Annual Report • Apr 23, 2021
Annual Report
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(NOK Billion)


| Highlights | 3 |
|---|---|
| Key figures | 4 |
| CEO Comment | 7 |
| Historical milestones | 9 |
| About XXL | 10 |
| Strategy | 19 |
| Board of Directors' Report | 21 |
| Corporate Governance | 29 |
| The XXL share and shareholder information | 37 |
| Consolidated Financial Statements | 39 |
| Financial Statements XXL ASA | 69 |



1) Please refer to definitions at the end of the report for descriptions of alternative performance measures that are used in highlights and key figures (numbers in bracket are restated numbers for 2019 unless otherwise stated)

| FY 2020 | FY 2019 | |
|---|---|---|
| (Amounts in NOK million) | (Audited) | (Restated) |
| GROUP | ||
| Operating revenue | 10 423 | 8 992 |
| Growth (%) | 15,9 % | -5,1 % |
| Gross profit | 3 904 | 3 106 |
| Gross margin (%) | 37,5 % | 34,5 % |
| OPEX % | 26,7 % | 28,6 % |
| EBITDA | 1 117 | 538 |
| EBITDA margin (%) | 10,7 % | 6,0 % |
| Operating income | 364 | -153 |
| Operating income margin | 3,5 % | -1,7 % |
| Net Income | 126 | -290 |
| **Basic Earnings per share (NOK) | 0,57 | -2,05 |
| **Average number of shares (1 000 shares) | 218 952 | 141 329 |
| Cash provided by operating activities | 1 653 | 938 |
| Like for like revenue growth | 12,5 % | -8,6 |
| Number of stores at period end | 90 | 86 |
| New stores in the period | 4 | 4 |

| FY 2020 | FY 2019 | |
|---|---|---|
| (Amounts in NOK million) | (Audited) | (Restated) |
| SEGMENT | ||
| Norway | ||
| Operating revenue | 4 987 | 4 148 |
| Growth (%) | 20,2 % | 6,8 % |
| Gross profit | 1 983 | 1 548 |
| Gross margin (%) | 39,8 % | 37,3 % |
| OPEX % | 18,5 % | 20,4 % |
| EBITDA | 1 062 | 700 |
| EBITDA margin (%) | 21,3 % | 16.9 % |
| Number of stores at period end | 37 | 36 |
| New stores in the period | 1 | |
| Sweden | ||
| Operating revenue | 2 974 | 2 558 |
| Growth (%) | 16,2 % | 3,2 % |
| Gross profit | 1 055 | 833 |
| Gross margin (%) | 35,5 % | 32,6 % |
| OPEX % | 24,9 % | 28,1 % |
| EBITDA | 316 | 115 |
| EBITDA margin (%) | 10,6 % | 4,5 % |
| Number of stores at period end | 29 | 28 |
| New stores in the period | 1 | 1 |
| Finland | ||
| Operating revenue | 1 950 | 1 766 |
| Growth (%) | 10,4 % | 20,6 % |
| Gross profit | 708 | 584 |
| Gross margin (%) | 36,3 % | 33,0 % |
| OPEX % | 22,5 % | 24,8 % |
| EBITDA | 270 | 146 |
| EBITDA margin (%) | 13,8 % | 8,3 % |
| Number of stores at period end | 17 | 17 |
| New stores in the period | 2 |

| FY 2020 | FY 2019 | |
|---|---|---|
| (Amounts in NOK million) | (Audited) | (Restated) |
| SEGMENT | ||
| Denmark | ||
| Operating revenue | 27 | 49 |
| Growth (%) | -44.1 % | 59,8 % |
| Gross profit | 8 | 10 |
| Gross margin (%) | 29,5 % | 19,6 % |
| OPEX % | 30,8 % | 42,2 % |
| EBITDA | 0 | -11 |
| EBITDA margin (%) | -1,3 % | -22,6 % |
| Austria | ||
| Operating revenue | 484 | 470 |
| Growth (%) | 3,0 % | 45,1 % |
| Gross profit | 150 | 132 |
| Gross margin (%) | 30,9 % | 28,1 % |
| OPEX % | 32,7 % | 39,5 % |
| EBITDA | -9 | -54 |
| EBITDA margin (%) | -1,8 % | -11,4% |
| Number of stores at period end | 7 | 5 |
| New stores in the period | 2 | 1 |
| HQ & logistics | ||
| EBITDA | -522 | -358 |
| EBITDA margin (% of Group revenues) | -5,0 % | -4,0 % |

It is impossible to write a summary of 2020 without mentioning the Corona virus. But I will use this column to explain how XXL prepares for life after the pandemic. Our key message is that we are proud of what we have achieved during our first 20 years, but at the same time eager to improve and do more,
If you ask a retailer what is the most important success formula in our business, she will probably try to name two. Product and price. Price and product. Product because we need to have the products that customers want to buy. Price because we need to offer these products at the same or better prices than our competitors.
During the last 20 years XXL has transformed the Nordic sporting goods industry. We have offered great brands at great prices. We always aim to provide the best deals!
But we also offer the widest selection in our stores. We offer products in all price ranges, a wide assortment in each sport and a unique breadth of categories all under "one roof".
During the last year, we have decided to strengthen this assortment even further in eight key categories. Ski, bike, football, running, outdoor, hunting, hockey and water sports. In these categories, the enthusiasts should find everything they need to be active. But we are not satisfied yet. We can do better and we will strive to further improve our assortment in the years to come. We want to be a complete destination. During the last months we have welcomed brands like Mammut and Therabody into our assortment, and our wall of football shoes is packed with exciting new models from Nike, Puma and Adidas. We will also soon launch a great extension of our assortment from Asics to further complement our running offering
The two last factors in our "secret sauce", are great expertise and great accessibility. They might not be as apparent as product and price, but XXL have been able to create some uniqueness also in these areas.
We have 90 big stores in accessible locations all around Norway, Sweden, Finland and Austria, and we haven't stopped. The next 12 months we will open new stores in Sickla (Stockholm), Klagenfurt and Alta. And there will be more.
But our biggest store is E-com. Last year we surpassed two billion NOK in online sales for the first time in XXL's history. It would have been the largest online pure player in the Nordic sports and outdoor industry. But since it is part of XXL, it is also part of our omni-channel strategy.
We offer the best from both worlds.
As you might understand, I am a great admirer of the company I joined one year ago. One thing we could do more often, though, is to brag about our people. XXL has built one
CEO comment of the best training camps I have seen in my retail life. When we haven't been able to meet during the last year, we have developed an online training program. As a result of this, we aim to have the best trained employees in the industry. And yet, we are ambitious and want to further strengthen the focus on the training of our staff in the years to come
Sports is science. Sports is passion. That is why expertise is more important when you sell bikes, skis and sport tech than when you sell milk and bread. We also have in-store workshops and supportive self-service tools to complement our staff.
So far, so good. But what will the future bring?
During the last year, we have done some interesting research on the sporting goods industry in Europe.
The industry is well positioned for future growth. Health and well-being is a megatrend. We want to be active, and most of us have the money to afford it.
Sports and outdoor activities also play an important role in society, because they unite people. Regardless of age, gender, skin color, geography or financial position, everyone can participate and share the joy of sports. At XXL, we are true believers of that spirit. We want even more people to discover the joy of sports and outdoor life
When we study the market dynamics, we see that the "power balance" has shifted during the last decade. The branded "big box" concept is gaining market shares all over Europe at the expense of the traditional sports retailers and independent stores and chains. Decathlon has been growing steadily in Europe, and XXL in the Nordics. JD Sports have taken a grip on the fashion athleisure. All these players have big stores that are easy to access for a lot of people in cities and suburbs.
Central Europe is one of the few areas that hasn't been disrupted by the chains. In XXL, we believe that we have an attractive starting position with our seven stores in Austria. Recently we have also built a new Central Warehouse in record-time.
The other group of winners is no secret: Pure play online retailers. During the last decade online sales has outclassed the physical stores in terms of growth. From 2015 to 2019 annual growth was 13 vs 2 percent. The trend will continue. Online sales will continue to grow, while the traditional stores will stagnate.
However, it is worth to remember one thing. Physical stores are still predicted to have two thirds of the total market in Europe in 2025.
As I wrote earlier, in XXL we will offer the best from both worlds. We will continue to have a broader assortment and larger breadth of categories at better prices. We will also continue to have the expertise to pick up trends early. Like frisbee golf, hammocks or people building their own home gyms, some of the trends that skyrocketed during last year. Also, after the acquisition of West Systems in 2019 we have worked on a watersport concept. It was launched with

success far beneath any expectations in 2020 in Norway, and are now ready to be rolled out in all XXL countries during spring 2021.
For some of our customers, great accessibility is to order something online, maybe sitting in their sofa, and pick it up in their local store the next day (even being able to try the sizes in our store). And if the product doesn't fit or work, they can go back to the store and get their money back. Not to mention seeking advice from our experts.
We believe that the XXL concept will remain successful also in the future. Thus, we aim to be the preferred sports and outdoor destination in Europe.
For XXL, this means to be present both online and in the physical world. This is why we continue to invest online, but we also spend 180 million NOK on upgrading and digitalizing our stores. We want to surprise our customers and share new experiences with them.
One example is Fitstation, a digital foot scanner that helps people find the right shoe that fits their foot perfectly. It is now physically present in all our 90 stores, and quite unique in our industry in Europe at the moment. These types of experiences are new in XXL, and there is more to come.
Sustainability is a key factor where XXL as the market leader will take a lead. We will with all our capacity work for a better and more sustainable way of operating all aspects of our business.
Undoubtedly, there are significant emissions related to production and transportation of goods in our value chain. We will work to reduce emissions and make adaptions to fight the impact our products represent to the global climate change. We also believe in increasing the life expectancy of the products we sell. We can do that by buying – and selling – more quality products from great brands. But we can do even more.
We believe that our great expertise and workshops play a key role in this development. If we help our customers to take good care of their bikes and skis, the equipment will last longer. Shoes that are impregnated correctly also last longer. A pair of old running shoes can be transformed to your best friend during the winter with a couple of metal spikes. When things are broken, they can often be repaired. We also need to have a close dialogue with our suppliers. Let's take returns as an example. When we have high return rates on a specific product, we need to inform the suppliers. Then they can repair the products and adjust their production processes. I believe this is an area where we have a lot of room for automation and improvement. We need to transport products from A to B, but we would like to avoid bringing them back to A again.
If we lower the return rates, it will be good for both the environment, our customers and XXL.
At last, some words about 2020 that has been in surrealistic year in so many ways. I started at XXL in April, and still I
haven't met several of the members in my management team.
Except on Teams, of course.
First and foremost, we have done a heroic job in our stores. Our job number one has been to take good care of people, both employees and customers. We have done so with good preventive measures and a smile on our faces. In our biggest market Norway, where we have almost 2.000 store employees, less than 20 store employees were infected by the pandemic in 2020.
This is just one example of many. The results delivered the last 12 months hadn't been possible without our amazing employees. From the people "behind the curtain", like category, commercial, logistic & supply, IT and HR/Finance, to our highly trained store staff. The dedication and adaption to an environment that has been changing almost on a daily basis has been remarkable. This year would have been a lot worse hadn't it been for our great people. Our people and culture have been, and will always be, our largest assets.
Pål Wibe


XXL has quickly grown to be a leading distribution channel for sports, outdoors and wilderness in Europe with the formula of cost efficient operations, broad product range, focus on branded goods and high degree of service. XXL entered the Norwegian market in 2001, Sweden in 2010, Finland in 2014, Denmark in 2016 and Austria in 2017 with a concept that became a game changer in the sports retail market. Important historical milestones are listed below;
| 2000 | Founded by Øivind Tidemandsen |
|---|---|
| 2001 | The first XXL store was opened in central Oslo |
| 2002 | Norwegian webpage was launched |
| 2007 | Reached a 10 per cent market share (source: Sportsbransjen 2007) in Norway with 8 stores |
| 2010 | Private equity company EQT acquired a majority stake in XXL |
| 2010 | Opened the first three Swedish stores during a three month period |
| 2011 | Opened central warehouse at Gardermoen, Norway |
| 2012 | Swedish webpage was launched |
| 2012 | XXL gained a 20 per cent market share (source: Sportsbransjen 2012) in Norway with 18 stores |
| 2013 | XXL became the market leader in Norway with a 24 per cent market share (source: Sportsbransjen 2013) and 22 stores |
| 2013 | Established a central warehouse in Sweden for distribution in the EU |
| 2014 | Entered the Finnish market with 1 store and launch of Finnish website |
| 2014 | Successful IPO of XXL ASA at Oslo Stock Exchange |
| 2015 | XXL became the largest sports retailer in the Nordics |
| 2017 | Crossed 30 per cent market share in Norway and above 15 per cent market share in both Sweden and Finland |
| 2017 | Opened the first two stores in Austria and launched Austrian website |
| 2019 | Acquisition of West System Norge AS – a niche player within the watersport segment (XXL's first acquisition) |
| 2019 | Private equity company ALTOR acquired a majority stake in XXL |
| 2020 | Passed NOK 10 billion in annual turnover for the first time |


XXL is a true omni-channel sports retailer with the largest stores, well-functioning online websites, the widest assortment of products, focusing on well-known quality brands at the best prices in the market. The core objective revolves around customer satisfaction and cost consciousness and thereby maximization of the Group's profitability. XXL pursues a broad customer appeal, both in the stores and online, offering a wide range of products for sports, hunting, skiing, biking and other outdoor activities, as well as sportswear, shoes, health & fitness and sports technology products. XXL is a leading sports retailer in Europe with stores and E-commerce in Norway, Sweden, Finland, Austria and Denmark. It is the largest among the major sports retailers in the Nordics.
XXL has a strong, performance-based culture throughout the organization. The business is based on trained, skilled and enthusiastic employees strengthening the XXL brand every day. Motivated employees are crucial to maximize customer satisfaction. Big data, artificial intelligence and automation processes will strengthen the XXL value chain in the coming years.
We have a disruptive scalable retail model that drives efficiency and cost leadership. This model is a result of a large unit store format, controlled value chain, efficient logistics, centralized purchasing and a fully integrated IT system resulting in a low cost operating structure, which allows us to offer products at low prices. We have, and strive to maintain, lower operating expenses than all competitors. This is achieved by XXL's scale, integrated value chain and a continuous focus on costs. The Group exercises tight control over store-level expenses, central warehouse expenses, real estate costs and corporate overhead. The cost consciousness and low cost base is critical to XXL as it enables XXL to meet competition by delivering price leadership and to constantly innovate and stay ahead of the
market development. Moreover, it has enabled XXL to have
higher EBITDA margin than its Nordic competitors over time. XXL operates a fully integrated value chain that facilitates simple and lean operations, which results in low costs. XXL owns all of the stores without joint venture or any franchise arrangements. This means that the Group has control of the product flow with continuous tracking of key performance metrics such as sales data and inventory levels. XXL maintains central purchasing and distribution functions to manage inventory planning, allocate flow of goods to the stores and oversee the replenishment of goods to the central warehouses.
XXL is in a strong position to build a true omni-channel platform offering a broad range of branded goods at the lowest price, providing valued customer service across all channels. With state of the art logistics and IT-systems, as well as an experienced and efficient purchasing team with strong supplier relationships, XXL has a robust backbone structure to support both the E-commerce operations and the physical stores. XXL believe that the strong brand name and customer recognition offline is advantageous to the online offering and vice versa.
Omni-channeling provides for a high degree of flexibility for the customer. Our online presence allows XXL to effectively use customer data to optimize marketing and facilitate crossselling and up-selling. This was further strengthened in 2020 with the launch of XXL Reward, and has so far achieved to obtain more than 3 million members across the Nordics and Austria. This allows us to further strengthen the use of personalization and segmentations activities. Through the CRM platform XXL has now the ability to use a single point of view of the customers based on behavior both in stores and online. This will over time improve personalized segmentation and optimize marketing activities. We are continuously working on strengthening the omni-channel offering to drive visitors and transactions. XXL has pick-up at store services in all the physical stores of the Group, enabling online shoppers at XXL to retrieve their goods in the nearest store. All products bought online with XXL could also be returned in the stores and the stores prepare the necessary services, fittings and adjustments on products for all our customers as well. We look at all stores as local warehouses, always closer to the customer than a pure online offering.
XXL has in 2020 further developed the omni-channel offering. In order to improve sold out situations and broadening the available assortment, XXL has made all products in the Groups product range available for sales in all stores. XXL has continued during 2020 to roll out new self-service pick-up solutions in some stores by using locker solutions for smaller stores and automated pick-up towers in larger stores. XXL was the first Nordic retailer testing out the tower solution which is using state of the art robotics and engineering. These self service solutions provides for frictionless shopping and enhanced customer experience in stores as well as improved store efficiency and lower costs. XXL has also continued to install self-service cashier solutions in many stores in the Nordics with great feedback from customers and will continue to roll out more in the years to come.

XXL's E-commerce operation currently consists of online websites in Norway, Sweden, Finland, Denmark and Austria with xxl.no, xxl.se, xxl.fi, xxl.dk and xxlsports.at respectively. The revenue contribution from E-commerce for the Group in 2020 corresponded to 19.7 per cent, an increase compared to previous years, partly explained be changed shopping behavior among customers related to the pandemic situation. XXL has continued an upgraded online front-end on its webpages, with new design and features like search filters, new payment methods using Klara Shipping Service and promotional components to lift up services, specific products and campaigns. This improves the relevancy and customer experience and enhances the efficiency for technical development. Also the new data driven and algorithm based logistics system implemented in the Group during 2020 has further ensured availability of products online.
The websites are an extension of the XXL brand and work as platforms for sale of goods, marketing of the brand as well as product education. The websites are also used to provide information on upcoming events, promotions, new products and store locations. The websites feature a similar range of products as offered in the stores at generally the same prices as in the physical store. In the new store concept uses digital price tags. This allows for dynamic and flexible pricing and uses robotics to compare prices so that XXL is true to its promise to have the lowest prices at all times.
XXL stores aim at simplicity with highly uniform store layouts, a high degree of overlap in product ranges across stores and a lean cost structure. Each XXL store features specialist stores within a store concept for 1) sports, health & fitness, 2) shoes, 3) sportswear, 4) outdoor, 5) ski/bike and 6) hunting and 7) Sportstech. The ski/bike store changes in accordance with the relevant season and XXL has the flexibility of changing assortment quickly when needed. The fully integrated model of XXL with a centralized purchasing function has the ability of shifting goods to regions with the highest demand and rapidly switching from winter to summer assortment. XXL also places a strong emphasis on maximizing customer convenience with respect to the entire shopping experience, from accessibility and parking to customer service and product placement. XXL uses a comprehensive product information system which allows customers to easily assess where products are located, with the key facts on each product. This leads to a high degree of self-service among customers and an efficient use of skilled staff. The Group focuses on providing the best customer service with trained category specialists for each section of the store.
The majority of the Group's stores are located in shopping centers and retail parks in high-density residential areas, with a substantial number of potential customers in the surrounding area and convenient access to transportation. XXL leases all of its stores. XXL has successfully opened new stores in city centers as well as suburban areas. In larger cities, such as Oslo, Bergen, Stockholm, Helsinki and Vienna, XXL has opened more than one store. This allows us to take advantage of local synergies for example in respect of marketing. Local infrastructure, the presence of competitors,
the condition of available buildings for lease (i.e. technical standard, features and size) and the logistical fit into XXL's support system are important factors in selecting locations for new stores. In addition XXL has a strong focus on costefficiency and synergies when rolling out new stores. XXL had in total 90 stores at the end of 2020, 37 stores in Norway, 29 stores in Sweden, 17 stores in Finland and 7 in Austria.
Store development per country:

XXL aims to offer a full assortment of branded goods for a wide range of sports and outdoor activities. The product range includes branded goods from well-known international brands and strong national brands. Our product ranges are tailored to meet national brand preferences and local conditions at the best prices. We compare our prices to competitors on a daily basis and seek to offer customers the best prices at all times. The Group has a high degree of overlap in product ranges in the stores, but there are certain local and national differences in products and brand offerings due to demand and trends. The range of products available in XXL's stores and on the websites is based upon market development, customer preferences and our understanding of evolving customer needs.
XXL strives to offer a full range of equipment, sportswear and shoes for almost all sports and outdoor activities. The Group pays close attention to the performance of each product and product category and makes continuous adjustments to the product range. The purchase department centrally decides the product assortments, quantities and price for the products. The Group purchases branded goods from an extensive list of major sporting goods suppliers.
XXL also offers a limited range of products under private labels to complement the branded product range, mainly for brand insensitive products with relatively low price points. Around 10 per cent of the operating revenues in 2020 were related to sales of private label goods.


The products are organized into seven product categories to match the stores-in-store model and the E-commerce offering.
Sportstech was rolled out to all stores during 2017. This category covers products that connect technology and sports/outdoor activities including sport watches, action cameras, drones, GPS, earplugs and headphones, portable loudspeakers, sunglasses, pulse meters, power banks and cycle computers.
Due to the Group's scale and highly efficient logistics setup, XXL is able to offer low prices and a price promise. Keeping costs low is critical for XXL to be able to maintain its price strategy of having the lowest prices at all times. If a product is found at a lower price within 30 days of purchase from XXL, the customer is entitled to a refund of the difference. XXL also have a 100 percent satisfaction guarantee of which a customer who is not satisfied with a product may exchange it for another product within the same product category within 30 days of purchase. In addition unused products with receipt may be exchanged or fully refunded within 100 days of purchase (up to 365 days in Sweden).
Each store also has its own studio for services and maintenance of products such as ski preparations, boot fitting and annual bicycle maintenance. This builds loyalty and good customer experience and currently XXL is working on building an environmental friendly work shop solution.
XXL recognizes the value of powerful marketing and has adopted an aggressive marketing strategy with an aim to be the dominant force across targeted channels. Marketing activities principally relate to the promotion of XXL's stores and websites. We employ a range of marketing tools with direct marketing through weekly printed and digital newsletters as the backbone of the marketing strategy. We also use newspaper ads, TV-commercials and different digital marketing. XXL uses multiple digital channels to drive traffic to the stores and websites such as search engine marketing, internet ad placement, social media, email marketing such as weekly newsletters and personalization/retargeting through CRM initiatives. The marketing activities mainly focus on smart marketing across channels to build brand awareness, improve customer loyalty, attract new customers and increase sales.
XXL purchases goods from suppliers inside and outside the EU. The Group's purchasing vehicles are XXL Grossist Norge AS for Norway and XXL Europe GmbH for countries outside Norway. All of the purchases of the Group are made by one of these two companies. Merchandise is sold by XXL Grossist Norge AS to XXL Sport & Villmark AS for further distribution to Norwegian stores and online sales in Norway and similar sold by XXL Europe GmbH to XXL Sport & Vildmark AB in Sweden, XXL Sport and Outdoors OY in Finland, XXL Sports & Outdoor ApS in Denmark and XXL Sports & Outdoor GmbH in Austria. The Group's private label products are produced by manufacturers abroad, primarily in China and Taiwan.

XXL possess huge amount of data of which products that sells well and poorly in each market and geography. To ensure that the Group's product offerings are tailored to local market conditions and demand, the purchasing managers regularly meet with the vendors, review trade sales and evaluate merchandise offered by other sports retailers. In addition, they frequently gather feedback and new product reviews from store management and employees, as well as reviews submitted by the Group's customers.

The Group has two central warehouses, one at Gardermoen Norway (outside EU) and one in Õrebro Sweden (inside EU). Also, a new central warehouse was opened in February 2021 in Austria. The Norwegian warehouse serves the Norwegian market, the Swedish serves Sweden, Finland, Denmark and Austria. All warehouses are equipped with state of the art robotics (Autostore) which allows them to operate in an efficient and cost effective way. In addition XXL has developed customized order packing and shipping processes tailored to meet the specific requirements of the E-commerce business.
XXL has centralized inventory management. In several markets, XXL started to replace the min/max replenishment system with a new data driven and algorithm based system in 2019 and 2020. The results have been promising with significantly lower distribution of goods to the stores and more predictability for the central warehouses. It has reduced handling time for store personnel, provided more accurate and lower stock values combined and provides a more differentiated distribution of goods (by geography, season differences, size of store, relevant products).

