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Nelly Group — Investor Relations & Filings

Ticker · NELLY ISIN · SE0015245535 LEI · 549300TY1ZF7FQEF0552 ST Wholesale and retail trade
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Filings indexed 675 across all filing types
Latest filing 2018-10-18 Management Reports
Country SE Sweden
Listing ST NELLY

About Nelly Group

https://www.nellygroup.com/en/

Nelly Group is an online fashion and beauty retailer primarily targeting young women in the Nordic region. Established in 2004, the company operates with a direct-to-consumer business model and is a recognized pioneer in influencer marketing and direct digital sales. The product portfolio consists of clothing, accessories, and beauty products, encompassing both proprietary brands and a curated selection of items from other international labels. The company maintains a strong digital presence, engaging its community with daily inspiration on trends and styles through its social media channels.

Recent filings

Filing Released Lang Actions
Qliro Group sätter nya finansiella mål
Management Reports Classification · 99% confidence The document is a press release dated October 18, 2018, announcing that Qliro Group is setting new financial targets for its subsidiaries (Qliro Financial Services, CDON Marketplace, and Nelly) as part of a strategic shift. It details the new targets and compares them to previous long-term goals. Crucially, the final paragraph states: "Qliro Group publicerar sin delårsrapport för perioden januari-september 2018 fredagen den 19 oktober klockan 08:00. En telefonkonferens hålls klockan 10:00 samma dag." This indicates the document itself is an announcement *about* upcoming reports and strategic changes, not the comprehensive report (IR or 10-K) or the earnings release (ER) itself, which is scheduled for the next day. Since it announces strategic changes and financial goal revisions, it is best classified as a general corporate announcement. Given the options, it is not a specific financial report, management discussion, or earnings release, but rather a strategic update. However, the document also mentions the upcoming release of the 'delårsrapport' (interim report) for Jan-Sep 2018. Since the document focuses heavily on setting new financial targets and strategy updates, and is a press release, it most closely aligns with an announcement that precedes a formal filing or is a general corporate update. Because it is a press release detailing strategic shifts and goal setting, and not a formal regulatory filing like 10-K or IR, and it is not a transcript (CT) or a pure earnings release (ER) which usually contains the actual results, it falls into a general announcement category. Given the context of setting new financial goals and strategy, it is a significant corporate update. If it were announcing the results, it would be ER. Since it is announcing *new targets* and strategy, and is a press release, it is a general corporate announcement. The closest fit among the specific codes for strategic/financial updates that aren't formal reports is often a general announcement or sometimes related to Capital/Financing (CAP) if it involved fundraising, which it doesn't explicitly. Since it is a press release announcing strategic direction and revised targets, and not a formal report, 'RNS' (Regulatory Filings/General Announcement) is the most appropriate fallback for a non-standard, non-periodic announcement, although it contains elements of MDA (Management Discussion/Outlook). Given the structure and content (setting new financial goals), it functions as a strategic update announcement. I will classify it as RNS as it is a general press release announcing strategic direction and targets, which doesn't fit the specific report codes.
2018-10-18 Swedish
Qliro Group sets new financial targets
Earnings Release Classification · 95% confidence The document is a press release dated October 18, 2018, announcing new financial targets for Qliro Group's subsidiaries (Qliro Financial Services, CDON Marketplace, and Nelly) following a strategic shift. It details changes to previous long-term targets and sets new operational goals. Crucially, the last paragraph states: "Qliro Group publishes its interim report for January-September 2018 on Friday, October 19 at 8:00 am. A telephone conference will be held at 10:00 am the same day." This indicates the document itself is an announcement *about* upcoming financial results and strategy updates, rather than the full interim report (IR) or the earnings release (ER) itself. Since it is a strategic update setting targets and is not a standard regulatory filing like 10-K or a transcript, it most closely aligns with an Earnings Release (ER) which often precedes the full report, or a general strategic update. Given the focus on setting new financial targets and performance outlook, ER is the most appropriate fit among the options, as it precedes the formal release of the full interim report mentioned for the next day. It is not a Call Transcript (CT), Investor Presentation (IP), or Management Discussion & Analysis (MDA) which are usually more detailed or follow the results. 9M 2018
2018-10-18 English
Anna Ullman Sersé utsett till VD på Nelly
Board/Management Information Classification · 98% confidence The document is a press release dated October 9, 2018, announcing the appointment of Anna Ullman Sersé as the permanent CEO of Nelly, a subsidiary of Qliro Group. This announcement concerns a change in senior management personnel. Based on the provided definitions, the category 'Board/Management Information' (Code: MANG) is the most appropriate classification for announcements regarding changes in senior management.
2018-10-09 Swedish
Anna Ullman Sersé appointed CEO of Nelly
Board/Management Information Classification · 98% confidence The document is a press release announcing a significant change in senior management: the appointment of Anna Ullman Sersé as the permanent CEO of Nelly, a subsidiary of Qliro Group. This directly aligns with the definition of 'Board/Management Information' (MANG), which covers announcements of changes in senior management.
2018-10-09 English
Kristoffer Väliharju appointed CEO of CDON
Board/Management Information Classification · 99% confidence The document is a short press release announcing a change in senior management: Kristoffer Väliharju is appointed CEO of CDON AB, replacing Magnus Fredin. This directly corresponds to the definition of Board/Management Information (MANG), which covers announcements of changes in the company's board of directors or senior management.
2018-09-13 English
Kristoffer Väliharju utsedd till VD på CDON
Board/Management Information Classification · 99% confidence The document is a press release dated September 13, 2018, announcing a change in senior management: Kristoffer Väliharju is appointed as the new CEO of CDON AB, replacing Magnus Fredin. This directly corresponds to the definition of 'Board/Management Information' (MANG), which covers announcements of changes in the company's board of directors or senior management.
2018-09-13 Swedish

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