Bijou Brigitte modische Accessoires AG | BIJ - Profile, Filings, Stock Info & Investor Relations Data

The Bijou Brigitte range comprises approx. 10,000 articles with an attractive price-performance ratio. Permanent material controls ensure a high quality standard. The target group consists of fashion-conscious, predominantly female customers who cannot be narrowed down in terms of age and income level. As the market-leading supplier of costume jewellery and fashion accessories in Europe, the Bijou Brigitte Group operates a network of around 990 shops in Germany and abroad.

In search of new colour schemes, unusual shapes and changed materials, the purchasing team travels to the world's metropolises and visits international fashion fairs. The latest trends are translated into new collection themes. Then the saleability of the trend articles is strategically pursued. Membership of the German Fashion Institute and experience as a long-standing market leader are also important foundations for the selection, development and purchasing of all products.