Solid Clouds hf. — Investor Presentation 2021

Nov 22, 2021

SOLID CLOUDS

Capital Markets Day
23 November 2021

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Solid Clouds

• Solid Clouds specializes in creating and maintaining multiplayer games.
• Consist of a multidisciplinary team of 30 members with contractors included.
• Main development is in Iceland.
• Solid Clouds business strategy revolves around using it's technological framework for the creation of new multiplayer titles.

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Frontiers

• Solid Clouds is focused on developing a new game named Frontiers.
• The game is a Party Battler where gameplay consists of;
• Collecting heros/units
• Leveling-up.
• Advancement
• The Party Battler segment on the mobile market has been growing fast for the last few years.
• Frontiers will be playable next year both on Mobile and PC.

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Target Market

• Western countries are our main target.
• We expect 50-60% of revenue to be coming from USA.
• Est. market size USD 10-15 Billion for mobile RPG/Strategy Games.

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Marketing Research.

• In order for us to be successful, we need the right customers at the most favorable prices.
• Typically about 85% of new users in free to play games will enter the game via direct marketing.
• We have performed 1.600 A/B tests to date in collaboration with Facebook.
• The tests are being performed both on broad and focused groups.
• The groups are split into three age brackets.
• 18-29, 30-39 and 40+
• Minimum reach per test was 2.000 people.

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Results

• Men were more likely to click the ads compared to women.
• 40+ were always the best age bracket in our tests.
• Spaceships performed overall best of the art. The angle of the ship is a significant factor.
• Messaging worked best when we gave an indication on how popular the game was along with rating.
• The difference between the best and worst performers were always at least 2.5x.

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Next Steps In Marketing

• We will continue performing A/B tests to optimize our marketing materials.
• We will apply the same principles with our video content.
• Video intros.
• In game footage.
• Messaging.
• Music.
• We will test the look and feel of the game wherever it makes sense.
• Play and App Store testing.

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Production Status

• ☑ Preparation
• Phase 1
• ☑ Prototyping
• ☑ Systems Design
• ☑ Core Game
• Phase 2
• ☑ Server Structure
• ☑ Art Pipeline
• ☑ User Tests
• ☑ Core Loop
• Content
• Phase 3
• Content Creation
• Game Modes
• Store Tests
• Release
• Phase 4
• Quality Assurance
• Server Stress Tests
• Game Balancing

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RESEARCH

DESIGN

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SOMOSCOLODES

5

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DESIGN

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Production with Modular Components

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Core Loop

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User Testing

• We are building a product where the user experience has to be great.
• Fresh eyes are extremely important to identify opportunities for improvements.
• We have performed three separate user tests with our Core builds.
• Each user test has given us valuable feedback and we have seen big improvements on the UX between builds.
• We are also working with an expert external User interface (UI) and User experience (UX) team.

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Production Next Steps

Systems Established

Server Architecture and playable core loop ready

Content Focused

Increasing our content creation team size

Content Is King

User Tests Large-Scale

Gain more accurate data by testing with several thousand players

SOLID CLOUDS