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MIRRIAD ADVERTISING PLC — Investor Relations & Filings

Ticker · MIRI ISIN · GB00BF52QY14 LEI · 213800ZKOK9GIME7HE62 IL Telecommunications, computer programming, consultancy, computing infrastructure, and other information service activities
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Filings indexed 332 across all filing types
Latest filing 2025-05-19 Major Shareholding Noti…
Country GB United Kingdom
Listing IL MIRI

About MIRRIAD ADVERTISING PLC

https://www.mirriad.com/

Mirriad Advertising PLC is a video technology company that provides an in-content advertising platform. Specializing in virtual product placement (VPP), the company utilizes patented, AI-driven technology to dynamically insert brands and products into video content post-production. This solution offers new revenue streams for content producers and broadcasters while enabling advertisers and brand owners to reach audiences authentically within premium entertainment. Mirriad operates a marketplace with thousands of hours of available content for integrations, including a dedicated marketplace for diverse-owned and targeted content creators.

Recent filings

Filing Released Lang Actions
Holding(s) in Company
Major Shareholding Notification Classification · 99% confidence The document is identified by the header 'RNS Number : 2124J' and contains the standard format for a 'TR-1: Standard form for notification of major holdings'. This form is used to report changes in significant share ownership (crossing thresholds) by individuals or entities. This specific filing details an acquisition of voting rights by 'Peel Hunt LLP' and reports the resulting total position. This type of notification, reporting changes in major shareholdings, corresponds directly to the definition for Major Shareholding Notification (MRQ). Although it is distributed via RNS, the specific content dictates the MRQ classification over the general RNS fallback.
2025-05-19 English
Holding(s) in Company
Major Shareholding Notification Classification · 99% confidence The document is explicitly titled 'aTR-1: Standard form for notification of major holdings' and contains structured data regarding changes in voting rights ('An acquisition or disposal of voting rights') by a shareholder (Peel Hunt LLP) crossing a threshold. This type of mandatory disclosure concerning insider or major shareholder transactions is specifically covered by the 'Director's Dealing' or similar insider transaction categories. Given the provided definitions, 'Director's Dealing (DIRS)' is the closest fit for reporting personal share transactions by executives/directors, and by extension, major holdings notifications by significant entities acting on behalf of interests related to the company or its management/insiders, especially when filed via RNS. The presence of 'RNS Number' and the closing statement confirming RNS as the Primary Information Provider further confirms its regulatory nature. Since this is a specific notification of a change in shareholding percentage (12.233969%), it aligns best with DIRS, which covers insider trades, or MRQ (Major Shareholding Notification). However, DIRS is often used broadly for insider/significant holder changes in some classification schemes, while MRQ is defined as 'Notification of changes in significant share ownership levels (crossing thresholds)'. Therefore, MRQ is the most precise match for a notification where a threshold was crossed (Section 5 and 7).
2025-05-16 English
Result of Retail Offer & Notice of GM
Regulatory Filings Classification · 98% confidence The document is identified by the RNS Number header and contains information typical of a regulatory news service announcement from the London Stock Exchange (LSE). The content announces the 'Result of Retail Offer' and provides a 'Notice of General Meeting' related to a capital raise ('Fundraise'). It details the gross proceeds raised (£0.1 million from the Retail Offer, £1.6 million total) and the issuance of new Ordinary Shares. Crucially, it mentions that the Circular containing further details and the notice for the General Meeting 'will be sent to Shareholders today' and will be available on the website. This structure—announcing the result of an action (Retail Offer) and providing notice for a future event (General Meeting) while referencing an attached/forthcoming detailed document (Circular)—is characteristic of a formal regulatory announcement. Since it is a formal announcement distributed via RNS, and it is not the full Annual Report (10-K), Earnings Release (ER), or a specific financial supplement, the most appropriate classification is Regulatory Filings (RNS), as it is a general regulatory announcement distributed through the LSE's news service.
2025-05-16 English
Result of Placing
Capital/Financing Update Classification · 98% confidence The document is identified by the RNS Number (6136I) and the header indicating it is a regulatory announcement from the London Stock Exchange's news service (RNS). The content details the successful completion of a capital raise ('Placing') resulting in the issuance of new ordinary shares, raising gross proceeds of £1.5 million. It also mentions a related General Meeting required to approve the allotment and disapply pre-emption rights. This announcement is a specific corporate action related to financing and capital structure changes, but it is disseminated via the RNS system. Since the core event is the successful fundraising and share issuance, it strongly relates to 'Capital/Financing Update' (CAP). However, because it is a formal announcement disseminated through the RNS system, and the primary function of the document is to report this material event to the market via the official channel, it fits well under the general regulatory announcement category, RNS, which serves as a broad category for material news releases not covered by more specific codes like ER or 10-K. Given the specific nature of the capital raise, CAP is highly relevant, but RNS is the mechanism of delivery for this type of market-sensitive news. Since the document is a full announcement detailing the results of a placing and setting up a GM, it is more than just a 'Report Publication Announcement' (RPA). It is a material corporate event announcement. I will classify it as 'CAP' because the substance is a capital raise, which is a specific event type, and RNS is the delivery mechanism for many specific types of filings. If CAP were not an option, RNS would be the fallback. Since CAP is available and the document is entirely about raising capital, CAP is the most precise fit for the *content*.
2025-05-14 English
Launch of WRAP Retail Offer
Capital/Financing Update Classification · 98% confidence The document is an official announcement released via RNS (RNS Number : 5405I) on May 14, 2025. The content explicitly details a 'WRAP Retail Offer for up to £200,000' through the issue of new ordinary shares at a specific price (0.01 pence per share). This action involves fundraising, capital structure changes, and the issuance of new shares, conditional on shareholder approval and admission to AIM. This clearly falls under the category of Capital/Financing Update (CAP) or Share Issue/Capital Change (SHA). Since the primary focus is the announcement of a specific capital raise (WRAP Retail Offer) and its terms, 'CAP' (Capital/Financing Update) is highly appropriate, as it encompasses fundraising activities. 'SHA' (Share Issue/Capital Change) is also relevant, but 'CAP' often covers the announcement of the intent to raise capital. Given the detailed nature of the fundraising mechanism described, CAP is the best fit over the more general SHA, although SHA is also plausible. I will select CAP as it describes the fundraising event itself.
2025-05-14 English
Holding(s) in Company
Major Shareholding Notification Classification · 99% confidence The document is explicitly identified as a 'TR-1: Standard form for notification of major holdings' and is distributed via 'RNS Number : 5375I' and mentions the 'London Stock Exchange' and 'Financial Conduct Authority'. This form is used to report changes in significant share ownership (crossing thresholds). This directly corresponds to the definition for Major Shareholding Notification (MRQ). Although it is distributed via RNS, the content is specific to a major holding change, making MRQ the most precise classification over the general RNS fallback.
2025-05-14 English

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