About Pierce Group

Company Description

We are a leading European e-commerce company selling motorcycle and snowmobile gear, parts, accessories and streetwear to passionate customers through our online stores 24MX, XLMOTO, and Sledstore.

We offer an extensive assortment of strong, well-known external brands and popular private brands at competitive prices for all types of riders, beginners to experienced whether they prefer riding offroad, onroad, or on snow.

Thanks to a well-invested technology and operational set-up, our customers benefit from a best-in-class site experience, customer service in local language, reliable deliveries and easy returns.

With many in our staff being riders themselves we share the passion for the sport, as well as the joy of riding, with our customers. This passion and deep understanding for our customers everyday needs helps us bring customers what is most important for them to enjoy their rides.

Headquartered in Stockholm, Pierce has a local online presence in 16 European markets.

Year founded


Served area



Elektravägen 22, 12630 Hägersten Sweden – Sweden

Shareholder information

Shares outstanding



March 26, 2021

Stock exchange(s)

Nasdaq Stockholm



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