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TrustBIX Inc. — Regulatory Filings 2020
Nov 19, 2020
47295_rns_2020-11-19_fbe67181-39bb-4363-b5ee-f38783068ce4.pdf
Regulatory Filings
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News Release
FOR IMMEDIATE RELEASE: November 19, 2020
TRUSTBIX INC. SIGNS MOU TO MARKET PREMIUM CANADIAN BEEF IN CHINA AND HONG KONG
Edmonton, Alberta, Canada
TrustBIX Inc. (“TrustBIX”) (TSXV:TBIX) is pleased to announce that it has signed a Memorandum of Understanding (“MOU”) with Edmonton-based GBI Global Inc.(“ GBI Global ”) where the parties will collaborate in developing a market in China and Hong Kong for premium beef export products from Canada.
In the arrangement, TrustBIX will use its existing relationships in the Canadian beef industry to arrange for the sourcing of cattle, processing of beef products, and subsequent shipment to China or Hong Kong. GBI Global will assist in identifying buyers for premium beef products through its relationships in China and Hong Kong.
This deal follows an earlier arrangement TrustBIX announced on April 2, 2020 with Food2China. While that deal focuses on commodity beef, the intent of this arrangement is to target premium and luxury segments in the market with beef sourced with particular attributes that can command market premiums.
“This is a great arrangement for TrustBIX, and plays on our strengths in Canada of sourcing sustainably-raised beef for our clients. Overseas, we’re seeing breed, country of origin, and feeding regime as important attributes for which customers are willing to pay a premium,” said Hubert Lau, CEO of TrustBIX. “All cattle and information to validate marketing claims will be tracked in our BIX system.”
“Asian consumers know the quality of Canadian beef and GBI Global is poised to answer their demand. We are very excited to join forces with TrustBIX to deliver the confidence and value our customers’ needs,” said Jack Szeto, CEO GBI Global. “As a fellow director of the China-Canada Business Association, Mr. Lau and I want to continue to bridge business opportunities between Canadian and Chinese businesses.”
About GBI Global Inc.
GBI Global has been building bridges between North America and Asia since 2005 and has also founded the Canada Asia Hospitality Industry Association. The team was brought together by a common deep-seeded belief that our world would be a better place with more collaboration. Our communities could be strengthened economically by connecting internationally with regions of complementary resources and industries, and by doing so, members of our communities would also benefit personally and culturally as global citizens.
About TrustBIX (TSXV: TBIX)
As an innovative leader, TrustBIX provides agri-food traceability. By addressing consumer and agri-food business demands, the Company has a goal to become the most trusted and largest source of third-party food traceability and sustainability information globally – Gate to Plate®. TrustBIX Inc.’s focus is to create a world where we trust more, waste less and reward sustainable behaviour. The Company’s proprietary platform, BIX (Business infoXchange System), is designed to create trust without compromising privacy through innovative use of data and technology. Extensive R&D has allowed TrustBIX to create a new blockchain-derived technology to complement its mature and proven traceability systems. By leveraging BIX and its unique use of incentive solutions, the Company can deliver independent validation of food provenance and sustainable production practices within the supply chain. ViewTrak Technologies Inc., a wholly owned subsidiary, provides a suite of hardware and software solutions to the livestock industry in Canada, United States, Mexico and China, such as Auction Master Pro, Market Master, Feedlot Solutions and pork grading probes. For more information, visit www.trustbix.com, or follow us on Twitter @BIXSCdn and Facebook at www.facebook.com/BIXSco.
FOR MORE INFORMATION CONTACT:
Mr. Hubert Lau President and CEO Telephone: (780) 456-2207 Email: [email protected]
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy of accuracy of this release.
Address 2[nd] Floor, 10607 82 Street NW, Edmonton, AB T6A 3N2 Toll-Free 866.456.2207 Website www.trustbix.com