DATAWORKS GROUP LIMITED — Regulatory Filings 2021

Nov 17, 2021

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Thursday, 18 November 2021

IXUP Signs Data Collaboration Agreement with Acxiom to Create Innovative Geo-Demographic Data Insights Platform

HIGHLIGHTS:

• Data Collaboration Agreement signed with leading global customer data management and consulting company, Acxiom.

• IXUP and Acxiom to explore commercialisation opportunities to combine IXUP’s secure data collaboration platform with Acxiom’s rich geo-demographic data sets.

• Data Collaboration Agreement enables creation of new innovative geo-demographic data enrichment products for IXUP clients.

• Combined product already seeing strong customer interest, with Proof of Concept demonstrations underway and positive client feedback.

• The Acxiom relationship is anticipated to be one of the many key drivers of IXUP’s commercialisation efforts in coming months.

IXUP Limited (ASX: IXU) (“ IXUP ” or the “ Company ”) is pleased to announce the signing of a Data Collaboration Agreement ( Agreement ) with leading global customer data management and consulting company, Acxiom Limited ( Acxiom ). The Agreement will see IXUP and Acxiom explore potential opportunities through the combination of IXUP’s leading secure data collaboration technology and Acxiom’s rich global geo-demographic data sets. The combination of these two unique elements presents strong potential for innovative, previously inaccessible, insights to be realised from combining IXUP clients’ internal data sets with Acxiom’s geo-demographic data. The result for IXUP clients will be enhanced understanding and increased insights and value from previously underutilised internal data assets.

The Agreement follows a recent commercial arrangement between IXUP and Acxiom that allows IXUP access to an encrypted version of Acxiom’s geo-demographic data to enrich the existing internal data assets of IXUP’s clients. IXUP has licensed an encrypted version of the Acxiom geo-demographic data sets for a number of global jurisdictions for an initial 6-month period (with an option for a further 12month extension) and can now offer access to these data sets to clients on a transactional basis.

IXUP’s ability to execute this business model is underpinned by its unique secure data collaboration platform, which allows IXUP to offer a secure data marketplace for self-service data enrichment to IXUP clients, while at all times securing the raw data assets of the client and Acxiom.

Mr. Marcus Gracey, Chief Executive Officer of IXUP, commented, “The power of the IXUP platform is its ability to enable data sharing, data matching and the analysis of combined discrete data sets, while at all times preserving the security of the underlying data. This means that all of the data being analysed remains encrypted at all times and even IXUP cannot unlock that data.

This initiative with Acxiom is significant for IXUP as it represents the ability for IXUP to offer its clients data enrichment and collaboration opportunities that can generate deeper, valuable insights into their own data. which had previously been hidden from sight.

The business model is unique as the proposed pricing will be on a per-transaction basis rather than a client having to acquire the whole Acxiom data set. IXUP is effectively creating a world first secure data marketplace that enables smaller data sharing and enrichment opportunities for IXUP clients, with costs and access on a self-service or transactional model. Our initial demonstrations of this product to potential clients has returned significant commercial interest, which we will now look to convert into sales revenue in coming quarters.”

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On behalf of Acxiom, Christian Farber, Director, Product Management (EMEA) commented, “In a marketing ecosystem with increased importance placed on data ethics and privacy, Acxiom’s partnership with IXUP enables the sharing of insights in a fully data privacy compliant and innovative way. As first party data becomes more important, the ability to generate and act on insights will really mean the difference between success and failure for many consumer brands.”

IXUP anticipates that this new data enrichment product will satisfy the demand from IXUP clients for secure and economic data collaboration opportunities, particularly as a client can elect to enhance their own data without negotiating terms and conditions with another third parties in an effort to share their data via the IXUP platform. This technology solution for secure data collaboration also has the potential to significantly shorten associated sales and approval cycles for those parties considering enriching their data, as risks and complexity are significantly mitigated, while the enrichment possibilities and value of combining a client’s own data with Acxiom’s is significantly increased.

For completeness, the Company wishes to provide the following additional information in relation to the Agreement:

• Term of 2 years;

• Parties to bear their own costs;

• Termination at will; and

• Terms are otherwise commercial in confidence and subject to strict confidentiality provisions.

This announcement has been approved for release by the Board of IXUP.

-ENDS-

For enquiries regarding this release please contact:

IXUPMr Marcus GraceyManaging Director/CEOcontact@ixup.com+61 2 8206 8888	Investor RelationsJulian MaguireExecutive Director – The Capital Networkjulia@thecapitalnetwork.com.au +61 02 8999 3699

About Acxiom

Acxiom® is a customer intelligence company that provides data-driven solutions to enable the world’s best marketers to better understand their customers to create better experiences and business growth. A leader in customer data management, identity, and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day. Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies (IPG). For more information, visit acxiom.co.uk.

About IXUP

IXUP Limited (ASX:IXU) (pronounced ‘eyes up’) is a pioneering technology company that specialises in analytics over data that remains encrypted. IXUP’s privacy preserving analytics platform can help solve important research, business and policy problems by allowing data sets from different parties to be combined and analysed in a secure environment with full control. While conventional encryption techniques protect data when it is stored or in transit, they fail to protect data when it is in use. The IXUP platform uses advanced encryption and compute techniques including homomorphic encryption, that enables analytics over data without ever needing to decrypt it, preventing data from being vulnerable to loss and misuse.

To learn more, please visit: www.ixup.com. IXUP’s registered address is Level 3, 223 Liverpool Street Darlinghurst NSW 2010.