EAGLE EYE SOLUTIONS GROUP PLC — Director's Dealing 2026

Apr 2, 2026

National Storage Mechanism | Additional information

RNS Number : 2526Z

Eagle Eye Solutions Group PLC

02 April 2026

2 April 2026

Eagle Eye Solutions Group PLC

("Eagle Eye" or the "Company")

PDMR & PCA shareholding

Eagle Eye, a leading provider of applied AI for marketing, enabling personalised, real-time engagement at scale, announces that Sir Terry Leahy, Non-Executive Director and his wife, Lady Alison Leahy have transferred certain of their shareholdings to their family trusts. There is no change to the total beneficial holding of Sir Terry and his family, which remains at 2,457,006, representing 8.23% of the existing issued share capital of the Company.

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	1.   Sir Terry Leahy 2.   Lady Alison Leahy 3.   Sir Terence Leahy Discretionary Settlement Trust 4.   Alison Leahy Discretionary Settlement Trust
2	Reason for the notification
a)	Position/status	1.   Non-executive director 2.   PCA to non-executive director 3.   PCA to non-executive director 4.   PCA to non-executive director
b)	Initial notification/Amendment	Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Eagle Eye Solutions Group plc
b)	LEI	2138002S1AIBVVMZ7A21
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 1p each GB00BKF1YD83
b)	Nature of transaction	1.   Transfer of ordinary shares from Lady Alison Leahy to Sir Terry Leahy 2.   Transfer of ordinary shares from Lady Alison Leahy to Alison Leahy Discretionary Settlement Trust 3.   Transfer of ordinary shares from Sir Terry Leahy to Lady Alison Leahy 4.   Transfer of ordinary shares from Sir Terry Leahy to Sir Terence Leahy Discretionary Settlement Trust 5.   Transfer of ordinary shares from Sir Terry Leahy to Lady Alison 6.   Transfer of ordinary shares from Sir Terry Leahy to Sir Terence Leahy Discretionary Settlement Trust
c)	Price(s) and volume(s)	Price(s)	Volume(s)
		1.   £nil 2.   £nil 3.   £nil 4.   £nil 5.   £nil 6.   £nil	1.   894,627 2.   235,440 3.   1,438,035 4.   137,776 5.   101,219 6.   544,536
	Aggregated information -      Aggregated volume -      Price	N/A
e)	Date of the transaction	1 April 2026
f)	Place of the transaction	Outside of a trading venue

Enquiries:

Eagle Eye Solutions Group plc	Tel: 0844 824 3686
Tim Mason, Chief Executive Officer
Lucy Sharman-Munday, Chief Financial Officer
Canaccord Genuity Limited (Nominated Adviser and Joint Broker)	Tel: +44 20 7523 8000
Simon Bridges, Harry Gooden, Andrew Potts, Elizabeth Halley-Stott
Shore Capital (Joint Broker)	Tel: +44 20 7408 4090
Corporate Advisory: Daniel Bush, David Coaten, Lucy Bowden
Corporate Broking: Henry Willcocks
Alma Strategic Communications	Tel: +44 20 3405 0205
Caroline Forde, Hannah Campbell, Kinvara Verdon

About Eagle Eye

Eagle Eye is a leading provider of applied AI for marketing, enabling personalised, real-time engagement at scale for retail, travel and hospitality brands globally. Our powerful technology combines the world's most flexible and scalable loyalty and promotions capability with cutting edge, built-for-purpose AI to deliver 1:1 personalisation at scale for enterprise businesses, globally.  

Our growing customer base includes Loblaws, Southeastern Grocers, Giant Eagle, Asda, Tesco, Morrisons, JD Sports, E.Leclerc, Carrefour, the Woolworths Group and many more. Each week, more than 1 billion personalised offers are seamlessly executed via our platform, and over 700 million loyalty member wallets are managed worldwide. 

AI-powered, API-based and cloud-native, Eagle Eye's enterprise-grade technology is fully certified by the MACH Alliance and has received recognition from leading industry bodies, including Gartner, Forrester, IDC and QKS. 

Web - www.eagleeye.com  

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