Telenor ASA — Board/Management Information 2016

Aug 10, 2016

Alexandra Reich appointed CEO of Telenor Hungary

Alexandra Reich appointed CEO of Telenor Hungary

Mrs Alexandra Reich was today appointed Chief Executive Officer

(CEO) of Telenor Hungary and Executive Vice President (EVP) of

Telenor Group. Reich will be part of the executive management team

in Telenor Group and assumes the position no later than 1 November

2016. Reich will succeed Christopher Laska, who will take on new

responsibilities within Telenor Group.

"I am very pleased to welcome Alexandra Reich as CEO of Telenor

Hungary and part of my management team. Her understanding of

customers' digital ambitions, her in-depth knowledge of the telecoms

industry and her entrepreneurial drive makes me confident that she

is a great addition to our team and will continue to take our

Hungarian business forward," said Sigve Brekke, President and CEO of

Telenor Group.

Reich, born in 1963 and an Austrian national, has served as EVP and

Head of Mobile Business for Swisscom Enterprise since 2014, after

joining the Swiss company in 2009. Having initially started her

career in investment banking, Reich became a pioneer in the online

business with her first own digital business start-up in 1986. In

2001, Reich joined the telecommunications industry, holding roles at

VIAG Interkom, General Manager of T-Online Austria, Chief Operating

Officer (COO) at 3G Hutchison Austria and COO for private customers

at Sunrise in Zurich. Reich holds a Business Management Degree from

Vienna University of Economics and Business Administration in

Austria.

"I have always closely followed the Telenor Group with great respect

and was impressed by the innovation power and culture driving the

company. After many years in telco, working with challengers in

Germany, Austria and seven years with the Swiss incumbent, I felt it

was time to take this exciting opportunity. My expertise has always

been in Marketing & Sales and within the last years I have learned a

lot about customer experience design and the power of customer

centricity, especially in the digital world. I am very much looking

forward to working with the team in Hungary and also being part of

the Telenor Group," said Alexandra Reich.

Christopher Laska has been appointed Senior Vice President (SVP)

Board Governance and Partner Relations Asia and will support the

Board of Directors in Telenor's Asian business units. Laska has

served as CEO of Telenor Hungary since January 2011 and has

previously been CEO of Telenor Montenegro and Head of Corporate

Affairs in Telenor Serbia.

"I would like to thank Christopher for the past five years at the

helm of Telenor Hungary. During this period Telenor Hungary not only

introduced its state-of-the art 4G "Hipernet" network, it also

launched successful online entertainment and financial services,

such as MyTV, Deezer and Telenor Wallet," said Brekke.

Telenor Hungary is the country's second largest mobile operator with

a market share of approximately 30 per cent, 3.2 million mobile

subscriptions and more than 1,000 employees (figures as of Q2 2016).