==> picture [157 x 47] intentionally omitted <==

XPON Technologies Group Limited

FY25 Interim Results Presentation

25 February 2025

A recording of this presentation is available to view here: https://investorhub.xpon.ai/link/mep8Xe

==> picture [175 x 27] intentionally omitted <==

Disclaimer

This Presentation and has been prepared by XPON Technologies Group Limited ACN 635 810 258 (XPON or the Company). Shares in the Company are listed on ASX (ASX code: XPN)

The information in this Presentation does not constitute personal investment advice. The Presentation is not intended to be comprehensive or provide all information required by investors to make an informed decision on any investment in the Company. In preparing this Presentation, the Company did not take into account the investment objectives, financial situation and particular needs of any particular investor. Further advice should be obtained from a professional investment adviser before taking any action on any information dealt with in the Presentation. Those acting upon any information without advice do so entirely at their own risk.

Whilst this Presentation is based on information from sources which are considered reliable, no representation or warranty, express or implied, is made or given by or on behalf of the Company, any of its directors, or any other person about the accuracy, completeness or fairness of the information or opinions contained in this Presentation. No responsibility or liability is accepted by any of them for that information or those opinions or for any errors, omissions, misstatements (negligent or otherwise) or for any communication written or otherwise, contained or referred to in this Presentation.

==> picture [34 x 34] intentionally omitted <==

Certain statements in this Presentation, particularly those regarding possible or assumed future performance, potential business growth, industry growth or other trend projections, and any estimated earning or other performance measures, are, or may be, forward-looking statements. Such statements involve unknown risks and uncertainties, many of which are outside the control of the Company. Actual results may vary materially from any forward-looking statements and the assumptions those are based, and such variation are normal and to be expected.

This Presentation is not a prospectus or other disclosure document under the Corporations Act 2001 (Cth) (Corporations Act) and will not be lodged with the Australia Securities and Investments Commission. This presentation is for information purposes only and is not an invitation or offer of securities for subscription, purchase or sale in any jurisdiction. The distribution of this Presentation (including electronically) outside Australia may be restricted by law. If you come into possession of this Presentation, you should observe such restrictions and seek your own advice. Any non-compliance with these restrictions may contravene applicable securities laws.

Neither the Company nor any of its directors, officers, employees, advisers, associated persons or subsidiaries are liable for any direct, indirect or consequential loss or damage suffered by any person as a result of relying upon any statement in this Presentation or any document supplied with this Presentation, or by any future communications in connection with those documents and all of those losses and damages are expressly disclaimed.

Any opinions expressed reflect the Company’s position at the date of this Presentation and are subject to change.

POWERED E XPON ENTIALLY | 2

Basis of presentation

==> picture [34 x 34] intentionally omitted <==

==> picture [500 x 35] intentionally omitted <==

The following presentation and commentary have been presented on a continuing business basis, excluding all revenue and expenses associated with the App Mod business divested in December 2023.

POWERED E XPON ENTIALLY | 3

XPON is an AI marketing technology company. Our mission is to modernise marketing and customer experience.

==> picture [326 x 347] intentionally omitted <==

POWERED E XPON ENTIALLY | 4

==> picture [34 x 34] intentionally omitted <==

XPON’s products and services create a better ROI for businesses by:

==> picture [41 x 41] intentionally omitted <==

Improving targeting and measurement to increase marketing effectiveness Activating customer data to deliver more personalised and profitable customer experiences

POWERED E XPON ENTIALLY | 5

Our products are supported by services to ensure secure and effective value creation for customers

==> picture [34 x 34] intentionally omitted <==

Products		Revenue	Revenue	Type
	XPON’s cloud-based platform that centralises customer data, enriches it with Machine Learning (ML) and AI, and allows rapid and simple activation of more	Licenses
	profitable marketing programs.
	Scalable platform that provides computing, storage, analytics, Machine Learning	Usage Fees
	(ML) and Artificial Intelligence (AI) capability tailored for Marketing and CX.
		Licenses
	Online advertising and analytics platform and tools for business to manage media spend more effectively.	Usage Fees
Services
Project services	Consulting to help businesses use our technology products, including implementation, training, digital transformation project services, and AI	Project Fees
	readiness services.
Managed services	Enablement and support to accelerate product uptake and continued value realisation of our technology products.	Managed Service Subscription
			Recurring	Non-Recurring

