DATAWORKS GROUP LIMITED — AGM Information 2021

Nov 23, 2021

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Wednesday, 24 November 2021

2021 AGM Chair Address & Managing Director Presentation

IXUP Limited (ASX: IXU) (“ IXUP ” or the “ Company ”) attaches the following documents in relation to FY2021 Annual General Meeting:

• Chair Address from Mr Julian Babarczy; and

• Managing Director / CEO Presentation from Mr Marcus Gracey.

This announcement has been approved for release by the Board of IXUP.

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-ENDS-
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For enquiries regarding this release please contact:

IXUP Mr Marcus Gracey Managing Director/CEO contact@ixup.com +61 2 8206 8888

Investor Relations

Julian Maguire Executive Director – The Capital Network julia@thecapitalnetwork.com.au +61 02 8999 3699

About Acxiom

Acxiom® is a customer intelligence company that provides data-driven solutions to enable the world’s best marketers to better understand their customers to create better experiences and business growth. A leader in customer data management, identity, and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day. Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies (IPG). For more information, visit acxiom.co.uk.

About IXUP

IXUP Limited (ASX:IXU) (pronounced ‘eyes up’) is a pioneering technology company that specialises in analytics over data that remains encrypted. IXUP’s privacy preserving analytics platform can help solve important research, business and policy problems by allowing data sets from different parties to be combined and analysed in a secure environment with full control. While conventional encryption techniques protect data when it is stored or in transit, they fail to protect data when it is in use. The IXUP platform uses advanced encryption and compute techniques including homomorphic encryption, that enables analytics over data without ever needing to decrypt it, preventing data from being vulnerable to loss and misuse.

To learn more, please visit: www.ixup.com. IXUP’s registered address is Level 3, 223 Liverpool Street Darlinghurst NSW 2010.

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IXUP Limited Chair’s 2021 AGM Address

Dear Fellow Shareholders,

On behalf of the Board of IXUP Limited ( IXUP or the Company ), I am pleased to have the opportunity to address you as part of the IXUP 2021 Annual General Meeting. The past year has been one of purpose driven transformation, characterized by substantial change and a repositioning of the Company for future growth.

Purpose driven transformation

In November 2020, the Company undertook a significant restructure of its Board and Management, culminating in my appointment as Non-Executive Chairman and the appointment of Marcus Gracey as Chief Executive Officer and Managing Director. We also announced the appointment of key strategic advisor, Matt Davey and his firm Tekkorp Capital LLC ( Tekkorp ), with the express aim of delivering high impact strategic and expanded industry opportunities for IXUP at both the product and corporate levels with core focus on opportunities for IXUP’s technology in the global gaming and wagering sector.

These leadership changes precipitated a thorough review of IXUP’s strategic aims, involving a rapid and deep assessment of IXUP’s core proprietary technology assets and its commercialisation strategy. The first outcome of this review was the conclusion that the core IXUP technology stack is unique and world leading; addresses many of the key needs of a data-empowered world; and is ideally suited to service the anticipated growth in demand for data collaboration capability in both private and public entities across multiple industries all over the globe. If there was any identified criticism of the IXUP tech stack, it was that it served only the highest encryption needs for potential clients and was therefore potentially addressing a narrower set of use cases than was optimal, notwithstanding that it solves the data collaboration problem elegantly and to the highest known compliance standards, delivering best in class encryption technology.

The second outcome of this review was the identification of a clear need to transform IXUP’s go-tomarket model including (among other things) removal of complexity from and reducing the length of, its product sales cycle. It was determined that this historical sticking point could best be overcome by a transition to an integrated model under which IXUP’s unique technology stack can be utilised as a commercial enabler within an existing technology deployment servicing existing customers, rather than as a stand-alone product.

Preparing for future growth

With these observations front of mind, the Company was introduced by Tekkorp to UK-based DataPOWA Limited ( DataPOWA ), which was in the early stages of disrupting the global sports sponsorship valuation and marketing industry through the commercialisation of its SaaS-based sports sponsorship AI driven valuation tool, the POWA Index. Collaboration discussions quickly led to the codevelopment of the POWA Index 2.0 product, which seamlessly blended the POWA Index and IXUP’s core data collaboration offering. A deeper review of the DataPOWA business identified a compelling opportunity for IXUP to not only partner with, but to own, the DataPOWA business. I am pleased to say that IXUP has since acquired 100% of the shares in DataPOWA, with IXUP shareholders overwhelmingly supporting this acquisition at the recent Extraordinary General Meeting, placing IXUP in the box seat to profit from the expected successful commercialisation of DataPOWA’s sports datarelated product offerings, as well as our co-created sports data products.

