Acquazzurra operates as a barter, namely as advertising space sales agency for high standing advertisers, to allow them to invest in communication through local and national campaigns.
The peculiarity of the business model lies in the method of payment used by the advertising companies: in exchange for its service, Acquazzurra receives goods or quality services (“barter”) which in turn are sold to retail customers or national and international professional buyers (wholesalers), always respecting the positioning agreed with the advertising companies.
Acquazzurra leverages both its great experience, acquired in more than 15 years of activity in bartering, and its deep knowledge of the national advertising market. This knowledge derives from solid collaborations with the most important operators in media and advertising, which in turn benefit from additional revenue generated by the bartering activity promoted by Acquazzurra.
2004
HeadquartersVia Rutilia 10/8, 20141 Milano – Italy
2,583,500
IPOJan. 1, 2000
Stock exchange(s)Borsa Italiana