POWERED E XPON ENTIALLY | 6

Blue-chip customer base that is deploying XPON’s solutions

==> picture [34 x 34] intentionally omitted <==

Financial services		Retail & travel		Media & entertainment		Other
		ROI

POWERED E XPON ENTIALLY | 7

Continued momentum

Excellent progress against strategic roadmap

Statutory EBITDA ($375k) improved by $4.5m YoY[1]

✓ Sales recalibration ✓ Workflows optimised ✓ Capital management ✓ Targeted cash flow breakeven

Won prestigious Australian 2024 AI Award - Media & Communication Services

==> picture [34 x 34] intentionally omitted <==

Note:

1. Statutory EBITDA is an unaudited metric calculated by excluding interest, taxes, depreciation, and amortisation.

POWERED E XPON ENTIALLY | 8

Key Highlights

==> picture [34 x 34] intentionally omitted <==

Clear focus is delivering outcomes

Customers - 7 new customers were landed and 12 existing customers were expanded during the half year.
Revenue Momentum - Revenue performed in line with previous guidance with a strong pipeline from customers landed in H1 moving to expansion deals during H2.
Path to profitability - significant improvement in Statutory EBITDA by $4.5m YoY to ($0.4m)
Costs reduced significantly - ongoing cost management and process optimisation to deliver an additional c$0.9m in annualised cost savings.
Awards - Won Australian 2024 AI Award in the category of “AI Innovation - Media & Communication Services”.
Post reporting date - Convertible Note extended until 26 August 2025 to further strengthen the financial position

POWERED E XPON ENTIALLY | 9

Key financial metrics - H1 FY24 comparison[1]

==> picture [34 x 34] intentionally omitted <==

Financial metrics are presented on a continuing business basis (excluding all revenue and expenses associated with the App Mod business divested in December 2023)

7[%]

$ 4.2m

REVENUE

$4.5m $ improvement (0.4m)

STATUTORY EBITDA[2]

9[%] $ 3.0m

GROSS PROFIT

2ppt 73[%]

GROSS PROFIT MARGIN %

Note:

Audited with the exception of Statutory EBITDA which is an unaudited metric . Compared to H1 FY24
Statutory EBITDA is an unaudited metric calculated by excluding interest, taxes, depreciation, and amortisation.

POWERED E XPON ENTIALLY | 10

Successful Recalibration to Recurring Revenue1,2

==> picture [34 x 34] intentionally omitted <==

Sales strategy recalibration to expand our recurring revenue stream for long-term growth on track with mix expected to stabilise moving forward.

Recurring vs. non-recurring revenue

Revenue by type

==> picture [282 x 164] intentionally omitted <==

----- Start of picture text -----

H1 FY25 H2 FY24
84% 99%
----- End of picture text -----

==> picture [385 x 218] intentionally omitted <==

----- Start of picture text -----

1%
----- End of picture text -----

Note:

Figures have not been subject to review by auditors.

© 2023 XPON Technologies Group Limited2.Financial metrics, including recurring revenue, non-recurring revenue and revenue type, are presented on a continuing business basis (excluding all revenue associated with the App Mod business divested in December 2023)

POWERED E XPON ENTIALLY | 11

Revenue and ARR

==> picture [273 x 170] intentionally omitted <==

==> picture [269 x 166] intentionally omitted <==

----- Start of picture text -----

© 2025 XPON Technologies Group Limited
----- End of picture text -----

==> picture [34 x 34] intentionally omitted <==

Revenue in line with previous guidance regarding softer topline revenue YoY as the sales strategy is recalibrated.
Strong pipeline from customers landed in H1 moving to expansion deals during H2.
7 new customers were landed and 12 existing customers were expanded during the half.
Continued strong monthly customer retention rate of 98.9% ¹
ARR decline was driven by seasonally lower variable usage fees at December exit and revenue churn from some existing Google licences.
Secured new customers during the reporting period, their expansions have not yet offset the churn, contributing to the lower ARR.

