AI assistant
EAGLE EYE SOLUTIONS GROUP PLC Director's Dealing 2026
7608_dirs_2026-05-21_a38c4c00-072d-4001-8db5-c0f1e69ba958.html
Director's Dealing
Open in viewerOpens in your device viewer
National Storage Mechanism | Additional information 
RNS Number : 3279F
Eagle Eye Solutions Group PLC
21 May 2026
21 May 2026
Eagle Eye Solutions Group PLC
("Eagle Eye" or the "Company")
PDMR shareholding and issue of equity
Eagle Eye, a leading provider of applied AI for marketing, enabling personalised, real-time engagement at scale, announces that James Esson, Company Secretary, has exercised options over ordinary shares of 1 pence each ("Ordinary Shares") at a price of £2.685 per share and sold the resultant Ordinary Shares at a price of £4.12 per Ordinary Share as set out in the table below:
| Senior Personnel | Role | Number of options in Ordinary Shares subject to exercise | Number of Ordinary Shares subject to sale | Total number of Ordinary Shares held post sale | % of existing issued share capital |
| James Esson | Company Secretary | 10,000 | 10,000 | - | 0.0% |
An application has been made for the 10,000 new Ordinary Shares to be admitted to trading on AIM ("Admission"). It is expected that Admission will occur on or around 29 April 2026.
Following the issue of the new Ordinary Shares, the total number of Ordinary Shares in issue is 30,222,736, with each share carrying the right to one vote. There are 330,976 shares held in Treasury. The total number of voting rights in the Company is, therefore, 29,891,760.
The above figure of 29,891,760 may be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the Company, under the FCA's Disclosure and Transparency Rules.
| 1 | Details of the person discharging managerial responsibilities / person closely associated | ||
| a) | Name | James Esson | |
| 2 | Reason for the notification | ||
| a) | Position/status | Company Secretary | |
| b) | Initial notification/Amendment | Initial Notification | |
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | ||
| a) | Name | Eagle Eye Solutions Group plc | |
| b) | LEI | 2138002S1AIBVVMZ7A21 | |
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||
| a) | Description of the financial instrument, type of instrument Identification code |
Ordinary shares of 1p each GB00BKF1YD83 |
|
| b) | Nature of transaction | 1a) Exercise of share options over Ordinary Shares 1b) Sale of Ordinary Shares |
|
| c) | Price(s) and volume(s) | Price(s) | Volume(s) |
| 1a) £2.685 exercise price per share 1b) £4.12 sale price per share |
1a) 10,000 1b) 10,000 |
||
| Aggregated information - Aggregated volume - Price |
N/A | ||
| e) | Date of the transaction | 1a) 21 May 2026 1b) 21 May 2026 |
|
| f) | Place of the transaction | 1a) Outside of a trading venue 1b) AIM, London Stock Exchange |
Enquiries:
| Eagle Eye Solutions Group plc | Tel: 0844 824 3686 |
| Tim Mason, Chief Executive Officer | |
| Lucy Sharman-Munday, Chief Financial Officer | |
| Canaccord Genuity Limited (Nominated Adviser and Joint Broker) | Tel: +44 20 7523 8000 |
| Simon Bridges, Harry Gooden, Andrew Potts, Elizabeth Halley-Stott | |
| Shore Capital (Joint Broker) | Tel: +44 20 7408 4090 |
| Corporate Advisory: Daniel Bush, David Coaten, Lucy Bowden | |
| Corporate Broking: Henry Willcocks | |
| Alma Strategic Communications | Tel: +44 20 3405 0205 |
| Caroline Forde, Hannah Campbell, Kinvara Verdon |
About Eagle Eye
Eagle Eye is a leading provider of applied AI for marketing, enabling personalised, real-time engagement at scale for retail, travel and hospitality brands globally. Our powerful technology combines the world's most flexible and scalable loyalty and promotions capability with cutting edge, built-for-purpose AI to deliver 1:1 personalisation at scale for enterprise businesses, globally.
Our growing customer base includes Loblaws, Southeastern Grocers, Giant Eagle, Asda, Tesco, Morrisons, JD Sports, E.Leclerc, Carrefour, the Woolworths Group and many more. Each week, more than 1 billion personalised offers are seamlessly executed via our platform, and over 700 million loyalty member wallets are managed worldwide.
AI-powered, API-based and cloud-native, Eagle Eye's enterprise-grade technology is fully certified by the MACH Alliance and has received recognition from leading industry bodies, including Gartner, Forrester, IDC and QKS.
Web - www.eagleeye.com
This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact [email protected] or visit www.rns.com.
RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy.
END
DSHBDGDUSXDDGLB