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MIRRIAD ADVERTISING PLC — Investor Relations & Filings

Ticker · MIRI ISIN · GB00BF52QY14 LEI · 213800ZKOK9GIME7HE62 IL Telecommunications, computer programming, consultancy, computing infrastructure, and other information service activities
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Filings indexed 332 across all filing types
Latest filing 2025-10-06 Major Shareholding Noti…
Country GB United Kingdom
Listing IL MIRI

About MIRRIAD ADVERTISING PLC

https://www.mirriad.com/

Mirriad Advertising PLC is a video technology company that provides an in-content advertising platform. Specializing in virtual product placement (VPP), the company utilizes patented, AI-driven technology to dynamically insert brands and products into video content post-production. This solution offers new revenue streams for content producers and broadcasters while enabling advertisers and brand owners to reach audiences authentically within premium entertainment. Mirriad operates a marketplace with thousands of hours of available content for integrations, including a dedicated marketplace for diverse-owned and targeted content creators.

Recent filings

Filing Released Lang Actions
Holding(s) in Company
Major Shareholding Notification Classification · 100% confidence The document is a 'TR-1: Standard form for notification of major holdings', which is a regulatory requirement for disclosing significant changes in share ownership (crossing thresholds). This aligns perfectly with the definition of a Major Shareholding Notification (MRQ).
2025-10-06 English
Unaudited interim results
Interim / Quarterly Report Classification · 100% confidence The document is titled 'Unaudited interim results' for Mirriad Advertising PLC for the six months ended 30 June 2025. It contains comprehensive financial statements, including a condensed consolidated statement of profit or loss, balance sheet, and management commentary (CEO and Chair statements). It is clearly an interim financial report rather than an announcement of a report, as it provides the full financial data for the period. H1 2025
2025-09-26 English
Directorate Change
Board/Management Information Classification · 100% confidence The document is a short regulatory announcement (RNS) from Mirriad Advertising plc regarding a 'Directorate Change'. It explicitly states that Nic Hellyer has stepped down as a director and CFO. This fits the definition of a board/management change announcement.
2025-09-25 English
Grant of options
Director's Dealing Classification · 100% confidence The document is an official announcement regarding the grant of share options to company directors (CEO and Chair) and staff. It includes a detailed 'Notification and public disclosure of transactions by persons discharging managerial responsibilities' (PDMR) table, which is a standard requirement for insider dealing disclosures under the Market Abuse Regulation. While it mentions the grant of options, the primary purpose is to report the specific transactions of company directors, which falls under the 'Director's Dealing' category.
2025-08-11 English
Contract Win and Trading Update
Regulatory Filings Classification · 98% confidence The document is an RNS (Regulatory News Service) announcement from Mirriad Advertising PLC. It contains a business update regarding a new services agreement with MBC Media Solutions and a brief trading update for H1 2025. While it mentions financial figures, it is an initial announcement of these events rather than a full financial report or a formal earnings release document. Given the nature of RNS announcements for miscellaneous corporate updates that do not fit into specific categories like 10-K or IR, 'RNS' is the most appropriate classification.
2025-07-25 English
Result of AGM
Declaration of Voting Results & Voting Rights Announcements Classification · 100% confidence The document explicitly states it is the 'Result of Annual General Meeting' and details the voting outcomes ('Votes for', 'Votes against', 'Votes withheld') for several resolutions proposed at the AGM, including the reception of financial statements and director appointments. This directly corresponds to the definition of AGM Information (AGM-R). Although it contains voting results, the primary purpose is reporting the outcome of the meeting itself, which is best captured by AGM-R, rather than DVA (Declaration of Voting Results & Voting Rights Announcements), which is often used for the formal announcement of the results themselves, whereas AGM-R covers the meeting materials/outcomes. Given the context of reporting the results immediately following the meeting, AGM-R is the most precise fit for reporting the outcome of the AGM.
2025-07-21 English

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