POWERED E XPON ENTIALLY | 12

Profit & Loss summary

Half-year ended 31 December	31-Dec-24 $'000	31-Dec-23 $'000	Movement %
Revenue 4,162 4,465 (7%) Cost of sales (1,129) (1,337) (1%)
Gross profit (A$) 3,033 3,328 (9%)
Gross profit margin % 73% 75% (2%) Other Income 7 60 (88%) R&D; corporate & other expenses1 (1,305) (5,772) (77%) Operating expenses (2,110) (2,536) (17%)
Statutory EBITDA (A$)2 (375) (4,919) 92%

==> picture [34 x 34] intentionally omitted <==

■	Revenuedecreased by 7% to $4.2m, inline with previous guidance as the sales strategy is recalibrated	Revenuedecreased by 7% to $4.2m, inline with previous guidance as the sales strategy is recalibrated	Revenuedecreased by 7% to $4.2m, inline with previous guidance as the sales strategy is recalibrated
■	Gross Profitdecreased by 9% to $3m and gross margin reduced by 2 ppts, due to a lower
	proportion of higher-margin licensing and lower margin earned on a portion of resold Google
	licenses.

R&D, corporate & other expenses[1] decreased significantly by 77% to $1.3m
Operating expenses decreased by 17% to $2.1m benefiting from the ongoing cost management and process optimisation delivering additional annualised cost savings of c$0.9m.
Statutory EBITDA improved by 92% to ($0.4m) demonstrating clear path to profitability

Note:

Other expenses include the write off of related party loan & loss from disposed subsidiaries
Statutory EBITDA is an unaudited metric calculated by excluding interest, taxes, depreciation, and amortisation.

POWERED E XPON ENTIALLY | 13

Balance sheet

	Dec 24	Jun 24
For the year ended 31 Dec 24 *TOTAL ASSETS*	$’000	$’000	Movement
Cash and cash equivalents	5,464	3,449	58%
Trade and other receivables	4,408	4,024	10%
Intangible assets Other assets	1,377 597	1,407 967	(2%) (38%)
TOTAL ASSETS	11,846	9,847	20%
*TOTAL LIABILITIES*
Trade and other payables	10,816	8,204	(32%)
Borrowings	1,049	1,045	(0.4%)
Contract liabilities	1,644	1,653	1%
Other liabilities	634	861	26%
TOTAL LIABILITIES	14,143	11,763	(20%)
NET ASSETS	(2,298)	(1,916)	(20%)
*EQUITY*
Issued capital	22,630	22,630	-
Reserves	2,214	1,963	(13%)
Accumulated Losses	(27,142)	(26,509)	(2%)
TOTAL EQUITY	(2,298)	(1,916)	(20%)

==> picture [34 x 34] intentionally omitted <==

Focus on strengthening balance sheet stability through:
improving working capital management
addressing convertible note refinancing (repayment value $1.6m extended to Aug 25)
Cash position of $5.5m supports FY25 cash flow annualised break-even
Cash $2.0m YoY improvement, which will be utilised to proactively accelerate the payment of aged accounts payables.
H1 accumulated losses reduced to $0.6m, demonstrating improvement and a positive trajectory in our EBITDA
$1.6m contract liabilities at Dec 24 representing payments received in advance from customers with revenue to be realised in future periods.

POWERED E XPON ENTIALLY | 14

Outlook and priorities

FY25 - FY27 Strategic Roadmap

Horizon 2

Horizon 1

Realign for sustainable growth

Platform for scale

Extend and diversify the distribution channels for our solutions.
Reset the sales motion to grow a sustainable recurring revenue base (ARR) with primary focus on AUNZ.
Explore accretive inorganic growth opportunities to expand solution offerings and recurring customer base.
Develop people & capability to build on our culture, simplify workflows and alignment of rewards to business profitability.
Invest in developing Wondaris® and AI solutions to further accelerate product adoption and global appeal.
● AI automation and simplification of workflows and service delivery.
Optimise balance sheet and establish capital profile to support future organic & inorganic growth opportunities.
Cash flow breakeven in FY25.

==> picture [34 x 34] intentionally omitted <==

Horizon 3

Scalable profitability

Accelerate accretive inorganic growth that will scale on the XPON platform.
Targeting organic growth at rule of 40 or better.
Annualised Recurring Revenue (ARR) represents ≥ 85% of revenues.
Extension of vertical industry offerings to new sectors.
Advanced AI adoption that streamlines service delivery and co-pilots our people.
Strengthen balance sheet and optimise a self funding cash flow and EBITDA profile.