The next strategic imperative was to broaden the product offering of IXUP’s data collaboration technology stack, to include the existing high end encrypted use cases, as well as some broader market, lower security offerings. This apparent gap was elegantly solved with the opportunistic acquisition of the intellectual property and associated technology assets of well-known Australian data collaboration business, Data Republic Pty Ltd ( Data Republic ), which IXUP was able to acquire at a fraction of the significant capital expended by Data Republic to develop and deploy the assets acquired due to the stressed financial position that Data Republic had found itself in. The Data Republic technology offering provides for a plug-and-play addition to IXUP’s higher end encryption data collaboration tools, providing

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a world-class and unmatched end-to-end solution offering for IXUP in the data collaboration marketplace. We have since, post the reporting period, commenced discussions with several of Data Republic’s previous customers to transition them to IXUP, with initial success including a US based health insurer. We established a US beachhead, IXUP Inc., to support this important US client and to facilitate the planned expansion of our global sports data and other data collaboration initiatives. IXUP now has these separate technology products working together and offered into market as a package solution. Through a mix of disciplined strategic thinking, and some serendipity, IXUP has effectively plugged the identified strategic gaps far sooner and more completely than we had initially expected.

Underpinning and driving all this change has been the committed and effective work of the entire IXUP team. The challenges and change that have been effectively dealt by the team has been tremendous and their loyalty and passion for solving the data collaboration problem is to be admired. Our people are our most valuable asset and source for sustained success. I thank each and every member of the IXUP team for accepting the challenge and stepping up to help rebuild the value of IXUP and to ensure the path to future growth that is now in front of us. There is much left to do, but we have the people to do it.

Outlook

As we emerge from this period of deep introspection and transformation, the corporate strategy in the short term is simple: monetise and grow, and to that end we are developing commercialisation and execution strategies that we hope will quickly demonstrate the value of IXUP’s exciting, world class technology suite. In the medium and longer term, we remain on the lookout for strategic acquisition opportunities that will augment our existing business offerings as well as our desire to continue to grow into the global sports data industry, which we see as strongly aligned to our core technology and commercialisation efforts and most importantly, a likely avenue to significant shareholder value creation.

Finally, I thank all our loyal shareholders, our various advisors, my fellow Directors, and other stakeholders for their ongoing support over the past year and look forward with optimism to the future of IXUP as a global technology company.

Regards

Julian Babarczy Non-Executive Chairman

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IXUP Limited Managing Director / CEO 2021 AGM Presentation

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IXUP LIMITED | NOVEMBER 2021

AGM 2021 A New Foundation For Growth

ASX:IXU • [Pronounced: ‘Eyes up’]

ABOUT

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October 2021
Application of core IXUP
technology capability to
A New Foundation Aug 2021
Data enrichment ethical gaming and wagering
partnerships
July 2021
commenced to
Acquired Data Sandbox
and added core IXUP develop data market
April 2021 technology capabilities
DataPOWA – POWA and deployed to
index acquired and customers
added IXUP core
technology capability
2019
to create 2.0 POC
Homomorphic
Encryption GEO Vertical integration and
mapping SaaS / PaaS focus on sports data
markets commenced
Onboarding of major
Market roll-out
enterprise clients
underway
underway
October 2021
Activating global
Go-to-market process
channel partners
underway with refreshed
September 2021
company strategy
DataPOWA Ltd August 2021
acquisition
July 2021
Data Republic
technology acquisition
June 2021
SOC 2 Compliant
2020
IXUP ISO Accreditation
2018
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Our business model
Licensing Licensing
and profit- and profit-
sharing sharing
revenues revenues
Enhance
Technology
existing
licensing
products
Technology
Capability
Secure
Build new
data
products
market
Licensing Revenues
and profit- from
sharing reselling
revenues data
We leverage our technology capability into products and lucrative markets
OUR REVENUE OUR REVENUE
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ABOUT

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SIGNIFICANT MARKET OPPORTUNITIES

Target markets and customers

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Est. Global
Market size AUD $27b $164b $30.1t $7.9t $13.6t $341b $38b $630b $362b
Source: Statista 2021
Professional
Initial Target Sports Sports Gaming &
Insurance Banking & Finance Health Services / Government Aviation Real Estate
Markets Sponsorship Wagering
Consulting
Customers
IXUP
IXUP Vertical Integration accelerated
Path to market with strategic advisors
Commercialisation partners
Technology POWA index / POWA index 2.0
capabilities and
products Sandbox & Engine
IXUP vertical integration and ✓ Strong and immediate opportunities ✓ Next most ✓ Clear value
focus on lucrative sports data ✓ Focus and engagement accessible propositions
markets with strategic advisors opportunities ✓ On our watchlist
✓ Looking at best
path to segment
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TECHNOLOGY ADVISORS

