Midsona — Investor Relations & Filings

Midsona is a company focused on the health and well-being sector. It develops, produces, and markets a portfolio of brands centered on organic, natural, and plant-based foods, as well as personal care products. The company's mission is to help people live healthier and more sustainable lives, which is reflected in its emphasis on sustainable raw materials and responsible production processes. Its strategy involves growing strong proprietary brands, such as Urtekram, Kung Markatta, and Davert, and expanding its market presence through strategic acquisitions. Midsona holds a leading position in the Nordic region and is actively expanding in other European markets, including Germany, France, and Spain. Its products are distributed through various channels, including grocery retail, pharmacies, and health food stores.