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Ströer SE & Co. KGaA

Investor Presentation • Mar 28, 2018

417_ip_2018-03-28_6666f356-bd97-4b0b-8004-414480501d79.pdf

Investor Presentation

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Company Presentation

March 2018 | Ströer SE & Co. KGaA

Ströer At a Glance 2018

Multichannel Media Sales House

Ströer Group*: Revenues ~ 1.6 bn€ | Op. EBITDA ~ 375 m€ | Op. EBITDA margin ~ 23-25%

Out-of-Home Media

  • 1 OoH in Germany

  • 1 European giant poster network

  • 50% market share Germany

  • High barriers to entry

Revenues: ~ 700 to 750 m€*

Large formats, Street furniture and Transport

Content Media Dialog Media

  • 1 in AGOF ranking

  • Monetarization of 350 of the top 700 websites in Germany
  • Approx. 4,500 Public Video Screens

Display, Video and Digital MarketingServices

  • 2 Dialog Marketing in Germany

  • Approx. 7,500 agents
  • 90% client overlap with Content & OoH Media
  • Complementing marketing offer

Revenues: ~ 500 to 550 m€* Revenues: ~ 350 to 400 m€*

Dialog Marketing and Transactions

* Preliminary figures, revenue split per segment w/o group consolidation

Milestones of Ströer Strategic Development

Overall Performance in 2017

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Note: Revenue split per segment w/o group consolidation

* Core entities only consolidated for up to five month, pre portfolio optimizations and synergies

Ad Market: Growth Driver Segments Content and Out-of-Home

Source: Nielsen Media Research, gross advertising; * Online & Mobile; ** Mobile (MOB): as of 2011;*** OoH incl. Billboard, Transport Media, At-Retail-Media, Ambient Media

Robust & Sustainable Growth Drivers in all Key Segments

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Strong Growth Path Top and Bottom Line

Ströer Group on a sustaining growth path:

  • Revenue development: CAGR of +18% from 2013 to 2019
  • Organic and acquired growth stemming from digital segment as well as robust development in German OoH business

Optimistic outlook for 2018

  • Revenue increase to approx. 1.6 bn€driven by digital diversification, dynamic sales activities in regional/local OoH business and expansion of Dialog Marketing
  • Stable operational EBITDA margin*
  • Free Cash Flow up to 175 m€**

Note: Financials for 2013-2017 actuals, 2018 Guidance (before IFRS changes), 2019 Consensus

* Like-for-like portfolio

** Before application of IFRS 11 and IFRS 16

Adjusted Earnings per Share almost quintupled from 2013 to 2018

3656107154184~2150.77 €1.11 €2.12 €2.77 €3.25 €~ 3.70 €0,000,501,001,502,002,503,003,504,000501001502002502013 2014 2015 2016 2017 2018eNet Adjusted Income Adjusted Earnings per Share*EURm

Net Adjusted Income & Adjusted Earnings per Share* Comment

  • Adj. EPS development: CAGR of around +35% from 2013 to 2018
  • Strong underlying operational performance leads to strong bottom line increase
  • Value accretive acquisitions for shareholders
  • Financial expenses significantly reduced
  • Adjusted Earnings per Share calculated on the Weighted Average of Shares outstanding

Note: Financials for 2013-2017 actuals, 2018 Guidance (before IFRS changes)* After minorities10

Guidance Achievement Year by Year

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Source: Company filings, broker research | * Free Cash Flow before M&A

Complementing Integrated Brand-Performance-Sales Funnel

Data Aggregation

Exemplary Key Accounts

Clear Strategic Focus: Investing in Our Core Capabilities

Ströer Group's Key Performance Indicators – Guidance 2018

Segment expectation for 2018*

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Note: Revenue split per segment w/o group consolidation* Before application of IFRS 11 and IFRS 1617

Financial Calendar 2018

Disclaimer

This presentation contains "forward looking statements" regarding Ströer SE & Co. KGaA ("Ströer") or the Ströer Group, including opinions, estimates and projections regarding Ströer's or the Ströer Group's financial position, business strategy, plans and objectives of management and future operations.

Such forward looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of Ströer or the Ströer Group to be materially different from future results, performance or achievements expressed or implied by such forward looking statements.

These forward looking statements speak only as of the date of this presentation release and are based on numerous assumptions which may or may not prove to be correct. No representation or warranty, expressed or implied, is made by Ströer with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein.

The information in this presentation is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning Ströer or the Ströer Group. Ströer undertakes no obligation to publicly update or revise any forward looking statements or other information stated herein, whether as a result of newinformation, future events or otherwise.

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