About XXL

Company Description

XXL’s vision is to be the preferred sports and outdoor destination in Europe. Since the inception in 2001, XXL has built a sports retailer with an annual turnover of approximately NOK 10 billion.

Today we have more than 90 stores in Norway, Sweden, Finland and Austria. We are also the largest online sports retailer in the Nordics.

In total, we are more than 5.000 enthusiastic employees. We are passionate, knowledgeable and caring – and we always put the customer first. We want our customers to feel that XXL welcomes, supports and inspires them.

We provide our customers with a unique mix of great brands, great expertise, great assortment, great accessibility and great prices.

In XXL we make all kinds of sports and outdoor gear available to everyone. All in the same destination. We also believe that sports and outdoor activities play an important role to unite people.

Year founded


Served area




Shareholder information

Shares outstanding



Jan. 1, 2000

Stock exchange(s)

Euronext Oslo



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