Stop parsing PDFs. Get the API. Request Access

AI Terminal

MODULE: AI_ANALYST
Interactive Q&A, Risk Assessment, Summarization
MODULE: DATA_EXTRACT
Excel Export, XBRL Parsing, Table Digitization
MODULE: PEER_COMP
Sector Benchmarking, Sentiment Analysis
SYSTEM ACCESS LOCKED
Authenticate / Register Log In

Ströer SE & Co. KGaA

Investor Presentation • Aug 10, 2017

417_ip_2017-08-10_693c62c5-c635-43ce-9efc-185410741ed2.pdf

Investor Presentation

Open in Viewer

Opens in native device viewer

Results 6M 2017

M
M
€		 M
6
2
0
1
7		 M
6
2
0
1
6		 ▲
R
e
e
n
e
s
v
u		 (
1
)
R
d
t
e
p
o
r
e		 5
9
7
4		 5
0
2
3		 1
9
%
+
(
2
)
O
i
r
g
a
n
c		 7
6
%		 8
7
%		 1.
0
%
t
p
s
-
O
i
l
E
B
I
T
D
A
t
p
e
r
a
o
n
a		 1
3
5
9		 1
1
5
4		 1
8
%
+
O
i
l
E
B
I
T
D
A
i
t
p
e
r
a
o
n
a
m
a
r
g
n		 2
2
5
%		 2
2
7
%		 0
2
%
t
p
s
-
(
)
3
E
B
I
T
(
d
j
d
)
t
a
u
s
e		 8
7
2		 7
6
7		 1
4
%
+
(
)
4
N
i
(
d
j
d
)
t
t
e
n
c
o
m
e
a
u
s
e		 7
0
1		 6
1.
3		 1
4
%
+
O
i
h
f
l
t
p
e
r
a
n
g
c
a
s
o
w		 8
0
4		 8
3
4		 4
%
-
(
)
5
C
a
p
e
x		 6
0
7		 4
2
7		 4
2
%
+
3
0
J
2
0
1
7
u
n
e		 3
0
J
2
0
6
1
u
n
e
(
6
)
N
D
b
/
L
R
i
t
t
t
e
e
e
e
r
a
g
e
a
o
v		 4
1
8
5
/
1.
3
8		 3
6
5
2
/
1.
4
9

(1) According to IFRS 11

(2) Organic growth = excluding exchange rate effects and effects from the (de)consolidation and discontinuation of operations

(3) EBIT adjusted for exceptional items, amortization of acquired advertising concessions and impairment losses on intangible assets (Joint ventures are consolidated proportional)

(4) EBIT (adj.) net of the financial result adjusted for exceptional items and the normalized tax expense (15.8% tax rate in 2016 and 2017)

(5) Cash paid for investments in PPE and intangible assets and cash received for disposals of PPE and intangible assets

6M 2017: Segment Perspective – Ongoing Growth in Core Segments

Strategic Update: Logical Business Expansion into Dialogue Marketing

Two Key Business Approaches with a Very Different Profile

Successful Execution of our Strategy in Above the Line Media

Current Market Position of Ströer Group within the two Focus Areas

Acquisition of Avedo Opens Up new Strategic Business Segment

Avedo: Nucleus for new Dialogue Marketing Platform

Ranger: Complementing our new Dialogue Marketing Platform

-

  • One of Europe's leading companies for personalized customer services
  • Presence via 150 sales offices and more than 1,500 sales employees & regional sales partners

  • 1,000,000 direct customer contacts per month

  • 60,000 contracts signed per month

  • 12,000 telephone contacts per day

  • More than 35 customers in different sectors with focus on telecommunications, tv & media, finance & insurance as well as energy
  • Specialized team for B2B clients (currently 15% of revenues)
  • Substantial synergy potential with both Avedoand Ströer SMB business

Leveraging Consumer Access by Ideal Cascade of Communication

Data aggregation

Strong Synergy Potential with Ströer Multi-Channel Ecosystem

Key Logics Behind the Avedo & Ranger Transactions

Complementing product range along the full marketing & sales funnel from branding solutions to performance sales

Successful platform to broaden and deepen customer access and improve our overall "share of wallet"

Expected growth dynamics in dialogue marketing segment due to growing disconnect of brands and consumers via global platform ecosystems

Fully consistent with our capabilities and strategic focus ondo-it-for-you-solutions and businesses driven by local execution quality

Recap of Q2 Market Dynamics

Strong new business development in Out-of-Home – especially with digital companies and e-commerce clients driving incremental revenues

Outperforming local online market with integrated concepts and full service packages on 1st and 3rd party inventory (beyond global GAFA standards)

Continuous & on-going regional and local sales growth:leveraging hunter salesforce to drive sustainable business (cross-media)

