Pierce Group
ISIN: SE0015658364 | Ticker: PIERCE | LEI: 54930082SM8KO7LCER77
Country: Sweden
We are a leading European e-commerce company selling motorcycle and snowmobile gear, parts, accessories and streetwear to passionate customers through our online stores 24MX, XLMOTO, and Sledstore.
We offer an extensive assortment of strong, well-known external brands and popular private brands at competitive prices for all types of riders, beginners to experienced whether they prefer riding offroad, onroad, or on snow.
Thanks to a well-invested technology and operational set-up, our customers benefit from a best-in-class site experience, customer service in local language, reliable deliveries and easy returns.
With many in our staff being riders themselves we share the passion for the sport, as well as the joy of riding, with our customers. This passion and deep understanding for our customers everyday needs helps us bring customers what is most important for them to enjoy their rides.
Headquartered in Stockholm, Pierce has a local online presence in 16 European markets.
2008
Served areaEurope
HeadquartersElektravägen 22, 12630 Hägersten Sweden – Sweden
| Line item in (sek) | 01.01.2020 | 01.01.2021 | 01.01.2022 | 01.01.2023 |
|---|---|---|---|---|
| Assets | N/A | 920,000,000.00 | 1,035,000,000.00 | 1,083,000,000.00 |
| Noncurrent Assets | N/A | 469,000,000.00 | 445,000,000.00 | 431,000,000.00 |
| Property Plant And Equipment | N/A | 14,000,000.00 | 18,000,000.00 | 16,000,000.00 |
| Deferred Tax Assets | N/A | 6,000,000.00 | 10,000,000.00 | 6,000,000.00 |
| Current Assets | N/A | 451,000,000.00 | 591,000,000.00 | 651,000,000.00 |
| Inventories | N/A | 334,000,000.00 | 534,000,000.00 | 488,000,000.00 |
| Current Trade Receivables | N/A | 12,000,000.00 | 15,000,000.00 | 7,000,000.00 |
| Other Current Receivables | N/A | 14,000,000.00 | 12,000,000.00 | 7,000,000.00 |
| Current Tax Assets Current | N/A | 0.00 | 5,000,000.00 | 8,000,000.00 |
| Cash and cash equivalents | 111,000,000.00 | 87,000,000.00 | 18,000,000.00 | 136,000,000.00 |
| Equity And Liabilities | N/A | 920,000,000.00 | 1,035,000,000.00 | 1,083,000,000.00 |
| Equity | N/A | 57,000,000.00 | 441,000,000.00 | 719,000,000.00 |
| Issued Capital | N/A | 0.00 | 1,000,000.00 | 2,000,000.00 |
| Retained Earnings | N/A | -70,000,000.00 | -44,000,000.00 | -101,000,000.00 |
| Additional Paidin Capital | N/A | 128,000,000.00 | 484,000,000.00 | 814,000,000.00 |
| Equity Attributable To Owners Of Parent | N/A | 57,000,000.00 | 441,000,000.00 | 719,000,000.00 |
| Noncurrent Liabilities | N/A | 492,000,000.00 | 76,000,000.00 | 68,000,000.00 |
| Noncurrent Provisions | N/A | N/A | 0.00 | 0.00 |
| Deferred Tax Liabilities | N/A | 29,000,000.00 | 28,000,000.00 | 29,000,000.00 |
| Longterm Borrowings | N/A | 399,000,000.00 | 0.00 | N/A |
| Current Liabilities | N/A | 371,000,000.00 | 517,000,000.00 | 296,000,000.00 |
| Current Provisions | N/A | 12,000,000.00 | 8,000,000.00 | 7,000,000.00 |
| Trade And Other Current Payables To Trade Suppliers | N/A | 86,000,000.00 | 147,000,000.00 | 105,000,000.00 |
| Trade And Other Current Payables To Related Parties | N/A | 63,000,000.00 | 0.00 | N/A |
| Current Contract Liabilities | N/A | 25,000,000.00 | 16,000,000.00 | 20,000,000.00 |
| Current Tax Liabilities Current | N/A | 1,000,000.00 | 3,000,000.00 | 1,000,000.00 |
| Other Current Liabilities | N/A | 29,000,000.00 | 56,000,000.00 | 54,000,000.00 |
| Line item in (sek) | 01.01.2020/ 01.01.2021 |
01.01.2021/ 01.01.2022 |
