Nelly Group
ISIN: SE0015245535 | Ticker: NELLY | LEI: 549300TY1ZF7FQEF0552
Country: Sweden
Nelly is one of the best-loved fashion destinations for young women in the Nordic region. Nelly was founded in 2004 in Borås, the heartland of the Swedish textile and e-commerce industries, as a pioneer in influencer marketing and direct digital sales to customers. We now have a vibrant customer base consisting mainly of young women in the Nordic region. We have 2.3 million members of Nelly.com in the Nordics and 1.3 million followers of our social media. We offer our community daily inspiration in terms of trends and looks from our own brands and carefully selected supplementary brands from an international portfolio. We are an integral part of her everyday life. Her idols, icons and friends carry us in real life and in her social media.
Year founded2004
Served areaEurope
Headcount216
HeadquartersLundbygatan 1, 50630 Borås – Sweden
| Line item in (sek) | 01.01.2020 | 01.01.2021 | 01.01.2022 | 01.01.2023 |
|---|---|---|---|---|
| Assets | N/A | 655,100,000.00 | 925,400,000.00 | 837,200,000.00 |
| Noncurrent Assets | N/A | 177,200,000.00 | 469,400,000.00 | 439,700,000.00 |
| Property Plant And Equipment | N/A | 46,600,000.00 | 328,700,000.00 | 296,200,000.00 |
| Office Equipment | N/A | 3,400,000.00 | 13,300,000.00 | 10,500,000.00 |
| Construction In Progress | N/A | 3,900,000.00 | 300,000.00 | 0.00 |
| Other Property Plant And Equipment | N/A | 300,000.00 | 1,600,000.00 | 1,400,000.00 |
| Goodwill | N/A | 39,700,000.00 | 39,700,000.00 | 39,700,000.00 |
| Brand Names | N/A | 600,000.00 | 200,000.00 | 100,000.00 |
| Intangible Assets Under Development | N/A | 1,300,000.00 | 5,200,000.00 | 500,000.00 |
| Other Intangible Assets | N/A | 15,000,000.00 | 15,700,000.00 | 23,400,000.00 |
| Deferred Tax Assets | N/A | 74,000,000.00 | 73,800,000.00 | 73,800,000.00 |
| Other Noncurrent Financial Assets | N/A | N/A | 6,100,000.00 | 6,000,000.00 |
| Current Assets | N/A | 477,900,000.00 | 456,000,000.00 | 397,500,000.00 |
| Inventories | N/A | 166,300,000.00 | 205,000,000.00 | 225,600,000.00 |
| Current Inventories In Transit | N/A | 10,000,000.00 | 11,300,000.00 | N/A |
| Other Current Receivables | N/A | 19,500,000.00 | 21,900,000.00 | 27,900,000.00 |
| Cash and cash equivalents | 553,900,000.00 | 230,100,000.00 | 197,500,000.00 | 96,800,000.00 |
| Other Current Assets | N/A | 14,800,000.00 | 3,600,000.00 | 8,800,000.00 |
| Equity And Liabilities | N/A | 655,100,000.00 | 925,400,000.00 | 837,200,000.00 |
| Equity | 888,500,000.00 | 249,800,000.00 | 204,400,000.00 | 133,600,000.00 |
| Issued Capital | N/A | 185,000,000.00 | 185,000,000.00 | 185,000,000.00 |
| Retained Earnings | N/A | -1,334,500,000.00 | -1,381,800,000.00 | -1,453,800,000.00 |
| Other Reserves | N/A | 1,399,400,000.00 | -4,600,000.00 | -3,800,000.00 |
| Additional Paidin Capital | N/A | N/A | 1,405,800,000.00 | 1,405,800,000.00 |
| Equity Attributable To Owners Of Parent | N/A | 249,800,000.00 | 204,400,000.00 | 133,600,000.00 |
| Liabilities | N/A | 405,200,000.00 | 721,000,000.00 | 703,600,000.00 |
| Noncurrent Liabilities | N/A | 19,100,000.00 | 266,300,000.00 | 232,600,000.00 |
| Other Longterm Provisions | N/A | 100,000.00 | 0.00 | 0.00 |
| Current Liabilities | N/A | 386,200,000.00 | 454,700,000.00 | 471,000,000.00 |
| Trade And Other Current Payables | N/A | 143,700,000.00 | 144,300,000.00 | 143,200,000.00 |
| Line item in (sek) | 01.01.2020/ 01.01.2021 |
01.01.2021/ 01.01.2022 |
01.01.2022/ 01.01.2023 |
|---|---|---|---|
| Revenue | 1,394,100,000.00 | 1,428,400,000.00 | 1,299,000,000.00 |
| Other Income | 7,700,000.00 | 2,900,000.00 | 1,000,000.00 |
| Profit Loss From Operating Activities | -45,900,000.00 | -38,600,000.00 | -56,100,000.00 |
| Finance Income | 3,700,000.00 | 0.00 | 400,000.00 |
