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ATOMOS LIMITED Capital/Financing Update 2021

Nov 22, 2021

64380_rns_2021-11-22_356e0da7-14b7-4299-afaa-d050cdbb0549.pdf

Capital/Financing Update

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ASX ANNOUNCEMENT ATOMOS LIMITED (ASX:AMS) 23 NOVEMBER 2021

Atomos Invests in Cloud-Based Video Sharin Platform Video ram g , g

Highlights:

  • Atomos will invest up to USD 2.0 million to complete development of the Videogram platform

  • Atomos takes up future option to acquire Videogram based on financial performance

  • This investment demonstrates Atomos’ execution on its strategy to expand into cloud-based services

Leading global video technology company, Atomos Limited (‘ ASX:AMS ’, ‘ Atomos ’ or the ‘ Company ’), is pleased to advise it has entered into a Cloud Development Agreement with Cinemacraft Inc (‘ Cinemacraft ’) to fund the completion of its Videogram platform. In addition, Atomos will receive an option to acquire all shares in Cinemacraft. This investment forms part of Atomos’ strategy to build on its depth in video and multi-camera capture to expand into cloud-based services. Atomos will leverage Cinemacraft’s technology to accelerate its own cloud platform.

The founder and CEO of Cinemacraft, Sandeep Casi, developed Videogram as a cloud-based platform with a vision to automate video workflows to deliver unique commercial opportunities for video creatives.

Current investors in Cinemacraft include 500Startups (U.S), DoCoMo Ventures, Samsung Ventures, Turner Broadcasting, Asahi Broadcasting, Buneido, D4V Ventures, American personality Tyra Banks, and Japanese actor Masi Oka.

Sandeep has joined Atomos as a senior executive and is contributing to Atomos’ cloud strategy.

Transaction Structure

Atomos has signed a Software Development Agreement committing USD 1.2 million and expects to invest up to USD 0.8 million for patents and to oversee Videogram’s development through to commercialisation.

Atomos may exercise its option to acquire all shares in Cinemacraft based on a valuation linked to the financial performance of the Videogram platform over two 12-month periods: ending September 30, 2023.

Exercising the option will require Videogram to achieve minimum revenue hurdles post commercialisation of the service.

Estelle McGechie, Atomos’ Chief Executive Officer commented: “We are delighted to partner with Cinemacraft; they have developed unique cloud solutions that will underpin an exciting new chapter for Atomos. When you combine Sandeep’s experience developing technology at Fuji Film and ILM for Lucas Films, with his passion for using machine learning to simplify a creator’s journey, you can see Videogram is poised to reinvent the way online video is discovered, consumed, shared and monetised. I look forward to working closely with Sandeep and his team to help realise the potential of Videogram.”

Cinemacraft founder and CEO, Sandeep Casi commented: “ We have known the Atomos team for many years and their strategy of democratising content creation is perfectly aligned with what we’re doing at

Videogram. I’m excited to commercialise our cloud-based content delivery platform with the support of Atomos’ world-leading video expertise and incredible brand.”

Authorised for ASX release by the Atomos Board of Directors.

--ENDS—

For further information please contact:

Estelle McGechie Chief Executive Officer +1 310 612-6783 [email protected]

James Cody Chief Financial Officer +61 407 048 514 [email protected]

Simon Hinsley Investor/Media Relations +61 401 809 653 [email protected]

About Atomos:

Atom os is a global video technology com pany delivering award-winning, sim ple to use m onitorrecorder content creation products. These products give content creators across the rapidly growing social, pro-video and entertainment m arkets a faster, higher quality and m ore affordable production system .

Atom os’ range of products take im ages directly from the sensor of all m ajor camera m anufacturers, then enhance, record and distribute them in high-quality form ats for content creation using the m ajor video editing software program s. Since being founded in 2010, Atom os has established strategic relationships with key technology providers within the ecosystem including Apple, Adobe, Sony, Canon, Panasonic, Nikon and JVC Kenwood.

Atom os is based in Australia with offices in the USA, Japan, China, UK and Germ any and has a worldwide distribution partner network.

For m ore information please visit www.atomos.com