01.01.2022/ 01.01.2023 |
|---|---|---|---|
| Revenue | 1,523,000,000.00 | 1,594,000,000.00 | 1,670,000,000.00 |
| Other Income | 1,000,000.00 | 3,000,000.00 | 4,000,000.00 |
| Profit Loss From Operating Activities | 81,000,000.00 | 46,000,000.00 | -68,000,000.00 |
| Finance Income | 4,000,000.00 | 6,000,000.00 | 28,000,000.00 |
| Finance Costs | 77,000,000.00 | 26,000,000.00 | 11,000,000.00 |
| Profit Loss Before Tax | 8,000,000.00 | 26,000,000.00 | -52,000,000.00 |
| Income Tax Expense Continuing Operations | 8,000,000.00 | 0.00 | 6,000,000.00 |
| Profit (loss) | -1,000,000.00 | 26,000,000.00 | -58,000,000.00 |
| Profit Loss Attributable To Owners Of Parent | -1,000,000.00 | 26,000,000.00 | -58,000,000.00 |
| Line item in (sek) | 01.01.2020 | 01.01.2021 | 01.01.2022 | 01.01.2023 |
|---|---|---|---|---|
| Profit (loss) | N/A | -1,000,000.00 | 26,000,000.00 | -58,000,000.00 |
| Adjustments For Decrease Increase In Inventories | N/A | 38,000,000.00 | -190,000,000.00 | 79,000,000.00 |
| Other Adjustments For Noncash Items | N/A | 44,000,000.00 | 45,000,000.00 | 56,000,000.00 |
| Interest Paid Classified As Operating Activities | N/A | 6,000,000.00 | 12,000,000.00 | 11,000,000.00 |
| Interest Received Classified As Operating Activities | N/A | N/A | 0.00 | 1,000,000.00 |
| Cash Flows From Used In Operating Activities | N/A | 156,000,000.00 | -61,000,000.00 | 9,000,000.00 |
| Proceeds From Sales Of Property Plant And Equipment Classified As Investing Activities | N/A | N/A | 0.00 | 0.00 |
| Purchase Of Property Plant And Equipment Classified As Investing Activities | N/A | 7,000,000.00 | 10,000,000.00 | 2,000,000.00 |
| Purchase Of Intangible Assets Classified As Investing Activities | N/A | 22,000,000.00 | 16,000,000.00 | 12,000,000.00 |
| Cash Flows From Used In Investing Activities | N/A | -42,000,000.00 | -12,000,000.00 | -16,000,000.00 |
| Proceeds From Issuing Shares | N/A | 1,000,000.00 | 363,000,000.00 | N/A |
| Payments Of Lease Liabilities Classified As Financing Activities | N/A | 21,000,000.00 | 20,000,000.00 | 23,000,000.00 |
| Cash Flows From Used In Financing Activities | N/A | -133,000,000.00 | 2,000,000.00 | 124,000,000.00 |
| Increase (decrease) in cash and cash equivalents before effect of exchange rate changes | N/A | -19,000,000.00 | -71,000,000.00 | 117,000,000.00 |
| Effect Of Exchange Rate Changes On Cash And Cash Equivalents | N/A | -4,000,000.00 | 2,000,000.00 | 1,000,000.00 |
| Cash and cash equivalents | 111,000,000.00 | 87,000,000.00 | 18,000,000.00 | 136,000,000.00 |
Please note that some sums might not add up.
| Date | Trading entity / Person | Association | Trade type | Volume |
|---|---|---|---|---|
| 30.08.23 | Göran Dahlin | Other | Buy | SEK 99,995.48 |
| 16.06.22 | Gunilla Spongh | Other | Sell | SEK 5,826.60 |
| 16.06.22 | Gunilla Birgitta Ruth Spongh | Other | Buy | SEK 5,826.60 |
| 31.05.22 | Stefan Rönn | Other | Sell | SEK 40,538,766.50 |
| 09.04.21 | Stefan Rönn | Other | Sell | SEK 23,529,664.00 |
| 31.03.21 | Ullrika Eliasson | Other | Buy | SEK 46,132.00 |
| 29.03.21 | Gunilla Birgitta Ruth Spongh | Other | Buy | SEK 76,800.00 |
| 26.03.21 | Stefan Rönn | Other | Sell | SEK 95,275,008.00 |
| 26.03.21 | Gunilla Spongh | Other | Buy | SEK 1,497,600.00 |
| 26.03.21 | Thomas Ekman | Other | Buy | SEK 320,000.00 |
SE0015658364
LEI54930082SM8KO7LCER77
SectorConsumer Discretionary Distribution & Retail
IndustryKeep yourself informed with the most recent updates on FinancialReports, IPOs, product advancements, and other significant news.