Purefun Group AB Logo

Purefun Group AB

PURE | ST

Overview

Corporate Details

ISIN(s):
SE0017232838
LEI:
549300R7Y1FOEB3U3Z94
Country:
Sweden
Address:
Verkstadsgatan 5, 312 40 Genevad
Sector:
Wholesale and retail trade
Industry:
Intermediation service activities for retail sale

Description

Vuxen Group AB, formerly Purefun Group AB, is a leading Nordic e-commerce and direct-to-consumer (DTC) group specializing in sexual health and well-being. The company operates a multi-brand portfolio of online stores, including its primary brands Vuxen, WooMe, and Blushme. Its offerings also extend to other consumer niches such as pet supplies. The group emphasizes vertical integration, managing its own brands, production, and warehousing to maintain control over its value chain and margins. Holding a prominent market position in Sweden and the broader Nordic region, the company is actively pursuing expansion across the European Union.

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Insider Transactions

Date Insider Name Position Type Shares Value
2023-02-07 Michael Ahlén Other Buy 1,000 17,460.00 SEK
2022-08-18 Michael Ahlen Other Buy 250 4,250.00 SEK
2022-08-02 Michael Ahlén Other Buy 1,000 19,950.00 SEK
2022-08-02 Michael Ahlén Other Buy 750 14,610.00 SEK
2022-07-29 Michael Ahlén Other Buy 501 9,012.99 SEK
2022-07-28 Michael Ahlén Other Buy 40 700.00 SEK
2022-07-26 Michael Ahlén Other Buy 1,525 25,894.50 SEK
2022-07-26 Michael Ahlén Other Buy 561 10,114.83 SEK
2022-07-25 Michael Ahlén Other Buy 1,453 24,701.00 SEK
2022-07-12 Michael Ahlén Other Buy 7,500 112,500.00 SEK

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