XXL

Board/Management Information • Mar 6, 2019

XXL ASA - Appointed Chief Marketing Officer (CMO)

XXL ASA - Appointed Chief Marketing Officer (CMO)

XXL ASA has appointed Mr. Jakob Olsbø as the new CMO of the XXL Group. He will start in his new position around 1 June 2019 and be a part of the management team in XXL ASA. Jakob Olsbø is currently the Global Director of Marketing Operations in Circle K and has held several leading international marketing and sales positions in Statoil Fuel & Retail, Shell International and Egmont. He has extensive experience in digital transformation, branding, customer insights and loyalty including CRM activities and building robust customer databases.

Mr. Olsbø is a Norwegian citizen and resides in Norway. He has no shares in XXL ASA including closely related parties as of today.

For further queries please contact:

Tolle O. R. Grøterud

Investor Relations XXL ASA

Tel: +47 90 27 29 59

E-mail: ir@xxlasa.com

About XXL ASA

XXL is a leading sports retailer with stores and e-commerce in Norway, Sweden, Finland, Denmark and Austria. It is the largest among the major sports retailers in the Nordics and the fastest growing among the major sports retail chains in the World. XXL pursues a broad customer appeal, offering a one stop shop experience with a wide range of products for sports, hunting, skiing, biking and other outdoor activities. XXL’s concept is to have the largest stores with the best prices and the widest assortment of products, focusing on branded goods.