XXL

Prospectus • Sep 24, 2014

Board and management applies for shares in XXL

Board and management applies for shares in XXL

NOT FOR DISTRIBUTION OR RELEASE, DIRECTLY OR

INDIRECTLY, TO U.S. NEWS WIRE SERVICES OR FOR

DISSEMINATION IN OR INTO THE UNITED STATES OF AMERICA

(INCLUDING ITS TERRITORIES AND POSSESSIONS, ANY STATE

OF THE UNITED STATES OF AMERICA AND THE DISTRICT OF

COLUMBIA) (THE UNITED STATES), AUSTRALIA, CANADA OR

JAPAN, OR ANY OTHER JURISDICTION IN WHICH THE

DISTRIBUTION OR RELEASE WOULD BE UNLAWFUL.

Board and management applies for shares in XXL

24 September 2014; XXL ASA (XXL, ticker XXL)

On the first day of the application period for the

retail offering and the employee offering of XXL, the

following primary insiders, including members of the

Board of Directors and the management of XXL applied

for shares, and are guaranteed allocation of such

offer shares, as part of the ongoing initial public

offering and listing of XXL:

Anne Attemark (board member) has applied for offer

shares for a total amount of NOK 100,000.

Ingrid Osmundsen (board member) has applied for offer

shares for a total amount of NOK 325,000.

Mernosh Saatchi (board member), through her closely

related party Saatchi Investments AB, has applied for

offer shares for a total amount of NOK 625,000.

Lars Bengtsson (MD Sweden) has applied for offer

shares for a total amount of NOK 800,000.

Marcus Wibergh (COO), through his closely related

party Swea Invest AS, has applied for offer shares

for a total amount of NOK 500,000.

Tolle Grøterud (Head of IR and Business Development),

through his closely related party Andolini Holding

AS, has applied for offer shares for a total amount

of NOK 1,400,000

Tommi Jylhä Vuorio (Director E commerce and Multi

channel) has applied for offer shares for a total

amount of NOK 100,000

Toni Stigzelius (MD Finland) has applied for offer

shares for a total amount of NOK 100,000

Christian Hokstad Pedersen has applied for offer

shares for a total amount of NOK 15,000

Magnus Bjurling, through his closely related party

MAGIT Invest AS, has applied for offer shares for a

total amount NOK 200,000

Leidulf Holand has applied for offer shares for a

total amount of NOK 15,000

Karete Kvisle has applied for offer shares for a

total amount of NOK 15,000

Trine Lise Anker Rasch has applied for offer shares

for a total amount of NOK 35,000

Siv Bjørkås has applied for offer shares for a total

amount of NOK 15,000

All applicants in the employee offering will receive

full allocation for their applications up to NOK

200,000, provided, however, that the following

persons are guaranteed allocation of offer shares up

to NOK 1,999,999: the members of the Board of

Directors, Marcus Wibergh, Tolle Grøterud, Tommi

Jylhä Vurorio and Lars Bengtsson.

The applications have been made according to the

terms and conditions for the offering described in

the prospectus dated 22 September 2014 prepared in

connection with the offering.

The Prospectus is, subject to regulatory restrictions

in certain jurisdictions, available at

www.xxlasa.com, www.abgsc.com, www.dnb.no/emisjoner

and www.carnegie.no. Hard copies of the Prospectus

may be obtained free of charge from the same date at

the offices of XXL at Strømsveien 245, 0668 Oslo,

Norway, or by contacting one of the Managers.

For further queries, please contact:

Mr. Tolle Grøterud, Investor Relations, XXL

+47 902 72 959

tolle.g@xxl.no

About XXL ASA

XXL is a leading sports retailer with stores and e

commerce in Norway, Sweden and Finland. It is the

fastest growing among the major sports retailers in

the Nordic. XXL pursues a broad customer appeal,

offering a one stop shop experience with a wide range

of products for sports, hunting, skiing, biking and

other outdoor activities. XXL's concept is to have

the largest stores with the lowest prices and the

widest assortment of products, focusing on branded

goods.

Important Notice

This announcement is not and does not form a part of

any offer to sell, or a solicitation of an offer to

purchase, any securities of the Company.

