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MIRRIAD ADVERTISING PLC — Investor Relations & Filings

Ticker · MIRI ISIN · GB00BF52QY14 LEI · 213800ZKOK9GIME7HE62 IL Telecommunications, computer programming, consultancy, computing infrastructure, and other information service activities
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Filings indexed 332 across all filing types
Latest filing 2018-06-26 Regulatory Filings
Country GB United Kingdom
Listing IL MIRI

About MIRRIAD ADVERTISING PLC

https://www.mirriad.com/

Mirriad Advertising PLC is a video technology company that provides an in-content advertising platform. Specializing in virtual product placement (VPP), the company utilizes patented, AI-driven technology to dynamically insert brands and products into video content post-production. This solution offers new revenue streams for content producers and broadcasters while enabling advertisers and brand owners to reach audiences authentically within premium entertainment. Mirriad operates a marketplace with thousands of hours of available content for integrations, including a dedicated marketplace for diverse-owned and targeted content creators.

Recent filings

Filing Released Lang Actions
Group of companies' accounts made up to 2017-12-31
Regulatory Filings
2018-06-26 English
Annual Report and Accounts and Notice of AGM
Report Publication Announcement Classification · 99% confidence The document is a short announcement (2031 characters) released via RNS (RNS Number : 5534O) on May 18, 2018. The title explicitly states 'ANNUAL REPORT AND ACCOUNTS AND NOTICE OF AGM'. The text confirms that the company 'has today posted its Annual Report and Accounts 2017 ("Annual Report") to shareholders' and that these documents 'are also available on the website'. According to Rule 2 (The 'MENU VS MEAL' Rule), when a document announces the publication or posting of a report rather than containing the full report itself, it should be classified as a Report Publication Announcement (RPA). Although it mentions the AGM and Annual Report, the primary function of this specific filing is to announce that these materials have been made available to shareholders.
2018-05-18 English
Results for the year ended 31 December 2017
Earnings Release Classification · 100% confidence The document is titled 'PRELIMINARY RESULTS FOR THE YEAR ENDED 31 DECEMBER 2017' and contains detailed financial highlights (Revenue, Net assets, Operating loss) and operational highlights for the full fiscal year ending December 31, 2017. It includes statements from the Chairman and CEO discussing the year's performance, the recent IPO, and future strategy. This structure and content strongly indicate a comprehensive annual financial report summary. Although it is presented via an RNS announcement (RNS Number : 4222N), the core content is the full-year results, which aligns best with the Annual Report (10-K) definition, even if this specific filing is a preliminary release or summary accompanying the full 10-K filing. Given the depth of the annual figures and the 'audited results' mention, it is classified as the Annual Report type, rather than just an Earnings Release (ER) or Report Publication Announcement (RPA). FY 2017
2018-05-09 English
Mirriad signs contract with El Cartel
M&A Activity Classification · 99% confidence The document begins with an 'RNS Number' and is dated '01 May 2018'. The content announces a specific business event: 'Mirriad signs contract with El Cartel Media GmbH & Co, KG'. This is a specific, material announcement made to the market via the London Stock Exchange's news service (RNS). Since it is a specific business update that doesn't fit the definitions for Earnings Release (ER), Capital Update (CAP), Director's Dealing (DIRS), or Dividend Notice (DIV), it falls under the general category for regulatory announcements. Given the presence of the RNS identifier and the nature of the announcement (a contract signing), the most appropriate classification is Regulatory Filings (RNS), which serves as the general category for such market disclosures not covered by more specific codes.
2018-05-01 English
Holding(s) in Company
Major Shareholding Notification Classification · 99% confidence The document explicitly states 'RNS Number : 3831M' and contains the header 'TR-1: Standard form for notification of major holdings'. This form is a regulatory filing used to report changes in significant share ownership, which directly corresponds to the definition of Major Shareholding Notification (MRQ). Although it is distributed via RNS, the core content is a specific regulatory disclosure about shareholdings, making MRQ the most precise classification. The document is detailed and not a short announcement of a report.
2018-04-27 English
Notice of results and statement re share price
Report Publication Announcement Classification · 99% confidence The document is very short (2097 characters) and serves as an announcement regarding future events and current market observations. Key phrases include: 'Notice of results and statement regarding share price movement', 'Mirriad Advertising plc will release its preliminary results for the year ended 31 December 2017 on 9 May', and 'The company news service from the London Stock Exchange'. This structure—announcing the future release of a report (results) and providing other brief corporate updates—fits the definition of a Report Publication Announcement (RPA) or a general Regulatory Filing (RNS). Since it specifically announces the publication date of results, RPA is a strong candidate. However, because it also contains a statement about share price movement and a recent investment, it functions as a general regulatory announcement disseminated via the RNS system. Given the options, and the fact that it is a brief notice about corporate events rather than the full report itself, RPA (Report Publication Announcement) is the most precise fit for announcing the upcoming release of results, although RNS is also plausible as a general regulatory filing.
2018-04-25 English

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