Planet Fitness, Inc. — Investor Relations & Filings

Planet Fitness, Inc. is a franchisor and operator of fitness centers. As one of the largest and fastest-growing fitness brands by number of members and locations, the company has a portfolio of over 2,500 clubs. The company's business model is based on franchising and operating corporate-owned fitness centers. Planet Fitness is known for its "Judgement Free Zone" philosophy, which aims to create a welcoming and non-intimidating environment for first-time and casual gym users. Its facilities provide a selection of brand-name cardio and strength-training equipment. The company's primary service is a low-cost membership model that includes access to its fitness centers and free fitness training. A premium membership tier is also available, offering additional amenities and benefits.