Strong New Business Development in Out-of-Home

Apple station campaigns 2017

Quality Focused ClientSeveral station dominations with changing product campaigns per month

airbnb Out-of-Home campaign

Digital Unicorn Uses OoH for Public Broadcast to Reach New AudiencesImprove coverage and awareness for the brand;exact area localization around schools and family touchpoints

Instagram "Stories are everywhere"

Instagram's First Global Stories Campaign Keeps the Heat on Snapchat Out-of-Home installations in cologne

Deliveroo Out-of-Home campaign

OoH is the ideal platform Branding and new customer acquisition;Broad mix of OoHmedia: focused on postcode-areas

Integrated Concepts &Full Service Bundles on 1st and 3rdParty Inventory

Influencers attracted additional attention

The community voted personal favorites in theFood Waste Challenge via the PENNY event page

Mobile Bluechip Focusing on Convergent Campaign OoH Online

Huawei contest in relation to an OoH campaign for generating leads. Various advertising online materials: native and social teasers drove traffic to the content.

Lead Generation with kajomi

Lead generation: determine a test drive;Durability: addressing new customers,establishing a stable monthly lead generation rate

Continuous & On-going Regional and Local Sales Growth

Profit and Loss Statement Q2 2017

E
U
R
m		 Q
2
2
0
1
7		 Q
2
2
0
1
6		 %
▲		 A
l
i
n
a
y
s
s
(
1)
Re
(
d
)
t
ve
nu
e
s
re
p
o
r
e		 3
1
6.
2		 2
7
6.
2		 1
4
%
+		 Ex
ion
dr
ive
by
6.
6
%
ic
h
d
M
&
A
t
p
an
s
n
o
rg
an
g
ro
w
an
A
d
j
(
I
F
R
S
)
1
1
tm
ts
us
en		 3.
2		 3.
4		 -5
%
Re
(
M
V
iew
)
t
ve
nu
e
s
a
na
g
e
m
e
n		 3
1
9.
4		 2
7
9.
6		 1
4
%
+
O
io
l
E
B
I
T
D
A
t
p
e
ra
na		 8
0.
3		 6
9.
2		 1
6
%
+		 Op
E
B
I
T
D
A
fo
l
l
in
l
ine
i
h
h
t
t
p
er
rm
an
ce
o
ve
ra
w
g
ro
w
Ex
ion
ls
t
ce
p
a		 -5
9		 -5
5		 -7
%		 Ma
ia
l
M
&
A
d
In
ion
te
te
t
r
an
g
ra
e
xp
en
se
s
S
I
F
R
1
1 a
d
j
tm
t
us
en		 -1
2		 -1
1		 -1
2
%
E
B
I
T
D
A		 7
3.
2		 6
2.
7		 1
7
%
+
De
ia
ion
Am
iza
ion
&
t
t
t
p
re
c
or		 -4
0.
5		 -3
4.
7		 -1
7
%		 La
l
i
da
ion
d
P
P
A
de
ia
ion
t
t
rg
er
c
on
so
sc
op
e
an
p
re
c
s
E
B
I
T		 3
2.
7		 2
8.
0		 1
7
%
+
F
ina
ia
l re
l
t
nc
su		 -2
1		 -3
3		 3
8
%
+
Ta
l
t
re
su
x		 -4
1		 -2
7		 -5
1
%
Ne
In
t
c
o
m
e		 2
6.
5		 2
1.
9		 2
1
%
+
(
2)
A
d
j
tm
t
us
en		 1
9.
0		 1
8.
6		 2
%
+
Ne
in
(
d
j
d
)
t
t
c
o
m
e
a
u
s
e		 4
5.
5		 4
0.
5		 1
2
%
+		 G
ing
Ne
Inc
d
j
d
d
d
j
d
t
te
te
ro
om
e –
a
us
an
no
n-
a
us
w

(1) According to IFRS

(2) Adjustment for exceptional items (+6.1 EURm) including adjustments of the financial result, amortization of acquired advertising concessions & impairment losses on intangible assets (+ 16.6 EURm), Tax Adjustment (-3.7 EURm)

