Ströer SE & Co. KGaA — Investor Presentation 2011

Feb 3, 2011

Out-of-Home Media AG: Wecreate Visibility

^| February 1, ²⁰¹¹

¹ operator in underpenetrated and very attractive growth markets

Company Information

Strˆer 2009* shows full consolidation of Strˆer Turkey in ²⁰⁰⁹ assuming Strˆer Turkeyís stake had been increased from 50% to 90% atJan 1, 2009.

(1)

product portfolio with favorable margin and capex profile

structural growth, consolidation dividend, growth initiatives

Top

(1)

Consolidation

France, Switzerland, Belgium and UK revenue-weighted average OoH ad share in ²⁰⁰⁹

Germany: the only player able to run ^a seamless national campaign

(1)(2)

Strˆer

Including Moplak and Degesta; AWK owns 33.3% of Moplak and 66.7% of Degesta, which in turn owns 33.3% of Moplak Towns from 100kinhabitants and from 60g

5

- Case Study : OoH key to ^a strong brand building Campaign

Impact

Nielsen Media Research Jan ^ñ Jun ²⁰¹⁰ excluding internet; RSG Marketing Research

with TOP ²⁰⁰ Spenders 2010: Examples NeNwecowmcoemr

- Out-of-Home-Channel roll-out: First national digital network Unique

Selling Propositions

• TV-like images with high emotions and short lead times Reach of German population more than ²⁰ percent
• Time-based pricing depending on hours and target groups

Status on Track

• Majority of locations already approved
• Installation of ⁷⁰⁰ units until April ²⁰¹¹ on track
• Sold out in December ²⁰¹⁰ and January ²⁰¹¹ with top brands:

nationwide digital moving picture network globally (Berlin)

impact moving pictures at top locations (Bremen)

images with high emotions and short lead times (Saarbr¸cken)

- Premium BB roll-out: High quality boards @ high-reach locations Key

Features are Compelling

• First back-lit, glass-covered Scroller Billboard in 9qm format
• Single selection forgeo-targeting at special Point of Interest
• Introduction at highly sought after locations

Status on Track

• Up to ⁵⁰⁰ sites bookable in first half of ²⁰¹¹
• Installation started in Tier ^I cities
• New pricing system with positive feedback

contracts portfolio with successful track record ²⁰¹⁰

• ¹ city contract not yet extended (Wiesbaden/BB)
• Various public contracts renewed (Bochum/BB&SF, Bielefeld/BB, Mainz/BB&SF)
• ⁴ new contract tenders won in Germany (Bielefeld/SF, Jena/BB, Cottbus/BB, Karlsruhe/SF)
• Strˆer in bidding process for ¹ German tender in city ^< tier ³ (L¸beck/BB&SF)
• ¹ new contract awarded in Turkey (Izmir/SF)
• Various contract renewals in Turkey (most recently Erzurum/BB&SF)
• Tendering of bus shelter contract in Warsaw expected early ²⁰¹¹

Turkey is the only player able to run ^a seamless national campaign

Strˆer

Based on data from Advertisers Association and company estimates for local poster revenues

(1)

Multiple growth drivers supporting future OoH market growth

drivers of Turkish OoH market

Growth

Young attractive demographics, >70MM inhabitants

⁹ cities with more than 1MM inhabitants

Low advertising market penetration

First audience measurement system initiative

Factor that could act as positive catalyst for the Turkish advertising spend

Strong

of News Outdoor Poland catapults Strˆer to #1 position in Polish OoH market Strˆer

will enable Strˆer to unlock organic growth in Polish OoH market

Multiple growth drivers supporting future OoH market growth

Drivers

for future Polish OoH market growth

First audience measurement system initiative

(1)Factor that could act as ^a positive catalyst for the Polish advertising spend

