ATOMOS LIMITED — Capital/Financing Update 2022

Apr 21, 2022

ASX ANNOUNCEMENT ATOMOS LIMITED (ASX:AMS) 22 APRIL 2022

Launch of Atomos Cloud Studio and new generation of connected devices to streamline video roduction p

Highlights:

• Atomos is pleased to announce a technology step-change with the launch of two new network-connected devices, the ATOMOS CONNECT and SHOGUN CONNECT

• New partnership with Frame.io (an Adobe company) - Camera to Cloud enhances Atomos’ value to content creators collaborating remotely

• The launch of Atomos Cloud Studio introduces cloud-based video production tools and services, representing the Company’s entry into subscription-based revenue streams. These products and announcements will assist in driving margin expansion and recurring revenues

• Atomos reconfirms its FY22 guidance for revenue of $95m+ and EBITDA margins of 12-15%

• Atomos flags FY23 and FY24 software ARR guidance of $3m+ and $6m+ respectively

• Webinar to be held at 9:30am AEST to present the new products

Atomos Limited ( ASX: AMS , ‘ Atomos ’ or the ‘ Company ’) today announces the first new products to be designed on its next generation, ‘Series 2’ technology Platform.

Strategic Roadmap

Atomos’ new generation of connected devices fulfil the Company’s stated strategy that all new hardware innovations will be software enabled to drive margin expansion and recurring revenues.

Additionally, Atomos’ strength in forming strategic partnerships, including now with Frame.io and MAVIS, increases the Company’s access to new customers and market segments, as well as enhancing value to our existing customer segments.

New Devices, Cloud Services and Partnership

The Company has announced the launch of two new network-connected devices.

ATOMOS CONNECT is a companion product for the popular ATOMOS NINJA V and NINJA V+ monitor-recorders, of which the company has sold over 150,000 to date. When paired with a NINJA V / V+, ATOMOS CONNECT can transform professional cinema, mirrorless, and DSLR cameras into the launch pads for efficient cloud-connected workflows. ATOMOS CONNECT will be available by June, priced at USD 399.

SHOGUN CONNECT is a new all-in-one 7” monitor-recorder combining HDR monitoring, RAW recording as well as the same connected technologies as ATOMOS CONNECT. SHOGUN CONNECT will be available by June, priced at USD 1,299.

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ATOMOS CONNECT

SHOGUN CONNECT

The Company is pleased also to announce a partnership with Frame.io which sees its new devices integrate with Frame.io’s Camera to Cloud (C2C). Frame.io (an Adobe company) is a leading video production collaboration platform, enabling video production teams to collaborate remotely on the same project. C2C allows real time transfer of footage directly from the camera to a collaborator, such as a director or editor, in another location. Since Atomos’ devices work seamlessly with a wide range of cameras, this partnership helps Frame.io Camera to Cloud to reach many more content creators. In turn, Frame.io Camera to Cloud customers are incentivised to purchase Atomos’ connected devices to further streamline their video production.

Adobe recently announced that access to Frame.io will be bundled with Adobe Premiere, at no additional cost. Premiere is part of Adobe’s Creative Cloud business which was recently estimated to have 26 million paid users.

Atomos Cloud Studio

Atomos also announces Atomos Cloud Studio, a collection of cloud-based video production tools and services which will be made available to Atomos customers via tiered subscription plans. Atomos Cloud Studio has been developed in partnership with UK based software company, MAVIS.

Atomos Cloud Studio will launch new cloud-based live and instant video production services:

• ATOMOS Capture-to-cloud and Video Streaming for remote live video previewing and streaming, as well as cloud-based collaboration and sharing. There will be several subscription plans priced up to around USD 10 per month

• ATOMOS Live Production is a cloud-based multicamera switching and production solution for live events and live streaming. There will be subscription plans for live production; with premium plans at around USD 30 per month and professional plans that will be charged hourly

Example Use Cases

ATOMOS Capture-to-cloud provides a range of features to solve problems for users of the service, for example:

• Streaming – stream recorded or live footage from an ATOMOS device direct to one or more social platforms

• File Sharing – send files directly from an ATOMOS device to an online storage provider, e.g., Dropbox

• Remote Live View – a director or client, at home in New York, views the live production shoot in Melbourne on their mobile device/tablet, through AppleTV or through an ATOMOS device

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Webinar

The Company will host a webinar this morning at 9:30am AEST with Interim CEO, Trevor Elbourne and CFO, James Cody to discuss the product launch in more detail. To register for the webinar, please use the following link: https://us02web.zoom.us/webinar/register/WN_Iv_KVGEzQmCHS9ce-I-cTg.

Commenting on the announcements, Trevor Elbourne, interim CEO, said: “The launch of these exciting new products and services represents an important milestone for Atomos. Our team has been developing a new unified technology platform known as ‘Series 2’ for 18 months. It is gratifying to see the first results of that hard work in these two new ground-breaking devices. One of the key features of the new platform is the network-connectivity it enables, and it is exciting to be able to leverage that through partnerships with Frame.io and MAVIS to offer content creators a range of new production tools and services. Atomos has always enjoyed a strong reputation for delivering highly dependable tools for content creators at the point of capture. The cloud-based solutions will ensure that Atomos continues to streamline our users’ experience, not just on set, but through the entire production and creative process”

Authorised for ASX release by the Atomos Board of Directors.

--ENDS--

For further information please contact:

James Cody Simon Hinsley Chief Financial Officer Investor/Media Relations +61 407 048 514 +61 401 809 653 james@atomos.com simon@atomos.com

About Atomos:

Atomos is a global video technology company delivering award-winning, simple to use monitorrecorder content creation products. These products give content creators across the rapidly growing social, pro-video and entertainment markets a faster, higher quality and more affordable production system.

Atomos’ range of products take images directly from the sensor of all major camera manufacturers, then enhance, record and distribute them in high-quality formats for content creation using the major video editing software programs. Since being founded in 2010, Atomos has established strategic relationships with key technology providers within the ecosystem including Apple, Adobe, Sony, Canon, Panasonic, Nikon and JVC Kenwood.

Atomos is based in Australia with offices in the USA, UK, Germany, China and Japan and has a worldwide distribution partner network.

For more information please visit www.atomos.com

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