TAPESTRY, INC. — Director's Dealing 2010

Aug 6, 2010

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: COACH INC (COH)
CIK: 0001116132
Period of Report: 2010-08-04

Reporting Person: STRITZKE JERRY D (Executive Officer)

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2010-08-04	Restricted Stock Unit	$	A	15621	Acquired		Common Stock (15621)	Direct
2010-08-04	Stock Option	$38.41	A	119886	Acquired	2020-08-04	Common Stock (119886)	Direct
2010-08-05	Restricted Stock Unit	$	A	54193	Acquired		Common Stock (54193)	Direct
2010-08-05	Restricted Stock Unit	$	A	48172	Acquired		Common Stock (48172)	Direct
2010-08-05	Stock Option	$38.75	A	167006	Acquired	2020-08-05	Common Stock (167006)	Direct

Footnotes

F1: These securities were issued under the 2004 Stock Incentive Plan of the Issuer.

F2: This security will convert on a 1-for-1 basis into shares of the issuer's common stock.

F3: These service-based securities will vest on the third anniversary of the date of grant, based solely on the reporting person's continued employment with the issuer. Unvested units are cancelled upon termination of the reporting person's employment.

F4: These securities do not expire.

F5: These options vest in three equal installments on the first, second and third anniversaries of the date of grant.

F6: These securities will vest on June 29, 2013 (50%) and June 28, 2014 (50%).

F7: These securities were issued under the 2004 Stock Incentive Plan of the Issuer. These securities represent approximately 67% of a total grant expected fair market value of $2.8 million, assuming performance of the Company against specified performance goals (determined by the Human Resources Committee of Coach's Board of Directors) at Target levels. The number of units representing the remaining portions of the expected fair market value of the grant will be fixed at the beginning of additional performance periods through fiscal year 2013. The actual award value may range from 0-133% of the Target value, depending on the Company's level of the achievement of certain pre-set performance measures and goals over the stated periods.

F8: These securities will vest on June 29, 2013, based on the reporting person's continued employment with the issuer and are also contingent on the company's performance against certain financial targets. Unvested units are cancelled upon termination of the reporting person's employment.

F9: The options will vest on June 29, 2013 (50%) and June 28, 2014 (50%).