We use third party transport providers to deliver stock to the warehouses and stores with one day delivery from the central warehouse to most of the stores and E-commerce delivery points.
XXL has one key operating IT-system, Axapta, for management of supply chain, warehouse, E-commerce operations, stores, financial, accounting and payroll systems. The IT infrastructure of XXL is designed to be able to access real-time data from any store or channel. The network infrastructure is fully integrated and allows for quickly and costefficiently adding of new stores to the network. XXL has further incorporated reporting tools that allow comprehensive monitoring of business performance and benchmarking, which is critical to management's ability to drive strong store level performance. XXL launched in 2019 a new business analytics solution (PBI), providing significant improved insight within supply chain, stock management, sales and pricing. The solution takes full advantage of one ERP system and the Group continued in 2020 to develop dashboards to support decision making and take more correct actions to resolve critical issues.
XXL is currently serving the Norwegian, Swedish, Finnish and Austrian sporting goods markets with an omni-channel offering through large unit stores and E-commerce. In addition XXL launched E-commerce services in Denmark in 2016. XXL is offering a full range of sporting equipment and apparel at the best prices and focusing on branded products. The competitors consist primarily of focused sporting goods chains, independent specialty stores and to a lesser extent general department stores as well as online retailers. In each market, the four largest retailers have a combined market share of more than 50 per cent.
The most prevalent structure in the sporting goods market is companies operating under a franchise or buying union structure, where a local merchant operates a store and owns the operating company, while a central sports chain owns the brand and has a central warehouse and marketing function. Examples of these structures are Intersport and Sport 1 in Norway, Team Sportia and Intersport in Sweden, Intersport in Finland, Denmark and Austria. Chains primarily relying on a franchising structure typically also have, to a varying degree, some stores operated by the chain.
Less prevalent in the markets are stores that are operated by a single company, such as XXL and Stadium in Sweden. In these cases the store manager is an employee of the chain company and the sports chain owns the operations of the individual stores. These chains have the benefit of having integrated value chains and flexibility to plan for optimal execution across the full store network.
In addition to the sports chains, there are a number of independent sports retailers and specialist stores that operate a single store or a small number of stores. Because of the advantage being part of a larger system or buying group in terms of supplier terms, the number of independent stores and specialist stores has been declining for some time. In recent years, more producers have established stand-alone wholly owned brand stores.
A number of discount and general retailers offer a range of sporting goods in addition to other general merchandise, and in many cases offer a wide range of products across the full

spectrum of sport categories. Key players include Coop, Prisma, Citymarket and Hervis/Spar.
With the rise of E-commerce, a number of pure online players focusing on sporting goods have emerged, including Sportamore in the Nordics or Outnorth in Europe. Typically also the sport retail chains operate with an E-commerce platform. In addition there are general online retailers that offer selected sporting goods as part of their assortment such as e-Bay, Amazon and Zalando. The E-commerce market is also at the time being characterized by many niche players.
The sports retail industry has experienced a long-term trend of declining number of stores characterized by an increase in chain formation, high growth online and a reduction in independent stores. We believe this trend has been driven by the changing industry dynamics that resulted in part from XXL's introduction of large unit store concepts as well as the industrial transformation of sales over to online channels.
After several years of growth, the Nordic markets for sporting goods was challenging during 2019 which resulted in the bankruptcy of the Groups competitor Gresvig in February 2020, and Intersport Sweden filing for bankruptcy protection in April 2020. The Norwegian Competition Authorities approved a merger of Gresvig and Sport 1, hence becoming the largest sports retailer in Norway, while Intersport Sweden successfully managed a restructurering of the company.
The outbreak of the covid-19 virus affected the markets differently in 2020 with large fluctuations throughout the seasons and the year. Austria was negatively affected by several closures of retail trade during 2020, together with reduced tourism. The Nordics, on the other hand, experienced positive effects related to "staycation", and the consumer using more of their disposable income to buy sports- and outdoor equipment. All markets experienced an overall changed consumer behaviour towards the online channel.
Fluctuations in the sport retail market has also been the case in 2021, and a more normalization is not expected until the beginning of 2022.
The traditional sport retail market has, especially in Norway, Sweden and Finland, experienced high competition from retailers in lower price segments. This pertains particularly from outlet store concepts, which have grown significantly during the last five to six years. Further, E-commerce is growing fast as a sales channel and continues to gain customers who previously shopped in physical stores, and this escalated during the covid-19 situation in 2020. The Group continues to experience competition from pure players within E-commerce who only rely on digital sales and do not have any physical stores. These E-commerce players constitute the greatest competition for the Group, and offer other high-end brands and products than the Group has in its product range, and have in a short period of time gained significant market shares within some categories of sports and outdoors merchandise. This is in line with the trend that sales channels such as E-commerce, outlets and direct-toconsumer sales have gained market shares from the sports retail chains in recent years.
Further, consumers are becoming increasingly concerned with sustainability and the effects consumerism has on the environment, supporting the emerging trend of restrictive consumerism and consumer shaming. A survey performed by Finn.no and Opinion shows that three out of five have become more concerned with sustainable production and the environment than just a few years ago, while four out of five believe they will be more attentive to the environment in the future. This is in line with a global consumer trend of more conscious consumption to protect mankind, animals and the environment. Alternative marketplaces for second hand goods, sharing economy and clothing and equipment rental have also increased in popularity. There is, however, uncertainty regarding the size of the second hand market and the extent to which it replaces trade in the traditional retail market.
The Nordic sporting goods markets are driven by a number of factors and trends. The most important are:
General economic factors such as development of
disposable income and consumer confidence. The Nordic economies, as well as Austria, are all among the most prosperous in the world as measured by GDP per capita.
XXL believes that the strategy of offering attractive value to consumers has made the business to some extent resilient in the face of adverse macroeconomic conditions, as consumers become more price-sensitive, which have strengthened our position relative to competitors.
Health, wellness and physical activity trends.
We believe health and wellness is a key trend among the consumers and to identify themselves with an active lifestyle. Consequently, strong public promotion of, and a positive attitude towards, health and fitness is observable in all our markets.
Technology is also evolving into the sports industry and the market is experiencing increased demand of goods related to sports technology products and connected devices.
Environmental friendly solutions are also in strong demand. Electric bicycle is a good example and is used also as a way of commuting, adapted to a broad range of users and saves the environment.
More interest in equipment-focused sports.
Many of the most popular amateur sport competitions are equipment intensive such as bicycling, skiing and triathlons. We have seen a more sophisticated demand

for a wider range of specialized products among consumers. The new generation of amateur, professional and aspiring athletes has affected the traditional market for such merchandise through its strong purchasing power and preferences for high quality. Technology is also becoming more important with products such as sport watches, GPS, heart rate monitors, wearable technology and cameras.
Weather and seasonal patterns.
Given the popularity of both winter and summer sports, most of the markets XXL is exposed to have a clear four season sporting environment which is a key characteristic affecting the sporting goods market. The demand for sports retail merchandise changes dependent on the time of the year. Although the local weather can impact local sales, the overall sales across the regions are more resilient as weather conditions typically vary considerably within each country. The fully integrated model of XXL with a central purchasing function is to some extent less exposed to these seasonal and geographical variations, as we have the ability of shifting merchandise to the regions with the highest demand.
Fashion trends and retail industry fragmentation.
Several of the categories we sell are heavily influenced by fashion trends and are increasingly becoming lifestyle products for the consumers. Sports shoes and sportswear are the clearest examples. The industry is expanding into products traditionally sold by specialist fashion and shoe retailers as well as other categories such as health & wellness and home products.

XXL opened the first store in Norway in 2001, growing to 37 stores and E-commerce at the end of 2020 and revenues of NOK 5.0 billion for 2020. XXL's market share in 2020 was about 34 per cent, according to Sportsbransjen AS.

In 2010 XXL started in Sweden and currently has 29 stores and E-commerce, including three outlet stores located at the border between Sweden and Norway. To date we have captured a significant share of the market and our total revenues for 2020 in Sweden amounted to NOK 3.0 billion. According to SCB the Swedish sports market in 2020 had a growth of 2.5 per cent, while XXL had a growth of 5.8 per cent.


The market increased with above 4 per cent each year from 2014 to 2018, according to Sportsbransjen AS, while the growth was negative of about 3 per cent in 2019. The market returned to a strong growth of 7 per cent in 2020, partly explained by positive effects related to the covid-19 situation with people using more of their disposable income to buy sports- and outdoor equipment. XXL had in the same period 20.2 per cent growth, hence capturing market shares.

XXL opened the first store Tammisto, Helsinki, in April 2014 as part of the strategy to build on the successful entry into Sweden and extend the XXL concept to new markets. XXL are developing a solid presence in the Finnish market with currently 17 stores and E-commerce.
The market has increased since 2011 despite a contraction of the overall Finnish economy, showing superior performance compared to many other retail sectors. However, in 2019 also the Finnish market experienced a negative growth of about 0.3 per cent, while the market grew with 0.1 per cent in 2020. XXL has been the key growth driver in the market and had a growth of 1.6 per cent in 2020 in local currency.

In 2017 XXL opened the first two stores and its E-commerce offering in Austria and currently operates 7 stores. The market is characterized by many small sports stores, spread all over the country and connected together through franchise models or buying unions. Market estimates consider the total market to be around EUR 3 billion and the sporting spending per capita is on Swedish level. XXL recognizes the Austrian consumer as brand focused and service minded and believes the market is attractive also because of the four distinctive seasons.
In 2020 the Austrian authorities imposed lock down of retail trade for several weeks throughout the year, and consequently according to WKO (Wirtschaftskammer Österreich), the sports retail market had a negative growth of 14.0 per cent in 2020. XXL had in the same period a negative growth 5.2 per cent, hence capturing market shares.
XXL entered the Danish market in late May 2016 by opening of a website offering only and by utilizing the existing infrastructure in the Group. The Danish market is very fragmented with many players and a high degree of pure online players. The Danish sports market has also experienced a sound growth over the last years. XXL successfully made adjustments to the operation in Denmark during the second half of 2019 in order to reach break-even on a significant lower cost base.



Throughout 2020 the management of XXL has further developed and specified our strategy. The brand identity has been modernized and in parallel a comprehensive strategic program has been mobilized to improve operational performance both in the short- and long-term in addition to enable future growth. Many initiatives have been implemented during 2020 while others are in the pipeline for 2021. Altogether we will strengthen customer experience, operational efficiency in addition to our quality and control. Further on we will especially prioritize enhancing our omnichannel platform and establish closer collaboration and relationship with key suppliers.
In a difficult year heavily impacted by the COVID-19 situation XXL has prioritized to keep momentum on strategic initiatives and to accelerate where possible. This has been important to come out as a stronger company post-covid, but also to minimize the effect of the situation on our workforce during these months.
Our vision is to be the preferred destination for the sports and outdoor enthusiasts.
XXL is in the sports AND outdoor segments of the market. In this part of the market, we target the active people – the enthusiasts. Those who already find joy in sports and outdoor activities, and those who have just started. For our target group, we want to become a complete destination for sports and outdoor gear—a place they actively want to visit. In order to achieve that, we also need to become preferred in two other important dimensions - by our suppliers and by our employees.
As a market leader within sports and outdoor gear, we feel we have a great responsibility to foster an active and healthy lifestyle. We believe in the idea of democratizing sports. Through our wide range of products and great prices we can make sports and outdoor activities accessible to the many. All in one place, all in one destination. And thereby make more people live more active lives.
Sports and outdoor activities unite people. Regardless of age, gender, skin color, geography or financial position, everyone can participate — on their own terms. This way, sports break down barriers and brings people together across the globe. In a common movement and a common spirit. At XXL, we are true believers of that spirit. We want even more people to discover the joy of being active. And doing what they love. By making our wide assortment of affordable sports and outdoor gear accessible to the many — we can make it happen.
Our value propositions describe what we strive to offer in the continuous pursue to create the best value for our customers.
We offer all the brands and models expected from a true sports and outdoor destination —by our target group: the enthusiasts. Both within sports and outdoor - equipment and apparel.
Large purchasing volumes and efficient operations allow us to keep our prices down. Our prices are either better than our competitors, or on par with them. Never higher. At XXL, we offer our customers the best deals guaranteed.
Investing more than others in staff training gives our customers access to the best trained employees in the industry. Both through our stores, e-com, workshops and service offering. Supportive self-service tools (on-and offline) complement our knowledgeable staff.
With big stores in great locations and our strong eCom platform, our wide assortment is always highly accessible to our many customers. Flexible and efficient delivery options is a given when shopping at XXL.
Our breadth of categories and wide assortment within each category is unparallel to any other sports retailer. We offer the enthusiasts products at all relevant price ranges.
In order to attain our wanted position, deliver on our value proposition and ultimately reach our vision we need to act in ways that support that. Our values guide us to the right behaviors.
At XXL, we always put our customer first. We all share the belief that this is what makes us profitable, which in turn lets us invest in our own business and people.
As a sports and outdoor specialist, our own know-how is key. We have relevant expertise in all categories we represent and we are generous with our knowledge.
We have a deep passion for sports and outdoor. Helping our customers find just the gear, for their individual needs, is what makes us thrive.
We care genuinely about our customers, suppliers, the environment —and about each other. We honor great sportsmanship and celebrate as a team.
In the start of 2020 XXL mobilized a comprehensive strategic program addressing all dimensions of the company and operations. In the first half year XXL successfully improved its

financial situation by strengthening its balance sheet and securing necessary long-term loan facilities. Focus during the summer was on cash flow generation through topline improvements, capturing market shares and adapting to the strong demands in the market. During the second half year XXL has worked on further improving its operational efficiency and control, including seasonal execution and delivery.
During 2020 XXL several organizational changes has been implemented. The management team has been strengthened with five new recruitments (including Pål Wibe as CEO) and XXL has been through a right-sizing process to adapt to current and future demands, introducing new competence and lifting key employees into new leading positions. At XXL we prioritize to offer personal development and learning for our employees through training and internal career opportunities. We have a comprehensive training program for all levels in the organization and will also during 2021 launch an internal leadership development program to nurture our future leaders and management. XXL´s overall strategic program is based on 5 strategic pillars to facilitate growth in both short and long-term perspective. These strategic pillars and belonging priorities are carried forward in 2021, with strengthened inhouse capabilities to support multiple strategic workstreams and implementation.
XXL is a strong brand in the Nordic markets but we will revitalize our brand platform to modernize our communication and marketing. We target to be more segmented and personal in our customer communication to optimize relevance to our customer base. In parallel also differentiate our communication more to give customers inspiration and see the width of our value propositions
this ambition, we are investing on RFID and ESL technology to provide a flexible and robust omnichannel infrastructure. Flexible and efficient delivery options must be a given when shopping at XXL
Our highly accessible stores are a key asset to XXL and we will update and modernize the concept to improve the customer experience even further. We have during 2020 started to implement new zone structure across all stores to realize activity-based sectors that benefits our staff, customers and partners. Further investing in our highly trained staff and adding on relevant services are essential to providing a great customer experience
To succeed going forward we need to maintain our high efficiency but make it even more easy to do so. We need to standardize our way of working and that we have the best toolbox and systems for daily operations so that we all can maximize efforts spent towards our customers
A project portfolio covering all strategic pillars are successfully launched and a program office structure in place to secure progress and safeguard results – 2021 will truly be the year of implementation.
Looking towards the landscape post Covid, we believe in more stable market dynamics and that XXL will capitalize on our strong business model and capabilities. Our strategic targets are:

2020 was impacted by the corona pandemic, where XXL's focus was on ensuring the safety of its employees and customers while keeping stores open for operation. Also, XXL carried out several measures to strengthen the balance sheet and secure cash flow, and started an extensive strategic program to improve operations. 2020 proved to be a year where XXL increased market shares in all markets, and further developed its position as one of the leading Nordice-commerce platform
After a challenging 2019 the Group launched in the beginning of 2020 a comprehensive strategic program addressing all dimensions of the company and operations. In the first half year XXL successfully improved its financial situation by strengthening its balance sheet through a strong reduction of inventory, a capital raise, as well as securing necessary longterm loan facilities. Also during in the first half of 2020 focus was on cash flow generation through topline improvements, capturing market shares and adapting to the strong demand in the market. During the second half year XXL has worked on further improving its operational efficiency and control, including seasonal execution and delivery. The Board believes that the strengthened financial situation with a solid balance sheet provides a foundation for longer term value creation and is certain that the implementation of the ongoing strategic projects will give positive effects going forward.
Total operating revenue in 2020 was NOK 10 423 million (NOK 8 993 million), an increase of 16 per cent. There was a like for like sales increase in total of 12.5 per cent.
XXL continued with store roll-outs in 2020 and opened a total of 4 new stores. XXL had a total of 90 stores in total by the end of the year
E-commerce had a significant growth of 43 per cent for the year. The revenue contribution from E-commerce for the Group corresponded to 20 per cent in 2020 (16 per cent).

In Norway figures from "Sportsbransjen" (The Norwegian sports association) showed a market growth of 7 per cent for 2020 while XXL increased by 20.2 per cent. Sweden figures from SCB (Statistics Sweden) showed a market growth of 2.5 per cent while XXL (excluding outlets) increased by 10 per cent (in local currency). In Finland, figures from TMA (Finnish Fashion and Sports Commerce Association) which represents about 75 per cent of the total market, showed a growth of 0.1 per cent while XXL grew by 1.6 per cent. According to WKO (Wirtschaftskammer Österreich), the sports retail market in Austria had a negative growth of 14.0 per cent in 2020, while XXL had a negative growth 5.2 per cent.

During 2020 the Group has continued to experience increased competition from pure players within E-commerce.
XXL believes that E-commerce will continue to increase its' share of sport retail. It is therefore of most importance for XXL to be in front of this development and invest significantly in its platform. XXL believes that having the combination of Ecommerce and stores is the most convenient and winning model
XXL will continue to utilize it's scale to have the lowest operating costs through a centralized model, and provide the broadest selection of attractive products at the best prices with the most qualified employees.

XXL is a sport retail chain, with stores and E-commerce in Norway, Sweden, Finland and Austria, and pure Ecommerce in Denmark. The Groups headquarter is in Oslo (Norway), but the Group also has an office in Stockholm (Sweden), Helsinki (Finland), Copenhagen (Denmark), Vienna (Austria), as well as a purchase department in Lucerne (Switzerland). By year end 202 XXL had 37 stores in Norway, 29 in Sweden, 17 in Finland and 7 in Austria, as well as a central warehouse at Gardermoen (Norway) and Örebro (Sweden) and was in the process of establishing a third central warehouse in Vienna (Austria).
The Group has 5 363 employees (incl. full- and part time) at year end 2020 (5 568 in 2019). Leave of absence due to illness totaled at 8.6 per cent of total working hours in the Group in 2020 (4.6 per cent in 2019). No incidences or reporting of work related accidents resulting in significant material damage or personal injury have occurred during the year.
The Board would like to thank all the XXL employees for their dedication to the company and our concept. 2020 has been a challenging year and every one of our employees has been affected by the pandemic and the uncertainty it has brought. We appreciate all your hard work and dedication.
The Group aims to be a workplace with equal opportunities and has included in its policies regulations to prevent gender discrimination regarding salary, promotion and recruiting.
The Discrimination Act's objective is to promote gender equality, ensure equal opportunities and rights, and to prevent discrimination due to ethnicity, national origin, descent, skin color, language, religion and faith. XXL is working actively, determined and systematically to encourage the act's purpose within the business through recruiting, salary and working conditions, promotion, development opportunities and protection against harassment. The Group is actively investigating and analyzing sources of discrimination in the organization. Refer to the "Sustainability report" section
The Group has traditionally recruited from environments equally dominated by both men and women. Out of the Group 5 363 employees there are 2 309 female employees which equals 43.0 per cent.
As a leader in the retail industry of sporting goods XXL is committed to combat climate change, conduct responsible business with respect to employees, consumers, suppliers and all parts of the value chain. The group can and will use its market power to influence and set standards of
excellence. XXL defines corporate responsibility as achieving commercial profitability in a way that is consistent with fundamental ethical values and with respect for individuals, the environment and society. We have experienced the positive correlation between being a responsible company and doing profitable business.
Sustainability, which encompasses environmental, social, and governance concerns, increasingly positioned at the top of the board's agenda. Sustainability is now central to the group's competitiveness and ability to operate. The EU action plan on sustainable finance has led to a growing investor attention to sustainability. As part of this, the EU Taxonomy sets criteria's for what´s considered a sustainable activity, and the group are preparing for the EU taxonomy disclosure and implementing measures to improve and align with the screening criteria´s. In 2020, the group had greater emphasis on the governance and the board's fiduciary duty to oversee a company's strategy, risk, and capital allocation. Extensive risk management is central for expanding the group's consideration of those risks posed by environmental and societal trends as well as changing stakeholder expectations that can, and increasingly do, affect the group's ability to achieve its strategic objectives. In 2021 the group plans to conduct a due diligence procedure in respect to responsible business conduct. An integration of ESG risks into broader risk management practices is a necessity to promote measurement and disclosure of meaningful ESG information and enable management and the board to assess overall resource needs and allocate capital more effectively.
The board of directors supervise the group's daily sustainability work and use their position to connect sustainability with XXL overall purpose and strategy. A broader universe of stakeholders ultimately drives value for shareholders, and the board of directors will use transparency to promote a more effective engagement with investors.
The group has committed to contributing to the achievement of the UN's Sustainability Goals by setting clear objectives linked to chosen sustainability objectives. XXL has organized this commitment into four prioritized strategic sustainability areas:
Achievements of high, but realistic sustainable development goals will contribute to both economic growth and increased reputation.

Working conditions and work environment is defined as the group's most material sustainability aspect in our materiality analysis. Consequently, the material topics related to employees has been top priority throughout the year. A HR department has been established to improve the systems and to avoid adverse events related to our culture and working conditions. The group aim to develop an organization that promotes equality and prevents discrimination, among other things based on gender, pregnancy, maternity leave or adoption, care tasks, ethnicity, religion, beliefs, disabilities, sexual orientation, gender identity and gender expression and combinations thereof.
Code of conductXXL's Code of Conduct was revised in 2020 and is based on our four Core Values: CUSTOMER-FIRST, KNOWLEDGEABLE, PASSIONATE, CARING. These Values are the fundamental principles that characterize who we are and how we act. Our Code is a statement of the group's commitment to always conduct business and personal behaviour in accordance with the highest legal and ethical standards. In order to facilitate an effective implementation and compliant application of the standards and guidelines set in XXL Code of Conduct and Anti-Corruption Guide, a case-based e-learning training program has been provided to all XXL employees.
XXL whistleblowing channel is available to all XXL employees, business partners and anyone who want to report breaches, detected or reasonably suspected, of any applicable laws and regulations as well as XXL's Code of Conduct. XXL is committed to conducting our business in accordance with the highest ethical principles and endorse a speak-up culture and encourage stakeholders to report any concerns they may have and thereby contribute to the positive development of XXL.
The surplus from fee from XXL shopping bags is transferred to the XXL Children's Foundation. This year XXL Children Foundation donated NOK 2 million to the organization Bring Children From Streets and their project First Lady School. The funds will be used to double the capacity at the school, from 500 to 1000 pupils as well as dormitories and several sports arenas including soccer fields, basketball courts and playing fields. All funds donated will be used to the purpose and the project are expected to be completed in 2021.
In the day-to-day business, waste and energy reduction further promote opportunities of reducing waste disposal, less CO2 emissions and cost efficiency. The group investigates new circular business models to reduce impact of material consumption and greenhouse gas emissions, in addition to meet requirements and expectations from stakeholders and to take advantage of the opportunities that these business models represents.
The groups internal control system monitors all aspects of our product value chain. Frequent pre-purchase risk assessments, in store internal control product audits, preshipment quality inspections and on-site factory audits are
conducted in order to maintain high quality and eliminate risks. The internal framework for product compliance is continuously updated to comply with regulations and requirements from the European Commission and national authorities.
The massive clear-out campaign primo 2020 gave opportunities to convert the product portfolio to a more up to date range of quality products and strong brands. It has also given more flexibility to act proactively in order to ensure access to important goods in a time when supply chains have been under massive pressure.
The group does not pollute the environment significantly from its own operations. However, we acknowledge the fact that the most significant sources of emissions comes from production and up-stream transportation of goods. The climate crisis poses a risk in terms of both physical hazards and socioeconomic impacts while EU and domestic political and regulatory development such as pledges under the Paris agreement, new technology and changes in consumer trends poses transition risks. However, these changes also provide a spectrum of new opportunities. The board of directors will connect risk, strategy, and decision making and make the company more resilient and competitive.
For more information on XXL's corporate responsibility and ESG work, please find XXL's Sustainability Report and Carbon Accounting Report on http://www.xxlasa.com/corporate/corporate-responsibility/

XXL's guidelines for Corporate Governance are in accordance with the Norwegian Code of Practice for Corporate Governance, dated 17 October 2018 as required for all listed companies on the Oslo Stock Exchange. Furthermore, the guidelines meet the disclosure requirements of the Norwegian Accounting Act and Securities Trading Act. The guidelines are included separately in this annual report
Total operating revenue in 2020 was NOK 10 423 million

Operating margin increased from negative NOK 152 million in 20119 to positive NOK 364 million in 2020. The increase is mainly explained by higher sales volumes sales throughout the year, driven by a marked and market share growth in most markets. The operating margin increased from minus 1.7% (Restated) to 3.5 per cent and is explained by both higher gross margins and lower operating costs.
The Group had net financial expenses of NOK 172 million in 2020 compared to NOK 183 million in 2019.
Profit before tax was NOK 191 million (negative NOK 336 million) and Net income (Profit for the year) was NOK 126 million (negative NOK 290 million). Basic earnings per share were NOK 0.57 (Negative NOK 2.31).
Total assets were NOK 9 375 million at the end of 2020 (NOK 10 050 million). The decrease is due to a lower inventory and regular depreciation of right of use assets. This is offset by an increase in cash.
Net interest bearing debt was NOK 71 million (NOK 1224 million). Net cash position was NOK 830 million (NOK 433 million). Adding available credit facilities, the liquidity reserve was NOK 1 111 million (NOK 833 million) at the end of 2020..
Group equity was NOK 4 185 (NOK 3 635 million) resulting in an equity ratio of 44.6 per cent (36.2 per cent). The increase is due to share issuances in 2020 and positive net income, offset by the purchase of own shares.
Cash flow provided by operating activities was NOK 1 653 million (NOK 938 million). The increase is mainly due to the decrease of inventory of NOK 789 million and improved profit before tax, offset by a decrease in accounts payable of NOK 462 million.
Cash used for investing activities was NOK 159 million (NOK 168 million). This is mainly related to investments in new stores, maintenance CAPEX on existing stores and investments in infrastructure.
Cash used by financing activities was NOK 1 094 (NOK 526 million). The change is mainly due to the repayment of debt increased by NOK 434 million and an increased repayment of lease liabilities of NOK 47 million.
In accordance with Norwegian accounting regulations, the Board of Directors confirms that the prerequisites of a going concern have been met in the presentation of the annual financial statements.
XXL is working on a number of initiatives to further improve operations
XXL's ambitions going forward is to over time gain market shares in all markets, and continue the growth in the ecommerce channel. XXL targets to strengthen and stabilize the gross margin further from the current levels. In line with the existing strategy, XXL will continue to invest in operational efficiency, new stores, E-commerce platform, existing stores, infrastructure and IT.
Total CAPEX for XXL Group in 2021 is expected to be around NOK 250-300 million. Going forward XXL expects the pace of the store roll-out to be 3-5 new stores per year. XXL has signed 2 new lease agreements for store openings in 2021 where of 1 in Sweden and 1 in Austria. At the same time XXL will be downsizing several existing stores.
XXL uses bank loans and existing cash flow from operating activities as its main source of funding to secure capital for the growth. For commercial hedging purposes, the Group uses derivatives. XXL does not apply hedge accounting or use any financial instruments, including derivatives, for trading purposes. Procedures for risk management are approved by the Board. The main financial risks that the Group is exposed to are interest rate risk, liquidity risk, currency risk and credit risk. The Group's management regularly evaluates these risks and establishes guidelines for how they are handled.
The Group is mainly exposed to credit risk for trade and other receivables. The Group mitigates its exposure to credit risk by ensuring that all parties requiring credit, such as customers, are approved and subject to a credit check. The Group does not have significant credit risk associated with a single counterparty or counterparties which can be viewed as a Group due to similar credit risk. The Group has policies in place to ensure that sales are made to customers who have not had significant problems with payment and the outstanding amount does not exceed the established credit limits. Maximum risk exposure is represented by the carrying amount of the financial assets in the balance sheet. The Group considers its maximum risk exposure to be the carrying amount of accounts receivable.
The Group is exposed to interest rate risk through its financial activities. The interest-bearing debt has floating rates, which means it is affected by changes in interest rates. The purpose of the Group's interest rate risk management is to reduce interest costs and at the same time keep the volatility of future interest payments within acceptable limits.
The Group faces substantial competition in the sports retail industry from a wide range of different concepts, including pure online players. Actions taken by competitors, as well as actions taken by the Group to maintain its competitiveness and reputation, will continue to put

pressure on the pricing strategy, net sales growth and profitability.
Customer preferences and trends in the sports and outdoor equipment market are volatile and tend to change rapidly. The business of the Group is dependent upon being able to anticipate, identify and respond to changing trends and customer preferences. If not, the sales may be lower than predicted and the Group faced with an increased amount of unsold inventory. This could lead to the need of more promotional sales and may also impact the XXL brand image and customer recognition.
The business is subject to seasonal peaks and the Group must actively manage the purchase of inventory. Sports retail in general is also to some extent affected by periods of abnormal, severe and unseasonal weather conditions, such as unfavorable snow conditions. Efficient logistics of the Group provides for the ability to rapidly switch from winter to
summer assortment. The Group believes it is well-positioned with regards to relative price offerings in the markets, but consumer spending on sporting and outdoor goods may be adversely impacted by economic conditions such as consumer confidence, interest and tax rates, employment level, salary and wage levels, general business conditions, consumer credit and housing, energy and food costs.
As described in the 2019 Annual financial statements, volume-based market support has previously been recognized in the Consolidated income statement and presented as a reduction of Cost of goods sold upon delivery of the goods to XXL. In 2020, the Group determined that it would be more appropriate to account for volume-based market support as a reduction of the cost of inventory. Volume-based market support will only be recognized and presented as a reduction of an expense if it constitutes a refund of a specific expense.
The change in accounting policy has been implemented retrospectively and prior periods have been restated. See note 24 in the consolidated financial statements for more information.
The Norwegian authorities imposed strict restrictions on retail businesses towards the end of January 2021 and XXL had to close some stores temporarily in Norway during the pandemic. The situation has been changing rapidly and XXL has continuously adapted to any changes.
The Board of Directors propose that no dividend distribution will take place for the fiscal year 2020.
We, The Board of Directors, confirm to the best of our knowledge, that the financial statements for the period 1 January to 31 December 2020 have been prepared in accordance with current applicable accounting standards and give a true and fair view of the assets, liabilities, financial position and profit or loss of the entity and the Group taken as a whole, as well that the Board of Directors' Report includes a true and fair review of the development and performance of the business and the position of the entity and the Group, together with a description of the principal risks and uncertainties facing the entity and the Group.