Profit and Loss Statement 6M 2017

E
U
R
m		 6
M
2
0
1
7		 6
M
2
0
6
1		 ▲
%		 A
l
i
n
a
s
s
y
(
1)
Re
(
d
)
t
ve
nu
e
s
re
p
o
r
e		 5
9
7.
4		 5
0
2.
3		 1
9
%
+		 Ex
ion
dr
ive
by
7.
6
%
ic
h
d
M
&
A
t
p
an
s
n
o
rg
an
g
ro
an
w
A
d
j
(
I
F
R
S
1
1
)
tm
ts
us
en		 6.
5		 6.
7		 -3
%
Re
(
M
V
iew
)
t
ve
nu
e
s
a
na
g
e
m
e
n		 6
0
3.
9		 5
0
9.
0		 1
9
%
+
O
io
l
E
B
I
T
D
A
t
p
e
ra
na		 1
3
5.
9		 1
1
5.
4		 1
8
%
+		 Op
E
B
I
T
D
A
fo
l
l
in
l
ine
i
h
h
t
t
p
er
rm
an
ce
o
ve
ra
w
g
ro
w
Ex
ion
ls
t
ce
p
a		 -1
0.
8		 -1
0.
9		 2
%
+		 Ma
ia
l
M
&
A
d
In
ion
te
te
t
r
an
g
ra
e
xp
en
se
s
I
F
R
S
1
1 a
d
j
tm
t
us
en		 -2
4		 -2
0		 -1
8
%
E
B
I
T
D
A		 1
2
2.
7		 1
0
2.
4		 2
0
%
+
De
ia
ion
&
Am
iza
ion
t
t
t
p
re
c
or		 -8
0.
7		 -6
8.
4		 -1
8
%		 La
l
i
da
ion
d
P
P
A
de
ia
ion
t
t
rg
er
c
on
so
sc
op
e
an
p
re
c
s
E
B
I
T		 4
2.
0		 3
4.
0		 2
4
%
+
F
ina
ia
l re
l
t
nc
su		 -3
6		 -5
1		 3
0
%
+
Ta
l
t
x
re
su		 -4
9		 -3
1		 -6
2
%
Ne
In
t
c
o
m
e		 3
3.
5		 2
5.
9		 3
0
%
+
(
2)
A
d
j
tm
t
us
en		 3
6.
6		 3
5.
4		 3
%
+
Ne
in
(
d
j
d
)
t
t
c
o
m
e
a
u
s
e		 7
0.
1		 6
1.
3		 1
4
%
+		 G
ing
Ne
Inc
d
j
d
d
d
j
d
t
te
te
ro
w
om
e –
a
us
an
no
n-
a
us

20

(1) According to IFRS

(2) Adjustment for exceptional items (+10.4 EURm) including adjustments of the financial result, amortization of acquired advertising concessions & impairment losses on intangible assets (+ 33.0 EURm), Tax Adjustment (-6.8 EURm)

Overview on Growth Rates 6M 2017

G
r
o
u
p		 D
i
i
l
t
g
a		 O
H
G
o
e
r
m
a
n
y		 O
H
I
i
l
t
t
o
n
e
r
n
a
o
n
a
Y
T
D
R
d
G
h
t
t
e
p
o
r
e
r
o
w		 1
8
6
%		 4
3
8
%		 6
4
%		 1
3
2
%
-
Y
T
D
O
i
G
h
t
r
g
a
n
c
r
o
w

i
l
d
i
i
n
c
n
g
o
r
g
a
n
c
u
h
f
M
M
A
1
2
&
t
g
r
o
o
w		 7
6
%		 1
2
3
%		 6
3
%		 2
6
%
-
Y
T
D
O
i
G
h
t
r
g
a
n
c
r
o
w
/

o
r
e
e
n
e
s
w
v
u
f
1
2
M
M
&
A
o		 7
2
%		 1
2
2
%		 6
3
%		 1.
7
%
-

Digital: Continuously Strong Profitable Growth in 6M 2017

Strong digital growth, both organically and as well as scope effects especially driven by transactional businesses

  • All Digital product groups contributed to strong increase in Op. EBITDA
  • Ongoing integration efforts around the group (e.g. unifying digital sales houses and combining office space)

Digital Segment Revenues: Product Group Development 6M 2017

Upcoming Changes in Financial Reporting

1st January 2016

  • Organic growth presentation in alternative ways
  • Introduction of product groups in the digital segment

1st January 2017

  • Outline of cash flow presentation
  • Further break down of product groups in the digital segment

1st January 2018 (planned)

  • Introduction of IFRS 16 and elimination of IFRS 11-adjustment
  • Introduction of refined segmentation reflecting changing scope of the group

OoH Germany: Sustainable Growth Performance in 2017

  • Strong market outperformance with organic growth of 7.3% Q2 2017
  • Growth in revenues driven by robust demand for our products supported by regional and local sales initiatives
  • Operational EBITDA margin improvement in spite further investments in local sales force and digitalization

OoHInternational: Challenging Markets

  • 6M suffering from soft Turkish economy and ad market as well as negative fx effects
  • Ongoing growth of international blowUP business
  • Outlook: restructuring of Ströer Turkey organization and disposal of non profitable Istanbul operations

Reshaping Ströer Turkey:Disposal of Non Profitable Istanbul Operations

Disappointing H1/2017 performance in light of difficult Turkish political / economical situation