POWERED E XPON ENTIALLY | 16

Outlook and priorities

==> picture [34 x 34] intentionally omitted <==

Clear priorities for the balance of the financial year:

Continue to monitor and optimise the recalibration of the sales strategy towards high margin long term recurring revenue growth
Capitalise on our leading market position by driving continued AI innovation with Wondaris to accelerate sales cycles and enhance value realisation for customers
Focus on sustainable profitability by leveraging our relationship with Google for pipeline generation and growing our recurring customer base
Progress strategic partnering and exploring M&A opportunities to enhance shareholder value while addressing balance sheet and convertible note refinancing to strengthen financial stability
Ensure XPON sustains a strong corporate culture and maintains high employee engagement and motivation
Continue to monitor and manage our cost profile in line with business performance. With proactive repayment of aged accounts payable, full year FY25 cash flow break even may be impacted, however targeting cash flow breakeven on an annualised basis by end of FY25.

POWERED E XPON ENTIALLY | 17

Appendices

Leading position in AI Marketing

What is disrupting marketing?

==> picture [34 x 34] intentionally omitted <==

==> picture [34 x 31] intentionally omitted <==

GLOBAL PLATFORMS (like Google & Meta) are deeply embedding AI into their advertising solutions - automating a lot of activities traditionally done by marketers and agencies. This means marketers and agencies must focus on capturing and using data more effectively to inform the AI’s.

==> picture [33 x 34] intentionally omitted <==

CMO’s are under continued pressure to do ʻmore with less’ and are demanding more holistic solutions that include content, media, data and AI from their marketing agencies.

MARKETERS are dealing with increasingly large amounts of complex data that is becoming more regulated with changes in privacy laws. This complexity necessitates the adoption of AI to help simplify.

AI has a flywheel effect on this landscape.

Businesses using AI will evolve more quickly, while businesses that don’t adopt AI marketing quickly will fall behind their competition.

POWERED E XPON ENTIALLY | 20

==> picture [72 x 405] intentionally omitted <==

Customer data is a challenge - and an opportunity

==> picture [149 x 185] intentionally omitted <==

----- Start of picture text -----

CRM
PoS
eCommerce
Loyalty
----- End of picture text -----

==> picture [34 x 34] intentionally omitted <==

Collection, Storage, Management Analysis, Automation, Prediction

Activation, Monetisation, Personalisation

Our AI marketing technology solutions make customer data more accessible, valuable, and profitable.

POWERED E XPON ENTIALLY | 21

What is AI Marketing?

AI Marketing is the use of artificial intelligence to enhance marketing outcomes and automate marketing tasks.

The predominant forms of AI in marketing are:

AI can analyse vast amounts of data such as consumer shopping behaviour and brand interactions, generating insights quickly.
AI and Machine Learning models allow cost-effective application these insights, enabling highly-personalised marketing messages, targeted advertising and product recommendations.

==> picture [34 x 34] intentionally omitted <==

Predictive AI

for forecasting customer behaviours

Generative AI

AI can also generate content and select the content types most likely to engage and convert, based on the data-driven insights it gathers.

for creating content

AI automation

for streamlining repetitive tasks

XPON’s award-winning partnership model helps business unlock value quickly from the right AI Marketing tools

POWERED E XPON ENTIALLY | 22

AI marketing adoption is accelerating

==> picture [34 x 34] intentionally omitted <==

AI spend in marketing[1]

Marketing predicted to be leading adopter of AI
Forecast 31% CAGR to $107B in AI marketing spend from 2022 - 2028
Companies that implement AI technologies see a 451% increase in qualified leads[2]

Note:

1 and 2. Source: ` https://t.ly/fRPyW

POWERED E XPON ENTIALLY | 23

Our proven methods to accelerate AI adoption

==> picture [34 x 34] intentionally omitted <==

2 Understand and simplify Integrate robust data the Martech mix for AI collection and enrichment . adoption processes via Wondaris. Secure / private 3 That unlock customer 4 This fuels Wondaris’s AI insights, enabling targeted algorithms. and impactful marketing solutions.

