Ströer SE & Co. KGaA — Investor Presentation 2016

Sep 28, 2016

Ströer SE & Co. KGaA

Salesforce Briefing September 2016

STRÖER #1 in OOH & DIGITAL

Ströer: Focus on highest growing Ad Sub Segments

	Video  TOP3 WEB TV with 900m video views (incl. social media)  Leading public video network in Europe with 3bn views per month
	Display/Mobile  # 1 German Sales House (~ 1,000 exclusive websites access to around 5,000 more in extended network, 35 - 40% of revenues based on own digital websites)
	Transactional  Leading statistics portal worldwide - Statista  Various strong subscription revenue models
	OoH  # 1 marketer in Germany  230,000 advertising faces  ~50% market share

Ströer outperformed the total Ad Market & OoH Market

Ströer's OoH Market Share beyond 50%
	Ströer / OoH market	44%	46%	44%	46%	50%	52%
OoH /	Total market	4.1%	4.7%	5.6%	5.8%	6.0%	6.6%
	20.000							600
m R U E n et i k ar M al ot T	18.000				CAGR (2010-15) Total market: -	4%
	16.000				CAGR (2010-15) Ströer: + 4%			500 m R
	14.000							U E 400 n
	12.000							e i
	10.000							u 300 n e
	8.000							v e
	6.000							R 200 er
	4.000							ö Str
	2.000							100
	0							0
		2010	2011	2012	2013	2014	* 2015
			Total German ad market			Ströer Germany OoH spend

Media Market Breakdown

• Print market share (magazines and newspapers) is constantly declining
• Out of Home market share is continuously growing, in 2015 exceeds radio advertising spendings for the first time
• Online overall is still showing massive growth in advertising spendings

Digital: Market Leadership and Launch of new Products and Services

Roadblock Pilot: June 2016

• New products to offer reach and quality products for advertisers e.g. Homepage Roadblock, First Contact
• Automatized yield optimization drives monetization for publishers by approx. 15%
• New cooperations and acquisitions enable new services to offer full range monetization (e.g. TWIAGO)
• DMP strategy and roll out from ONE tech are central enabler for further growth

STRATEGIC UPDATE

Ströer Multi-Channel & Integrated Monetization Ecosystem

All M&A Activities follow Three Clear Principles

• 1. Every target or new asset has a robust standalone case.
• 2. Every acquired asset needs to perform better with Ströer than in a standalone case based on our group synergies.
• 3. Every asset also delivers synergies or scale effects back to our group.

M&A follow a consistent Strategy: Three Value Creation Approaches (1)

M&A follow a consistent Strategy: Three Value Creation Approaches (2)

Our M&A Strategy pays off: Significant KPI Improvements

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FINANCIALS FY 2015

Steering the Ströer Group – Key Performance Indicators

In 2015, all Key Performance Indicators of Ströer Group performed well

Key Performance Indicators of Ströer Organic Revenue Growth 9.8% Free Cash Flow before M&A 114.1 EURm Financial Leverage 1.1 Operational EBITDA 207.5 EURm ROCE 15.4%

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Strong Cashflow Development

Adjusted Earnings per Share almost tripled since 2013

FINANCIALS H1 2016

Summary: Excellent First Half 2016

Total revenue growth by 38% to 502.3 EURm

Operational EBITDA expanded by 46% to 114.6 EURm

Net Income (adjusted) almost doubled to 60.6 EURm

Operating Cash Flow more than doubled to 83.4 EURm

Leverage Ratio at 1.5 times operational EBITDA

H1 Results 2016, Guidance Statement 2016

	H1 2016	▲	Specified FY Guidance
Revenue	502.3 EURm	38 %	1.1 - 1.2 EURbn
Operational EBITDA	114.6 EURm	46%	More than 280EURm
Organic Revenue Growth	8.7%	(2015: 8.4%)	Mid to high single digit organic growth

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Contact:

Dafne Sanac

Head of Investor Relations

• T +49 (0) 2236 / 9645-356
• E dsanac@stroeer.de

Ströer SE & Co. KGaA Ströer-Allee 1 50999 Köln www.stroeer.com