Purefun Group AB
An e-commerce company operating a portfolio of D2C online stores in the Nordic market.
PURE | ST
Overview
Corporate Details
- ISIN(s):
- SE0017232838
- LEI:
- 549300R7Y1FOEB3U3Z94
- Country:
- Sweden
- Address:
- Verkstadsgatan 5, 312 40 Genevad
- Website:
- https://www.purefungroup.com
- Sector:
- Wholesale and retail trade
Description
Vuxen Group AB, formerly Purefun Group AB, is an e-commerce company that operates, develops, and acquires a portfolio of direct-to-consumer online stores. The group focuses primarily on the Nordic market, managing a diverse range of proprietary brands in various niche segments. Its key holdings include online retailers specializing in adult wellness and lifestyle products, such as Vuxen, BlushMe, and Kondomeriet, as well as stores for pet supplies like Doggie and DOG Revolution, and party supplies through Kalaslagret. The company's strategy centers on building and scaling specialized e-commerce brands, establishing a leading position in the Nordic consumer market, particularly within the adult products category.
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Filings
| Date | Filing | Language | Type / Size | Actions | |
|---|---|---|---|---|---|
|
2024-12-15
English
4.2 MB
2024-10-30
German
1.8 MB
2024-08-14
French
0.5 MB
2024-05-22
English
2.1 MB
2024-03-10
English
3.5 MB
2024-01-15
German
1.2 MB
2023-11-20
English
5.1 MB
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Market Data
Market Data Not Available
Financials & KPIs
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Insider Transactions
| Date | Insider Name | Position | Type | Shares | Value |
|---|---|---|---|---|---|
| 2025-05-13 | Michael Ahlen | Other | Buy | 500 | 6,505.00 SEK |
| 2025-01-07 | Marcus Axelsson | Other | Sell | 19,500 | 253,500.00 SEK |
| 2025-01-03 | Marcus Axelsson | Other | Sell | 4,392 | 57,096.00 SEK |
| 2023-09-22 | Michael Ahlén | Other | Buy | 500 | 6,975.00 SEK |
| 2023-07-05 | Michael Ahlen | Other | Buy | 2,192 | 28,057.60 SEK |
| 2023-07-04 | Michael Ahlen | Other | Buy | 250 | 3,550.00 SEK |
| 2023-05-25 | Michael Ahlén | Other | Buy | 155 | 2,092.50 SEK |
| 2023-05-22 | Michael Ahlén | Other | Buy | 475 | 6,650.00 SEK |
| 2023-05-11 | Michael Ahlén | Other | Buy | 400 | 6,011.20 SEK |
| 2023-05-11 | Michael Ahlén | Other | Buy | 255 | 3,595.50 SEK |
Peer Companies
