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Sporttotal AG
M&A Activity • Dec 17, 2020
4529_rns_2020-12-17_1ac8f5d3-6e95-477e-977d-eecb37ef12de.html
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Ad-hoc | 17 December 2020 17:33
SPORTTOTAL and Porsche: collaboration extended for another two years until the end of 2022
SPORTTOTAL AG / Key word(s): Alliance
SPORTTOTAL and Porsche: collaboration extended for another two years until the end of 2022
17-Dec-2020 / 17:33 CET/CEST
Disclosure of an inside information acc. to Article 17 MAR of the Regulation (EU) No 596/2014, transmitted by DGAP – a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.
**Publication of insider information pursuant to Article 17 MAR
SPORTTOTAL AG, ISIN: DE000A1EMG56 / WKN: A1EMG5**
SPORTTOTAL and Porsche: collaboration extended for another two years until the end of 2022
– Revenue potential of between €15 and €25 million per year in the LIVE segment
– Porsche Experience to be operated by SPORTTOTAL for the eighth year in a row
membership
Cologne, December 17, 2020. The Porsche Experience is to be operated by SPORTTOTAL in the future as well: Dr. Ing. h.c. F. Porsche AG and SPORTTOTAL EVENT GmbH, a wholly owned sub-subsidiary of SPORTTOTAL AG, have today extended their cooperation until the end of 2022. SPORTTOTAL has thus secured the Group’s largest individual contract for another two years. Depending on the impact of the Covid-19 pandemic going forward, SPORTTOTAL EVENT GmbH anticipates that it will be able to realise annual revenues of between €15 and €25 million. 2021 will mark the eighth year of the ongoing and successful cooperation with Porsche AG and the ninth since the beginning of the partnership. As before, SPORTTOTAL EVENT will be responsible for all ICE EXPERIENCE, TRACK EXPERIENCE, ADVENTURE EXPERIENCE and TRAVEL EXPERIENCE events.
SPORTTOTAL AG
Am Coloneum 2
50829 Cologne
Tel: +49 (0) 221_7 88 77_ 0
Fax: +49 (0) 221_7 88 77_ 199
Investor Relations
BSK Becker+Schreiner Kommunikation GmbH
Tobias M. Weitzel
Tel: +49 (0) 177_7 21 57 60
17-Dec-2020 CET/CEST The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases.
Archive at www.dgap.de
| Language: | English |
| Company: | SPORTTOTAL AG |
| Am Coloneum 2 | |
| 50829 Köln | |
| Germany | |
| Phone: | +49 (0)221 7 88 77 0 |
| Fax: | +49 (0)221 7 88 77 199 |
| E-mail: | [email protected] |
| Internet: | www.sporttotal.com |
| ISIN: | DE000A1EMG56 |
| WKN: | A1EMG5 |
| Listed: | Regulated Market in Frankfurt (General Standard); Regulated Unofficial Market in Berlin, Dusseldorf, Hamburg, Stuttgart, Tradegate Exchange |
| EQS News ID: | 1156116 |
| End of Announcement | DGAP News Service |