Moncler S.p.A. is an Italian luxury fashion house specialized in ready-to-wear outerwear headquartered in Milan, Italy. Since its start as a down jacket boutique, Moncler has expanded to design vests, raincoats, windbreakers, knitwear, leather goods, footwear, fragrance, and related accessories. Its core branding includes the rooster (cockerel), "M" monogram, felt appliqué badge, crossed skis and cartoon duck mascot.
Founded in 1952 in the Alpine town of Monestier-de-Clermont, France, Moncler quilted jackets were used by cold-weather workers, mountaineers, and skiers throughout Europe. Italian entrepreneur Remo Ruffini bought the near-bankrupt company in 2003 and moved it to Milan, re-launching Moncler as a global purveyor of luxury goods.
Nov. 22, 2013Stock exchange(s)