Oslo, 22 April 2021 Board of Directors, XXL ASA

XXL believes that good corporate governance contributes to the best possible value creation and trustworthiness over time for all shareholders, the capital markets and for other key stakeholders. In order to secure strong and sustainable corporate governance, it is important to ensure good and healthy business practices, reliable financial reporting and an environment of compliance with legislation and regulations across the XXL Group.
XXL has governance documents setting out principles for how business should be conducted. These apply to all XXL units. The XXL governance regime is approved by the Board of Directors, which has the overall supervision for corporate responsibility at XXL and ensures that the Group implements sound corporate governance principles. The Board of Directors revises the governance documents on a yearly basis and has strengthened the documents during 2020 also in light of the implementation of the MAR directive ("Markedsmisbruksforordningen") in Norway with effect from 1 March 2021.
The Norwegian Corporate Governance Board has for companies listed on the Oslo Stock Exchange issued the Norwegian Code of Practice for Corporate Governance (the "Code of Practice"). The Code of Practice is available on www.nues.no and was last amended on 17 October 2018. XXL comply with the Code of Practice. Details are included in this report with section numbers that refer to the Code of Practice's articles. XXL's corporate governance policy is based on the Code of Practice, and as such designed to establish a basis for good corporate governance, to support achievement of the Group's core objectives on behalf of our shareholders.
Deviation from the Code of Practice (NUES) - none
XXL believes good corporate governance involves openness and trustful cooperation between all stakeholders in the Group – the owners, the Board of Directors and the Executive Management, employees, customers, suppliers, creditors, public authorities, capital markets and society in general.
By pursuing the principles of corporate governance the Board of Directors and Executive Management shall contribute to achieving the following objectives:
shall be based on independence. Independence shall ensure that decisions are made on an unbiased and neutral basis.
The improvements in the company's corporate governance principles are an on-going and important process that the Board of Directors focuses on. For 2020 this work was further strengthened implementation of updated documents and the establishment of e-learning modules for all employees in XXL.
XXL's vision is to be the preferred sports and outdoor destination in Europe. This is reflected in the Section 3 of the Articles of Association, which reads "The Company's business operation is trade business within sport and wilderness products and other business operations that are naturally related therewith. The business can be conducted by the company itself, by subsidiaries or through participation in, or in cooperation with, others".
XXL needs to interact in an open and responsible way with all the relevant stakeholders to be able to create a profitable business over time. Our corporate governance policies are designed in order to be true to this commitment, including the achievement of sustainable profitability for the stakeholders of XXL.
The Board of Directors set clear ambitions for the coming year in the budget process in the fourth quarter each year. Long term objectives, strategies and the risk profile are also evaluated once a year in connection with the work on strategy or as necessary in connection with major events or structural changes during the year.
Deviation from the Code of Practice (NUES) - none
The company's equity will at all times be at a level appropriate to XXL's objectives, strategy and risk profile.
Long term XXL has a dividend policy with a target pay-out ratio of 40-50 per cent of annual net income. When proposing a dividend the Board of Directors will take into account legal restrictions, capital requirements and the overall financial position of the Company. The Board of Directors will make an overall assessment in order to secure the Company a healthy capital base both for daily operations and for future growth. Dividend payments are subject to approval by the General Meeting.

Authorization to increase the share capital of the Company will be restricted to defined purposes and will in general be limited in time to no longer than the time of the next Annual General Meeting. If the authorization is for different purposes, the Company will present the authorizations to the shareholders as separate items. Authorizations to acquire own shares will also be restricted to defined purposes and if the acquisition is for several purposes, the Company will present the authorization as separate items to the shareholders. Such authority will state the maximum and minimum amount payable for the shares and applies for no longer than the time of the next Annual General Meeting. The aggregate nominal value of treasury shares acquired by the Company must not exceed 10 percent of the total outstanding shares in the company.
In the Annual General Meeting held on 4 June 2020, the Board of Directors was granted authorization to increase the share capital of the Company by a maximum of NOK 10,097,466.32 representing up to 10 per cent of the share capital at that time. The purpose of the authorization is for general financing and strengthening of equity. The authorization is valid until the Annual General Meeting in 2021, but no longer than to 30 June 2021.
The Board of Directors was also granted authorization to increase the share capital of the Company by a maximum of NOK 5,048,733.16 representing up to 5 per cent of the share capital at that time. The purpose of the authorization is to secure delivery of shares under the Company's share incentive programs. The authorization is valid until the Annual General Meeting in 2021, but no longer than to 30 June 2021.
The Board of Directors has also been granted authorization to repurchase the Company's own shares within a total nominal value of NOK 5,048,733.16 corresponding to up to 5 per cent of the Company's share capital. The main purpose of the authorization is to acquire own shares in order to use such shares in connection with XXL's share incentive schemes. To the extent the shares are not required for the share incentive program after all, the shares shall be deleted in connection with a later reduction of the registered share capital. The maximum amount that can be paid for each share is NOK 500 and the minimum is NOK 1. The authorization is valid until the Annual General Meeting in 2021, but no longer than 30 June 2021.
The two above mentioned authorizations must be view together so that the total utilization of both authorizations does not exceed 5 per cent of the Company's share capital.
Further, the Board of Directors has been granted authorization to repurchase the Company's own shares within a total nominal value of NOK 5,048,733.16 corresponding to up to 5 per cent of the Company's share capital. Shares in XXL acquired in accordance with this authorization are planned used in order to optimize the Company's share capital structure. The maximum amount that can be paid for each share is NOK 500 and the minimum is NOK 1. The authorization is valid until the
Annual General Meeting in 2021, but no longer than 30 June 2021.
Lastly, the Board of Directors has been granted authorization to repurchase the Company's own shares within a total nominal value of NOK 5,048,733.16 corresponding to up to 5 per cent of the Company's share capital. Shares in XXL acquired in accordance with this authorization are planned used as consideration shares with regards to acquisition of other businesses. The maximum amount that can be paid for each share is NOK 500 and the minimum is NOK 1. The authorization is valid until the Annual General Meeting in 2021, but no longer than 30 June 2021.
In total XXL held 4,970,000 own shares in treasury, representing 1.97 per cent of the outstanding shares in XXL, at the end of the year 2020. The treasury shares were acquired by the Company pursuant to the authorization granted under which treasury shares may be used to optimize capital structure by cover for shares to a long term management investment program.
Deviation from the Code of Practice (NUES) - none
Equal treatment of all our shareholders is core in how XXL approaches corporate governance. The Company has only one class of shares and all provide equal rights in the Company. Each of the shares carries one vote and is freely transferable. All shareholders are entitled to attend, speak, vote and deliver items to the agenda for General Meetings, which is the highest authority in the Company.
Where the Board of Directors resolves to carry out an increase in the share capital and waive the pre-emptive rights of the existing shareholders on the basis of a mandate granted to the Board of Directors, an explanation will be publicly disclosed in an announcement to the stock exchange in connection with the increase of the share capital. Such an increase in the share capital took place in April-May 2020 through a right issue with tradeable subscription rights for all existing shareholders.
There have been no significant transactions between the Company and closely related parties in 2020. If XXL should enter into agreements or transactions with closely related parties within the Company, or with companies in which a leading director or leading employee of XXL or close associates of these have a material direct or indirect interest, the agreements or transactions will immediately be notified to the Board of Directors. Any such agreements or transactions must be approved by the Board of Directors and be publicly disclosed if required. In the event of an agreement or transaction between the Company and closely related parties, the Board of Directors will arrange for an independent valuation overview from an independent third party, unless the agreement or transaction requires an approval of the General Meeting.

XXL has established instructions for handling inside information, rules for primary insiders and insider trading which is closely monitored. They have recently been update in compliance with the new MAR legislations.
Any transaction the Company carries out in its own shares will be carried out either through the stock exchange or at prevailing market prices if carried out in any other way. Such transaction will be publicly disclosed in a stock exchange announcement immediately.
For further information on closely related transactions, please see note 10 in the consolidated financial statements.
Deviation from the Code of Practice (NUES) – none
There are no provisions in the Company's Articles of Association that limit the right to own, trade or vote for shares in the Company. The Articles of Association do not provide for any restrictions on the transfer of shares, or a right of first refusal for the Company. Share transfers are not subject to approval by the Board of Directors.
Deviation from the Code of Practice (NUES) - none
Through the General Meeting, shareholders exercise supreme authority in the Company. In accordance with Norwegian law, the Annual General Meeting of shareholders is required to be held each year on or prior to 30 June. Norwegian law requires that written notice of Annual General Meetings, setting forth the time of the venue and the agenda, to be sent to all shareholders with a known address no later than 21 days before the Annual General Meeting, unless the Articles of Association stipulates a longer deadline, which is not currently the case for the Company.
Apart from the Annual General Meeting, Extraordinary General Meetings of shareholders may be held if the Board of Directors considers it necessary. An Extraordinary General Meeting must also be convened if, in order to discuss a specified matter, the auditor or shareholders representing at least 5 per cent of the share capital demands this in writing. The requirements for notice and admission to the Annual General Meeting also apply to Extraordinary General Meetings. However, the Annual General Meeting of a Norwegian public limited company may with a majority of at least two-thirds of the aggregate number of votes cast as well as at least two-thirds of the share capital represented at a General Meeting resolve that Extraordinary General Meetings may be convened with a 14 days notice period until the next Annual General Meeting provided that the company has procedures in place allowing shareholders to vote electronically.
According to the Articles of Association, documents relating matters to be dealt with by the Company's General Meeting, including documents which by law shall be included in or attached to the notice of the General Meeting, do not need to be sent to shareholders if such documents have been
made available on the Company's website. A shareholder may nevertheless request that documents which relate to matters to be dealt with at the General Meeting are sent to him/her.
A shareholder may vote at the General Meeting either in person or by proxy appointed at their own discretion. In accordance with the requirements of the Norwegian Securities Trading Act, the Company will include the proxy form with the notice of General Meetings. All of the Company's shareholders who are registered in the register of shareholders maintained with the VPS as of the date of the General Meeting, or who have otherwise reported and documented ownership to shares, are entitled to participate at General Meetings, without any requirement of preregistration. The Company's Articles of Association does, however, include a provision requiring shareholders to preregister in order to participate at General Meetings. The deadline for pre-registration cannot expire earlier than three days prior to the General Meeting. The shareholders may cast their votes in writing, including through electronic communication, in a period prior to the General Meeting. The Board of Directors can establish specific guidelines for such advance voting. The established guidelines must be stated in the notice of the General Meeting.
The Chairman of the Board of Directors, the Chairman of the Nomination Committee, the Chairman of the Audit Committee, the Chairman of the Remuneration Committee, the Group CEO and CFO as well as the auditor will under normal circumstances be present at the General Meeting in person.
The General Meeting elects the members of the Board of Directors, members of the Nomination Committee, determines the remuneration of the members of the Board of Directors and the members of the Nomination Committee, approves the annual accounts and the annual report, including distribution of dividend, and any other matters which are referred to the General Meeting by law or the Articles of Association.
Decisions that shareholders are entitled to make under the Norwegian law or the Company's Articles of Association may be made by a simple majority of the votes cast. In the case of elections or appointments, the person(s) who receive(s) the greatest number of votes cast are elected. The General Meeting will normally vote separately on each candidate for election for the Board of Directors or the Nomination Committee. Certain decisions, including resolutions to waive preemptive rights to subscribe in connection with any share issue in the company, to approve a merger or demerger of the company, to amend the Articles of Association, to authorize an increase or reduction in the share capital, to authorize an issuance of convertible loans or warrants by the company or to authorize the Board of Directors to purchase shares and hold them as treasury shares or to dissolve the company, must receive the approval of at least two-third of the aggregate number of votes cast as well as at least two-third of the share capital represented at a General Meeting. Norwegian law further requires that certain decisions, which have the effect of

substantially altering the rights and preferences of any shares or class of shares, receive the approval by the holders of such shares or class of shares as well as the majority required for amending the Articles of Association. Decisions that would reduce the rights of some or all of the company's shareholders in respect of dividend payments or other rights to assets or restrict the transferability of the shares, require that at least 90 percent of the share capital represented at the General Meeting in question vote in favor of the resolution, as well as the majority required for amending the Articles of Association. There are no quorum requirements that apply to the General Meetings.
The minutes from the General Meeting will be posted on the Company's website no later than 15 days after the General Meeting was held, but generally as soon as possible after the end of the meeting. Information that a General Meeting has been held will also be made public through a stock exchange announcement as soon as possible after the end of the meeting.
The Annual General Meeting of 2020 was held on 4 June 2020 and in addition the Company convened two Extraordinary General Meetings during the year, in January and April respectively.
Deviation from the Code of Practice (NUES) – NUES recommends that efforts should be made to make it possible to vote for individual candidates to the Board of Directors and the Nomination Committee. Elections are demanding because of the requirements of the composition of the Board of Directors including combined expertise, independence and gender requirements. The election is therefore organized such that the General Meeting votes on the Nomination Committee's overall recommendation.
XXL has established a nomination committee pursuant to the Articles of Association and shall consist of two or three members who are shareholders or representatives of shareholders. The majority shall be independent of the Board of Directors and the Executive Management. Currently the Nomination Committee consists of two members, Vegard Søraunet (Chairman) and Robert Iversen. The Nomination Committee shall give recommendations for the election of shareholder elected members of the Board of Directors, remuneration to the members of the Board of Directors including remuneration for subcommittees, the election of members to the Nomination Committee and remuneration to the members of the Nomination Committee. The General Meeting may adopt instructions for the Nomination Committee.
XXL has established an instruction for the Nomination Committee, which includes recommendations for the tasks described above. When nominating members to the Board of Directors, the Nomination Committee should look at competence and diversity, legal requirements, independence from the Executive Management and any significant business associates, at least two of the members should be independent of Company's principal shareholders and that members of the Executive Management should not
be members of the Board of Directors. Remuneration of the Board of Directors should take into account the responsibility of the Board of Directors and that the proposal is suited to the character and time commitment of the tasks it carries out. According to the instruction for the Nomination Committee a certain amount of the annual remuneration is to be used to acquire shares in the Company. The recommendations from the Nomination Committee will be explained. The Nomination Committee must look actively to the shareholders and anchor the recommendation with the Company's largest shareholders. It must ensure that information is made available on the Company's website of any deadlines for proposing candidates or making suggestions to the Nomination Committee regarding elections of members to the Board of Directors and Nomination Committee. The recommendations should be given together with the notice of the General Meeting.
The members of the Board of Directors are encouraged to own shares in the company. Currently three of the members have shares directly or through an investment in XXL management investment program, please see note 3 in the consolidated financial statement for the overview of share ownership and detailed background of the members of the Board of Directors.
Deviation from the Code of Practice (NUES) – none
The conduct of the Board of Directors follows the adopted Board of Directors' rules of procedure, which states that the board members should perform their duties in a loyal manner, attending to the interests of the company. The Board of Directors prepares within 31 January each year a plan for the ordinary meetings for such year. The Board of

Directors will meet several times a year and it will host additional meetings when required due to special circumstances. Between meetings, the chairman and the CEO have frequent contact on current matters and update the board members accordingly. The board meetings ensure that the Group's activities are organized in a prudent manner, maintaining systems, procedures and a corporate culture that promote high ethical conduct and in compliance with legal and regulatory requirements. Each board meeting includes a briefing by the CEO and a review of the latest financial development by the CFO. The Board of Directors keeps itself informed of the financial position of the company to ensure that the corporate accounts and asset management are subject to satisfactory controls.
The chairman of the Board of Directors ensures that board members are kept informed, convene and chair the board meetings and ensure that the matters are handled in accordance with applicable law and procedures. In the case of the chairman's absence, the Board of Directors elects a board member to chair the meeting. If the chairman of the Board of Directors is, or has been, personally involved in matters of material significance to the company, such matters will be chaired by some other member of the Board of Directors.
The Board of Directors has established a remuneration committee and an audit committee. The remuneration committee shall have at least two members of the Board of Directors and comprises for the time being of two members, Øivind Tidemandsen (chairman) and Ronny Blomseth. The primary purpose of the remuneration committee is to assist the Board of Directors in performing its duty relating to determining the compensation to the executive management. The remuneration committee reports and makes recommendations to the Board of Directors, but the Board of Directors retains responsibility for implementing such recommendations. The audit committee shall compose of at least two members of the Board of Directors and the current members are Kjersti Hobøl (chairman) and Ronny Blomseth. The primary purposes of the audit committee are to act as a preparatory and advisory committee for the Board of Directors in questions concerning accounting, audit and finance. The audit committee monitors the financial reporting process and internal control, reviews the independent auditor's qualifications and independence and the Group's compliance with applicable legal and regulatory requirements. The audit committee reports and makes recommendations to the Board of Directors, but the Board of Directors retains responsibility for implementing such recommendations.
The Board of Directors carries out an annual evaluation of its performance. The evaluation report for the year 2020 has been presented to the nomination committee.
Deviation from the Code of Practice (NUES) - none
The Board of Directors supervises the daily management and the activities and risks of the Company in general. XXL's risk management and internal control are an integral
part of all daily business activities and are integrated in the business planning processes and corporate strategy. The day-to-day risk management is placed on the business segments and governed by the Executive Management team.
The Board of Directors carries out separate reviews of the most important risk exposures. The Audit Committee monitors on an ongoing basis the risk and control related to the financial situation including review and implementation of accounting principles and policies, the effectiveness of the Company's internal control, internal audit and risk management system. The Audit Committee has full access to all books, record and personnel of the Group, as well as the external auditor of the Company. Instructions for the CEO's responsibilities and duties have been implemented by the Board of Directors to clarify the powers and responsibilities between the Board of Directors and the Executive Management team. The CEO has the right to represent the Company within the adopted budget and is responsible for implementing the resolutions adopted by the Board of Directors. It is the CEO's responsibility that the Company's book keeping and accounting are performed in accordance with the law and that the management of company's assets is conducted safely. The Board of Directors ensures that the CEO uses proper and effective management and control systems, including systems for risk management. The internal control systems also encompass the company's corporate values, ethical guidelines and corporate social responsibility.
XXL operates internationally and is exposed to various financial risks such as currency risk, interest rate risk, liquidity risk and credit risk. The CFO has the day to day responsibility for managing activities related to this. In order to manage foreign currency risk exposure, XXL hedge approximately 50 per cent of its purchases. The Group is exposed to interest rate risk through its financial activities. The interest-bearing debt has floating rates, which means it is affected by changes in interest rates. The purpose of the Group's interest rate risk management is to reduce interest costs and at the same time keep the volatility of future interest payments within acceptable limits. The Group constantly monitors the interest rate level and uses derivatives to adjust the effective interest rate exposure when necessary. XXL monitors liquidity flows, short- and long-term, through reporting and forecasting, that better control the liquidity risk. The management of credit risk related to trade and other receivables is handled as part of business risk, and is continuously monitored by XXL's finance department. The Group mitigates this risk by ensuring that all parties requiring credit, such as customers, are approved and subject to credit check. Policies are in place to ensure that sales are made with customers who have not had significant problems with payment and the outstanding amount does not exceed the established credit limits. XXL has agreements with third parties related to recoverability of trade receivables from online sales and supplier bonuses.
In order to comply with the arm's length principle as stated in applicable standards and laws and to maintain good

control, XXL has established transfer pricing policy. The main purpose of this policy is to ensure that all significant intra group transactions are priced in accordance with the arm's length principle and relevant domestic tax regimes. It ensures a simple, coherent and logical transfer pricing methodology, and consistency and transparency on how the intra group prices are set and tested. It further minimizes the risk of double taxation and conflicts with the tax authorities and captures any relevant and significant issues and need for revisions.
The Group's accounting unit is responsible for the preparation of the financial statements and to ensure that they are in accordance with applicable laws, regulations and adopted accounting policies. The CFO and the controller functions are responsible for reporting to the Board of Directors and the Executive Management, as well as planning and coordinating the business plan process. The finance department prepares financial reporting and provides a set of procedures and processes detailing the requirements with which the local reporting units must comply. The Group has established processes and a variety of control measures that will ensure quality assurance in the financial reporting. The Group is reporting to the Board of Directors on a monthly basis. Several controls are established such as reconciliation, segregation of duties, management review and authorization. All monthly and quarterly reports are analyzed and assessed relative to budgets, forecasts, trends and the long-term business plan. The Executive Management comments on the financial results on a quarterly basis and the results are announced to the Oslo Stock Exchange.
The external auditor provides a description of the main elements in the audit, including opinions on internal control related to financial reporting. XXL is subject to a yearly external statutory audit.
XXL Board of Directors has also implemented ethical procedures in the company, subject to all employees and the members of the Board of Directors. These documents contain the basic principles of business practice, personal conduct, roles and responsibilities, covering topics including employee relations, anti-corruption, health, environment, human rights, anti-discrimination, handling business information, conflicts of interest, fair competition, money laundering.
Please also see the Sustainability report for 2020.
Deviation from the Code of Practice (NUES) - none
The remuneration of the Board of Directors will be proposed by the nomination committee and approved by the Annual General Meeting. The remuneration is a fixed annual fee and is not linked to the company's performance. It reflects the responsibility, qualifications, time commitment and complexity of the Company's activities in general and also separate fees for participation in committees of the Board. Members are not granted share options, but are considered for investing in the XXL management investment program,
and none of them (or any company associated with such member) have specific assignments for the Company in addition to their duties as Board members except for Board Member Øivind Tidemandsen. XXL is required to have individual licenses to sell firearms for all stores in which firearms and ammunition are sold. The Group's applications for licenses in Norway are made by XXL Sport & Villmark AS with the Chairman Øivind Tidemandsen being registered as the individual responsible person. This duty is carried out on a non-pay basis and is known for all the other members of the Board of Directors. Currently three of the Board members have shares in the company directly or through the XXL management investment program.
The Annual General Meeting in June 2019 decided that parts of the remuneration to the members of the Board of Directors are subject to being invested in shares in the Company. This means that members of the Board of Directors shall utilize 1/3 of their annual gross board fee (excluding any fee for committee work) to purchase shares in XXL until they (including their related parties) own shares in XXL at a value equivalent to two times their gross board fee (excluding any fee for committee work). These shares must be retained as long as the member serves on the Board of Directors.
For more information please see note 3 in the consolidated financial statements.
Deviation from the Code of Practice (NUES) - none
XXL Board of Directors has established a Remuneration Committee with a set of instructions for the Committee to follow. The Committee acts as preparatory and advisory body to the Board of Directors in relation to the Company's remuneration of Executive Management. The Board of Directors determines the remuneration of the CEO based on a proposal from the Remuneration Committee and approves the general terms of the Company's incentive plans for the Executive Management and key employees. The CEO determines the compensation to other members of XXL's Executive Management.
In accordance with the Norwegian Public Limited Companies Act, a statement related to the determination of salary and other benefits for the Executive Management will be prepared by the Board of Directors. The statement will be presented to the Annual General Meeting for voting and the statement will also be a separate appendix in the notice to the Annual General Meeting.
The Board of Directors has established guidelines for the remuneration to the CEO and members of the Executive Management. It is a policy to offer competitive remuneration based on current market standards, company and individual performance. The remuneration consists of a basic salary element combined with a performance based bonus program. The Executive Management participates in the Company's insurances and is entitled to certain other elements like benefits upon termination, internet access and phone expenses. Executives on expatriate contracts have