POWERED E XPON ENTIALLY | 24

AI embedded within Wondaris

==> picture [337 x 314] intentionally omitted <==

----- Start of picture text -----

Build intelligent
Centralise your audiences with AI for
customer data better marketing
in the cloud performance
Identify new
Activate
opportunities
audiences with
with enriched
1-click campaign
customer insights
automations
f from AI models
----- End of picture text -----

The continuous improvement of Wondaris into modular, pre-built AI use cases enables customers and marketing agencies to quickly deploy our tools.

This allows customers to automate tasks and predict insights for deploying hyper-targeted advertising in digital channels.

==> picture [30 x 23] intentionally omitted <==

==> picture [34 x 34] intentionally omitted <==

POWERED E XPON ENTIALLY | 25

Case Study:

Challenge: UP Education sought to address rising customer acquisition costs by improving the effectiveness of their use of data and AI for marketing.

Solution: Partnered with agency partner D3 to:

implement XPON’s Wondaris platform to unify, segment and activate their customer data for advertising.
created dynamic course feeds for Google Search Ads 360
created advanced analytics dashboards.

Outcomes:

Built AI-ready first-party data foundations while realising the following immediate advertising efficiencies:

28%

56% 64%

Decrease in Cost Per Lead (CPL)

Increase in Increase in clicks online leads

==> picture [67 x 51] intentionally omitted <==

==> picture [59 x 46] intentionally omitted <==

==> picture [46 x 46] intentionally omitted <==

“

Wondaris has been a game-changer for our marketing team. able to create highly targeted audiences and personalised messaging to deliver more effective and impactful marketing campaigns.

==> picture [61 x 62] intentionally omitted <==

Phil McCracken,

Head of Marketing & Communications NZ

POWERED E XPON ENTIALLY | 26

Leadership Team

==> picture [504 x 203] intentionally omitted <==

----- Start of picture text -----

Mark Simari Jamie Olsen Matt Forman
Non Executive Non Executive Founder, Managing
Chairman Director Director & Group CEO
BOARD BOARD BOARD + EXEC
Rebecca He Chris Rozic Marcus Callon Matt Daniels
Interim CFO CGO CCPO CTSO
EXEC EXEC EXEC EXEC
----- End of picture text -----

==> picture [61 x 58] intentionally omitted <==

==> picture [34 x 34] intentionally omitted <==

POWERED E XPON ENTIALLY | 27

==> picture [689 x 348] intentionally omitted <==

----- Start of picture text -----

Team footprint
United Kingdom
Team breakdown
1
1
Vietnam
9
22
Australia
New Zealand
Note:
----- End of picture text -----

Note: As at 1 February 2025, excludes on-demand contractors.

POWERED E XPON ENTIALLY | 28

==> picture [156 x 47] intentionally omitted <==

Contact

For investors: [email protected] For media: [email protected]

==> picture [283 x 283] intentionally omitted <==

AI assistant

XPON TECHNOLOGIES GROUP LIMITED — Interim / Quarterly Report 2025

66101_rns_2025-02-24_e63df642-f1d5-4878-9d0e-0002631d804b.pdf

Disclaimer

Basis of presentation

Our products are supported by services to ensure secure and effective value creation for customers

Blue-chip customer base that is deploying XPON’s solutions

Continued momentum

Note:

Key Highlights

Clear focus is delivering outcomes

Key financial metrics - H1 FY24 comparison[1]

Note:

Successful Recalibration to Recurring Revenue1,2

Recurring vs. non-recurring revenue

Revenue by type

Note:

Revenue and ARR

Profit & Loss summary

Note:

Balance sheet

Outlook and priorities

FY25 - FY27 Strategic Roadmap

Realign for sustainable growth

Platform for scale

Scalable profitability

Outlook and priorities

Clear priorities for the balance of the financial year:

Appendices

Leading position in AI Marketing

What is disrupting marketing?

Customer data is a challenge - and an opportunity

What is AI Marketing?

Predictive AI

Generative AI

AI automation

AI marketing adoption is accelerating

Our proven methods to accelerate AI adoption

AI embedded within Wondaris

Case Study:

Outcomes:

“

Phil McCracken,

Leadership Team

Contact

More from XPON TECHNOLOGIES GROUP LIMITED

XPON TECHNOLOGIES GROUP LIMITED Interim / Quarterly Report 2025