Turkey Mid term, op EBITDA back on decent levels of more than > 10m€ expected

Free Cash Flow Perspective Q2 2017

F
C
h
F
l
r
e
e
a
s
o
w		 Q
2
2
0
1
7
E
U
Rm		 Q
2
2
0
1
6
E
U
Rm		 A
l
i
n
a
y
s
s
O
E
B
I
T
D
A
p		 8
0.
3		 6
9
2		 S
h
i
(
f
E
B
I
T
D
A
l
9
0
%
t

r
o
n
g
c
a
s
c
o
n
v
e
r
s
o
n
o
o
p.
e
q
u
a
s
I
(
i
d
)
t
t
n
e
r
e
s
p
a
-		 2
3
-		 2
1
-		 O
i
C
h
F
l
)
t
p
e
r
a
n
g
a
s
o
w
f
D
i
h
i
h
T
d
1
4
E
U
R
i
t

e
s
e
e
r
a
e
s
o
a
r
o
n
m
n
c
r
e
a
s
e
o
x
u
/
T
(
i
d
/
i
d
)
a
x
p
a
r
e
c
e
v
e
+
-		 1
1.
6
-		 2
8
+		 f
p
g
1
9
E
U
R
i
h
f
l
t
t
t
m
o
p
e
r
a
n
g
c
a
s
o
q
a
r
e
r
o
n
q
a
r
e
r
w
u
u
/
W
C
+
-		 1
5
5
+		 5
8
-		 W
k
i
i
l
d
l
d
b
i
i
t
t
t
t

o
r
n
g
c
a
p
a
e
v
e
o
p
m
e
n
s
u
p
p
o
r
e
y
p
o
s
v
e
h
f
f
f
Q
1
t
t
c
a
c
u
p
e
e
c
o
r
O
h
t
e
r
s
-		 9
1
-		 1
0
1
-		 H
i
h
i
i
d
i
i
l
i
i
f
d
t
t
t
t
t

g
e
r
n
v
e
s
m
e
n
s
n
g
a
z
a
o
n,
s
o
w
a
r
e
a
n
h
i
i
b
l
d
d
i
i
l
l
i
i
f
i
t
t
t
t
t
t
O
C
i
h
F
l
t
p
e
r
a
n
g
a
s
o
w		 7
2.
7		 5
4
1		 o
e
r
n
a
n
g
e
s
;
a
o
n
a
y,
n
v
e
s
m
e
n
s
n
u
r
n
u
r
e
f
f
f
d
i
d
b
i
i
i
d
i
t
t
t
n
r
e
s
c
a
s
e
m
a
s
s
e
n
e
g
r
a
o
n
a
n
o
c
e
u
x
u
u
y
v
l
i
i
i
i
t
t
t
r
e
o
c
a
o
n
a
c
e
s
v
I
(
b
f
M
&
A
)
t
t
n
v
e
s
m
e
n
s
e
o
r
e		 2
9
7
-		 9
1
5
-		 O
k
d
l
i
f
h
f
l
i
d
f
"a
d
t
t

n
r
a
c
o
e
v
e
r
r
e
e
c
a
s
o
w
g
u
a
n
c
e
o
r
o
u
n
C
F
h
F
l
(
b
f
M
&
A
)
r
e
e
a
s
o
e
o
r
e
w		 4
3.
0		 3
8
2		 1
4
5
"

Our Targets for 2017: Unchanged KPIs & Sustainable Performance

Our KPIs and Guidance StatementsTotal Revenues ~1.3 bn € Organic Growth mid to high single digit EBITDA >320 m€ Free Cash Flow ~145 m€ Net Income Adj. > 175m€12345

Outlook for Q3: Next Quarterly Results November 10

  • 1. Similar to the development in the first six months: solid & robust business across the entire group with expected growth for Q3 fully in line with annual guidance
  • 2. Strong momentum for OoH Germany fueled by both national sales and extended local salesforce activities – similar to HY1
  • 3. Digital segment consistently on growth track regarding top line growth, market share development as well as consolidation and integration processes
  • 4. OoH International with still challenging macro environment but under control and without substantial group impact

More from Ströer SE & Co. KGaA

Declaration of Voting Results & Voting Rights Announcements 2025
Dec 10
Director's Dealing 2025
Nov 13
Investor Presentation 2025
Nov 11
Quarterly Report 2025
Nov 11
Director's Dealing 2025
Sep 26
Earnings Release 2025
Sep 18
Investor Presentation 2025
Aug 20
Interim / Quarterly Report 2025
Aug 13
Investor Presentation 2025
Aug 13
Report Publication Announcement 2025
Aug 6
View all filings →

Talk to a Data Expert

Have a question? We'll get back to you promptly.