Sports & iGaming

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US-based Australian-born online wagering entrepreneur

Non-Executive Director / major shareholder, BetMakers Technology Group Limited (ASX:BET)

Director & Chief Executive Officer – Tekkorp Digital Acquisition Corp (NASDAQ: TEKK)

President / Founder Tekkorp Capital LLC

Matt Davey Director & CEO, TEKKORP

Introduced DataPOWA & GeoComply opportunities to IXUP

Founded NYX Gaming in 2011, which he successfully built and sold to Scientific Games for US$630m

Renowned investor and advisor in the US gaming industry

Sponsor of two wagering focused SPACs

Provides valuable commercialisation insights and strategic M&A opportunities to IXUP for US-focused opportunities

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UK-based online gaming and wagering entrepreneur, executive and director

Experienced CEO of London Stock Exchange (LSE) listed sports, media and wagering-related businesses

Non-Executive Director of LSE-listed Playtech, the world’s largest sports betting and gaming software company

Ian Penrose

Non-Executive DIRECTOR, Playtech

Previous CEO of global wagering tech business Sportech

Chairman of DataPOWA Limited

Provides significant European network to assist with commercialisation and strategic acquisition opportunities

Strategic consultant to IXUP

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ABOUT

Environmental Social Governance

Developing technology solutions and partnerships for social and economic value

Social Value

Do good

Influence positive impact

Do no harm

Act responsibly

Committed to managing business Law & assets and processes Regulation in support of crucial governance principles

Projects

Ethical Gaming & Sports Integrity

Diversity, equity and inclusion through fair and ethical treatment

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Our Team
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ESG
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Build strong, long- Shared Value term, value-adding relationships

Strategic Roadmap Economic and objectives to Value drive revenue and shareholder value

Environmental Value

Effective and efficient management of resources to reduce environmental impacts and financial costs

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THE FINE PRINT

Legal disclaimer

This presentation has been prepared by IXUP Limited (“IXUP” or the “Company”) based on information available to it as at the date of this presentation.

The information in this presentation is provided in summary form and does not contain all information necessary to make an investment decision.

This presentation is not a prospectus and does not constitute an offer, invitation, solicitation or recommendation with respect to the purchase or sale of any security in IXUP, nor does it constitute financial product advice or take into account any individual’s investment objectives, taxation situation, financial situation or needs. An investor must not act on the basis of any matter contained in this presentation but must make its own assessment of IXUP and conduct its own investigations. Before making an investment decision, investors should consider the appropriateness of the information having regard to their own objectives, financial situation and needs, and seek legal, taxation and financial advice appropriate to their jurisdiction and circumstances.

Although reasonable care has been taken to ensure that the information included in this presentation is accurate and that the opinions expressed are fair and reasonable, no representation or warranty, express or implied, is made as to the fairness, accuracy, completeness or correctness of the information, opinions and conclusions contained in this presentation. To the maximum extent permitted by law, none of IXUP, its officers, directors, employees and agents, nor any other person, accepts any responsibility and liability for the content of this presentation including, without limitation, any liability arising from fault or negligence, for any loss arising from the use of or reliance on any of the information contained in this presentation or otherwise arising in connection with it.

Forward looking statements

This presentation contains certain forward-looking statements that are based on the IXUP management’s beliefs, assumptions and expectations and on information currently available to management. Such forward looking statements involve known and unknown risks, uncertainties, and other factors which may cause the actual results or performance of IXUP to be materially different from the results or performance expressed or implied by such forward looking statements. Such forward looking statements are based on numerous assumptions regarding the Company’s present and future business strategies and the political and economic environment in which IXUP will operate in the future, which are subject to change without notice.

Past performance is not necessarily a guide to future performance and no representation or warranty is made as to the likelihood of achievement or reasonableness of any forwardlooking statements or other forecast.

To the full extent permitted by law, IXUP and its directors, officers, employees, advisers, agents and intermediaries disclaim any obligation or undertaking to release any updates or revisions to information to reflect any change in any of the information contained in this presentation (including, but not limited to, any assumptions or expectations set out in the presentation).

This document has not been subject to external auditor review.

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IXUP LIMITED

MEDIA ENQUIRIES

The Capital Network Julia Maguire +61 2 8999 3699 julia@thecapitalnetwork.com.au

Managing Director & CEO Marcus Gracey +61 2 8206 8888 contact@ixup.com www.ixup.com

This announcement has been approved for release by the Board of IXUP

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