Purefun Group AB — Investor Relations & Filings

Vuxen Group AB, formerly Purefun Group AB, is an e-commerce company that operates, develops, and acquires a portfolio of direct-to-consumer online stores. The group focuses primarily on the Nordic market, managing a diverse range of proprietary brands in various niche segments. Its key holdings include online retailers specializing in adult wellness and lifestyle products, such as Vuxen, BlushMe, and Kondomeriet, as well as stores for pet supplies like Doggie and DOG Revolution, and party supplies through Kalaslagret. The company's strategy centers on building and scaling specialized e-commerce brands, establishing a leading position in the Nordic consumer market, particularly within the adult products category.