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Solid Clouds hf. Investor Presentation 2025
8579_rns_2025-02-25_bebeb7bb-c8dc-4c50-8185-730e8ff3e27b.pdf
Investor Presentation
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STARBORNE
FRONTIERS
IMPERIUM
- DUELS: UPDATE -
SOLIDCLOUDS
February 2025
2025
GLOBAL GAMING MARKET
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Estimated 3.4 BILLION video game players worldwide in 2024 with that number set to grow to 3.8 BILLION in 2027.
After realising significant growth in recent years, the global gaming market size is on track for $188BN in 2024 of which $93BN was on Mobile, targeting $213BN by 2027, exceeding the combined revenues of the TV, film and music industries.
TOTAL MARKET GEOLOCATION SPLIT
GLOBAL VIDEO GAME MARKET (USD IN BN)
The hero-collector genre has shown impressive staying power, with several titles achieving remarkable lifetime revenues.
Examples include:
- Monster Strike ($11B)
- Puzzle & Dragons ($8.5B)
- Genshin Impact ($5.3B)
- Dragon Ball Z ($3.7B)
- Summoners War ($3B)
- Raid: Shadow Legends ($2.0B)
- AFK Arena ($1.5B)
GLOBAL GAMES MARKET REVENUES 2024
Source: Newzoo.com | Global Games Market Report August 2024 & Older Reports. CBR a Valnet publication and Pocket Gamer.
- Newzoo does not break down its forecast in available reports for 2025 - 2027
SOLIDCLUUDS
FROM LAUNCH TO GROWTH
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Conference Conference Entry
The April 2024 launch of Starborne Frontiers is going well. The game is now available on the Google (Android), Apple (iOS), PC and Steam platforms. Starborne Frontiers has been well received, averaging 4.5+ stars across all target markets on both Google Play and Apple App Store. The game was also nominated as the best small screen game for the Nordic Game Awards in 2024.
The game has received attention from both Apple and Google—the kind of recognition typically only reserved for top-tier games (2%). Starborne Frontiers has already been promoted on the mobile stores, and it is anticipated that these promotions will become a regular occurrence. Starborne Frontiers is a cross-platform Hero collector and live service game that evolves with regular expansions and content updates to keep players engaged. Many well-maintained Hero collector games achieve long-term success.
The Key Performance Indicators (KPIs) of the game are strengthening. Metrics like Daily Player Conversion, Average Revenue Per Active User (ARPDAU), and Average Revenue Per Paying User (ARRPU) have delivered strong results.
Return on Ad Spend (ROAS) is the key metric, measuring revenue per advertising dollar and indicating profitability and scalability for Starborne Frontiers. As the game evolves with new content, ROAS improves, supporting sustainable growth. The main opportunity is scaling marketing spend while maintaining strong ROAS returns.
Google Play
Microsoft
STEAM®
SOLIDCLOUDS
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MARKETING GROWTH STRATEGY 2025
In 2024, Solid Clouds focused on top-tier English-speaking markets via Google Ads and Meta, achieving strong ROAS results. The key challenge is scaling marketing spend while maintaining a profitable ROAS.
In 2025, Solid Clouds will increase ad spend while sustaining ROAS by:
- NEW MARKETING CHANNELS
-
SDK platforms (Applovin, Mintegral, Ironsource etc.), Apple Search Ads (ASA), influencers, and Steam promotions.
-
LOCALIZATION
-
Translating the game to enter new markets.
-
OPTIMIZE TO SUPPORT HIGHER AD SPEND:
a. Refining gameplay and introducing new content.
b. Enhancing marketing with higher-quality creative materials.
AD SPEND THRESHOLDS
[ ]
NEW MARKET CHANNELS
- SDK and ASA Platforms (Tier1-4)
- Influencers
- PC/Steam
LOCALIZATION
- World Wide Google/Facebook (Tier2-4)
OPTIMIZE
- English Facebook (West Tier1)
- English Google (West Tier1)
SOLIDCLAUDS
REVENUE AND DAILY ACTIVE USERS
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CONFIDENTIAL
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Growth Since Launch: Since launching Starborne Frontiers in April, there has been increases in revenue and average Daily Active Users (DAU) as the KPI'S have strengthened and the marketing budget has expanded.
Monthly Active Users (MAU) grew from 5,446 in January 2024 to a record 23,499 in January 2025.
Members of Starborne Frontiers' Discord channel grew to 5,649 by January 2025, achieving 565% growth.
Solid Clouds has focused its marketing efforts on acquiring high-value players in key Western markets like the U.S. The company is now scaling up by expanding into new markets and marketing channels to drive further growth.
SOLIDCLUUDS
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REVENUE BY PLATFORM
Starborne Frontiers launched on Steam in mid-October 2024.
From November 2024 to January 2025, the majority of revenue came from Android devices on Google Play.
Expanding across multiple platforms allows Solid Clouds to optimize ad rates and increase visibility through platform-specific features.
SOLIDCLUUDS
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CONFIDENCE
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FEATURING
Since September 2024, Google has allowed Solid Clouds as a premium partner to submit feature requests for major updates and in-game events. The October Imperium update was well received and secured total 6 quarterly slots for Google features for the upcoming updates.
Apple received a custom made pitch deck in April 2024 and has since provided two global (ex-US) features.
Overall, Google and Apple features have increased organic installs up to 4x, adding approximately 12,000 new players.
Solid Clouds is working with the Nordic Conference for a Steam feature on Nordic Game Award nominees in May and with IGI for a 'Made in Iceland' feature in July.
Sponsored - Suggested for you
Google Play
1000 daily organic installs
- Sep 16. Sep 30. Sep 14. Oct 28. Oct 11. Nov 25. Nov 9. Dec
SOLIDCL OUDS
FEBRUARY 2025 MAJOR UPDATE
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- CATHYDANCO
- CONFIDENCE
- EMPTY
THE IMPERIUM DUELS CONTENT UPDATE
In February, the Imperium – Duels update will launch, focusing on two key areas:
1 - Single player content:
a. A strong first impression is aimed to boosts Day 1-3 retention. The intro, tutorial, and first chapter are being improved with better lighting, smoother presentation, and enhanced scene composition.
b. Early-game retention is being enhanced with an expanded story-driven mode from Day 7-21 ensuring a smoother mid-game transition and higher engagement.
c. Incursions introduce a scalable event system to improve Day 3-360 retention through timed challenges and player rewards, making mid-game progression more engaging and reducing drop-off.
2 - Social systems content to foster stronger community:
a. Friend List strengthens player connections, promoting long-term retention.
b. A Dueling System encourages competitive battles, enhancing engagement through social and strategic play.
c. The Arena, a key feature for long-term players, will be revamped for a more compelling experience.
SOLIDCLUUDS
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CERTIFIED
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ROADMAP 2025
Q1 IMPERIUM – DUELS
- PVP focused socially oriented end game content.
- Early game social onboarding update.
Q2 VOIDBRINGERS
- Player versus Environment (PVE) for Mid/End-Game.
- Equipment Calibrations.
Q3 WORLDEATER
- Global boss event.
- Community-driven progression.
Q4 SURVIVORS
- PVE Mid/End game progression.
- New unit progression system.
Solid Clouds has aligned its roadmap this year to maximize promotion opportunities by bundling features into expansions.
Starborne Frontiers will have eight releases annually—four major and four seasonal—providing multiple chances to pitch for promotions on the Apple, Google, and Steam platforms.
Each expansion and seasonal update also provides an opportunity to retarget lapsed players to revisit the game.
SOLIDCLUUDS
www.solidclouds.com