various other costs covered by the Company. The annual salary adjustment for employees in Norway forms the basis for the XXL's Executive Management salary development. Members of the Executive Management do not receive separate remuneration for board membership in XXL subsidiaries.
The Group has established a bonus scheme for the Executive Management, which is based on elements such as the Group's results before tax exceeding the budget and certain KPIs. Under the bonus scheme, members of the Executive Management may be awarded an annual bonus of up to 50 per cent of the respective employee's gross base salary. The annual bonus for Executive Management will be communicated by the Board of Directors each year. The Group does not include bonus payments in the basis for calculation of holiday pay and pension.
The Group has established an equity-based long term investment program for members of the Executive Management. The main objective of the Program is to align the long-term interests of the Executive Management with those of the shareholders of XXL ASA. The Group has a defined contribution plan which covers all of the XXL's employees.
The guidelines to be presented at the Annual General Meeting in June 2021 are disclosed in note 3 in the consolidated financial statements. For information on salary and other benefits for 2020 for the Executive Management see note 3 in the consolidated financial statements. For additional information about the pension plans see note 3 in the consolidated financial statements.
Deviation from the Code of Practice (NUES) – none
XXL's communication with the financial market is based on openness and equal treatment of all shareholders. Investor Relations is a high priority and the Board of Directors has established an Investor Relations policy to build trust and awareness in the investor community. The XXL corporate website (www.xxlasa.com) includes an updated financial calendar, financial reports, announcements, contact details and other Investor Relations information. XXL regularly hosts meetings with investors and analysts, participates on investor conferences and arranges regular presentations and roadshows worldwide. To ensure all stakeholders have equal access to information at the same time, important events affecting the company are reported immediately to the Oslo Stock Exchange in accordance with applicable legislation and also at the same time on XXL's corporate website.
Deviation from the Code of Practice (NUES) - none
In accordance with the Norwegian Securities Trading Act and the Code of Practice, the Board of Directors has
adopted guiding principles for how to act in the event of a take-over bid. The Board of Directors will not seek to hinder or obstruct any takeover bids. In a take-over process, the Board of Directors and executive management each have an individual responsibility to ensure that the Company's shareholders are treated equally and that there are no unnecessary interruptions to the Company's business activities. The Board of Directors will ensure that the shareholders have sufficient information and time to assess the offer and will not undertake any actions intended to give shareholders or others an unreasonable advantage at the expense of other shareholders.
Information about agreements entered into between the Company and the bidder that are material to the market's evaluation of the bid will be publicly disclosed no later than at the same time as the announcement that the bid will be made is published. Any agreements with the bidder that acts to limit the Company's ability to arrange other bids for Company's shares will only be entered into where the Board of Directors believes it is in the common interest of the Company and its shareholders.
If a take-over offer is made, the Board of Directors will obtain a valuation from an independent expert. On this basis, the Board of Directors will issue a statement making a recommendation as to whether shareholders should accept the offer or not. The valuation from the independent expert will be disclosed at the same time.
Deviation from the Code of Practice (NUES) - none
The external auditor participates in meetings with the Audit Committee or the Board of Directors when matters falling within the scope of the external auditors responsibilities are considered. The external auditor provides to the Audit Committee a description of the main elements of the audit for the preceding financial year, including in particular the elements that caused the most discussions with the Executive Management and material weaknesses uncovered related to internal controls of the financial reporting process and proposals for improvement. The auditor participates in meetings of the Board of Directors and the Audit Committee that approves financial statements. Once a year the Board of Directors holds a meeting with the auditor and no member of the Executive Management participate.
Norwegian laws and regulations stipulate the type of nonaudit services that external auditors can perform for XXL. The Board of Directors has established guidelines with respect to the use of the auditor by the company's executive personnel for services other than the audit. The Annual General Meeting is informed about the Company's engagement and remuneration of the auditor and for fees paid to the auditor for services other than the annual audit. Details are disclosed in note 3 to the consolidated financial statements.
Deviation from the Code of Practice (NUES) - none

XXL is committed to maintaining a consistent dialogue with the shareholders and potential investors. The communication with the financial market is based on openness and equal treatment of all shareholders. Good relations with the investor community contribute to building trust and reducing cost of capital. XXL gives high weight to providing accurate, clear, relevant, comprehensive and up-to-date information about the Company through stock exchange announcements, interim reports, annual reports, general meetings, presentations and meetings with investors and analysts.
The XXL share should be an attractive investment opportunity, providing competitive returns to the owners, both through dividends and by increasing the value of the equity through positive developments in the operations over time.
The quarterly results presentations and the Annual General Meeting take place at the XXL head office, Alna Center, Strømsveien 245, Oslo.
The XXL share started the year at a price of NOK 14.47 and closed the year 2020 at NOK 19.31, giving a return of 33 per cent. XXL's market value as of year end 2020 was NOK 4.9 billion. The highest closing price was NOK 28.10 and the lowest was NOK 3.42. The average daily volume in 2020 was NOK 34.7 million or 2.2 million shares. The Oslo Stock Exchange – OSEBX index – increased by around 4.6 per cent in 2020.

XXL ASA will over time target a dividend pay-out of at 40-50 per cent of the Group's annual net income. When proposing a dividend the Board of Directors will take into account legal restrictions, capital requirements and the overall financial position of the company. The Board of Directors will make an overall assessment in order to secure the Company with a healthy capital base both for daily operations and for future growth

XXL ASA had on 31 December 2020 a total of 252,436,658 outstanding shares owned by 15,158 shareholders. Non-Norwegians amounted to 16.4 per cent of outstanding shares, with shareholders from Ireland representing 5.5 per cent and from the Luxembourg representing 2.9 per cent respectively of the outstanding shares. The largest shareholder was Altor Equity Partners AS with 23.82 per cent.
XXL ASA's Annual General Meeting is scheduled for Wednesday 3 June 2021 at 09.00 CET at the XXL head office, Alna Center, Strømsveien 245, Oslo. Attendance either in person or by proxy should be registered within 3 June 2021 at 15.00 CET. Shareholders may register by submitting a registration form or electronically on www.xxlasa.com or at the Norwegian Central Securities Depository investor services website (VPS – www.vps.no).

| respectively of the outstanding shares. The largest shareholder was Altor Equity Partners AS with 23.82 per cent. |
submitting a registration form or electronically on www.xxlasa.com or at the Norwegian Central Securities Depository investor services website (VPS – www.vps.no). |
||||
|---|---|---|---|---|---|
| LARGEST SHAREHOLDERS AS OF 31 DECEMBER 2020 | |||||
| Overview of the major shareholders of the Group as of 31.12.2020: | Total amount of shares | Ownership | Voting right | ||
| DOLPHIN MANAGEMENT AS | 34 500 000 | 13,7 % | 13,7 % | ||
| ALTOR INVEST 6 AS | 30 059 483 | 11,9 % | 11,9 % | ||
| ALTOR INVEST 5 AS | 30 059 481 | 11,9 % | 11,9 % | ||
| FERD AS | 22 922 385 | 9,1 % | 9,1 % | ||
| VERDIPAPIRFOND ODIN NORDEN THE BANK OF NEW YORK MELLON SA/NV |
14 835 471 11 045 433 |
5,9 % 4,4 % |
5,9 % 4,4 % |
||
| VERDIPAPIRFOND ODIN NORGE | 7 721 839 | 3,1 % | 3,1 % | ||
| XXL ASA | 4 970 000 | 2,0 % | 2,0 % | ||
| J.P.MORGAN BANK LUXEMBOURG S.A | 4 046 179 | 1,6 % | 1,6 % | ||
| STAMINA II AS | 3 536 861 | 1,4 % | 1,4 % | ||
| UBS EUROPE SE | 2 676 454 | 1,1 % | 1,1 % | ||
| NORDKRONEN II AS | 2 220 000 | 0,9 % | 0,9 % | ||
| GENI HOLDING AS | 2 200 000 | 0,9 % | 0,9 % | ||
| THE BANK OF NEW YORK MELLON SA/NV | 2 081 338 | 0,8 % | 0,8 % | ||
| ROBERT IVERSEN HOLDING AS | 1 956 403 | 0,8 % | 0,8 % | ||
| MP PENSJON PK | 1 879 161 | 0,7 % | 0,7 % | ||
| CARUCEL FINANCE AS | 1 577 110 | 0,6 % | 0,6 % | ||
| CITIBANK N.A | 1 377 018 | 0,6 % | 0,6 % | ||
| STATE STREET BANK AND TRUST COMP | 1 186 512 | 0,5 % | 0,5 % | ||
| ULSMO FINANS AS Other |
1 150 000 | 0,5 % | 0,5 % | ||
| 100 % | 100 % | ||||
| 70 435 530 | 27,9 % | 27,9 % |

| Consolidated Statement of total comprehensive | 39 |
|---|---|
| income | |
| Consolidated Balance Sheet - Assets | 40 |
| Consolidated Balance Sheet – Equity and Liabilities | 41 |
| Consolidated statement of Cash Flow | 43 |
| Consolidated statement of changes in Equity | 44 |
| Notes | 45 |

| Annual Report 2020 Consolidated statement of total comprehensive income XXL ASA 2019 (Restated) Amounts in NOK million Note 2020 Operating Revenue 2 10,423 8,993 Cost of Goods Sold 6,519 5,887 Personnel Expenses 3 1,863 1,652 Depreciation and Amortization 4,5,22 753 691 Other Operating Expenses 6,22 924 916 Operating Income 364 (153) Net Financial Expenses 19 (172) (183) Net Financial Income (Expense) (172) (183) Income before tax 191 (336) Income Tax Expense 7 66 (47) Net Income 126 (290) Net income attributable to non-controlling interest 6 - Net income attributable to owners of the parent 120 14 Basic Earnings per share (NOK) 0.57 (2.05) 14 Diluted Earnings per share (NOK) 0.57 (2.04) Statement of other comprehensive income Items that may be subsequently reclassified to profit or loss Currency translation differences 22 (25) 22 (25) Total other comprehensive income 148 (315) Total comprehensive income |
XXL ASA | ||
|---|---|---|---|
Notes 1 to 23 are an integral part of the Consolidated Financial Statements

| Annual Report 2020 | ||||
|---|---|---|---|---|
| Consolidated Statement of Financial Position – Assets | ||||
| XXL ASA | ||||
| ASSETS | ||||
| Amounts in NOK million | Note | 31.12.2020 | 31.12.2019 (Restated) |
01.01.2019 (Restated) |
| NONCURRENT ASSETS | ||||
| Intangible Assets | ||||
| Trademarks | 5 | 194 | 194 | 198 |
| Proprietary software | 5 | 50 | 47 | 41 |
| Software Deferred tax asset |
5 7 |
14 18 |
12 73 |
12 56 |
| Goodwill | 5 | 2 744 | 2 744 | 2 734 |
| Total Intangible Assets | 3 019 | 3 070 | 3 041 | |
| Property, Plant and Equipment Construction in progress |
4 | 18 | 15 | 4 |
| Machinery and equipment | 4 | 59 | 62 | 75 |
| Land and buildings | 4 | 22 | 23 | 24 |
| Transport and vehicles | 4 | 1 | 1 | 1 |
| Fixtures and fittings | 4 | 739 | 755 | 804 |
| Right-of-Use Assets | 18 | 2 569 | 2 827 | - |
| Total Property, Plant and Equipment | 3 408 | 3 683 | 908 | |
| Financial Assets | ||||
| Other investments | - | - | 9 | |
| Total Financial Assets | - | (0) | 9 | |
| Total Non-current Assets | 6 427 | 6 753 | 3 959 | |
| CURRENT ASSETS | ||||
| Inventory | ||||
| Inventories | 8 | 1 835 | 2 604 | 2 925 |
| Total Inventory | 1 835 | 2 604 | 2 925 | |
| Trade and Other Receivables | ||||
| Trade receivables | 12 | 166 | 153 | 258 |
| Other receivables | 12,20 | 118 | 107 | 96 |
| Total Trade and Other Receivables | 284 | 260 | 354 | |
| Cash and Cash Equivalents | ||||
| Cash and cash equivalents | 11 | 830 | 433 | 194 |
| Total Cash and Cash Equivalents | 830 | 433 | 194 | |
| Total Current Assets | 2 949 | 3 297 | 3 473 | |
| 9 375 | 10 050 | |||
| Total Assets | 7 432 |

| XXL ASA | ||||
|---|---|---|---|---|
| Annual Report 2020 | ||||
| Consolidated Statement of Financial Position – Equity and Liabilities | ||||
| XXL ASA | ||||
| EQUITY AND LIABILITIES | ||||
| 31.12.2019 | 01.01.2019 | |||
| Amounts in NOK million SHAREHOLDERS' EQUITY |
Note | 31.12.2020 | (Restated) | (Restated) |
| Paid-in Capital | ||||
| Share capital | 13 | 102 | 67 | 56 |
| Share premium | 13 | 3 609 | 3 264 | 2 697 |
| Other paid-in equity | 13 | 31 | 29 | 37 |
| Non-Controlling Interest Total Paid-in Capital |
13 13 |
26 3 768 |
- 3 360 |
- 2 790 |
| Retained Earnings | ||||
| Other equity | 417 | 275 | 690 | |
| Total Retained Earnings | 417 | 275 | 690 | |
| Total Shareholders' Equity | 4 185 | 3 635 | 3 480 | |
| LIABILITIES | ||||
| Non-Current Liabilities | ||||
| Deferred tax liability | 7 | 3 | 9 | 41 |
| Non-Current interest bearing debt | 21 | 483 | 767 | 1 081 |
| Non-Current lease liabilities | 18 | 2 180 | 2 428 | - |
| Total Non-Current Liabilities | 2 665 | 3 204 | 1 122 | |
| Current Liabilities | ||||
| Accounts payable and supplier finance | 16 | 532 | 980 | 861 |
| Current Lease liabilities | 18 | 593 | 553 | - |
| Current interest bearing debt | 21 | 418 | 889 | 994 |
| Tax payable | 7 | 16 | 0 | 53 |
| Public duties payable Other current liabilities |
17 | 391 574 |
385 405 |
385 538 |
| Total Current Liabilities | 2 524 | 3 212 | 2 831 | |
| Total Liabilities | 5 190 | 6 416 | 3 953 | |
| Total Equity and Liabilities | 9 375 | 10 050 | 7 432 |

Oslo, 22 April 2021 Board of Directors, XXL ASA

| XXL ASA | ||||
|---|---|---|---|---|
| Annual Report 2020 | ||||
| Consolidated statement of cash flows | ||||
| XXL ASA | ||||
| 2019 | ||||
| Amounts in NOK million | Note | 2020 | (Restated) | |
| Operating Activities | ||||
| Income before tax | 191 | (336) | ||
| Income tax paid | - | (75) | ||
| Depreciation and amortization | 4,5 | 753 | 692 | |
| Net financial expense | 172 | 183 | ||
| Changes in inventory | 789 | 291 | ||
| Changes in accounts receivable | (19) | 119 | ||
| Changes in accounts payable and supplier financing | (462) | 111 | ||
| Other changes | 229 | (47) | ||
| Cash provided (used) by operating activities | 1,653 | 938 | ||
| Investing Activities | ||||
| Investment in fixed assets | 4,5 | (181) | (163) | |
| Payments/proceeds from acquisitions/disposals | 22 | (4) | ||
| Cash provided (used) by investing activities | (159) | (168) | ||
| Financing Activities | ||||
| Sales/purchase of own shares/other equity transactions | 400 | 477 | ||
| Payments/proceeds on long/short term debt | 21 | (821) | (387) | |
| Interest payments | (92) | (69) | ||
| Total leasing payments for the lease liability | (582) | (547) | ||
| Cash provided (used) by financing activities | (1,094) | (526) | ||
| Net Change in Cash and Cash Equivalents | 400 | 244 | ||
| Cash and cash equivalents - beginning of year | 11 | 433 | 194 | |
| Effect of foreign currency rate changes on cash and equivalents | (3) | (6) | ||
| 830 | 433 |

| XXL ASA | |||||||
|---|---|---|---|---|---|---|---|
| Annual Report 2020 | |||||||
| Consolidated statement of Changes in Equity | |||||||
| XXL ASA | |||||||
| Amounts in NOK million | Share Capital | Share premium |
Other Paid in Equity |
Other Equity |
Foreign Currency Rate Changes |
Non controlling interest |
Total Shareholders' Equity |
| Shareholders' Equity 31.12.18 | 56 | 2 697 | 37 | 904 | 16 | - | 3 710 |
| Adjustment | - | - | - | (230) | - | (230) | |
| Shareholders' Equity 01.01.2019 (Restated) Net income 2019 (Restated) |
56 - |
2 697 - |
37 - |
674 (290) |
16 - |
- - |
3 480 (290) |
| Foreign currency rate changes | - | - | - | - | (25) | - | (25) |
| Transaction with owners: | |||||||
| Employee share incentive programme | - | - | (8) | - | - | - | (8) |
| Sale of own shares | - | 178 | - | (100) | - | - | 78 |
| Private Placement | 11 | 389 | - | - | - | - | 400 |
| Shareholders' Equity 31.12.19 (Restated) | 67 | 3 264 | 29 | 284 | (9) | - | 3 635 |
| Net income 2020 | - | - | - | 120 | - | 6 | 126 |
| Foreign currency rate changes | - | - | - | - | 22 | - | 22 |
| Transactions with owners: | - | ||||||
| Employee share incentive programme | - | - | 2 | - | - | - | 2 |
| Share Issue | 35 | 446 | - | - | - | - | 481 |
| Purchase of own shares | - | (101) | - | - | - | - | (101) |
| Transactions with non-controlling interest | - | - | - | - | - | 20 | 20 |

XXL ASA was founded 2000 and is incorporated and domiciled in Norway. The address of its registered office is Strømsveien 245, N-0668 Oslo, Norway.
XXL ASA's shares are listed on the Oslo Børs (OSL, Norway) with the ticker XXL.
The XXL is omni-channel sports retailer focusing on wellknown quality brands at the best price of the market. XXL operates in Norway, Sweden, Finland, Denmark and Austria. XXL ASA is the ultimate parent of the group.
The Consolidated Financial Statements for XXL ASA ("the Group") are prepared in accordance with International Financial Reporting Standards (IFRS) as adopted by the European Union as well as Norwegian disclosure requirements pursuant to the Accounting Act.
The Consolidated Financial Statements have been prepared in accordance with the historical cost convention, modified by the revaluation of certain financial assets and liabilities (including derivative instruments) at fair value through other comprehensive income or the income statement.
The Consolidated Financial Statements are prepared using uniform accounting policies for like transactions and events under similar conditions.
Foreign currency transactions are translated into the functional currency of the respective Group entity, using the exchange rates prevailing at the dates of the transactions. Foreign exchange gains and losses resulting from the settlement of such transactions and from the remeasurement of monetary items denominated in foreign currency at closing rates at the reporting date are recognized in the income statement. Non-monetary items are measured at historical cost translated using the exchange rates at the transaction date, except for nonmonetary items measured at fair value which are translated using the exchange rates at the date when fair value was determined.
The presentation and functional currency is NOK. Group entities with a functional currency other than NOK are translated at the closing rate at the reporting date for balance sheet items, including goodwill, and at transaction rate for income and expenses. Monthly average rates are used as an approximation for transaction rates. Exchange differences are charged/credited to other comprehensive income and recognized in the currency translation reserve in equity.
volume-based market support has previously been recognized in the Consolidated income statement and presented as a reduction of Cost of goods sold upon delivery of the goods to XXL. In 2020, the Group determined that it would be more appropriate to account for volumebased market support as a reduction of the cost of inventory. Volume-based market support will only be recognized and presented as a reduction of an expense if it constitutes a refund of a specific expense. Please see note 24 for further information.
The Consolidated Financial Statements include the parent company XXL ASA and all of its subsidiaries. Subsidiaries are all entities over which the Group has the power to control the financial and operating policies.
All transactions and balances between Group companies are eliminated at consolidation, including unrealized gains and losses on transactions between Group companies.
Subsidiaries are all entities over which the group has control. The group controls an entity when the group is exposed to, or has rights to, variable returns from its involvement with the entity and has the ability to affect those returns through its power over the entity. Subsidiaries are fully consolidated from the date on which control is transferred to the group. They are deconsolidated from the date that control ceases.
The group applies the acquisition method to account for business combinations. The consideration transferred for the acquisition of a subsidiary is the fair values of the assets transferred, the liabilities incurred to the former owners of the acquiree and the equity interests issued by the group. The consideration transferred includes the fair value of any asset or liability resulting from a contingent consideration arrangement. Identifiable assets acquired and liabilities and contingent liabilities assumed in a business combination are measured initially at their fair values at the acquisition date. The group recognizes any non-controlling interest in the acquiree on an acquisition-by-acquisition basis, either at fair value or at the non-controlling interest's proportionate share of the recognized amounts of acquiree's identifiable net assets.
The Group provides sporting goods and related equipment to its customers. Customers are individuals who shop at XXL stores and online.
Revenue is recognized when it transfers promised goods or services to customers at an amount that reflects the consideration to which the entity expects to be entitled in

exchange for those goods or services. Revenue excludes sales taxes, rebates, and trade discounts.
Each contract with a customer consist of one or more products, and each product or batch order of the same product constitute one performance obligation, since the customer can benefit from each good or batch on its own or together with other resources already available. The fixed transaction price, which represents the stand-alone selling price of each product, is separately stated for each product or batch of products within the contract.
The group recognises revenue from the sale of goods at the point in time when control of the goods is transferred to the customer. Control of an asset refers to the ability to direct the use of and obtain substantially all of the remaining benefits from the asset, and the ability to prevent others from directing the use of and receiving the benefits from the asset. The group therefore generally recognize revenue at the point of sale (retail) or delivery (internet sales). Payment within the retail sales channel takes place in the form of cash purchase or by the use of payment cards. Internet customers are invoiced either through debit/credit cards or through a 3. party sales finance provider, in both cases the Group receives payment within a couple of days. The group also has some business to business sales where it provides limited credit sales to the customers. This credit is mainly due 30 days after the purchase. Cash receivables through debit/credit cards or the sales finance provider is included in the line item 'Cash and cash equivalents' in the consolidated balance sheet.
The Group's policy is to provide the customer with a right of return within 100 days. As a consequence, revenue is reduced by the right to return. The right to return goods is estimated based on historical information. The liability is recognized in the line item Other short-term liabilities in the consolidated balance sheet.
Customers can also purchase gift cards. At the point of sales of the gift card, a liability is recognized. Revenue is recognized at the point in time when the gift card is redeemed. Management estimates the expected value of gift cards that will expire unused based on historical information. The amount not expected to be redeemed is also recognized as revenue each month. The gift card liability is part of Other short-term liabilities in the consolidated balance sheet. Gift cards expires differently across the countries we operate, the lowest expiry time is two years and the highest is indefinite
Tax expense recognized in the income statement comprises the sum of changes in deferred tax and current tax not recognized in other comprehensive income or directly in equity.
Current income tax assets and/or liabilities comprise those obligations to, or claim from, fiscal authorities relating to the current or prior reporting periods, that are unpaid at the reporting date. The calculation of current tax is based on tax rates and tax laws that have been enacted or substantively
enacted by the end of the reporting period. Based on these evaluations, provisions for anticipated tax payments are made, as necessary.
Deferred income taxes are calculated using the liability method on temporary differences between the carrying amounts of assets and liabilities and their tax bases.
Deferred tax on temporary differences associated with investments in subsidiaries is not provided if reversal of these temporary differences can be controlled by the Group and it is probable that reversal will not occur in the foreseeable future.
Deferred tax assets are recognized to the extent that it is probable that they will be utilized against future taxable income, based on the Group's forecast of future operating results which are adjusted for significant non-taxable income and expenses.
Deferred tax assets and liabilities are offset only when the Group has a right and intention to set off current tax assets and liabilities from the same taxation authority.
Property, plant and equipment are carried at cost less accumulated depreciation and impairment losses. When assets are sold or disposed of, the difference between the proceeds and the carrying value of the assets is recognized as gain or loss.
The cost of fixed assets is the purchase price including taxes and expenses directly attributable to preparing the asset for use. Expenditures incurred after the asset has been put into operation, such as ongoing maintenance, are expensed, while other expenses that are expected to generate future economic benefits are capitalized. Depreciation is recognized on a straight-line basis to write down the cost less estimated residual value of buildings and equipment.
The following useful lives are applied:
Land and Buildings: 20 years Transport and vehicles: 5 years Machinery and equipment: 35years Fixtures and fittings:10 years
Material residual value estimates and estimates of useful life are updated as required, but at least annually. Gains or losses arising from the disposal of property, plant and equipment are determined as the difference between the disposal proceeds and the carrying amount of the assets and are recognized in the income statement within other income or other operating expenses.
Construction in progress is classified as a fixed asset and is recognized at cost until the asset is commissioned. Construction in progress is not depreciated until the asset is placed into service.