Copies of this announcement are not being made and

may not be distributed or sent into the United

States, Australia, Canada, Japan or any other

jurisdiction in which such distribution would be

unlawful or would require registration or other

measures.

The securities referred to in this announcement have

not been and will not be registered under the U.S.

Securities Act of 1933, as amended (the Securities

Act), and accordingly may not be offered or sold in

the United States absent registration or an

applicable exemption from the registration

requirements of the Securities Act and in accordance

with applicable U.S. state securities laws. The

Company does not intend to register any part of the

offering in the United States or to conduct a public

offering of securities in the United States. Any sale

in the United States of the securities mentioned in

this announcement will be made solely to qualified

institutional buyers as defined in Rule 144A under

the Securities Act.

Any offering of the securities referred to in this

announcement will be made by means of a prospectus.

This announcement is not a prospectus for the

purposes of Directive 2003/71/EC (as amended,

together with any applicable implementing measures in

any Member State, the Prospectus Directive).

Investors should not subscribe for any securities

referred to in this announcement except on the basis

of information contained in a prospectus.

In any EEA Member State that has implemented the

Prospectus Directive, this communication is only

addressed to and is only directed at qualified

investors in that Member State within the meaning of

the Prospectus Directive.

This communication is only being distributed to and

is only directed at persons in the United Kingdom

that are (i) investment professionals falling within

Article 19(5) of the Financial Services and Markets

Act 2000 (Financial Promotion) Order 2005, as amended

(the Order ) or (ii) high net worth entities, and

other persons to whom this announcement may lawfully

be communicated, falling within Article 49(2)(a) to

(d) of the Order (all such persons together being

referred to as relevant persons ). This

communication must not be acted on or relied on by

persons who are not relevant persons. Any investment

or investment activity to which this communication

relates is available only to relevant persons and

will be engaged in only with relevant persons.

Persons distributing this communication must satisfy

themselves that it is lawful to do so.

Matters discussed in this announcement may constitute

forward looking statements. Forward looking

statements are statements that are not historical

facts and may be identified by words such as believe,

expect, anticipate, strategy, intends, estimate,

will, may, continue, should and similar expressions.

The forward looking statements in this release are

based upon various assumptions, many of which are

based, in turn, upon further assumptions. Although

the Company believes that these assumptions were

reasonable when made, these assumptions are

inherently subject to significant known and unknown

risks, uncertainties, contingencies and other

important factors which are difficult or impossible

to predict and are beyond its control. Actual events

may differ significantly from any anticipated

development due to a number of factors, including

without limitation, changes affecting the Company's

opening of new stores and net sales, changes

affecting the Company's gross margin, changes in

competition levels, changes in the Company's ability

to manage inventory levels, changes affecting net

sales, such as variations caused by weather and

seasonality, changes affecting personnel expenses and

other operating expenses, such as premises costs and

marketing costs, changes in laws and regulation and

the potential impact of legal proceedings and

actions. Such risks, uncertainties, contingencies and

other important factors could cause actual events to

differ materially from the expectations expressed or

implied in this release by such forward looking

statements. The Company does not guarantee that the

assumptions underlying the forward looking statements

in this presentation are free from errors nor does it

accept any responsibility for the future accuracy of

the opinions expressed in this presentation or any

obligation to update or revise the statements in this

presentation to reflect subsequent events. You should

not place undue reliance on the forward looking

statements in this document.

The information, opinions and forward looking

statements contained in this announcement speak only

as at its date, and are subject to change without

notice. The Company does not undertake any

obligation to review, update, confirm, or to release

publicly any revisions to any forward looking

statements to reflect events that occur or

circumstances that arise in relation to the content

of this announcement.

The Managers are acting exclusively for the Company

and the Selling Shareholders and no one else in

connection with the Offering and assume no

responsibility for this announcement.

None of the Managers or any of their respective

directors, officers, employees, advisers or agents

accepts any responsibility or liability whatsoever

for/or makes any representation or warranty, express

or implied, as to the truth, accuracy or completeness

of the information in this announcement (or whether

any information has been omitted from the

announcement) or any other information relating to

the Selling Shareholders or the Company, its

subsidiaries or associated companies, whether

written, oral or in a visual or electronic form, and

howsoever transmitted or made available or for any

loss howsoever arising from any use of announcement

or its contents or otherwise arising in connection

therewith.