Ströer SE & Co. KGaA

Earnings Release • Mar 30, 2020

Corona Challenge: Match-Winner OOH+

March 30th, 2020 | Ströer SE & Co. KGaA

A resilient Business Context

Record Results for 2019 and a successful Start to the new fiscal Year

Figures for fiscal 2019 another record result

• Historically low leverage ratio of 1.44 at the end of 2019
• Highly variable cost basis in the OOH business
• Stable cash flows from online business segments, some of which stand to benefit from the crisis

Effects on revenue and earnings expected for fiscal year 2020

The first quarter of 2020 has seen seamless continuation of the outstanding year 2019, becoming Ströer's 30th consecutive record quarter

2

Ströer currently has available credit facilities and cash at hand of over EUR 500m and is thus very well equipped to weather all currently foreseeable crisis scenarios

Ströer operates in one of the most resilient economical Ecosystems: Focus on one domestic Market allows better Control within Crisis Scenario ² German government with historically low debt ratio of < 60% with massive potential to

¹ Germany with massive governmental support of 656.3 bn EUR+ (as a first step), deferral of various tax payments for companies

overcome the crisis

³ German health system strongest in Europe with 28,000 intensive care beds (to be doubled soon), additional contributions for treatment units and patients in hospitals etc.

⁴ Ströer with 12,000+ staff highly relevant employer, experiencing massive and fast cooperative support of all authorities

"PLUS"* Businesses with low or even positive Impact of current Crisis Total Cash Generation of well over 100 m€ p.a.

t-online.de and other portals  Significant increase in reach (Visits +30% in March) and stickiness, Watson > 8M User  High demand for any new formats (podcasts, vidcasts, animations etc.)  Clear shifts of online audience towards news and communication (e-mail usage)
Online AdSales  Increasing demand due to more Online screen times of consumers  Growth in e-Commerce and News increasing total reach of Ströer's Digital Portfolio  Strong tech stack setup is benefiting over-proportional from current programmatic growth
Statista  Increasing demand on short term analyses, i.e. Corona data and analysis  Subscriptions above plan due to aggressive marketing worldwide  High flexibility to react on new demand
Asambeauty  Increasing demand in e-Commerce, Direct-TV and direct delivery  CAC decreasing rapidly  Stockpiling by consumers
Call Center  High service availability  Strong increase in demand by major clients (Telco) due to increase of service requests  High flexibility allows short-term balancing of demand and supply

Highly flexible Cost Base of OOH Business

Even Revenue Drop of 85% would still allow Cash neutral Operations

Ströer Group (semi-)flexible OOH cost structure

	Measures
	 Short-time-work in large parts of the Ströer OOH Group in line with instruments within crisis mode
-80%	 High share of sales commissions (revenue-based) within staff cost
	 Maintenance costs (incl. servicing & postering) fully scalable; out-sourced since the IPO
	 Focus on relevant parts of infrastructure for ad market
m€	 Consequent reduction of investments (CAPEX)
	 Deferral of growth premiums and special payments as well as active management of building and fleet costs
Worst Case Crisis Operation 10% utilization rate -85% Revenue vs. 2019 = EUR 100m	 Over 90% of OOH advertising unit rents with revenue based mechanics; expected reduction of lease payments to the public sector in return for reduced public audiences as well as maintaining local jobs

OOH+ delivers all Factors for a resilient Advertising Ecosystem. The ideal Starting Point in a Recovery Scenario

Ströer in sustainably strong Position in recovering Environment Going out will be the first Thing People will do after Crisis – Ströer will be ready! Values – 1:1

Today

60% market share helps to benefit disproportionately fast from the recovery

Different distribution arms can draw money from all areas

High percentage of DOOH can be added at short notice

Tomorrow