In accordance with the implementation of IFRS 16, leases are recognized as a right-of-use asset and a corresponding liability at the date at which the leased asset is available for use by the Group (the commencement date). Each lease payment is allocated between the liability and finance cost. The right-of-use asset is depreciated over the shorter of the asset's useful life and the lease term on a straight-line basis. The corresponding liability is included as lease liability in the balance sheet.
Assets and liabilities arising from a lease are initially measured on a present value basis. Lease liabilities include the net present value of the following lease payments:
fixed payments (including in-substance fixed payments), less any lease incentives receivable
variable lease payment that are based on an index or a rate
amounts expected to be payable by the lessee under residual value guarantees
the exercise price of a purchase option if the lessee is reasonably certain to exercise that option, and
payments of penalties for terminating the lease, if the lease term reflects the lessee exercising that option.
The lease payments are discounted using the interest rate implicit in the lease, if that rate can be determined, or the lessee's incremental borrowing rate.
Right-of-use assets are measured at cost comprising the following:
the amount of the initial measurement of lease liability
any lease payments made at or before the
commencement date less any lease incentives received
Payments associated with short-term leases and leases of low-value assets are recognized on a straight-line basis as an expense in profit or loss. Short-term leases are leases with a lease term of 12 months or less. Low-value assets are assets with a purchase value below 50 000.
All assets are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Such indications can be significant fall in market values; significant underperformance relative to historical or projected future operating results; significant changes in the use of the assets or the strategy for the overall business, including assets that are decided to be phased out or replaced and assets that are damaged or taken out of use; significant negative industry or economic trends; significant loss of market share; significant unfavourable regulatory and court decisions and significant cost overruns in the development of assets Whenever the carrying amount of an asset exceeds its recoverable amount, an impairment loss is recognized in the income statement.
The recoverable amount is the higher of an asset's net selling price and value in use. Where there are circumstances and evidence that impairment recognized in previous years no longer exists or has decreased, reversals of impairment will be recognized except of goodwill.
Goodwill represents the future economic benefits arising from a business combination that are not individually identified and separately recognized. Goodwill is calculated as the sum of the consideration and the book value of noncontrolling interest and the fair value of previously owned shares, minus net value of identifiable assets and liabilities at the acquisition date. Goodwill is not amortized, but is tested annually for impairment. Goodwill is carried at cost less accumulated impairments losses. In connection with impairment testing, goodwill is allocated to the related cashgenerating units or groups of cash generating units.
Trade and other receivables are initially and subsequently measured at the transaction price less expected credit losses.
Trade receivables are adjusted for provision for impairment in accordance with the expected credit loss model. The Group applies the simplified approach for trade receivables, measuring the loss allowance at an amount equal to lifetime expected credit losses. Impairment for expected credit losses is recognized in the income statement and updated at each reporting date. The impairment is calculated by taking into account the historic evidence of the level of bad debt experienced for customer types and the aging of the receivable balance
Acquired intangible assets are capitalized on the basis of the costs incurred to acquire and put the asset into use. Intangible assets acquired in a business combination that qualify for separate recognition are recognized as intangible assets at their fair values.
Expenditure on the research phase of projects to develop new customized software for IT and telecommunication systems is recognized as an expense as incurred.
All intangible assets, including capitalized internally developed software, are accounted for using the cost model whereby capitalized costs are amortized on a straight-line basis over their estimated useful lives, as these assets are considered finite. Residual values and useful lives are reviewed at each reporting date.
Intangible assets with indefinite useful lives are tested for impairment annually, either individually or as part of a cashgenerating unit.
Intangible assets with indefinite lives are not amortized. Management reviews annually to determine whether the indefinite life assumption can be justified. If not, a change to the predetermined useful life is made.

Trademark allocated as part of the purchase price allocation in 2010 is capitalized and has undefined useful life.
Expenses related to the purchase of new software are capitalized as an intangible asset if these costs are not part of the original hardware cost. Software is depreciated over three years. Expenses incurred due to service or maintenance are expensed unless the changes in the software increase the future economic benefits of the software.
The Group has the following financial instruments: trade receivables, cash and cash equivalent, lease liabilities, debt, accounts payable and supplier finance and derivatives.
All financial instruments except for derivatives are measured at amortized cost. Trade receivables meet the SPPI criteria of IFRS 9.
For derivatives not traded on an active market, an appropriate valuation method is used in order to determine the fair value. Such valuation techniques include using recent arm's length market transactions between knowledgeable, willing parties, if available, and referencing the current fair value of another instrument that is substantially the same, as well as a discounted cash flow analysis or other valuation models.
An analysis of financial instruments and their fair value measurement can be found in note 20.
FX derivatives used to secure purchases in foreign currency are measured at fair value and recognized in the P&L.
Intangible assets that have an indefinite useful life or intangible assets not ready to use are not subject to amortization and are tested annually for impairment. Assets that are subject to amortization are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount may not be recoverable. An impairment loss is recognized for the amount by which the asset's carrying amount exceeds its recoverable amount. The recoverable amount is the higher of an asset's fair value less costs of disposal and value in use. For the purposes of assessing impairment, assets are grouped at the lowest levels for which there are largely independent cash inflows (cash-generating units). Prior impairments of nonfinancial assets (other than goodwill) are reviewed for possible reversal at each reporting date.
Inventories are measured at the lower of cost and net realizable value. Net realizable value is estimated sales price less transaction cost. Se section "Significant management judgment in applying accounting policies" below.
Cost is reduced by discounts from suppliers, unless these are determined to be separate services that are delivered to the supplier or reimbursements for joint marketing or similar activities. Sales support billed to suppliers for joint marketing is presented as a reduction in marketing costs under other operating expenses. Inventory cost is recognized based on weighted average.
Cash includes cash in hand and bank deposits. . Funds originally bound for more than three months are not included in cash and cash equivalents.
Bank overdrafts are presented in the statement of cash flows less cash and cash equivalents.
Foreign currency rate changes The translation reserve is comprised of foreign currency rate changes arising from the translation of financial statements of the Group's foreign entities into NOK. Exchange differences on monetary items (assets or liabilities) which are in reality part of a company's net investment in a foreign entity are also included in the translation reserve.
Provisions are recognized when the Group has a present obligation (legal or constructive) as a result of a past event, it is probable (more likely than not) that an outflow of economic resources will be required from the Group and amounts can be estimated reliably. Timing or amount of the outflow may still be uncertain. Provisions are measured at the estimated expenditure required to settle the present obligation, based on the most reliable evidence available at the reporting date, including the risks and uncertainties associated with the present obligation.
The Group has entered into a supplier financing arrangement with DNB. An accounts payable is derecognized and a supplier financing payable is recognized when the financial liability to the supplier has been extinguished by DNB paying the supplier on behalf of the Group and a new liability to the bank has been agreed in its stead. The accounts payable is also considered extinguished and derecognized if the rights under the trade receivable are acquired from the supplier by the bank, and the Group is given significantly different terms by the bank. This may be the case if the payment terms are extended for the group. A specification of accounts payable and supplier financing can be found in note 16.
In those cases where the possible outflow of economic resources as a result of present obligations is considered improbable or remote, no liability is recognized. A contingent asset is not recognized in the financial statements but disclosed in notes if it is probable that the benefit will flow to the Group.

Operating segments are reported in a manner consistent with the internal reporting provided to the chief operating decision-maker. The chief operating decision-maker, who is responsible for allocating resources and assessing performance of the operating segments, has been identified as the Board of Directors that make strategic decisions.
The following new and amended standards and interpretations have been implemented for the first time in 2019:
Amendment of IAS 1 – Classification of Liabilities as Current or non-current"
IAS 1 was amended in with effect after 1. January 2022. The amendment is not expected to have a material effect on the financial statements.
Amendment of IAS 1 and IAS 8 – Definition of material The IASB has made amendments to IAS 1 Presentation of Financial Statements and IAS 8 Accounting Policies, Changes in Accounting Estimates and Errors which use a consistent definition of materiality throughout International Financial Reporting Standards and the Conceptual Framework for Financial Reporting, clarify when information is material and incorporate some of the guidance in IAS 1 about immaterial information.
In particular, the amendments clarify:
statements are directed, by defining them as 'existing and potential investors, lenders and other creditors' that must rely on general purpose financial statements for much of the financial information they need.
The amendment goes into effect 1 January 2020
When preparing the Consolidated Financial Statements, management undertakes a number of judgments, estimates and assumptions about the recognition and measurement of assets, liabilities, income and expenses. Estimates and assumptions that have a significant risk of causing a material adjustment to the carrying amount of assets and liabilities within the next financial year are discussed below.
Estimated impairment of goodwill and trademark The Group tests for impairment of goodwill and trademark as necessary, or at a minimum annually (note 5). The recoverable amount of cash-generating units is based on the value-in-use calculation. The cash-generating unit for goodwill and trademarks corresponds with our segment reporting. These calculations require the use of estimates (note 5).
The group makes provision for obsolescence. These provisions are based on a detailed assessment of the age distribution of inventory items and whether the goods are part of an active or expired product range. Write-down for obsolescence is made when the cost of the goods is higher than the expected net sales value. These provisions are estimate-based and require in-depth knowledge about goods and markets
| XXL ASA | |||||||
|---|---|---|---|---|---|---|---|
| Annual Report 2020 | |||||||
| Note 2 Operating Segments | |||||||
| The Group's business is the sale of sports and leisure equipment and leisure events. The Group's sales are made primarily from the Group's stores in Norway, Sweden, Finland, Austria and E-commerce in Denmark. The Company's performance is reviewed by the chief operating decision maker as five reportable geographical segments, and in addition HQ & Logistics. Internet sales are included in each geographic segment based on the geographic location of the consumer. HQ & Logistics includes Group HQ costs, such as IT, Finance, Training and Administration. Group HQ also includes costs related to wholesalers and central warehouses. |
|||||||
| 01.01.2020 - 31.12.2020 | |||||||
| (Amounts in NOK million) | Norway | Sweden | Finland | Denmark | Austria | HQ & Logistics | Total |
| Operating revenue | 4,987 | 2,974 | 1,950 | 27 | 484 | - | 10,423 |
| Gross profit¹ | 1,983 | 1,055 | 708 | 8 | 150 | - | 3,904 |
| EBITDA² | 1,062 | 316 | 270 | (0) | (9) | (522) | 1,117 |
| Operating Income | 816 | 101 | 142 | (0) | (61) | (633) | 364 |
| 01.01.2019 - 31.12.2019 (Restated) | |||||||
| Amounts in NOK million | Norway | Sweden | Finland | Denmark | Austria | HQ & Logistics | Total |
| Operating revenue | 4,148 | 2,558 | 1,766 | 49 | 470 | - | 8,992 |
| Gross profit¹ | 1,548 | 833 | 584 | 10 | 132 | - | 3,106 |
| EBITDA² | 700 | 115 | 146 | (11) | (54) | (358) | 538 |
| Operating Income | 457 | (74) | 33 | (11) | (96) | (461) | (153) |
| ¹Gross profit represent operating revenue less cost of goods sold ²Our EBITDA represents operating income plus depreciation and amortization. Note 3 Personnel expenses |
|||||||
| Note 3 | Personnel expenses | ||||||
| (Amounts in NOK million) | |||||||
| 2019 (Restated) | |||||||
| Employee benefit expenses | 2020 | ||||||
| Amounts in NOK million | Norway | Sweden | Finland | Denmark | Austria HQ & Logistics | Total | |
|---|---|---|---|---|---|---|---|
| Operating revenue | 4.148 | 2,558 | 1,766 | 49 | 470 | 8,992 | |
| Gross profit1 | 1,548 | 833 | 584 | 10 | 132 | 3.106 | |
| EBITDA2 | 700 | 115 | 146 | (11) | (54) | (358) | 538 |
| Operating Income | 457 | (74) | 33 | (11) | (96) | (461) | (153) |
| Note | ર | |
|---|---|---|
| ²Our EBITDA represents operating income plus depreciation and amortization. Note 3 Personnel expenses |
|||||||
|---|---|---|---|---|---|---|---|
| Note 3 | Personnel expenses | ||||||
| (Amounts in NOK million) | |||||||
| Employee benefit expenses | 2020 | 2019 (Restated) | |||||
| Wages, salaries | 1 461 | 1 274 | |||||
| Social security costs | 276 | 249 | |||||
| Pension expenses | 81 | 77 | |||||
| Other benefits | 45 | 52 | |||||
| Total | 1 863 | 1 652 | |||||
| Average number of full time employees | 3 157 | 3 442 | |||||
| Executive management remuneration (Amounts in NOK Thousands) |
|||||||
| The following benefits were provided to the members of the Executive Management for 2020: | |||||||
| Total remuneration | Number of shares | ||||||
| Name Title |
Currency | Salary Bonus |
Other | Pension | in XXL ASA | ||
| Pål Wibe CEO |
NOK | 3 277 | 4 500 18 |
66 | 7 794 | 2 220 000 | |
| Rest of the members of the Executive Management* | NOK | 18 651 | 7 825 178 |
373 | 26 655 | 179 289 | |
| Total remuneration | NOK | 21 928 12 325 |
196 | 439 | 34 449 | 2 399 289 | |
| * Rest of the members of the Executive Management consists of 7 people | |||||||
| The following benefits were provided to the members of the Executive Management for 2019: | Total remuneration | Number of shares | |||||
| Name Title |
Currency | Salary Bonus |
Other | Pension | in XXL ASA | ||
| Tolle Grøterud | Investor Relations / CEO | NOK | 2 574 | 90 8 |
51 | 2 672 | 48 137 |
| NOK | 12 968 | 639 196 |
259 | 13 803 | 354 205 | ||
| Rest of the members of the Executive Management* | NOK | 15 542 | 729 204 |
311 | 16 474 | 402 342 | |
| Total remuneration |
| in XXL ASA | ||||
|---|---|---|---|---|
| in XXL ASA | ||||
|---|---|---|---|---|

| 1 GUIDELINES | |||||
|---|---|---|---|---|---|
| phone. | "The Board of Directors has established guidelines for the remuneration to the members of the Executive Management. It is a policy of the Company to offer the Executive Management competitive remuneration based on current market standards, company- and individual performance. The remuneration consists of a basic salary element combined with a performance based bonus program as set forth below. The Executive Management participates in the Company's insurances and may be entitled to certain fringe benefits such as free newspaper, car and The Remuneration Committee is a sub-committee of the Board of Directors and its objective is to act as a preparatory and advisory body in |
||||
| to compensation of executive personnel. " |
relation to the Company's remuneration of the Executive Management and to ensure thorough and independent preparation of matters in relation | ||||
| 2 BONUS PROGRAM | The Group has established a bonus scheme for the Executive Management, which is based on elements such as the Group's results before tax exceeding the budget and certain KPIs. Under the bonus scheme, members of the Executive Management may be awarded an annual bonus of up to 50 per cent of the respective employee's gross base salary. The annual bonus for Executive Management will be communicated by the Board of Directors each year. The Group does not include bonus payments in the basis for calculation of holiday pay and pension. |
||||
| 3 SHARE OPTION PROGRAM | "In order to strengthen the common interests between the Executive Management and other key employees and the shareholders of the | ||||
| company, the Board of Directors implemented a share option program for its executive management and other key employees (as defined by the CEO) by granting share options to such persons in 2018. There was no new share option program in 2020. The share options from 2018 lapsed in February 2021 without any exercise for the participants. During 2019 XXL assessed that EBITDA targets for the remaining open share option programmes will not be possible to reach and all costs related to these option programmes were reversed. |
|||||
| " Options |
|||||
| (Amounts in Thousands) | Weighted Average Exercise price |
Weighted Average Exercise price |
|||
| 2020 | (NOK) | 2019 | (NOK) | ||
| Outstanding at the beginning of the period | 1,206 | 88.2 | 1,473 | 89.2 | |
| Exercised | - | - | |||
| Terminated | 642 | - | 268 | - | |
| Granted | - | - | |||
| Outstanding at the end of the period | 564 | 88.2 | 1,206 | 89.2 | |
| Options held by Board of Directors and | |||||
| Executive Management: | Outstanding at the beginning |
Outstanding at the | |||
| Title | of the period | end of the period | |||
| Tolle Grøterud | EVP Human Resources, Communications and Sustainability | 133,948 | 70,481 | ||
| Espen Terland Harald Borgen |
EVP IT EVP Supply Chain |
133,948 133,948 |
70,481 70,481 |
| Executive Management: | Outstanding at | ||
|---|---|---|---|
| Title | the beginning of the period |
Outstanding at the end of the period |
|
"In order to further align the interests of the company and the employees and its shareholders, and to motivate the employees to contribute materially to the success and profitability of XXL, the Board of Directors has resolved to implement a program of Restricted Share Units (""RSUs""). This program will also enable the company to attract and retain such employees. RSUs were granted to employees in 2018 and in 2019, but there was no allocation in 2020. In total 63,376 RSUs from 2018 were exercised by employees, corresponding to 63,376 ordinary shares, in February 2021.
The next RSU grant (""the 2021 Plan"") took place after the Q4 2020 results in February 2021 and will be related to individual contributions to XXL, position in the organization, competence, employment duration and the importance for XXL. Allocations will be based on individual accomplishments. XXL has developed allocation levels according to different positions within the company, with some flexibility on individual adjustments and with the possibility of internal benchmarking. Each EVP in the executive management team proposes their recommendations to the CEO who commence the final allocation. The allocation price will be equal to the volume weighted average price in the market the five trading days after the Q4 2020 results presentation.
The RSUs are exercisable after three years subject to the holder at the time of exercise is employed in the company.

| XXL ASA | ||||||
|---|---|---|---|---|---|---|
| Annual Report 2020 | ||||||
| RSUs held by Board of Directors and | ||||||
| Executive Management: | Title | Outstanding at the beginning |
Outstanding at the end of the period |
|||
| Päsi Lämpsä | Managing Director Austria | 2,285 | - | |||
| Magnus Kreuger | Managing Director Finland | 6,698 | 4,985 | |||
| RSU | 2020 | 2019 (Restated) | ||||
| Outstanding at the beginning of the period | 409,561 | 241,117 | ||||
| Exercised | 82,050 | 79,216 | ||||
| Terminated | 34,865 | 272 | ||||
| Granted | - | 247,932 | ||||
| Outstanding at the end of the period | 292,646 | 409,561 | ||||
| 2020 | 2019 (Restated) | |||||
| RSU & Option program expensed for the year* | 4,276 | -7,572 | ||||
| Reversal of cost of option programme from 2017 and 2018 | - | -13,672 |
| 2020 | 2019 (Restated) |
|---|---|
| 2020 | 2019 (Restated) | ||
|---|---|---|---|
| *Due to the reversal of cost for previous option programmes not reaching EBITDA targets, the net amount recorded for Options and RSU in 2019 ended up as an income for the year. | |||
| 5 LONG TERM INVESTMENT PROGRAM Executive Management with those of the shareholders of XXL ASA. |
The Group has established an equity-based long term investment program (the "Program") for members of the Executive Management. The main objective of the Program is to align the long-term interests of the The calculated market price for the shares in XXL Sport & Villmark AS was based on the volume weighted average XXL price for the XXL shares during the 10 trading days period ending on 15 May 2020 of NOK |
||
| 9.64, adjusted for the assets and liabilities of XXL other than its shares in XXL Sport & Villmark AS. This entails a market price for all shares in XXL Sport & Villmark AS of NOK 1,579.5 million. The shares subscribed for by the participants in XMI and by XMI in XXL Sport & Villmark AS will be subject to a three-year lock-up (the "Lock-up") which entails an illiquidity discount of 25%. |
|||
| The total investment of XMI in XXL Sport & Villmark AS was NOK 61.1 million (after deduction of the illiquidity discount) and XMI received 32,480 ordinary shares in XXL Sport & Villmark AS. XXL has provided XMI with a loan in the amount of NOK 40.8 million to fund a part of XMI's investment in XXL Sport & Villmark AS while the remaining NOK 20.4 million will be contributed by the Investment Program participants. This loan |
|||
| carries an annual interest of 8%. | After expiration of the Lock-up period, the Executive Management as a group may for a period of 24 months require that XXL ASA acquires or exchanges the shares in XMI for shares in XXL ASA at market price. For a period of 12 months thereafter, XXL ASA will be entitled to acquire all of the Executive Management's shares in XMI at market price. The market price for the XMI shares shall in both of the aforementioned situations be based on the XXL VWAP during the 10 trading days prior to determination of the market price, XXL ASA's and XMI's respective ownership interest in XXL Sport & Villmark AS, as well as their assets and liabilities other than the shares in XXL Sport & Villmark AS, while the market price for the XXL ASA shares shall be equal to the XXL VWAP during the same 10 trading days. |
||
| Long term investment program | |||
| Board of Directors and Executive | Indirect ownership | ||
| Management: | Title | Shares in XMI | of XXL Sport & Villmark AS |
| Pål Wibe | CEO | 9,961 | 1.0% |
| Stein Eriksen | CFO | 3,187 | 0.3% |
| Tolle Grøterud | COS/Managing director Norway | 3,187 | 0.3% |
| Andre Sjåsæt | EVP Strategy and Business Development | 1,295 | 0.1% |
| Espen Terland | EVP IT | 1,195 | 0.1% |
| Harald Borgen | EVP Supply Chain | 1,195 | 0.1% |
| Claes Winterfeldt | EVP Buying and Category | 1,992 | 0.2% |
| Kjersti Jamne | EVP Commercial | 1,195 | 0.1% |
| Anders Lindblom | Managing Director Sweden | 1,255 | 0.1% |
| Päsi Lämpsä | Managing Director Austria | 1,195 | 0.1% |
| Magnus Kreuger | Managing Director Finland | 796 | 0.1% |
| Kjersti Helen Krokeide Hobøl | Board Member | 796 | 0.1% |
| Maria Anna Kristina Aas-Eng | Board Member | 796 | 0.1% |
| Ronny Blomseth Others |
Board Member | 796 3,639 |
0.1% |

| XXL ASA | |||||
|---|---|---|---|---|---|
| Annual Report 2020 | |||||
| Board of directors | |||||
| Name | Title | Nationality | Born | Year elected | Professional background |
| Hugo Lund Maurstad | Chairman of the Board | Norwegian | 1965 | 2019 | Hugo Maurstad is partner in Altor Equity Partners and has been in the company since 2004. Maurstad is educated as a business economist from the Norwegian Business School ("BI"). Prior to joining Altor he worked 13 years in McKinsey & Company, among other things as the leader of McKinsey's office in Norway. He has several years of experience both as chairman and as board member in several private and public companies. Through Altor, Maurstad has also been responsible for several investments within sports and leisure. Hugo Maurstad is a Norwegian citizen and resides in Norway. |
| Øivind Lønnestad Tidemandsen |
Board member | Norwegian | 1961 | 2014 | Øivind Tidemandsen is the founder of XXL. He has also founded or otherwise been instrumental in the build-up of other Norwegian retail groups, including the electric home appliance retail group Elkjøp AS and the home furniture groups Living and Home & Cottage. He is a significant shareholder of the electric home appliance retail group Expert AS and the home furniture group Home & Cottage AS. Øivind Tidemandsen is a Norwegian citizen and resides in Norway. |
| Ronny Blomseth | Board member | Norwegian | 1968 | 2014 | Ronny Blomseth is the CEO of POWER International AS. He has a degree in economics from BI. Before joining POWER, he was the CEO of Elkjøp Nordic AS. Ronny Blomseth is a Norwegian citizen and resides in Norway. |
| Kjersti Helen Krokeide Hobøl | Board member | Norwegian | 1961 | 2019 | Kjersti Helen Krokeide Hobøl is the CEO of Nille, a Norwegian retailer. She joined Nille after leading Kid Interiør for more than eight years. In both of these jobs, she has taken over the management in a demanding situation and demonstrated strong ability to drive change, develop and improve business. From 2001 to 2010, Kjersti worked for DNB in the corporate market division, where she among other things built up a unit for handling demanding engagements. Kjersti studied economics at BI, and had various roles within finance in COOP and DNB early in her career. Kjersti combines strong operational retail expertise with a solid background from the corporate treasury and financing. Kjersti Helen Krokeide Hobøl is a Norwegian citizen and resides in Norway. |
| Maria Anna Kristina Aas-Eng |
Board member | Norwegian | 1977 | 2019 | Maria Anna Kristina Aas-Eng is the CEO and co-owner of the hospitality group Lava Oslo. Lava currently operates 9 restaurants and employs 170 people in the Oslo area. The restaurants are among Oslo's finest and all operated based on the Lava Oslo philosophy focusing on sustainability and diversity. Prior to joining Lava, Maria was the CEO of RED dentsu X in Norway for 5 years. Under her leadership RED grew to become Norway's third largest media agency with 1 billion nok in revenues and in 2018 they were acquired by the Japanese conglomerate Dentsu. Maria led the sales process and left the company after a successful transition. Maria started her career in online travel agency in the early 2000s, and has since 2005 held executive positions in the consulting agencies, Outrider, Dinamo and PHD Media, until she started in RED in 2015. She was a board member in Fjellsport Group AS for three and a half years until December 2018. Maria is an experienced CEO with deep expertise in |

| XXL ASA | |||||
|---|---|---|---|---|---|
| Annual Report 2020 | |||||
| Board of directors remuneration 2020 | |||||
| (Amounts in NOK Thousands) | |||||
| Number of shares in XXL | Attendance Board | Attendance Audit | |||
| Total remuneration | |||||
| Name | Title | ASA | meetings | Committee | |
| Hugo Maurstad | Chairman of the Board | 500,000 | 100% | 400 | |
| Øivind Tidemandsen | Board member | 34,500,000 | 92% | 1,500 | |
| Kjersti Hobøl | Board member and Chairman audit committee | 35,000 | 100% | 100% | 410 |
| Ronny Blomseth | Board and audit committee member | 342,719 | 93% | 100% | 390 |
| Maria Aas-Eng | Board member | - | 85% | 350 | |
| Robert Iversen | Election Committee | 1,956,403 | 50 | ||
| Ingar Solheim | Election Committee | - | 75 | ||
| Vegar Søraunet | Election Committee | - | 50 | ||
| Board of directors remuneration 2019 | |||||
| (Amounts in NOK Thousands) | |||||
| Number of shares in XXL | Attendance Board | Attendance Audit | |||
| Name | Title | ASA | meetings | Committee | Total remuneration |
| Hugo Maurstad | Chairman of the Board (new in 2019) | - | 100% | - | |
| Øivind Tidemandsen | Board member | 33,855,956 | 100% | 1,500 | |
| Former Board member and former Chairman |
| XXL ASA | |||||
|---|---|---|---|---|---|
| Annual Report 2020 | |||||
| Board of directors remuneration 2020 | |||||
| Ingar Solheim | Election Committee | - | 75 | ||
| Vegar Søraunet | Election Committee | - | 50 | ||
| Board of directors remuneration 2019 | |||||
| (Amounts in NOK Thousands) | |||||
| Number of shares in XXL | Attendance Board | Attendance Audit | |||
| Name | Title | ASA | meetings | Committee | Total remuneration |
| Hugo Maurstad | Chairman of the Board (new in 2019) | - | 100% | - | |
| Øivind Tidemandsen | Board member | 33,855,956 | 100% | 1,500 | |
| Kjersti Hobøl | Board member and Chairman audit committee (new in 2019) | - | 90% | 100% | - |
| Ronny Blomseth | Board and audit committee member | 231,266 | 93% | 100% | 400 |
| Maria Aas-Eng | Board member (new in 2019) | - | 90% | - | |
| Annette Mellbye | Former Board member (resigned in 2019) | - | 100% | 350 | |
| Adele B. Norman Pran | Former Board member and former Chairman | 5,000 | 100% | 100% | 410 |
| Anders Misund | Former Board member (resigned in 2019) | 13,620 | 60% | 350 | |
| Ottar Haugerud | Election Committee | - | 50 | ||
| Robert Iversen | Election Committee | 1,336,341 | 50 | ||
| Ingar Solheim | Election Committee | - | 75 | ||
| There are no loans or guarantees to the Managing Director or other related parties. | |||||
| The CEO and the Board do not have any agreement for compensation upon termination or change of employment / directorship. | |||||
| Pension | |||||
| The Group is required to have a compulsory pension in accordance with the Norwegian Accounting Act §7-30a. The Group has a pension plan | |||||
| that fulfills this requirement, which covers all employees and is a defined contribution plan. | |||||
| Audit Fees | |||||
| Divided by type of service (exclusive of VAT) | |||||
| (Amounts in NOK Thousands) | 2020 | 2019 (Restated) | |||
| Statutory audit | 3,838 | 4,215 | |||
| Other attestation services | 80 | - | |||
| Tax related services | 647 | - | |||
| Other services | 872 | 963 | |||
| Total fees | 5,437 | 3,325 | |||
| (Amounts in NOK Thousands) | 2020 | 2019 (Restated) |
|---|---|---|

