EAGLE EYE SOLUTIONS GROUP PLC — Director's Dealing 2025

Jul 31, 2025

National Storage Mechanism | Additional information

RNS Number : 4711T

Eagle Eye Solutions Group PLC

31 July 2025

31 July 2025

Eagle Eye Solutions Group plc

("Eagle Eye" or the "Company")

Grant of share options

Eagle Eye, a leading SaaS and AI technology company that creates digital connections enabling personalised, real-time marketing at scale announces that the following options over ordinary shares of 1p each in Eagle Eye ("Ordinary Shares") were granted on 31 July 2025 to the following persons discharging managerial responsibilities ("PDMRs") of Eagle Eye for nil cost as follows:

Director/PDMR	Role	Number of Ordinary Shares subject to option grant	Total number of Ordinary Shares under option post grants	Total as % of existing issued share capital
Zyed Jamoussi	Chief Technology Officer	58,761	58,761	0.2%
Cédric Chereau	Managing Director, EagleAI	58,761	58,761	0.2%

The awards have been made under the Eagle Eye Group Solutions Plc Long Term Incentive Plan scheme with an exercise price of 1p per Ordinary Share and will vest in September 2027, subject to the continued employment of the option holders.

Following the new grant of options and assuming all vesting criteria are met, the fully diluted number of Ordinary Shares would be 33,345,380; of which the total number of Ordinary Shares over which options currently issued and outstanding represent 10.2% of the fully diluted number of Ordinary Shares. This is in accordance with the Company's shareholder approved limit for shares outstanding under the Company's share option schemes at any time of a maximum of 20% of the ordinary share capital of the Company in issue at such time.

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	1.     Zyed Jamoussi 2.     Cédric Chereau
2	Reason for the notification
a)	Position/status	1.     Chief Technology Officer 2.     Managing Director EagleAI
b)	Initial notification/Amendment	Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Eagle Eye Solutions Group plc
b)	LEI	2138002S1AIBVVMZ7A21
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Options over Ordinary Shares of 1p each GB00BKF1YD83
b)	Nature of transaction	Grant of Options over Ordinary Shares pursuant to Eagle Eye Solutions Group plc Long Term Incentive Plan
c)	Price(s) and volume(s)	Price(s)	Volume(s)
		1.     Nil 2.     Nil	1.     58,761 2.     58,761
	Aggregated information -      Aggregated volume -      Price	Not applicable
e)	Date of the transaction	31 July 2025
f)	Place of the transaction	Outside of a trading venue

Enquiries:

Eagle Eye Solutions Group plc	Tel: 0844 824 3686
Tim Mason, Chief Executive Officer
Lucy Sharman-Munday, Chief Financial Officer
Investec Bank plc (Nominated Adviser and Joint Broker)	Tel: +44 20 7597 5970
David Anderson / Nick Prowting / James Smith
Shore Capital (Joint Broker)	Tel: +44 20 7408 4090
Corporate Advisory: Daniel Bush, David Coaten, Lucy Bowden
Corporate Broking: Henry Willcocks
Alma Strategic Communications	Tel: +44 20 3405 0205
Caroline Forde, Hannah Campbell, Kinvara Verdon

About Eagle Eye

Eagle Eye is a leading SaaS and AI technology company enabling retail, travel and hospitality brands to earn the loyalty of their end customers by powering their real-time, omnichannel and personalised consumer marketing activities, at scale.

Eagle Eye AIR is a cloud-based platform, which provides the most flexible and scalable loyalty and promotions capability in the world. More than 850 million personalised offers are executed via the platform every week, and it currently hosts over 500 million loyalty member wallets for businesses all over the world. Eagle Eye is a certified member of the MACH Alliance and is trusted to deliver a secure service at hundreds of thousands of physical POS destinations worldwide, enabling the real-time issuance and redemption of promotional coupons, loyalty offers, gift cards, subscription benefits and more.

The Eagle Eye AIR platform is currently powering loyalty and customer engagement solutions for enterprise businesses all over the world, including Asda, Tesco, Morrisons, Waitrose and John Lewis & Partners, JD Sports, Pret a Manger, Loblaws, Southeastern Grocers, Giant Eagle, and the Woolworths Group. In January 2024, Eagle Eye launched EagleAI, a next-generation data science solution for personalisation, already being used by leading retailers worldwide including Carrefour, Auchan and Pattison Food Group. Web - www.eagleeye.com

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