About Matas

Company Description

Matas is one of Denmark’s most recognised and most reputable brands. Originally owned by a network of independent materialists, Matas dates back to 1949. Today, Matas is a listed company with more than 2,500 employees, the majority of whom work in one of the Group’s 263 Matas stores.

Matas generates annual revenue of more than DKK 3.5 billion from sales of beauty, health and wellbeing products. Almost 20% of revenue is generated by the Group’s private labels, including the iconic Matas Stripes products, the organic Matas Natur range, luxury skincare from Plaisir and the natural makeup brand Nilens Jord.

Most of the Group's customers still prefer to shop at physical stores, of which a large number have undergone significant renovation since the beginning of 2019. At the same time as the physical stores are being renovated and renewed, sales via matas.dk and the Group’s other webshops are recording strong growth as customers increasingly choose to do part of their shopping online.

Year founded


Served area





Rørmosevej 1, 3450 Allerød – Denmark

Shareholder information

Shares outstanding



Jan. 1, 2000

Stock exchange(s)

Nasdaq Copenhagen



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