| Finance Costs | 5,400,000.00 | 8,600,000.00 | 15,900,000.00 |
| Profit Loss Before Tax | -47,500,000.00 | -47,200,000.00 | -71,600,000.00 |
| Income Tax Expense Continuing Operations | 23,500,000.00 | 600,000.00 | 100,000.00 |
| Profit Loss From Continuing Operations | -71,100,000.00 | -47,800,000.00 | N/A |
| Profit Loss From Discontinued Operations | 583,200,000.00 | N/A | N/A |
| Profit (loss) | 512,100,000.00 | -47,800,000.00 | -71,700,000.00 |
| Profit Loss Attributable To Owners Of Parent | 512,100,000.00 | -47,800,000.00 | -71,700,000.00 |
| Line item in (sek) | 01.01.2020 | 01.01.2021 | 01.01.2022 | 01.01.2023 |
|---|---|---|---|---|
| Profit (loss) | N/A | 512,100,000.00 | -47,800,000.00 | -71,700,000.00 |
| Adjustments For Decrease Increase In Inventories | N/A | 79,400,000.00 | -13,200,000.00 | -20,600,000.00 |
| Adjustments For Decrease Increase In Other Operating Receivables | N/A | -16,200,000.00 | 9,400,000.00 | 500,000.00 |
| Adjustments For Increase Decrease In Trade Account Payable | N/A | 15,900,000.00 | 500,000.00 | -1,100,000.00 |
| Other Adjustments For Noncash Items | N/A | 3,100,000.00 | 39,200,000.00 | 48,500,000.00 |
| Cash Flows From Used In Operations | N/A | -45,300,000.00 | -6,800,000.00 | -22,400,000.00 |
| Income Taxes Paid Refund Classified As Operating Activities | N/A | 800,000.00 | -1,200,000.00 | -700,000.00 |
| Cash Flows From Used In Operating Activities | N/A | N/A | 18,700,000.00 | -65,000,000.00 |
| Cash Flows From Losing Control Of Subsidiaries Or Other Businesses Classified As Investing Activities | N/A | -100,200,000.00 | N/A | N/A |
| Purchase Of Property Plant And Equipment Classified As Investing Activities | N/A | 100,000.00 | 11,200,000.00 | 500,000.00 |
| Purchase Of Intangible Assets Classified As Investing Activities | N/A | 6,100,000.00 | 11,900,000.00 | 10,600,000.00 |
| Cash Flows From Used In Investing Activities | N/A | N/A | -22,900,000.00 | -11,100,000.00 |
| Proceeds From Issuing Shares | N/A | 203,400,000.00 | N/A | N/A |
| Payments To Acquire Or Redeem Entitys Shares | N/A | 125,000,000.00 | N/A | N/A |
| Other Inflows Outflows Of Cash Classified As Financing Activities | N/A | N/A | -6,100,000.00 | 100,000.00 |
| Cash Flows From Used In Financing Activities | N/A | N/A | -29,200,000.00 | -25,000,000.00 |
| Increase (decrease) in cash and cash equivalents before effect of exchange rate changes | N/A | -223,100,000.00 | -33,400,000.00 | -101,000,000.00 |
| Effect Of Exchange Rate Changes On Cash And Cash Equivalents | N/A | -400,000.00 | 800,000.00 | 300,000.00 |
| Increase (decrease) in cash and cash equivalents after effect of exchange rate changes | N/A | 113,800,000.00 | -33,400,000.00 | N/A |
| Cash and cash equivalents | 553,900,000.00 | 230,100,000.00 | 197,500,000.00 | 96,800,000.00 |
Please note that some sums might not add up.
| Date | Trading entity / Person | Association | Trade type | Volume |
|---|---|---|---|---|
| 20.09.23 | Ola Wahlström | Other | Buy | SEK 225,657.13 |
| 19.09.23 | Ola Wahlström | Other | Buy | SEK 746,930.97 |
| 19.09.23 | Stefan Svensson | Other | Buy | SEK 67,812.50 |
| 19.09.23 | Stefan Svensson | Other | Buy | SEK 31,575.00 |
| 01.09.23 | Josephine Salenstedt | Other | Buy | SEK 444,714.01 |
| 01.09.23 | Helena Karlinder Östlundh | Other | Buy | SEK 31,508.50 |
| 01.09.23 | Helena Karlinder Östlundh | Other | Buy | SEK 11,760.60 |
| 01.09.23 | Helena Karlinder Östlundh | Other | Buy | SEK 4,843.80 |
| 01.09.23 | Helena Karlinder Östlundh | Other | Buy | SEK 2,050.00 |
| 01.09.23 | Helena Karlinder Östlundh | Other | Buy | SEK 1,360.10 |
SE0015245535
LEI549300TY1ZF7FQEF0552
SectorTextiles, Apparel & Luxury Goods
Sub-IndustryApparel, Accessories & Luxury Goods
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