictable cost structure and a way to diversify their marketing channels, reducing reliance on major platforms like search engines and social media. The network of partners includes influencers, media houses, apps, technology platforms, and comparison sites. For these partners, the platform provides an opportunity to monetize their content and audience. Adtraction emphasizes active partnership management to optimize and grow collaborations, ensuring effective and successful campaigns for both advertisers and partners.