| XXL ASA | ||||||
|---|---|---|---|---|---|---|
| Annual Report 2020 | ||||||
| Note 4 Property, Plant and Equipment | ||||||
| (Amounts in NOK Million) | Land and buildings | Transport and vehicles | Machinery and equipment |
Fixtures and fittings | Construction in progress | Total |
| Balance 01.01.19 | 28 | 3 | 259 | 1,309 | 4 | 1604 |
| Additions Reclassification of fixed assets* |
0 - |
0 - |
32 - |
83 - |
15 - |
130 0 |
| Disposals (-) / transfer to oth. cat. of fixed assets (+/-) | - | - | 6 | -2 | -4 | 0 |
| Net exchange differences Balance 31.12.19 |
- 29 |
0 3 |
-21 276 |
-53 1,336 |
- 15 |
-74 1,660 |
| Accumulated depreciation pr. 01.01.19 | -4 | -2 | -184 | -505 | - | -695 |
| Disposals | - | - | - | - | - | 0 |
| Depreciation Net exchange differences |
-1 - |
-1 - |
-43 13 |
-117 40 |
- - |
-162 53 |
| Accumulated depreciation pr. 31.12.19 | -5 | -3 | -214 | -582 | - | -804 |
| Carrying amount pr. 31.12.19 | 23 | 1 | 62 | 755 | 15 | 856 |
| Balance 01.01.20 | 29 | 3 | 276 | 1,336 | 15 | 1,660 |
| Additions | 0 | 0 | 38 | 84 | 2 | 124 |
| Disposals (-) / transfer to oth. cat. of fixed assets (+/-) Net exchange differences |
0 | 0 | 10 | 70 | 1 | 0 81 |
| Balance 31.12.20 | 29 | 4 | 324 | 1,490 | 18 | 1,864 |
| Accumulated depreciation pr. 01.01.20 | -5 | -3 | -214 | -582 | - | -804 |
| Disposals Depreciation |
-1 | 0 | -46 | -135 | 0 | 0 -182 |
| Net exchange differences | 0 | 0 | -5 | -34 | 0 | -39 |
| Accumulated depreciation pr. 31.12.20 | -7 | -3 | -265 | -751 | 0 | -1,025 |
| Carrying amount pr. 31.12.20 | 22 | 1 | 59 | 739 | 18 | 839 |
| Useful life | 20 years | 5 years | 3-5 years | 10 years |
| Useful life | 20 vears | 5 vears | 3-5 vears | 10 vears | |
|---|---|---|---|---|---|
| Depreciation method | Straight-line Straight-line | Straight-line Straight-line | None | ||
| Note 5 Intangible assets | |||||
|---|---|---|---|---|---|
| Proprietary software | |||||
| (Amounts in NOK Million) | Goodwill | Trademarks | Software | Total | |
| Balance 01.01.2019 Additions |
2,878 10 |
209 0 |
123 35 |
32 3 |
3,242 47 |
| Disposals | - | -4 | -2 | - | -5 |
| Net exchange differences | 0 | 0 | 0 | 0 | 0 |
| Balance 31.12.2019 | 2,888 | 206 | 155 | 35 | 3,284 |
| Accumulated amortization pr. 01.01* | -144 | -11 | -82 | -21 | -258 |
| Disposals Amortization |
- - |
- 0 |
- -27 |
- -2 |
0 -29 |
| Accumulated amortization pr. 31.12 | -144 | -11 | -109 | -23 | -287 |
| Carrying amount pr. 31.12.2018 | 2,744 | 194 | 47 | 12 | 2,997 |
| Balance 01.01.2020 Additions |
2,888 0 |
206 0 |
155 33 |
35 4 |
3,284 38 |
| - | - | - | - | 0 | |
| 0 | 0 | 0 | 1 | ||
| Disposals Net exchange differences |
0 | 189 | 39 | 3,322 | |
| Balance 31.12.2020 | 2,888 | 206 | -23 | -287 | |
| Accumulated amortization pr. 01.01 | -144 | -11 | -109 | - | - |
| Disposals | - | - | - | -33 | |
| Amortization | 0 | -1 | -30 | -3 | |
| Accumulated amortization pr. 31.12 | -144 | -12 | -139 | -25 | -320 |
| Carrying amount pr. 31.12.2020 ¹not including deferred tax * Amortization of Goodwill and Trademark relates amortization performed prior to the company IFRS conversion |
2,744 | 194 | 50 | 14 | 3,002 |
| Useful life | Indefinite | Indefinite* | 5 years | 3-5 years | |
| Amortization method | Straight-line | Straight-line | |||
| Trademark | |||||
| Trademark allocated as part of the purchase price allocation in 2010 (190 mNOK) and additions is capitalized and has indefinite life. Trademark is | |||||
| not amortized due to XXL's extensive spending on commercials and advertising, keeping the brand awareness growing.The value of trademark is |
| Useful life | Indefinite | Indefinite* | 5 years | |
|---|---|---|---|---|
| Amortization method | Straight-line Straight-line |
Trademark allocated as part of the purchase price allocation in 2010 (190 mNOK) and additions is capitalized and has indefinite life. Trademark is not amortized due to XXL's extensive spending on commercials and advertising, keeping the brand awareness growing.The value of trademark is tested annually for impairment.
The carriyng value is allocated to the group of cash generating units comprised of the shops in Norway (part of the operating segment Norway). The impairment assessment of trademark is included in the goodwill impairment test. See below.
Expenses related to the purchase of new software are capitalized as an intangible asset if these costs are not part of the original hardware cost. Software is depreciated over 3 years. Expenses incurred due to service or maintenance are expensed unless the changes in the software increase the future economic benefits of the software.
The Group's booked goodwill per December 31 2020 is NOK 2 744 million. NOK 2 734 million of this amount is related to the acquisitions of XXL Sport & Villmark AS in 2010 and NOK 10 million is related to the acquisition of West Systems Norge AS in 2019. The carrying value is allocated to the group of cash generating units (CGU) comprised of the shops in Norway (part of the operating segment Norway). The management evaluates and monitors the goodwill based on the performance on an operating segment level. The recoverable amount of each operating segment is calculated based on a value in use method.
Goodwill is not amortized, but tested annually for impairment. In accordance with IFRS, we have used a 5-year budget period and terminal value in the impairment model. Both Goodwill and Trademark are included in the assessment for impairment. The impairment testing includes estimates such as gross margin, cash flows, growth rates and calculation of cost of capital. These estimates may change over time, and thus be difficult to predict. A brief summary of the most important assumptions and estimates is mentioned below.
The first year's cash flow is based on preliminary budgeted figures for 2021, while the consecutive years are calculated based on estimated growth rates. The budget is based on history and the group's strategy plan, and was approved by the Board of Directors in October 2020.
In the impairment model, the revenue growth rate is set to 4 % in year 2-4, and to 2 % in determination of the terminal value. This includes expected inflation (2 %). The growth rate is calculated as an average between E-commerce growth and growth in the physical stores. Ecommerce growth has been substantial prior years, and we expect the growth contribution from E-commerce to continue in the coming years. The revenue growth of 4% in year 2-4 is set based on our expectations of growth both in in physical stores as well as e-com. We also expect that ecom share of sales will significantly increase over the coming years. The expectations are based on general market expectations as well as XXL strategy for the next couple of years.

| Annual Report 2020 The EBITDA margin is estimated based on the current margin level and expected future market developments. The EBITDA margin is expected to be on historical levels. Cost of capital "Future cash flows are discounted to present value using the weighted average cost of capital (WACC). The WACC is estimated to be 6.8 % after tax, and is based on a risk free interest rate, a risk premium, and a beta value. - Risk-free interest rate is set to the 10-year government bond yield. - Risk premium of 5.8 %, based on observation of similar companies. - Beta value is set to 1.25 and based on a calculation of historical beta value for XXL ASA, as well as figures from comparable international companies. |
XXL ASA |
|---|---|
| No impairment of goodwill is deemed necessary in 2019 or 2020. Cash Generating Units (CGUs) |
|
| (Amounts in NOK Million) | |
| 2019 (Restated) | |
| Shops in Norway 2020 |
|
| Goodwill 2,744 |
2,744 |
| Trademark 194 Impairment - |
194 - |
| Sensitivity | |
| Discount rate after tax 6.78% |
7.00% |
| Increase in the discount rate before possible impairment of goodwill 5.3 p.p |
1.2 p.p |
| Note 6 Other operating expenses | |
| Other operating expenses by nature | |
| (Amounts in NOK Million) 2020 |
2019 (Restated) |
| Cost of premises 181 |
191 |
| Marketing expenses 482 |
536 |
| Other operating expenses (incl. IT licenses, maintenance, legal fees and other) 261 Sum 924 |
189 916 |
| (Amounts in NOK Million) | 2020 | 2019 (Restated) |
|---|---|---|

| XXL ASA | |||
|---|---|---|---|
| Annual Report 2020 | |||
| Note 7 Tax | |||
| Income tax expense for the year | |||
| (Amounts in NOK Million) | |||
| Tax expense for the year | 2020 | 2019 (Restated) |
|
| Tax payable in Norway | 16 | - | |
| Tax payable in Finland | - | - | |
| Tax payable in Switzerland Tax payable in Denmark |
- - |
- - |
|
| Tax payable in Sweden | - | - | |
| Tax payable in Austria | - | - | |
| Change in deferred tax Exchange rate effect/other |
50 - |
-47 - |
|
| Total income tax expense | 66 | -47 | |
| Effective tax rate | 34% | 14% | |
| Current tax payable | |||
| Tax payable in Norway | 16 | - | |
| Tax payable in Finland Tax payable in Switzerland |
- - |
- - |
|
| Tax payable in Denmark | - | - | |
| Tax payable in Sweden | - | - | |
| Tax payable in Austria | - | - | |
| Total tax payable in the balance sheet | 16 | - | |
| Explanation of difference between Norwegian statutory tax rate of 22% and the effective tax rate | |||
| Income before tax | 191 | -336 | |
| 22 % tax of income before tax | 42 | -74 | |
| Permanent differences (22%) | 1 | 2 | |
| Unrecognised deffered tax assets | 28 | - | |
| Effect of change of tax rate Differences in tax rates amongst the Group and other |
- -5 |
- 25 |
|
| Income tax expense | 66 | -47 | |
| Specification of temporary differences | |||
| Asset (-)/liability | 2020 | 2019 (Restated) | Change |
| Property, plant and equipment Trade receivables |
228 -7 |
223 -6 |
-5 0 |
| Inventories | -339 | -574 | 235 |
| Other current liabilites | -57 | -60 | 3 |
| Trademarks | 190 | 190 | - |
| Amortization of loan expenses Financial derivatives |
2 0 |
5 -1 |
- 1 |
| Leasing | -87 | -55 | -32 |
| Total temporary differences | -70 | -278 | -209 |
| Tax loss carried forward* | -293 | -89 | -204 |
| Basis for deferred tax | -363 | -367 | 5 |
| Deferred tax assets not recognised | 293 | 0 | |
| Basis for deferred tax recognised | -70 | -367 | |
| Deferred tax liability in the balance sheet Deferred tax asset in the balance sheet |
3 -18 |
9 -73 |
-6 55 |
| * the tax loss carried forward is located in different geographies and expire in line with local regulation. The expiery varies between 7 years (minimum) and indefinite | |||
| Deferred tax assets are only capitalised to the extent that it is probable that there will be sufficient future taxable profit for the tax asset to be used, | |||
| either because the entity recently reported a profit or because assets with excess value have been identified. If it is unlikely that future profits will | |||
| be sufficient to absorb the tax-reducing temporary differences, deferred tax assets are not recognised. | |||
| Deferred tax assets (-) / liabilities are presented net for the Norwegian entities. |
| 110001 ( Maring | 100 V 100 V | 1 10 0 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 00 | வாய்க்க |
|---|---|---|---|
| Property, plant and equipment | 228 | 223 | -5 |
| Trade receivables | -7 | -6 | 0 |
| Inventories | -339 | -574 | 235 |
| Other current liabilites | -57 | -60 | 3 |
| Trademarks | 190 | 190 | - |
| Amortization of loan expenses | 2 | 5 | |
| Financial derivatives | 0 | -1 | |
| Leasing | -87 | -55 | -32 |
| Total temporary differences | -70 | -278 | -209 |
| Tax loss carried forward* | -293 | -89 | -204 |
| Basis for deferred tax | -363 | -367 | 5 |
| Deferred tax assets not recognised | 293 | 0 | |
| Basis for deferred tax recognised | -70 | -367 | |
| Deferred tax liability in the balance sheet | 3 | 9 | -6 |
| Dafarrad tax agant in the halance about | 40 | 79 | CC |
Tax rate in Sweden is 20.6% for 2020, tax rate in Finland is 20% in 2020, tax rate in Switzerland is 8.6% in 2020, tax rate in Austria is 25% in 2020.

| XXL ASA | |||
|---|---|---|---|
| Annual Report 2020 | |||
| Note 8 Inventories | |||
| (Amounts in NOK Million) | 2020 | 2019 (Restated) | |
| Goods purchased for resale | 2,015 | 3,026 | |
| Goods in transit | 5 | 5 | |
| Reserve for inventory obsolescence | (185) | (423) | |
| Total inventories | 1,835 | 2,608 | |
| Note 9 Investment in subsidiaries | |||
| The Group has an ownership interest in the following subsidiaries: | |||
| Year of | Business | Ownership | |
| Subsidiaries | incorporation | location | percentage |
| XXL ASA | |||
|---|---|---|---|
| Annual Report 2020 | |||
| Note 8 Inventories | |||
| 2019 (Restated) | |||
| (Amounts in NOK Million) | 2020 | ||
| Note 9 Investment in subsidiaries | |||
| Business | Ownership | ||
| incorporation | location | percentage | |
| XXL Sport & Villmark AS | 2000 | Oslo | 100% |
| XXL Grossist Norge AS | 2000 | Oslo | 100% |
| XXL Adventure AS | 2002 | Oslo | 100% |
| XXL Sport og Vildmark AB | 2005 | Stockholm | 100% |
| XXL Sports & Outdoor OY XXL Sports & Outdoor ApS |
2013 2016 |
Helsinki Copenhagen |
100% 100% |
| XXL Sports & Outdoor Gmbh | 2016 | Wien | 100% |
| XXL Europe Holding Sarl | 2013 | Luxembourg | 100% |
| XXL Europe Gmbh | 2013 | Luzern | 100% |
| XXL Online Gmbh | 2013 | Luzern | 100% |
| Level2Invest AS | 2016 | Oslo | 100% |
| West System Norge AS | 2019 | Oslo | 100% |
| Investments in subsidiaries are consolidated in the Consolidated Financial Statements. | |||
| Note 10 Related party transactions | |||
| The Group's related parties include its key management, members of the board and majority shareholders. The Board members represent 37.5% of the shares (voting rights) in the Group, in addition to the shares they hold personally they also represent Dolphin Managment AS, Altor Invest 5 AS and Altor Invest 6 AS. None of the Board members have been granted loans or guarantees. |
|||
| Furthermore, none of the Board members are included in the Group's pension or bonus plans. | |||
| Note 11 Cash and cash equivalents | |||
| Cash and equivalents include the following items: | |||
| (Amounts in NOK Million) | 2020 | 2019 (Restated) |
|
| Bank deposits (restricted)* | 5 | 5 | |
| 17 | 32 | ||
| Cash | |||
| Bank accounts (unrestricted) | 808 | 396 |
| 2019 | ||
|---|---|---|
| (Amounts in NOK Million) | 2020 | (Restated) |
The Group has undrawn credit facilities with DnB/Nordea for NOK 282 million per year-end 2020 (2019: NOK 300 million). XXL changed the loan agreement in 2020 and overdraft is not part of the new loan agreement.

| XXL ASA | ||||
|---|---|---|---|---|
| Annual Report 2020 | ||||
| Note 12 Trade and other receivables | ||||
| (Amounts in NOK Million) | 2020 | 2019 (Restated) |
||
| Trade receivables, gross Allowance for credit losses |
181 -17 |
167 -14 |
||
| Trade receivables 31.12 | 165 | 153 | ||
| Changes in allowance for credit losses | ||||
| Beginning balance | -14 | -13 | ||
| Change in the allowance | -2 | -1 | ||
| Allowance for credit loss expense | -2 | -1 | ||
| FX effect reserve balance sheet/profit or loss Ending balance 31.12 |
- -17 |
- -14 |
||
| The table below shows the aging analysis of trade receivables per 31.12 | ||||
| Year Total 2020 181 |
Not yet due 122 |
>30 days 24 |
>60 days 6 |
>90 days 29 |
| 2019 (Restated) 167 |
135 | 22 | 4 | 6 |
| All of the Group's trade and other receivables have been reviewed for indicators of impairment and an allowance for credit losses has been reserved for | ||||
| amounts which are considered uncollectable. | ||||
| Other receivables | ||||
| (Amounts in NOK Million) | 2020 | 2019 (Restated) |
||
| Accrued supplier bonus | 64 | 52 | ||
| Prepaid expenses | 20 | 12 | ||
| Other receivables Other receivables 31.12 |
34 118 |
43 107 |
||
| >90 davs | >60 days | >30 days | Not yet due | Total | Year |
|---|---|---|---|---|---|
| 29 | 122 | 181 | 2020 | ||
| 22 | 135 | 167 | 2019 (Restated) |
| 2019 | ||
|---|---|---|
| (Amounts in NOK Million) | 2020 | (Restated) |
| FX effect reserve balance sheet/profit or loss | - - |
|
|---|---|---|
| The table below shows the aging analysis of trade receivables per 31.12 | ||
| All of the Group's trade and other receivables have been reviewed for indicators of impairment and an allowance for credit losses has been reserved for amounts which are considered uncollectable. |
||
| Other receivables | 2019 | |
| (Amounts in NOK Million) | 2020 | (Restated) |
| Note 13 Share capital and shareholder information | ||
| Overview of the major shareholders of the Group as of 31.12.2020: | Total amount of shares Ownership |
Voting right |
| DOLPHIN MANAGEMENT AS | 34,500,000 13.7 % |
13.7 % |
| ALTOR INVEST 6 AS | 30,059,483 11.9 % |
11.9 % |
| ALTOR INVEST 5 AS | 30,059,481 11.9 % |
11.9 % |
| FERD AS | 22,922,385 9.1 % |
9.1 % |
| VERDIPAPIRFOND ODIN NORDEN | 14,835,471 5.9 % |
5.9 % |
| THE BANK OF NEW YORK MELLON SA/NV | 11,045,433 4.4 % |
4.4 % |
| VERDIPAPIRFOND ODIN NORGE | 7,721,839 3.1 % |
3.1 % |
| XXL ASA | 4,970,000 2.0 % |
2.0 % |
| J.P.MORGAN BANK LUXEMBOURG S.A | 4,046,179 1.6 % |
1.6 % |
| STAMINA II AS | 3,536,861 1.4 % |
1.4 % |
| UBS EUROPE SE | 2,676,454 1.1 % |
1.1 % |
| NORDKRONEN II AS | 2,220,000 0.9 % |
0.9 % |
| GENI HOLDING AS | 2,200,000 0.9 % |
0.9 % |
| THE BANK OF NEW YORK MELLON SA/NV | 2,081,338 0.8 % |
0.8 % |
| ROBERT IVERSEN HOLDING AS | 1,956,403 0.8 % |
0.8 % |
| MP PENSJON PK | 1,879,161 0.7 % |
0.7 % |
| CARUCEL FINANCE AS | 1,577,110 0.6 % |
0.6 % |
| CITIBANK N.A | 1,377,018 0.6 % |
0.6 % |
| STATE STREET BANK AND TRUST COMP | 1,186,512 0.5 % |
0.5 % |
| ULSMO FINANS AS | 1,150,000 0.5 % |
0.5 % |
| Other Sum |
70,435,530 27.9 % 252,436,658 100% |
27.9 % 100% |

| XXL ASA | ||
|---|---|---|
| Annual Report 2020 | ||
| Note 14 Earnings per share | ||
| 2019 (Restated) | ||
| (Amounts in NOK Million) | 2020 | |
| Net income Weighted average number of ordinary shares in issue |
126 218,952,136 |
-290 141,329,081 |
| Number of shares outstanding | 252,436,658 | 165,762,744 |
| Total number of outstanding shares incl. share options | 253,000,504 | 166,326,590 |
| Adjustment for: | ||
| Effect share options | 292,646 | 409,561 |
| Weighted number of ordinary shares in issue for diluted earnings per share | 219,244,782 | 141,738,642 |
| Basic Earnings per share (in NOK) | 0.57 | -2.05 |
| Diluted Earnings per share (in NOK) | 0.57 | -2.04 |
| Reconciliation weighted average number of ordinary shares | ||
| 2020 | 2019 (Restated) | |
| Number of shares opening | 165,762,744 | 135,920,587 |
| Share issue Purchases/Sales of own shares |
86,673,914 | 26,666,667 |
| Purchase of shares RSU | -4,970,000 -82,050 |
3,096,274 - |
| Transfer of shares RSU | 82,050 | 79,216 |
| Number of shares closing (excluding own shares) | 247,466,658 | 165,762,744 |
| Weighted average | 218,952,136 | 141,329,081 |
| Effect share option | 292,646 | 409,561 |
| Basic Earnings per share (in NOK) | 0.57 | -2.05 |
| Basic Earnings per share (in NOK) 0.57 -2.05 Diluted Earnings per share (in NOK) 0.57 -2.04 Reconciliation weighted average number of ordinary shares 2019 (Restated) 2020 Basic Earnings per share (in NOK) 0.57 -2.05 Diluted Earnings per share (in NOK) 0.57 -2.04 Note 15 Security and guarantees XXL ASA has a total loan engagement of NOK 1 350 millions with DNB and Nordea as of December 2020, consisting of a Term Loan of NOK 500 million and a revolving Credit Facility of NOK 850 million in which NOK 281 millions are available. NOK 150 million of the facility is seasonal dependent and not available as of 31 December 2020. The loans are secured by a negative pledge from the participants. |
|---|
| Note 16 Accounts Payable and Supplier Financing |
| 2019 |
| (Amounts in NOK Million) (Restated) 2020 |
| Accounts payable 470 882 |
| Supplier financing 62 98 |
| Total other current liabilities 533 980 |
| 2019 | ||
|---|---|---|
| (Amounts in NOK Million) | 2020 | (Restated) |
| Basic Earnings per share (in NOK) 0.57 -2.05 Diluted Earnings per share (in NOK) 0.57 -2.04 Note 15 Security and guarantees million and a revolving Credit Facility of NOK 850 million in which NOK 281 millions are available. NOK 150 million of the facility is seasonal |
|---|
| XXL ASA has a total loan engagement of NOK 1 350 millions with DNB and Nordea as of December 2020, consisting of a Term Loan of NOK 500 |
| dependent and not available as of 31 December 2020. The loans are secured by a negative pledge from the participants. |
| Note 16 Accounts Payable and Supplier Financing |
| 2019 |
| (Amounts in NOK Million) (Restated) 2020 |
| In 2019 the group entered into a supplier financing arrangement with DNB, whereas DNB purchases the payable from our Supplier and the group obtains an extended payment date for |
| the payable. The Group pays only the set-up costs for this arrangement. The arrangement is limited towards 3 suppliers. |
| Note 17 Other current liabilities |
| 2019 |
| (Amounts in NOK Million) (Restated) 2020 |
| Credit notes / gift cards customers* 161 130 |
| Accrued salary and bonus 151 65 |
| Accrued holiday pay 158 146 Other short term accruals and right of return 105 64 |

| XXL ASA | |
|---|---|
| Annual Report 2020 | |
| Note 18 Right-of-Use Assets and Lease Liabilities | |
| Right-of-Use Assets 2020 | |
| Buildings, | |
| machinery and vehicles | |
| (Amounts in NOK million) Aquisition cost 01.01.2020 |
3,353 |
| Additions and adjustments | 161 |
| Change incentives | -20 |
| Net exchange differences | 162 |
| Aquisition costs 31.12.2020 | 3,655 |
| Accumulated depreciation and impairment losses 01.01.2020 | -526 |
| Depreciation Impairment losses in the period |
-521 - |
| Disposals | - |
| Transfers and reclassifications | - |
| Currency exchange differences | -40 |
| Accumulated depreciation and impairment 31.12.2020 | -1,087 |
| Total Right-of-Use Assets at 31.12.2020 | 2,569 |
| Lower of remaining lease term or economic life Depreciation method |
0 - 13 years Linear |
| Lease liabilities 2020 | |
| (Amounts in NOK million) | Total |
| Summary of the lease liabilities in the financial statements | |
| At initial application 01.01.2020 | 2,981 |
| New lease liabilities recognised in the period | 161 |
| Total leasing payments for the lease liability | -594 |
| Interest expense on lease liabilities Reassessment of the discount rate on previous lease liabilities |
92 - |
| Currency exchange differences | 133 |
| Total lease liabilities at 31.12.2020 | 2,773 |
| whereof: Current lease liabilities < 1 year |
593 |
| Non-current lease liabilities > 1 year | 2,180 |
| For maturity profile of the lease liabilities, please refer to disclosure note 20 for this information. | |
| (Amounts in NOK thousands) | |
| Expensed variable payments linked to performance or use¹ | - |
| Expenses related to contracts with exception for short term leases² Expenses related to contracts with exception for low value assets (short term contract excluded)² |
652 8 |
| ¹All accrued expenses (any possible income substracted) related to transactions classified as "variable payment l linked to performance or use" is included | |
²All accrued expenses (any possible income substracted) for contracts is included

