Pierce Group Logo

Pierce Group

ISIN

SE0015658364

Ticker

PIERCE

Sector

Consumer Discretionary

Sub-Industry

Automotive Retail

Country

Sweden

Year Founded

2008

About Pierce Group

Company Description

We are a leading European e-commerce company selling motorcycle and snowmobile gear, parts, accessories and streetwear to passionate customers through our online stores 24MX, XLMOTO, and Sledstore.

We offer an extensive assortment of strong, well-known external brands and popular private brands at competitive prices for all types of riders, beginners to experienced whether they prefer riding offroad, onroad, or on snow.

Thanks to a well-invested technology and operational set-up, our customers benefit from a best-in-class site experience, customer service in local language, reliable deliveries and easy returns.

With many in our staff being riders themselves we share the passion for the sport, as well as the joy of riding, with our customers. This passion and deep understanding for our customers everyday needs helps us bring customers what is most important for them to enjoy their rides.

Headquartered in Stockholm, Pierce has a local online presence in 16 European markets.

Served Area

Europe

Headquarters

Elektravägen 22
12630, Hägersten Sweden
Sweden

Financial statements

Download as Excel
Line item in (sek) 01.01.2020 01.01.2021 01.01.2022 01.01.2023
Assets N/A 920,000,000.00 1,035,000,000.00 1,083,000,000.00
Noncurrent Assets N/A 469,000,000.00 445,000,000.00 431,000,000.00
Property Plant And Equipment N/A 14,000,000.00 18,000,000.00 16,000,000.00
Deferred Tax Assets N/A 6,000,000.00 10,000,000.00 6,000,000.00
Current Assets N/A 451,000,000.00 591,000,000.00 651,000,000.00
Inventories N/A 334,000,000.00 534,000,000.00 488,000,000.00
Current Trade Receivables N/A 12,000,000.00 15,000,000.00 7,000,000.00
Other Current Receivables N/A 14,000,000.00 12,000,000.00 7,000,000.00
Current Tax Assets Current N/A 0.00 5,000,000.00 8,000,000.00
Cash and cash equivalents 111,000,000.00 87,000,000.00 18,000,000.00 136,000,000.00
Equity And Liabilities N/A 920,000,000.00 1,035,000,000.00 1,083,000,000.00
Equity N/A 57,000,000.00 441,000,000.00 719,000,000.00
Issued Capital N/A 0.00 1,000,000.00 2,000,000.00
Retained Earnings N/A -70,000,000.00 -44,000,000.00 -101,000,000.00
Additional Paidin Capital N/A 128,000,000.00 484,000,000.00 814,000,000.00
Equity Attributable To Owners Of Parent N/A 57,000,000.00 441,000,000.00 719,000,000.00
Noncurrent Liabilities N/A 492,000,000.00 76,000,000.00 68,000,000.00
Noncurrent Provisions N/A N/A 0.00 0.00
Deferred Tax Liabilities N/A 29,000,000.00 28,000,000.00 29,000,000.00
Longterm Borrowings N/A 399,000,000.00 0.00 N/A
Current Liabilities N/A 371,000,000.00 517,000,000.00 296,000,000.00
Current Provisions N/A 12,000,000.00 8,000,000.00 7,000,000.00
Trade And Other Current Payables To Trade Suppliers N/A 86,000,000.00 147,000,000.00 105,000,000.00
Trade And Other Current Payables To Related Parties N/A 63,000,000.00 0.00 N/A
Current Contract Liabilities N/A 25,000,000.00 16,000,000.00 20,000,000.00
Current Tax Liabilities Current N/A 1,000,000.00 3,000,000.00 1,000,000.00
Other Current Liabilities N/A 29,000,000.00 56,000,000.00 54,000,000.00
