Ströer SE & Co. KGaA — Earnings Release 2010

May 25, 2011

Key performance indicators

The Group´s financial figures at a glance

In EUR m	2010	2009	Change
Revenue	531,3	469,8	13,1%
Ströer Germany	409,9	393,3	4,2%
Ströer Turkey	68,6	33,5	>100,0%
Other	52,9	43,1	22,6%
Billboard	274,7	238,5	15,2%
Street furniture	134,6	118,1	14,0%
Transport	73,8	69,4	6,4%
Other	48,1	43,8	10,1%
Organic growth1)	7,5%	-2,5%	n.d.
Gross profit²)	198,8	169,1	17,6%
Operational EBITDA3)	127,3	100,0	27,2%
Operational EBITDA3) margin	24,0%	21,3%
Adjusted EBIT4)	97,4	71,1	36,9%
Adjusted EBIT4) margin	18,3%	15,1%
Adjusted profit for the period5)	33,2	16,8	97,0%
Profit for the period	55,8	1,1	>100,0%
Earnings per share6) (EUR)	1,32	0,03
Investments7)	28,5	22,4	27,0%
Free cash flow8)	-68,2	16,6	>100,0%
	31 Dec 2010	31 Dec 2009	Change
Total eyuity and liabilities	985,4	748,6	31,6%
Equity	296,6	-48,1	n.d.
Equity ratio	30,1%	-6,4%
Net debt9)	320,1	495,4	-35,4%
Employees10)	1.731	1.587	9,1%

1) Organic growth: excluding exchange rate effects and effects from the (de-) consolidation and discontinuation of operations

• 2) Revenue less cost of sales
• 3) Earnings before interest, taxes, depreciation and amortization adjusted for exceptional items and effects from the phantom stock program which was terminated as of the IPO
• 4) Earnings before interest and taxes adjusted for exceptional items, effects from the phantom stock program which was terminated as of the IPO, amortization of acquired advertising rights and impairment losses on intangible assets
• 5) Adjusted EBIT net of the financial result adjusted for exceptional items and the normalized tax expense
• 6) Calculated as actual profit for the period divided by the number of shares outstanding after the IPO
• 7) Including cash paid for investments in property, plant and equipment and in intangible assets but excluding cash paid for investments in non-current financial assets and cash paid for the acquisition of consolidated entities
• 8) Cash flows from operating activities less cash flows from investing activities
• 9) Financial liabilities less derivative financial instruments and cash
• 10) Headcount