| XXL ASA | |
|---|---|
| Annual Report 2020 | |
| Right-of-Use Assets 2019 (Restated) | |
| Buildings, | |
| (Amounts in NOK million) | machinery and vehicles |
| Aquisition cost 01.01.2019 (Restated) | 3 195 |
| Accrued investment contributions from landlords | -87 |
| Additions | 272 |
| Change incentives | -27 |
| Currency exchange differences Aquisition costs 31.12.2019 (Restated) |
- 3 353 |
| Depreciation Impairment losses in the period |
-493 - |
| Disposals | - |
| Transfers and reclassifications | - |
| Currency exchange differences | -33 |
| Accumulated depreciation and impairment 31.12.2019 (Restated) | -526 |
| Total Right-of-Use Assets at 31.12.2019 (Restated) | 2 827 |
| Lower of remaining lease term or economic life | 0 - 13 years |
| Depreciation method | Linear |
| Lease liabilities 2019 (Restated) | |
| (Amounts in NOK million) | Total |
| Summary of the lease liabilities in the financial statements At initial application 01.01.2019 (Restated) |
3 195 |
| New lease liabilities recognised in the period | 272 |
| Total leasing payments for the lease liability | -547 |
| Interest expense on lease liabilities | 95 |
| Reassessment of the discount rate on previous lease liabilities | - |
| Currency exchange differences Total lease liabilities at 31.12.2019 (Restated) |
-33 2 981 |
| whereof: | |
| Current lease liabilities < 1 year | 553 |
| Non-current lease liabilities > 1 year | 2 428 |
| (Amounts in NOK thousands) | |
| Expensed variable payments linked to performance or use¹ | - |
| Expenses related to contracts with exception for short term leases² | 651 |
| Expenses related to contracts with exception for low value assets (short term contract excluded)² | 36 |
| (Amounts in NOK million) | Total |
|---|---|
| Summary of the lease liabilities in the financial statements | |
| (Amounts in NOK thousands) |
¹All accrued expenses (any possible income substracted) related to transactions classified as "variable payment l linked to performance or use" is included ²All accrued expenses (any possible income substracted) for contracts is included

| XXL ASA | ||
|---|---|---|
| Annual Report 2020 | ||
| Note 19 Net Financial Expense | ||
| 2020 | ||
| (Amounts in NOK million) Other financial income |
0 | 2019 (Restated) 1 |
| Net realized / unrealized foreign exchange gains | 5 | 5 |
| Total financial income | 5 | 6 |
| Interest expenses bank loans | 44 | 66 |
| Interest expenses on lease liabilities | 92 | 95 |
| Other interest expenses | 8 | 7 |
| Other financial expenses | 33 | 21 |
| Net realized / unrealized foreign exchange losses | - | - |
| Total financial expenses | 177 | 189 |
The Group uses financial instruments such as bank loans. The purpose of these financial instruments is to raise capital for investments that are necessary for the Group's business. In addition, the Group has financial instruments such as accounts receivable, accounts payable, etc. which are directly related to its daily operations. For commercial hedging purposes, the Group uses derivatives. The Group does not apply hedge accounting. The Group does not use financial instruments, including derivatives, for trading purposes. Procedures for risk management are approved by the Board. The financial risks that the Group is exposed to are interest rate risk, liquidity risk, currency risk and credit risk. The Group's management regularly evaluates these risks and establishes guidelines for how they are handled.
| approved by the Board. The financial risks that the Group is exposed to are interest rate risk, liquidity risk, currency risk and credit risk. The Group's management regularly evaluates these risks and establishes guidelines for how they are handled. |
accounting. The Group does not use financial instruments, including derivatives, for trading purposes. Procedures for risk management are | ||
|---|---|---|---|
| Credit risk | |||
| "The Group is mainly exposed to credit risk for trade and other receivables. The Group mitigates its exposure to credit risk by ensuring that all | |||
| parties requiring credit, such as customers, are approved and subject to a credit check. The Group does not have significant credit risk associated | |||
| with a single counterparty or counterparties which can be viewed as a Group due to similar credit risk. The Group has policies in place to ensure | |||
| that sales are made to customers who have not had significant problems with payment and the outstanding amount does not exceed the | |||
| established credit limits. | |||
| Maximum risk exposure is represented by the carrying amount of the financial assets in the balance sheet. The Group considers its maximum risk | |||
| exposure to be the carrying amount of accounts receivable (see note 12). | |||
| Market risk - interest rate sensitivity The Group is exposed to interest rate risk through its financial activities. The interest-bearing debt has floating rates, which means it is affected by changes in interest rates. The purpose of the Group's interest rate risk management is to reduce interest costs and at the same time keep the |
|||
| the effective interest rate exposure when deemed necessary. The following table illustrates the sensitivity of the Group to potential interest rate changes. The calculations are based on a change in the average market interest rate for each period, and the financial instruments held at each reporting date that are sensitive to changes in interest rates. Interest rate sensitivity |
Changes in interest rates in basis points |
volatility of future interest payments within acceptable limits. The Group constantly monitors the interest rate level and uses derivatives to adjust Effect on profit before tax (NOK 1 000) |
Effect on equity (NOK 1 000) |
| +50 | -6,393 | -4,986 | |
| 2020 | -50 | 6,393 | 4,986 |
| 2019 (Restated) | +50 -50 |
-9,328 9,328 |
-7,276 7,276 |
| The average effective interest rate of financial instruments were as follows: | 2020 | ||
| 2019 (Restated) | |||
| Overdraft | 2,72% | 2,39 % | |
| Bank syndicate Capital leases |
4,81% - |
4,46 % 1,80 % |
| Capital leases | |
|---|---|

| 2020 2019 (Restated) Effect on profit Effect on Effect on profit Changes in before tax equity before tax Foreign currency sensitivity currency (NOK 1 000) (NOK 1 000) (NOK 1 000) (NOK 1 000) +10% 16,870 13,159 27,848 21,722 EUR -10% -16,870 -13,159 -27,848 -21,722 |
-10% | -55,379 | -43,196 | 67,267 | 52,469 | |
|---|---|---|---|---|---|---|
| USD | +10% | 55,379 | 43,196 | -67,267 | -52,469 | |
| Effect on equity | ||||||
| Liquidity Risk Liquidity risk is the risk that the Group will not be able to meet its financial obligations as they fall due. The Group's strategy for managing liquidity risk is to maintain sufficient liquid funds at all times to meet its financial obligations, both under normal and extraordinary circumstances, without risking unacceptable losses or damaging its reputation. The Group has large fluctuations related to restricted working capital due to seasonality |
||||||
| Annual Report 2020 | XXL ASA |
The carrying amount of cash and cash equivalents and bank overdrafts is fair value. Similarly, the carrying amount of accounts receivable and accounts payable approximates fair value as the impact of discounting is not significant.
The fair value of capital leases is calculated as the present value of estimated cash flows discounted at the interest rate applicable for the corresponding assets and liabilities at the balance sheet date.
The fair value of long-term debt is similar to the par value plus accrued interest.
"The Group classifies fair value measurements using a fair value hierarchy that reflects the significance of the inputs used in making the measurement. The fair value hierarchy has the following levels:
Level 1: quoted prices (unadjusted) in active markets for identical assets or liabilities;
Level 2: inputs are other than quoted prices included within Level 1 that are observable for the asset or liability, either directly (ie as prices) or indirectly (ie derived from prices); and
Level 3: inputs for the asset or liability that are not based on observable market data (unobservable inputs)

| XXL ASA | |||
|---|---|---|---|
| Annual Report 2020 | |||
| The following categories of financial instruments are measured at fair value as of 31 December 2020 | |||
| Assets/Liabilities carried at fair value | Level 1 | Level 2 | Level 3 |
| Financial assets at fair value through profit or loss | |||
| FX derivatives | 0 | -3 | 0 |
| Total | 0 | -3 | 0 |
| The following categories of financial instruments are measured at fair value as of 31 December 2019 (Restated). | |||
| Assets/Liabilities carried at fair value | Level 1 | Level 2 | Level 3 |
| Financial assets at fair value through profit or loss FX derivatives |
0 | -1 | 0 |
| Financial assets at fair value through profit or loss | ||
|---|---|---|
| Financial assets at fair value through profit or loss | ||
|---|---|---|
| The following categories of financial instruments are measured at fair value as of 31 December 2019 (Restated). | ||
| Financial assets at fair value through profit or loss | ||
| (All amounts in the tables below in NOK million) Financial instruments |
2020 | 2019 (Restated) |
| Financial assets at amortized cost | ||
| Trade receivables | 166 | 153 |
| Cash and cash equivalents | 830 | 433 |
| Total current financial assets | 995 | 586 |
| At fair value through profit or loss | ||
| FX derivatives | -3 | -1 |
| Total financial assets (+) / liabilities (-) at fair value through profit or loss | -3 | -1 |
| Other Liabilities at amortised cost | ||
| Interest bearing debt | 901 | 1,656 |
| Lease liability | 2,773 | 2,981 |
| Accounts payable and other short-term debt | 1,106 | 1,385 |
| Total other financial liabilities | 4,779 | 6,021 |
| Capital management policy and equity The main objective of the Group's capital management is to ensure that the Group maintains strong credit ratings and thus affordable financing terms that are reasonable in relation to its activities. The Group manages its capital structure and makes necessary changes to it based on a current assessment of the financial condition of the business and prospects in the short and medium term. Net debt is defined as interest-bearing debt (current and non-current), excluding lease liability, less cash. This definition is in line with our financial covenants. |
||
| Equity includes all capital and reserves, paid and earned. | ||
| (All amounts in NOK million) | 2020 | 2019 (Restated) |
| Interest bearing debt excluding lease liability Cash |
901 -830 |
1,656 -433 |
| Net debt | 71 | 1,224 |
| Equity Total equity and net debt |
4,185 4,256 |
3,635 4,859 |
| (All amounts in NOK million) | 2020 | 2019 (Restated) |
|---|---|---|

| XXL ASA | ||||
|---|---|---|---|---|
| Annual Report 2020 | ||||
| Note 21 Interest bearing debt | ||||
| (All amounts in the tables below in NOK million) | ||||
| Non-Current Interest-Bearing Liabilities due > 1 year | 2020 | 2019 (Restated) | ||
| Bank loan | 483 | 767 | ||
| Non-current lease liability | 2,180 | 2,428 | ||
| Sum Non-Current Interest-Bearing Liabilities | 2,662 | 3,195 | ||
| Current Interest-Bearing Liabilities due < 1 year Current lease liability |
2020 | 2019 | ||
| Credit Facility | 593 418 |
553 889 |
||
| Sum Current Interest-Bearing Liabilities | 1,012 | 1,442 | ||
| Total Interest-Bearing debt, excluding Lease Liabilities | 901 | 1,656 | ||
| Total Interest-Bearing debt | 3,674 | 4,637 | ||
| The fair value of current and non-current debt approximately their carrying amount. | ||||
| The Group has a long-term loan from a consortium of banks consisting of NORDEA BANK NORGE ASA and DNB BANK ASA amounting to NOK | ||||
| 1,35 billion as of 31 December 2020. The interest rate related to the bank loan is based on NIBOR, STIBOR and EURIBOR plus a margin. As of | ||||
| 31 December 2020 the margin is 4.0% The margin on the loan is regulated in the loan agreement. | ||||
| The Group is measured on the following covenants as of 31 December 2020: Available Liquitity. As of 31 December 2020 the company is compliant with all covenants under the loan facilities. |
||||
| The bank loans are denominated in NOK, SEK and EUR. | ||||
| The following table shows the maturity schedule of the Group's financial liabilities based on undiscounted contractual payments. In cases where the other party can demand early redemption, the amount is included in the earliest period payment that can be demanded. If liabilities are |
||||
| redeemed on demand, they are included in the first column: | ||||
| 12/31/2020 | Remaining period | |||
| Financial liabilities Under 1 year |
1-2 years 2-3 years |
3-4 years 4-5 years |
More than 5 Total |
|
| Bank loan | 418 483 |
- - - |
- | 901 |
| - Amortisation of transaction costs of bank loan Interest |
0 - 41 22 |
- - - - - - |
- - |
0 62 |
| Lease liabilities (undiscounted cashflows) | 606 574 |
471 392 320 |
750 | 3,112 |
| Total 1,065 |
1,079 | 471 392 320 |
750 | 4,076 |
| The fair value of current and non-current debt approximately their carrying amount. | |||||||
|---|---|---|---|---|---|---|---|
| The Group has a long-term loan from a consortium of banks consisting of NORDEA BANK NORGE ASA and DNB BANK ASA amounting to NOK 1,35 billion as of 31 December 2020. The interest rate related to the bank loan is based on NIBOR, STIBOR and EURIBOR plus a margin. As of 31 December 2020 the margin is 4.0% The margin on the loan is regulated in the loan agreement. |
|||||||
| The Group is measured on the following covenants as of 31 December 2020: Available Liquitity. As of 31 December 2020 the company is compliant with all covenants under the loan facilities. |
|||||||
| The bank loans are denominated in NOK, SEK and EUR. | |||||||
| The following table shows the maturity schedule of the Group's financial liabilities based on undiscounted contractual payments. In cases where the other party can demand early redemption, the amount is included in the earliest period payment that can be demanded. If liabilities are redeemed on demand, they are included in the first column: |
|||||||
| 12/31/2020 | Remaining period | ||||||
| Financial liabilities | Under 1 year | 1-2 years | 2-3 years | 3-4 years | 4-5 years | More than 5 | Total |
| Bank loan | 418 | 483 | - | - | - | - | 901 |
| - Amortisation of transaction costs of bank loan | - | 0 | - | - | - | - | 0 |
| Interest | 41 | 22 | - | - | - | - | 62 |
| Lease liabilities (undiscounted cashflows) | 606 | 574 | 471 | 392 | 320 | 750 | 3,112 |
| Total | 1,065 | 1,079 | 471 | 392 | 320 | 750 | 4,076 |
| 12/31/2019 (Restated) | Remaining period | ||||||
| Financial liabilities | Under 1 year | 1-2 years | 2-3 years | 3-4 years | More than 5 | Total | |
| Bank loan | 889 | 767 | - | - | - | 1,656 | |
| - Amortisation of transaction costs of bank loan | - | 0 | - | - | - | 0 | |
| Interest | 61 | 18 | - | - | - | 79 | |
| Lease liabilities (undiscounted cashflows) | 598 | 586 | 551 | 453 | 375 | 981 | 3,543 |
| Total | 1,549 | 1,371 | 551 | 453 | 375 | 981 | 5,278 |
| Reconciliation of interest bearing debt | |||||||
| 2020 | 2019 (Restated) | ||||||
| Total Opening Balance | 4,637 | 2,075 | |||||
| Payments/proceeds from new short-term debts | -1,047 | 2,583 | |||||
| Payment on capital lease | - | (1) | |||||
| Amortisation of transaction cost of bank loan | 0 | (1) |
| - Amortisation of transaction costs of bank loan | - | 0 | - | - | - | 0 |
|---|---|---|---|---|---|---|
| compliant with all covenants under the loan facilities. | |||||||
|---|---|---|---|---|---|---|---|
| The bank loans are denominated in NOK, SEK and EUR. | |||||||
| The following table shows the maturity schedule of the Group's financial liabilities based on undiscounted contractual payments. In cases where the other party can demand early redemption, the amount is included in the earliest period payment that can be demanded. If liabilities are redeemed on demand, they are included in the first column: |
|||||||
| Remaining period | |||||||
| - Amortisation of transaction costs of bank loan | - | 0 | - | - | - | - | 0 |
| 12/31/2019 (Restated) | Remaining period | ||||||
| - Amortisation of transaction costs of bank loan | - | 0 | - | - | - | 0 | |
| Interest | 61 | 18 | - | - | - | 79 | |
| Lease liabilities (undiscounted cashflows) | 598 | 586 | 551 | 453 | 375 | 981 | 3,543 |
| Total | 1,549 | 1,371 | 551 | 453 | 375 | 981 | 5,278 |
| Reconciliation of interest bearing debt | |||||||
| 2020 | 2019 (Restated) | ||||||
| Total Opening Balance | 4,637 | 2,075 | |||||
| Payments/proceeds from new short-term debts | -1,047 | 2,583 | |||||
| Payment on capital lease | - | (1) | |||||
| Amortisation of transaction cost of bank loan | 0 | (1) | |||||
| FX effects on bank loans Total Closing Balance |
84 3,674 |
(19) 4,637 |

| XXL ASA | ||||
|---|---|---|---|---|
| Annual Report 2020 | ||||
| Note 22 Restatement of previous years | ||||
| As described in the 2019 Annual financial statements, volume-based market support has previously been recognized in the Consolidated income statement and presented as a reduction of Cost of goods sold upon delivery of the goods to XXL. In the fourth quarter of 2020, the Group determined that it would be more appropriate to account for volume-based market support as a reduction of the cost of inventory. Volume-based market support will only be recognized and presented as a reduction of an expense if it constitutes a refund of a specific expense. The change in accounting policy has been implemented retrospectively and prior periods have been restated. As a consequence of this restatement, the amount of Cost of goods sold in 2019 has changed, as well as the opening balance of Other Equity as of 1 January 2019. The restatement has had the following effect: |
||||
| 01.01.2019 | 01.01.2019 | |||
| (Amounts in NOK million) | (As reported) | Adjustments | (Restated) | |
| NON CURRENT ASSETS | ||||
| Intangible Assets | ||||
| Other Intangible Assets | 3 903 | - | 3 903 | |
| Deferred tax assets | - | 56 | 56 | |
| Total Non Current Assets | 3 903 | 56 | 3 959 | |
| CURRENT ASSETS | ||||
| Inventory | 3 211 | -286 | 2 925 | |
| Other Current assets | 549 | - | 549 | |
| Total Current Assets | 3 760 | -286 | 3 474 | |
| TOTAL ASSETS | 7 663 | -230 | 7 433 | |
| SHAREHOLDERS' EQUITY | ||||
| Paid-in Capital | 2 790 | - | 2 790 | |
| Other equity | 920 | -230 | 690 | |
| Total Shareholders' Equity | 3 710 | -230 | 3 480 | |
| LIABILITIES | ||||
| Total liabilities | 3 953 | - | 3 953 | |
| TOTAL LIABLILITIES | 3 953 | - | 3 953 | |
| TOTAL EQUITY AND LIABILITIES | 7 663 | -230 | 7 433 | |

| XXL ASA | ||||
|---|---|---|---|---|
| Annual Report 2020 | ||||
| 31.12.2019 | 31.12.2019 | |||
| (Amounts in NOK million) | (As reported) | Adjustments | (Restated) | |
| NON CURRENT ASSETS Intangible Assets |
||||
| Other Intangible Assets | 6,680 | - | 6,680 | |
| Deferred tax assets | 27 | 46 | 73 | |
| Total Non Current Assets | 6,707 | 46 | 6,753 | |
| CURRENT ASSETS | ||||
| Inventory | 2,843 | -239 | 2,604 | |
| Other Current assets | 693 | - | 693 | |
| Total Current Assets | 3,536 | -239 | 3,297 | |
| TOTAL ASSETS | 10,243 | -193 | 10,050 | |
| SHAREHOLDERS' EQUITY | ||||
| Paid-in Capital | 3,360 | - | 3,360 | |
| Other equity | 467 | -193 | 274 | |
| Total Shareholders' Equity | 3,827 | -193 | 3,634 | |
| LIABILITIES | ||||
| Total liabilities | 6,416 | - | 6,416 | |
| TOTAL LIABLILITIES | 6,416 | - | 6,416 | |
| TOTAL EQUITY AND LIABILITIES | 10,243 | -193 | 10,050 | |
| Earnings per share | ||||
| 2019 | 2019 | |||
| (Amounts in NOK Million) | (As reported) | Adjustments | (Restated) | |
| Net income Weighted average number of ordinary shares in issue |
-327 141,329,081 |
37 0 |
-290 141,329,081 |
|
| Number of shares outstanding | 165,762,744 | 0 | 165,762,744 | |
| Total number of outstanding shares incl. share options | 166,326,590 | 0 | 166,326,590 | |
| Adjustment for: Effect share options |
409,561 | 0 | 409,561 | |
| Weighted number of ordinary shares in issue for diluted earnings per share | ||||
| 141,738,642 | 0 | 141,738,642 |
| Paid-in Capital | 3,360 | - | 3,360 | |
|---|---|---|---|---|
| Other equity | 467 | -193 | 274 | |
| Total Shareholders' Equity | 3,827 | -193 | 3,634 | |
| LIABILITIES | ||||
| Total liabilities | 6,416 | - | 6,416 | |
| TOTAL LIABLILITIES | 6,416 | - | 6,416 | |
| TOTAL EQUITY AND LIABILITIES | 10,243 | -193 | 10,050 | |
| Earnings per share | ||||
| 2019 | 2019 | |||
| (Amounts in NOK Million) | (As reported) | Adjustments | (Restated) | |
| Net income | -327 | 37 | -290 | |
| Weighted average number of ordinary shares in issue | 141,329,081 | 0 | 141,329,081 | |
| Number of shares outstanding | 165,762,744 | 0 | 165,762,744 | |
| Total number of outstanding shares incl. share options | 166,326,590 | 0 | 166,326,590 | |
| Adjustment for: | ||||
| Effect share options | 409,561 | 0 | 409,561 | |
| Weighted number of ordinary shares in issue for diluted earnings per share | 141,738,642 | 0 | 141,738,642 | |
| Basic Earnings per share (in NOK) | -2.31 | 0.26 | -2.05 | |
| Diluted Earnings per share (in NOK) | -2.31 | 0.26 | -2.04 |
The Norwegian authorities imposed strict restrictions on retail businesses towards the end of January 2021 and XXL had to close some stores temporarily in Norway. The situation has been changing rapidly and XXL has continuously adapted to any changes.

| Statement of income | 70 | |
|---|---|---|
| Balance Sheet - Assets | 71 | |
| Balance Sheet – Equity and Liabilities | 72 | |
| Statement of Cash Flow | 74 | |
| Notes to the financial statements | 75 |

| XXL ASA | |||
|---|---|---|---|
| Annual Report 2020 | |||
| Statement of income | |||
| XXL ASA | |||
| Figures are stated in NOK million | Note | 2020 | 2019 |
| Personnel expenses Other operating expenses |
2 | 5 47 |
0 12 |
| Total Operating Expenses | 51 | 13 | |
| Operating Income | -51 | -13 | |
| Interest income | 6 | 0 | 0 |
| Other financial income | 5 | 0 | 46 |
| Interest income group companies | 5 | 8 | |
| Total Financial Income | 6 | 53 | |
| Interest expense | 13 | 43 | |
| Interest expense to group companies | 6 | -1 | 3 |
| Other financial expense | 13 | 7 | |
| Total Financial Expense | 25 | 53 | |
| Net Financial Income (Expense) | -20 | 0 | |
| Income Before Income Taxes | -71 | -12 | |
| Tax expense | 3 | -16 | -3 |
| Net Income | -55 | -10 | |
| Allocation of Net Income | |||
| Other paid-in equity | -55 | -10 | |
| Total allocated | -55 | -10 |

| Balance sheet – Assets XXL ASA ASSETS Figures are stated in NOK million Note 12/31/2020 NONCURRENT ASSETS |
Annual Report 2020 12/31/2019 |
|---|---|
| Intangible assets | |
| Deferred tax asset 3 18 |
2 |
| Total intangible assets 18 |
2 |
| Financial Assets | |
| Investment in subsidiaries 4 3,602 |
3,199 |
| Total Financial Assets 3,602 |
3,199 |
| Total Noncurrent Assets 3,620 |
3,201 |
| CURRENT ASSETS | |
| Other receivables 5 43 |
746 |
| Total Other Receivables 43 |
746 |
| Cash and Cash Equivalents | |
| Cash and equivalents 7 0 |
0 |
| Total Cash and Cash Equivalents 0 |
0 |
| Total Current Assets 43 |
746 |
| Total Assets 3,662 |
3,947 |

| XXL ASA Annual Report 2020 |
|||
|---|---|---|---|
| Balance sheet – Equity and Liabilities | |||
| XXL ASA | |||
| EQUITY AND LIABILITIES | |||
| Figures are stated in NOK million | Note | 12/31/2020 | 12/31/2019 |
| SHAREHOLDERS' EQUITY | |||
| Paid-in Capital | |||
| Share capital | 8,10 | 101 | 66 |
| Share premium | 8,10 | 3,710 | 3,264 |
| Other paid in equity | 8,10 | -101 | 0 |
| Total Paid-in Capital | 3,710 | 3,330 | |
| Retained Earnings | |||
| Other equity | 10 | -182 | -127 |
| Total Retained Earnings | -182 | -127 | |
| Total Shareholders' Equity | 3,528 | 3,203 | |
| LIABILITIES | |||
| Current Liabilities | |||
| Accounts payable | 0 | 4 | |
| Current debt | 64 | 695 | |
| Tax payable | 3 | 0 | 0 |
| Public duties payable | -7 | -3 | |
| Other short-term debt | 5 | 76 | 47 |
| Total Current Liabilities | 134 | 744 | |
| Total Liabilities | 134 | 744 | |

