AI assistant
Solid Clouds hf. AGM Information 2024
8579_rns_2024-04-30_8abc09e1-2fa5-4816-a258-63442fbe4f91.pdf
AGM Information
Open in viewerOpens in your device viewer
SOLIDCLOUDS
AGM April 2024
NECESSARY COMPONENTS FOR A SUCCESSFUL GAME
TR-2//LOG_02
GOVERNMENTAL
CONFIDENTIAL
EMPTY
Mobile Mid Core Game
- Strong technical foundation.
- Robust Game and monetization loops that keep players playing and spending.
- The right ads for the right audience.
- Quality Artwork and ingame animations.
- Healthy social systems for long term retention (Discord, Ingame Social system and Influencers).
SOLIDCLODS
AVERAGE REVENUE PER DAILY ACTIVE USER
TR-2//LOG_02
SOLIDCLUUDS
TR-2//LOG_02
1
LIVE OPERATIONS - SEASONAL EVENTS
There have been two major Live Operation events in Frontiers. Last Christmas featured the boss Stan the Slayer, and the Clutcher boss appeared during Easter.
Alongside these boss challenges, there were limited in-game offers including extra boss keys and other goodies.
We plan to host special events monthly, encompassing bosses, fusion events, arcades, and more.
SOLIDCLOUDS
TR-2//LOG_02
1
Recruitment Events are a central element of our Live Operations schedule. During these events, players either have an increased chance to acquire a specific hero when recruiting or receive an additional hero after a certain number of pulls.
We frequently seize these events as opportunities to introduce new heroes. While active, the recruitment events also feature limited-time in-game store offers that are popular with our players.
SOLIDCLCUDS
TR-2//LOG_02
1
The Battle Pass is currently the top-selling offer in Frontiers. It resets at the start of each month and rewards players with a specific Legendary hero after reaching certain activity milestones.
Offering great value, the Battle Pass not only appeals to players but also boosts player retention, which is crucial for the game’s longevity.
SOLIDCLOUDS
DAILY PLAYER CONVERSION
TR-2//LOG_02
SOLIDCLUUDS
HEROES ARE THE MAIN ATTRACTION
TR-2//LOG_02
We have observed around 8% (Q1 2024) conversion rate of new players making purchases within the game (first-time player conversion).
Half of these conversions occur within the first 20 minutes of gameplay, reflecting the high quality of the Frontiers game, as players are still largely unfamiliar with it at this stage.
New Heroes are the most popular offer among first-time buyers.
SOLIDCLOUDS
PLAYER REVENUE DISTRIBUTION
TR-2//LOG_02
- COMPETENCES
- CONFIDENTIAL
- EMPTY
| Sardines (0.01-5 USD) | 2.49% |
|---|---|
| Minnows (5-50 USD) | 18.95% |
| Dolphins (50-500 USD) | 38.46% |
| Whales (500-1000 USD) | 11.59% |
| Krakens (1000-2000 USD) | 10.61% |
| Megalodons (2000-5000 USD) | 7.54% |
| Loch Ness Monsters (5000+ USD) | 10.91% |
SOLIDCLOUDS
23
24
MARKET OVERVIEW
TARGET MARKET
TR-2 //LOG_02
CONTINUED
CONTINUED
EMPTY
WESTERN COUNTRIES ARE OUR MAIN TARGET
SOLIDCLONDS
图
CURRENT FRONTIER ROAS PROJECTIONS
TR-2//LOG_02
The ROAS curve for Frontiers has steadily improved over the last year, thanks to continuous development and we have already exceeded our goals for D7 ROAS.
Significant enhancements have been made to user experience and player onboarding, and live operations have been active since December 2023.
Our community is thriving, with generally positive feedback from both older and new users.
S
SOLIDCLOUDS
LOGIN REWARDS WITH BIG MILESTONE CARROTS
TR-2//LOG_02
[ ]
- Progressing the narrative deeper into the game
- Enhancing goal setting past the early game
- Optimizing player progression monetization
These initiatives aim to boost the following:
→ Long-term retention
→ An Average Revenue Per Daily Active User (ARPDAU) above $1
→ Attain a 360-Day Return on Ad Spend (ROAS) exceeding 180%
SOLIDCLUUDS
TARGET ROAS GOALS
TR-2//LOG_02
To achieve our target goals, we will address the following items:
Optimizing mid to end-game pacing, goal setting, and the in-game store.
We will support cross-platform play (PC, Android, and iOS). We plan to strengthen the social system and expand our internet presence through influencers and online content.
Additional end game content will be introduced once mid to end-game pacing and goal setting are optimized, enhancing the long tail of the ROAS curve.
SOLIDCLOUDS
TR-2//LOG_02
0000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000
000000000000000000000000000000000000000000000000000000000000000000000000000000000000000
REVENUE VS AD SPEND
This chart reflects gradual improvements from the current projected ROAS curve to our target ROAS goals, while accounting for constraints in the marketing budget due to limited funding.
Not included in this chart are revenues from players who joined the game in 2023 and potential revenues from the PC Steam version of Frontiers..
SOLIDCLOUDS
TR-2//LOG_02
COMMUNITY - DISCORD
The total number of messages sent shows a marked increase, especially noticeable from early March to early April, indicating a surge in community activity and engagement.
DAILY AVERAGE OF MESSAGES
Calculated weekly
The average messages per communicator have also seen a significant uptick, suggesting not only a growth in the community size but also a higher level of individual participation.
The consistency of growth over the weeks highlights successful engagement strategies and the community's expanding footprint.
I have not actually updated it since I first beat it
☑ verc
Today at 12:29 PM
No, that's not true. I did beat it with Purifier before I beat it with Hayyan
☑ Engwaraato
I need a 20 minute Time Machine lot
Camex
Today at 12:58 PM
Or another purifier. I have the same issue with hayyan, doesnt clear on her charged. Its something to watch on her.
If you already skilled up that purifier, he is common enough you might have another.
Cultivator really shines because he cleanses on both charged skill and active skill so you get a cleanse from the charge if anyone else cleanses every turn
Cultivator was the battle pass when i started playing so i got him early on.
In this case it's his charged that goes instead of his basic? Which ofc would mean that I should be able to pass Mamma. I had also maxed his skills and then had to go BACK.
I have on Zeolita? I've got 350 so far
If you need extra help, another shin-
SOLIDCLOUDS
TR-2//LOG_02
PC VERSION
The PC client of Frontiers has entered external testing and will be accessible to all in the coming weeks. Our objective with the PC client is to broaden accessibility and enhance customer acquisition efforts, while also reducing dependency on third-party vendors like Apple and Google.
There is a consensus among us developers and external testers who have tested the PC client that the game truly excels on a larger screen, and we are very optimistic about its forthcoming success.
FRONTIERS PC VERSION RELEASE SCHEDULE
INTERNAL TESTING
Completed
RELEASE TO COMMUNITY
In progress
SELF PUBLISHING
to our web domains and commencing direct marketing efforts
May 2024
STEAM VERSION RELEASE
Q3 & Q4 2024
SOLIDCLCUDS
www.solidclouds.com