Line item in (sek) 01.01.2020/
01.01.2021
01.01.2021/
01.01.2022
01.01.2022/
01.01.2023
Revenue 1,523,000,000.00 1,594,000,000.00 1,670,000,000.00
Other Income 1,000,000.00 3,000,000.00 4,000,000.00
Profit Loss From Operating Activities 81,000,000.00 46,000,000.00 -68,000,000.00
Finance Income 4,000,000.00 6,000,000.00 28,000,000.00
Finance Costs 77,000,000.00 26,000,000.00 11,000,000.00
Profit Loss Before Tax 8,000,000.00 26,000,000.00 -52,000,000.00
Income Tax Expense Continuing Operations 8,000,000.00 0.00 6,000,000.00
Profit (loss) -1,000,000.00 26,000,000.00 -58,000,000.00
Profit Loss Attributable To Owners Of Parent -1,000,000.00 26,000,000.00 -58,000,000.00
Line item in (sek) 01.01.2020 01.01.2021 01.01.2022 01.01.2023
Profit (loss) N/A -1,000,000.00 26,000,000.00 -58,000,000.00
Adjustments For Decrease Increase In Inventories N/A 38,000,000.00 -190,000,000.00 79,000,000.00
Other Adjustments For Noncash Items N/A 44,000,000.00 45,000,000.00 56,000,000.00
Interest Paid Classified As Operating Activities N/A 6,000,000.00 12,000,000.00 11,000,000.00
Interest Received Classified As Operating Activities N/A N/A 0.00 1,000,000.00
Cash Flows From Used In Operating Activities N/A 156,000,000.00 -61,000,000.00 9,000,000.00
Proceeds From Sales Of Property Plant And Equipment Classified As Investing Activities N/A N/A 0.00 0.00
Purchase Of Property Plant And Equipment Classified As Investing Activities N/A 7,000,000.00 10,000,000.00 2,000,000.00
Purchase Of Intangible Assets Classified As Investing Activities N/A 22,000,000.00 16,000,000.00 12,000,000.00
Cash Flows From Used In Investing Activities N/A -42,000,000.00 -12,000,000.00 -16,000,000.00
Proceeds From Issuing Shares N/A 1,000,000.00 363,000,000.00 N/A
Payments Of Lease Liabilities Classified As Financing Activities N/A 21,000,000.00 20,000,000.00 23,000,000.00
Cash Flows From Used In Financing Activities N/A -133,000,000.00 2,000,000.00 124,000,000.00
Increase (decrease) in cash and cash equivalents before effect of exchange rate changes N/A -19,000,000.00 -71,000,000.00 117,000,000.00
Effect Of Exchange Rate Changes On Cash And Cash Equivalents N/A -4,000,000.00 2,000,000.00 1,000,000.00
Cash and cash equivalents 111,000,000.00 87,000,000.00 18,000,000.00 136,000,000.00

Please note that some sums might not add up.

Filings & Publications

  • Consolidated Report 2022 - Q4 Swedish 🇸🇪 Published: 09.05.2023
  • Consolidated Report 2021 - Q4 Swedish 🇸🇪

Insider Trades

Date Trading entity / Person Association Trade type Volume
24.05.2024 Niklas Jarl Other Buy SEK 78,790.40
23.05.2024 Niklas Jarl Other Buy SEK 15,136.80
01.03.2024 Göran Dahlin Other Buy SEK 83,318.80
01.03.2024 Göran Dahlin Other Buy SEK 556.48
29.02.2024 Göran Dahlin Other Buy SEK 116,637.10
30.08.2023 Göran Dahlin Other Buy SEK 99,995.48
16.06.2022 Gunilla Spongh Other Sell SEK 5,826.60
16.06.2022 Gunilla Birgitta Ruth Spongh Other Buy SEK 5,826.60
31.05.2022 Stefan Rönn Other Sell SEK 40,538,766.50
09.04.2021 Stefan Rönn Other Sell SEK 23,529,664.00

Capital Markets Information

ISIN

SE0015658364

LEI

54930082SM8KO7LCER77

Sub-Industry

Automotive Retail

Listed Stock Exchange

Nasdaq Stockholm

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