Strong

^ñ Integration of News Outdoor Poland on track Restructuringon track

• Overhead reduction key synergy
• Integration of operations underway (sales, IT, assets)
• Rebranding of assets started

costs and synergies

• Restructuring costs: approx. Ä1 MM (2010)
• Synergy effects: ^Ä 2-3 MM (2011)

Group 9M ²⁰¹⁰ P&L Summary

Revenue	369.1	328.9	+12
Direct costs	-205.2	-185.5	+11
SG&A	-92.1	-87.5	+5
Other operating result	2.9	4.0	-26
Operational EBITDA	74.8	59.9	+25
Depreciation	-17.8	-19.2	+7
Amortisation	-13.8	-16.3	+15
Exceptional items	+34.9	-2.9	-
EBIT	78.1	21.5	>100
Net financial result	-40.3	-37.7	-7
Income taxes	-5.0	-4.1	23
Net Income	32.8	-20.3	-
Net Adjusted Income	13.2	1.5	>100

Germany ÄMM

• Revenue growth primarily due to improved trading of Billboard, Street Furniture and Other Strong 9M operating leverage supported by flat overhead spending
• Capex reduction resulting from fewer renewal actions and inventory usage

Excluding cash paid for investments in non-current financial assets and acquisitions

Turkey (100% view)* ÄMM

• Outstanding headline and organic revenue growth
• Increase in sales mainly driven by higher filling ratios across all major asset classes Operating leverage impacted by temporary changes in rent mix and bonus scheme dynamics

AssumingStrˆer Turkeyís stake had been increased from 50% to 90% at Jan 1, ²⁰⁰⁹

Rest of Europe* ÄMM

• Significant revenue growth generated in Polish and blowUP business
• Q3 organic sales growth of +6% in Poland and even double-digit in giant poster operations 9M Operational Ebitda margins strongly up in blowUP with Poland yet to improve

blowUP business and Strˆer Poland

*

underlying cash generation year-to-date ÄMM

Net Debt reduction following IPO ÄMM

(1)Excluding derivative financial instruments

Highlights ²⁰¹¹ Germany

+

drivers:

Growth

• GDP growth 2011E of 3.8%(1) Consolidation dividend

• Digitalization of media business

• Increase Top ²⁰⁰ customer penetrationPremium Billboards

• Out-of-Home-Channel

Drivers: +

Turkey

Growth

• GDP growth 2011E of 10.0%(1) Dynamic ad market
• Restriction on TV airtime

Strˆer

• Push for digital products Inventory increase from new
• tendersExploitation of regional sales
• potential

+

Poland

Drivers:

Growth

• GDP growth 2011E 7.8%(1) Consolidation dividend
• Emergence of public OoH

• concessions

• Integration of News Outdoor PolandSales cycle optimization

• Street furniture opportunities

on track for growth in ²⁰¹¹

the traditionally strong ⁴ quarter,Strˆer is looking to repeat the sales successes achieved year-to-date despite relatively high prior-year figures. Overall, management is optimistic going into the ⁴ th quarter and, based on the assumption that the Turkish joint venture Strˆer Kentvizyon had been fully consolidated since 2009, anticipatesat least 9% organic growth forthe whole of 2010.

th

This

presentation contains ìforward looking statementsî regarding Strˆer Out-of-Home Media AG (ìStrˆerî) or Strˆer Group, including opinions, estimates and projections regarding Strˆer ís or Strˆer Groupís financial position, business strategy, plans and objectives of management and future operations. Such forward looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of Strˆer or Strˆer Group to be materially different from future results, performance or achievements expressed or implied by such forward looking statements. These forward looking statements speak only as of the date of this presentation and are based on numerous assumptions which may or may notprove to be correct. No representation or warranty, express or implied, is made by Strˆer with respect to the fairness, completeness, correctness, reasonableness oraccuracy of any information and opinions contained herein. The information in this presentation is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning Strˆer or Strˆer Group. Strˆer undertakes no obligation to publicly updateor revise any forward looking statements or other information stated herein, whether as ^a result of new information, future events or otherwise.