Oslo, 22 April 2021 Board of Directors, XXL ASA

| XXL ASA | ||
|---|---|---|
| Annual Report 2020 | ||
| Statement of Cash Flow | ||
| XXL ASA | ||
| Figures are stated in NOK million | 2020 | 2019 |
| Operating Activities | ||
| Income before income taxes | -71 | -12 |
| Tax payable | 0 | -17 |
| Changes in accounts payable | -4 | 0 |
| Changes in other assets and liabilities | 721 | -48 |
| Cash provided (used) by operating activities | 647 | -77 |
| Investing Activities | ||
| Investment in subsidiaries | -402 | 0 |
| Received group contribution | 7 | 0 |
| Cash provided (used) by investing activities | -395 | 0 |
| Financing Activities | ||
| Sales/Purchase of own shares/other equity transactions | 481 | 477 |
| Payments on long-term debt | 0 | -400 |
| Purchase of own shares | -101 | 0 |
| Payments/proceeds on long/short-term debt | -631 | 0 |
| Cash provided (used) by financing activities | -251 | 77 |
| Net Change in Cash and Cash Equivalents | 0 | 0 |
| Cash and cash equivalents - beginning of year | 0 | 0 |
| 0 |

The financial statements have been prepared in accordance with the Norwegian Accounting Act and generally accepted accounting principles in Norway.
Assets intended for long term ownership or use have been classified as fixed assets. Assets expected to be realised in, or is intended for sale or consumption in, the entity's normal operating cycle have been classified as current assets. Receivables are classified as current assets if they are expected to be realised within twelve months after the transaction date. Similar criteria apply to liabilities. Current assets are valued at the lower of cost and fair value. Current liabilities are reflected at nominal value. Fixed assets are carried at historical cost. Fixed assets are written down to net realizable value if a value reduction occurs which is not expected to be temporary. Except for accruals, non-current liabilities are reflected in the balance sheet at nominal value on the establishment date. Accruals are discounted to present value if the time value of money is material.
Foreign currency transactions are translated into Norwegian kroner using the exchange rate prevailing at the date of the transaction (spot exchange rate), while monetary items
denominated in foreign currencies are translated at the rate per the balance sheet date.
Trade and other receivables are recorded at their nominal value less a provision for losses.
Tax expense in the income statement includes the change in the deferred tax asset. Deferred tax is calculated at 22% based on the temporary differences between accounting and tax values, as well as any tax loss carryforwards at the end of the financial year. Taxable and non-taxable temporary differences that reverse or may reverse in the same period are offset. Recognition of the deferred tax asset on net deductible temporary differences that are not offset and carried forward is based on estimated future earnings. If a deferred tax asset that can be recognized, it is classified in the balance sheet.
Receivable/payable cash pooling arrangements are classified as balances with group companies. All figures are stated in NOK million unless otherwise stated.

| XXL ASA | |||
|---|---|---|---|
| Annual Report 2020 | |||
| Note 2 Personnel expenses | |||
| The Company had no employees in 2020. | |||
| There were no loans or guarantees given to the CEO, Chairman of the Board or other related parties. | |||
| Description of the option program and other incentive programmes are disclosed in note 3 in the Group Consolidated Financial Statements. | |||
| Board of directors remuneration (figures in NOK thousand) | |||
| Name | Title | Fee | Total remuneration |
| Hugo Maurstad | Chairmain of the Board | 400 | 400 |
| Øivind Tidemandsen | Board member | 1,500 | 1,500 |
| Kjersti Hobøl | Board member and Chairman audit committee | 410 | 410 |
| Ronny Blomseth | Board and audit committee member | 390 | 390 |
| Maria Aas-Eng Robert Iversen |
Board member Election Committee |
350 50 |
350 |
| Ingar Solheim | Election Committee | 75 | 50 75 |
| Vegar Søraunet | Election Committee | 50 | 50 |
| Audit fees (figures in NOK thousand) Divided by type of service (exclusive of VAT) |
|||
| 2020 | 2019 | ||
| Statutory audit | 1,088 | 660 | |
| Other services | 950 | 541 |
| 2020 | 2019 | |
|---|---|---|
| Statutory audit | 1.088 | 660 |
| Other services | 950 | 541 |
| Total fees | 2,038 | 888 |

| XXL ASA Annual Report 2020 |
||||||
|---|---|---|---|---|---|---|
| Note 3 Tax | ||||||
| Income tax expense for the year | ||||||
| Basis for tax payable | 2020 | 2019 | ||||
| Income before tax Permanent differences |
-71 0 |
-71 0 |
||||
| Change in temporary differences | 73 | 0 | ||||
| Interest limitation rules Basis for tax payable |
0 2 |
0 -71 |
||||
| Tax payable in the statement of income | 0 | 0 | ||||
| Taxable income Tax payable in the balance sheet |
2 0 |
-71 0 |
||||
| Tax expense for the year | ||||||
| Tax payable | 0 | 0 | ||||
| Change in deferred tax | -16 | -3 | ||||
| Total tax expense Explanation for why tax is not 23% of income before tax |
-16 | -3 | ||||
| 22 % tax of income before tax Permanent differences (22%) |
-16 0 |
-16 0 |
||||
| Changes in deferred tax du to changes in tax rate | 0 | 0 | ||||
| Expected tax expense | -16 | -16 | ||||
| Effective tax rate | 22% | 22% | ||||
| Specification of temporary differences Asset (-)/liability |
Change | 2019 | 2019 | |||
| Amortization of loan expenses | 5 | 0 | 5 | |||
| Tax loss carry forward Total temporary differences |
-81 -81 |
-12 -8 |
||||
| Basis for deferred tax assets/liability Deferred tax assets (+) / liability (-) in the balance sheet |
-81 18 |
-8 2 |
||||
| Reconciliation change in deferred tax Change in deferred tax in balance sheet |
-16 | -3 | ||||
| Change in deferred tax in tax expense | -16 | -3 | ||||
| Tax rate in Norway is 22% | ||||||
| Note 4 Investment in subsidiaries | ||||||
| The Company has an ownership interest in the following subsidiary: | ||||||
| Net income | ||||||
| Year of acquisition | Business location |
Ownership percentage |
Equity (100%) 31.12.2019 |
(100%) 31.12.2019 |
Book value 31.12.2020 |
|
| 2015* | Oslo | 97% | 418 | (15) | 3,599 |
| Net income | ||||||||
|---|---|---|---|---|---|---|---|---|
| Business | Ownership | Equity (100%) | (100%) | Book value | ||||
| Year of acquisition | location | percentage | 31.12.2019 | 31.12.2019 | 31.12.2020 | |||

| XXL ASA | |
|---|---|
| Annual Report 2020 | |
| Note 5 Balances with group companies The Company has the following receivables and liabilities with group companies: |
|
| Liabilities | 2020 2019 |
| Other current liabilities | 69 45 |
| Cash pool arrangement | 67 0 |
| Accounts payables | 0 4 |
| Total liabilities | 135 48 |
| Receivables | 2020 2019 |
| Other non-current receivables from group companies | 1 0 |
| Cash pool arrangement | 0 700 |
| Group contribution Total receivables |
0 46 1 745 |
| Note 6 Related party transactions Management remuneration is included in note 2 and intercompany balances are discussed in note 5. |
|
| The Company's transactions with related parties are as follows: | |
| Interest income XXL Sport og Villmark AS |
2020 2019 3 8 |
| Total interest income | 3 8 |
| Interest expense | 2020 2019 |
| Cash pool interest expense Total interest expense |
0 3 0 3 |
| Other operating expenses Administrative services |
2020 2019 31 4 |
| Note 6 Related party transactions | ||
|---|---|---|
| Management remuneration is included in note 2 and intercompany balances are discussed in note 5. | ||
| The Company's transactions with related parties are as follows: | ||
| Interest expense | 2020 | 2019 |
| Cash pool interest expense | 0 | 3 |
| Total interest expense | 0 | 3 |
| Other operating expenses | 2020 | 2019 |
| Administrative services | 31 | 4 |
| Total operating expenses with related parties | 31 | 4 |
| Note 7 Cash and cash equivalents | ||
| Cash and cash equivalents include the following items: | ||
| 2020 | 2019 | |
| Deposits | 0 | 0 |
| Total cash and equivalents | 0 | 0 |
| The Company is a part of a cash pool arrangement with XXL Sport and Villmark AS. | ||
| The Company's share of the cash pool is NOK 67 million negative per the balance sheet date. | ||
| The Cash pool is classified as other short-term receivables in the balance sheet. | ||
| Cash and cash equivalents include the following items: | |
|---|---|

| XXL ASA | ||
|---|---|---|
| Annual Report 2020 | ||
| Note 8 Share capital and shareholder information | The share capital of XXL is NOK 100,974,663.20 consisting of 252,436,658 shares with a par value of NOK 0.40 each. | |
| Overview of the major shareholders of the Group as of 31.12.2020: | Total amount of shares | Ownership |
| DOLPHIN MANAGEMENT AS ALTOR INVEST 6 AS |
34,500,000 30,059,483 |
13.7 % 11.9 % |
| ALTOR INVEST 5 AS | 30,059,481 | 11.9 % |
| FERD AS | 22,922,385 | 9.1 % |
| VERDIPAPIRFOND | ||
| ODIN NORDEN | 14,835,471 | 5.9 % |
| THE BANK OF NEW YORK MELLON SA/NV | 11,045,433 | 4.4 % |
| VERDIPAPIRFOND ODIN NORGE | 7,721,839 | 3.1 % |
| XXL ASA | 4,970,000 | 2.0 % |
| J.P.MORGAN BANK LUXEMBOURG S.A | 4,046,179 | 1.6 % |
| STAMINA II AS | 3,536,861 | 1.4 % |
| UBS EUROPE SE | 2,676,454 | 1.1 % |
| NORDKRONEN II AS | 2,220,000 | 0.9 % |
| GENI HOLDING AS | 2,200,000 | 0.9 % |
| THE BANK OF NEW YORK MELLON SA/NV | 2,081,338 | 0.8 % |
| ROBERT IVERSEN HOLDING AS MP PENSJON PK |
1,956,403 1,879,161 |
0.8 % 0.7 % |
| CARUCEL FINANCE AS | 1,577,110 | 0.6 % |
| CITIBANK N.A | 1,377,018 | 0.6 % |
| STATE STREET BANK AND TRUST COMP | 1,186,512 | 0.5 % |
| ULSMO FINANS AS | 1,150,000 | 0.5 % |
| Other | 70,435,530 | 27.9 % |
| 252,436,658 | 100.0 % | |
| Sum | ||
| Shares held by Board of Directors & Chief Executive Officer: | ||
| Title | Amount of shares | |
| Pål Wibe | Chief Executive Officer | 2,220,000 |
| Hugo Lund Maurstad | Chairman of the Board | 0 |
| Øivind Tidemandsen (Dolphin Management AS) | Board member | 34,500,000 |
| Ronny Blomseth | Board member | 342,719 |
| Kjersti Helen Krokeide Hobøl Maria Anna Kristina Aas-Eng |
Board member Board member |
35,000 0 |
| Shares held by Board of Directors & Chief Executive Officer: | |
|---|---|
| Note 9 Current and non-current interest-bearing liabilities | |
| Current liabilities | |
| Current bank debt Amortization borrowing costs |
0 -2 |
| Current bank debt | |
|---|---|
| - Amortization horrowing co |
C -L |
| Sum | C 1 |

| XXL ASA | ||||
|---|---|---|---|---|
| Annual Report 2020 | ||||
| Note 10 Shareholder's equity | ||||
| Retained | ||||
| Changes in shareholder's equity | Share capital | Share premium | earnings | Total equity |
| Shareholder's equity 01.01.20 | 66 | 3,264 | -127 | 3,203 |
| Net income for the year Share Issue |
0 35 |
0 446 |
-55 0 |
-55 481 |
| Purchase of own shares | 0 | -101 | 0 | -101 |
| Shareholder's equity 31.12.20 | 101 | 3,609 | -182 | 3,528 |

Certain financial measures and ratios related thereto in this quarterly report, including growth, gross profit, gross margin, EBIT, EBIT margin, EBITDA, EBITDA margin, working capital and Net Interest Bearing Debt (collectively, the "Non-GAAP Measures"), are not specifically defined under IFRS or any other generally accepted accounting principles. These measures are presented in this quarterly report because they are among the measures used by Management to evaluate the cash available to fund ongoing, long-term obligations and they are frequently used by other interested parties for valuation purposes or as a common measure of the ability of a company to incur and meet debt service obligations. These measures may not be comparable to other similarly titled measures of other companies and are not measurements under IFRS or other generally accepted accounting principles, and you should not consider such items as alternatives to profit for the year, total operating revenues, operating income or any other performance measures derived in accordance with IFRS, and they may be different from similarly titled measures used by other companies. All amounts in tables below are in NOK million.
Our EBIT represents operating income.
Earnings before interest, tax, depreciation and amortisation (EBITDA) is a key financial parameter for XXL. Our EBITDA represents operating income plus depreciation.
Reconciliation
| FY 20 | FY 19 (Restated) |
|
|---|---|---|
| Operating Income | 364 | -153 |
| + Depreciation | 753 | 691 |
| = EBITDA | 1 117 | 538 |
Like for Like include comparable stores and E-commerce. Comparable stores are stores that have been open all months of the current year and all months of the previous year. Stores that have been relocated or significantly expanded are excluded from Like for Like stores.
Gross profit represents operating revenue less cost of goods sold. Gross margin is gross profit in per cent of revenue.
| FY 20 | FY 19 (Restated) |
|
|---|---|---|
| Operating revenue | 10 423 | 8 992 |
| ÷ Cost of goods sold | 6 519 | 5 887 |
| = Gross profit | 3 904 | 3 106 |
| Gross margin | 37,5% | 34,5% |
Working capital consists of trade and other receivables, accounts payables, inventory, public duties payable and other current liabilities.

OPEX is defined as other operating expenses including personnel expenses, but excluding depreciation, amortization and impairment of right-ofuse assets.
Reconciliation
| FY 20 | FY 19 (Restated) |
|
|---|---|---|
| Other operating expenses | 924 | 916 |
| + Personnel expenses | 1 863 | 1 652 |
| = OPEX | 2 787 | 2 568 |
Net interest bearing liabilities is defined as non-current interest bearing debt and current interest bearing liabilities less cash and cash equivalents. NIBD does not include lease liabilities due to IFRS 16. Net debt is a measure of the Group's net indebtedness that provides an indicator of the overall balance sheet strength.
| FY 20 | FY 19 (Restated) |
|
|---|---|---|
| Non-Current Interest Bearing Debt | 483 | 889 |
| + Current Interest Bearing Debt | 418 | 767 |
| ÷ Cash and Cash Equivalents | 830 | 433 |
| = Net Interest Bearing Debt | 71 | 1 224 |
Capital expenditure is the sum of purchases of fixed assets and intangible assets as used in our cash flow. Capex is a measure of investments made in the operations in the relevant period and is useful to users of XXL's financial information in evaluating the capital intensity of the operations. ܶܫܩ െ ݕݎݐ݁݊ݒ݊ܫሺ ሻݏݐ݇݁ݎ݉ܽ ܿܧ ݏ݁ݎݐݏ ݂ ݎܾ݉݁ݑܰሺ
Our liquidity reserve is defined as our available cash and cash equivalents plus available liquidity through overdraft and credit facilities.
| Capital expenditure is the sum of purchases of fixed assets and intangible assets as used in our cash flow. Capex | |||
|---|---|---|---|
| capital intensity of the operations. | |||
| Liquidity reserve | |||
| Reconciliation | |||
| FY 20 | FY 19 (Restated) |
||
| Cash and Cash Equivalents | 830 | 433 | |
| + Undrawn Credit Facilities | 281 | 400 | |
| = Liquidity reserve | 1 111 | 833 | |
| Ecommerce | Ecommerce is sales through online sales channels in comparison to sales through retail stores that are physical stores. | ||
| Inventory per store | |||
| ݕݎݐ݁݊ݒ݊ܫ ݎ݁ ݁ݎݐݏ ൌ |
|||
Leverage ratio is defined as NIBD/EBITDA, a measure for the strength of our financial position. See NIBD/EBITDA for explanation.
Ecommerce is sales through online sales channels in comparison to sales through retail stores that are physical stores.
Total inventory excluding goods in transit (GIT) divided on number of stores and number of E-commerce markets at end of period.

IFRS 16 was implemented for the Group 1 January 2019. EBITDA ex IFRS 16 effects and EBIT ex IFRS 16 effects represent our EBITDA and EBIT if IFRS 16 had not been implemented, respectively.
| FY20 | XXL Group |
NOR | SWE | FIN | AUT | DEN | HQ & logistics |
|---|---|---|---|---|---|---|---|
| EBITDA reported | 1 117 | 1 062 | 316 | 270 | -9 | 0 | -522 |
| IFRS 16 effects OPEX | -594 | -220 | -181 | -103 | -38 | 0 | -53 |
| EBITDA ex IFRS 16 effects | 523 | 842 | 135 | 167 | -47 | 0 | -575 |
| EBIT Reported | 364 | 816 | 101 | 142 | -61 | 0 | -633 |
| IFRS 16 effects affecting EBIT | |||||||
| -58 | -27 | -15 | -3 | -2 | 0 | -10 | |
| EBIT ex IFRS 16 effects | |||||||
| 306 | 789 | 86 | 139 | -63 | 0 | -643 |
Reconciliation (example)
All pictures in this report is with and by XXL employees

To the General Meeting of XXL ASA
We have audited the financial statements of XXL ASA, which comprise:
In our opinion:
We conducted our audit in accordance with laws, regulations, and auditing standards and practices generally accepted in Norway, including International Standards on Auditing (ISAs). Our responsibilities under those standards are further described in the Auditor's Responsibilities for the Audit of the Financial Statements section of our report. We are independent of the Company and the Group as required by laws and regulations, and we have fulfilled our other ethical responsibilities in
PricewaterhouseCoopers AS, Dronning Eufemias gate 71, Postboks 748 Sentrum, NO-0106 Oslo T: 02316, org. no.: 987 009 713 VAT, www.pwc.no State authorised public accountants, members of The Norwegian Institute of Public Accountants, and authorised accounting firm

accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.
Key audit matters are those matters that, in our professional judgment, were of most significance in our audit of the financial statements of the current period. These matters were addressed in the context of our audit of the financial statements as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these matters.
The Group's business activities are largely unchanged compared to last year. Consequently Valuation of inventories, Supplier bonuses and Impairment of goodwill carry the same risks as the previous year, and continue to be in our focus. After last year's implementation of IFRS 16, this area carries less inherent risk of errors and requires less audit focus.
Inventory amounts to NOK 1 835 million in the Financial Statements. A total obsolescence write-down of 185 million has been provided for in 2020.
Inventory is carried at the lower of cost and net realizable value in accordance with IAS 2. The valuation of inventory at net realizable value involves judgement made by management. The judgement is based on detailed assessment of factors such as the age distribution of inventory items, whether the goods are part of an active or expired product range and historical levels of obsolescence.
We consider valuation of inventory to be a key audit matter due to the high volume and heterogeneity of merchandise, the significance to the financial statements, as well as the judgement involved in deciding net realizable value.
See "Note 1.6 Significant management judgement in applying accounting policies" and "Note 8 Inventories" where management explains how they account for inventories.
We evaluated management's policy for assessing the valuation of inventory. We verified management's assertions through a combination of audit procedures including reviewing documents that supported management's assessment, challenging management's assumptions, observing the inventory and performing analysis.
We were present at several stocktakings, both in stores and in the central warehouses. In addition to observing the physical count, this allowed us to make our own observations of obsolete, damaged or ageing inventory.
Our procedures included reviewing that management applied valuation policies consistently year on year. We obtained an overview of the ageing profile of the inventory, and an assessment of whether the goods are part of an active or expired product range, which are all key inputs in management's estimation of net realizable value. Our audit procedures included tracing relevant inputs used in the calculation back to supporting documentation, and challenging management on central assumptions.
Finally, we recalculated the inventory impairment based on historical cost and the estimated net realizable value, assessed adequacy of historic provisions, and considered the adequacy of the financial statements disclosures.
The results of our testing were satisfactory.
We also reviewed the disclosures in note 8 and found them to be appropriate.

The Group recognises a reduction in cost of inventory as a result of expected supplier bonuses. Management used judgement to estimate total purchases and supplier bonuses per supplier at year end, based on the underlying agreements. The estimate required detailed understanding of the contractual arrangements and accurate understanding of source data to ensure a complete and accurate calculation.
Due to the level of management judgement involved in estimation and recognition of supplier bonuses and the inherent effect the judgement has on inventory valuation, we assessed this to be a Key Audit Matter.
Previously, a part of volume based supplier bonuses were recognised in the Consolidated statement of total comprehensive income and presented as a reduction of Cost of goods sold upon delivery of the goods to XXL. The Group determined that it would be more appropriate to account for the part of volume based supplier bonuses as a reduction of the cost of inventory and has recognised a retrospective restatement of the part of volume based supplier bonuses of NOK 286 million as reduction in cost of inventory in the opening balance of 2019 in its financial statements.
See "Note 1.4 Significant accounting policies - Inventories" where management explains the basis for their accounting for Supplier bonuses, and "Note 22 Restatement of previous years" where management explains the change and presents the effects of the restatement
We obtained management's calculation of estimated supplier bonuses. We read and understood a sample of supplier agreements to gain an understanding of key terms in these agreements.
Our audit procedures included testing of completeness and accuracy of inputs to the calculations. To challenge management on the assumed volumes in the estimates we looked at, among other things, purchase volumes and details from the agreements and historical accuracy. Further, we tested the recoverability of invoiced supplier bonuses including the supplier bonus accruals.
With respect to the restatement, we challenged management on the basis of the change. We found that the change is based on a new interpretation of provisions in the supplier bonus agreements. We satisfied ourselves that this new interpretation is acceptable to IFRS.
We reviewed management's technical assessment and method to calculate the part of volume based supplier bonuses and classification as reduction of inventory in accordance with IAS 2. We performed substantive procedures of supplier contracts to verify correct classification and reviewed legal opinion regarding specific elements in supplier contracts. We also recalculated the effects of the restatement.
The results of our testing were satisfactory.
We also reviewed the disclosures in note 1 and note 22 and found them to be appropriate.
The goodwill balance of NOK 2 744 million is subject to annual impairment We obtained management's impairment review. The review includes documentation about how

review required by IFRS. No impairment was recognised in 2020.
We consider goodwill to be a Key Audit Matter due to the significance to the financial statements and the necessary level of management judgement when performing an impairment review. Valuation of goodwill and the corresponding impairment tests are complex and require judgement related to future revenue, costs and the level of reinvestment needed.
See "Note 1.6 Significant management judgement in applying accounting policies" and "Note 5 Intangible assets" where management explains how they account for goodwill and their impairment test.
management assessed cash generating units (CGUs). We satisfied ourselves that the impairment review contained the elements required by IFRS.
We challenged management's key assumptions used in the cash flow forecasts included within the impairment model. We challenged specifically future revenues, margins, costs and level of reinvestments.
We tested the mathematical accuracy of cash flow models, and assessed relevant data to historical
financial data, future budgets approved by management and other obtainable market information such as relevant benchmarks for growth estimates.
We evaluated the discount rate used by management by comparing its composition to empirical data for future interest rates, relevant risk premium and debt ratio. Key assumptions used were benchmarked against external data and our own internal data, including examining management's sensitivity analysis. Finally, we considered the adequacy of financial statements disclosures in note 5 and found them appropriate. Based on our audit procedures we found management's assumptions to be reasonable.
Management is responsible for the other information. The other information comprises information in the annual report, except the financial statements and our auditor's report thereon.
Our opinion on the financial statements does not cover the other information and we do not express any form of assurance conclusion thereon.
In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. We have nothing to report in this regard.
The Board of Directors and the Managing Director (Management) are responsible for the preparation in accordance with law and regulations, including a true and fair view of the financial statements of the Company in accordance with the Norwegian Accounting Act and accounting standards and practices generally accepted in Norway, and for the preparation and true and fair view of the consolidated financial statements of the Group in accordance with International Financial Reporting Standards as adopted by the EU, and for such internal control as management determines is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, management is responsible for assessing the Company's and the Group's ability to continue as a going concern, disclosing, as applicable, matters related to going concern. The financial statements of the Company use the going concern basis of accounting insofar as it is not likely that the enterprise will cease operations. The consolidated financial statements of the Group use the going concern basis of accounting unless management either intends to liquidate the Group or to cease operations, or has no realistic alternative but to do so.
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an auditor's report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with laws, regulations, and auditing standards and practices generally accepted in Norway, including ISAs will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.
As part of an audit in accordance with laws, regulations, and auditing standards and practices generally accepted in Norway, including ISAs, we exercise professional judgment and maintain professional scepticism throughout the audit. We also:

• obtain sufficient appropriate audit evidence regarding the financial information of the entities or business activities within the Group to express an opinion on the consolidated financial statements. We are responsible for the direction, supervision and performance of the group audit. We remain solely responsible for our audit opinion.
We communicate with the Board of Directors regarding, among other matters, the planned scope and timing of the audit and significant audit findings, including any significant deficiencies in internal control that we identify during our audit. We also provide the Board of Directors with a statement that we have complied with relevant ethical requirements regarding independence, and to communicate with them all relationships and other matters that may reasonably be thought to bear on our independence, and where applicable, related safeguards.
From the matters communicated with the Board of Directors, we determine those matters that were of most significance in the audit of the financial statements of the current period and are therefore the key audit matters. We describe these matters in our auditor's report unless law or regulation precludes public disclosure about the matter or when, in extremely rare circumstances, we determine that a matter should not be communicated in our report because the adverse consequences of doing so would reasonably be expected to outweigh the public interest benefits of such communication.
Based on our audit of the financial statements as described above, it is our opinion that the information presented in the Board of Directors' report and in the statements on Corporate Governance and Corporate Social Responsibility concerning the financial statements, the going concern assumption and the proposal for the allocation of the profit is consistent with the financial statements and complies with the law and regulations.
Based on our audit of the financial statements as described above, and control procedures we have considered necessary in accordance with the International Standard on Assurance Engagements (ISAE) 3000, Assurance Engagements Other than Audits or Reviews of Historical Financial Information, it is our opinion that management has fulfilled its duty to produce a proper and clearly set out registration and documentation of the Company's accounting information in accordance with the law and bookkeeping standards and practices generally accepted in Norway.
Oslo, 22 April 2021 PricewaterhouseCoopers AS
Vidar Lorentzen State Authorised Public Accountant
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